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Presented byParul Arora10811613r1809a04

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` CSR basically is a set of (no benchmarks yetavailable) duties and responsibilities a businessentity should fulfill toward the society

` it as a long term brand building and marketinginvestment with impeccable positive brand equityand gains it provides to the business entity.

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` Increased sales and market share

` Strengthened brand positioning

` Enhanced corporate image

` Increased ability to attract, motivate, and retainemployees

` Decreased operating costs

` Increased appeal to investors and financial

analysts

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` Building awareness and concern about a cause bypresenting motivating statistics, facts, and real storiesabout those who have been helped or by presentingeducational information

` Persuading people to find out more about the cause by

visiting a special web site or by requesting an informationbrochure

` Persuading people to donate their time to help those inneed

` Persuading people to donate moneythat will benefit acause ($5 gift card at the grocery store check out line)

` Persuading people to donate non-monetary resources,such as unwanted cell phones and used clothing

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` This may include focus meetings withstockholders, consumers, and employees. For ashort term need of six months, contracting Social

Response Network is an economically soundstrategy as opposed to creating a department oradding a full time salaried employee.

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` social Response Network is partnered withDynamic Results Media, a broadcast advertisingagency with over 30 years of documented

success. Production, actors, scripts, musicallogos, broadcast scheduling, and electroniccommunications are offered by Dynamic ResultsMedia.

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` Karmayog 2008 CSR Rating: 3/5

Sales (2007-2008) = Rs.14000 crores (rounded off)Net profit after tax = Rs.2000 crores (rounded off)

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` Greening Barriers : WaterConservation andHarvesting

` a. to reduce water consumption in its ownoperations and regenerate sub-soil water tables atits own sites through the principles of 5R -Reduce, Reuse, Recycle, Recover and Renew;

` b. help adjacent villages to implement appropriatemodels of watershed development.

`

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` Reduce business risk

` Identify opportunity for business development andinnovation

` Attract and retain high caliber employee

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` Sales (2007-2008) = Rs.14000 crores (roundedoff)

` Net profit after tax = Rs.3000 crores (rounded off)

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` Karmayog 2008 CSR Rating: 0/ 5

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` ITC's rural development initiatives embrace severalcritical areas:Web-enablement of the Indian farmer to help himaccess relevant knowledge and services to enhancefarm productivity

Through the e-Choupal initiative, ITC aims to conferthe power of expert knowledge on even the smallest

individual farmer. Thus enhancing his competitivenessin the global market.

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` ITC has been Carbon Positive three years in a row(sequestering/storing twice the amount ofCO2 thanthe Company emits).

`

W

ater Positive six years in a row (creating threetimes more Rainwater Harvesting potential than ITC'snet consumption).

` Close to 100% solid waste recycling.

` All Environment, Health and Safety ManagementSystems in ITC conform to the best internationalstandards.

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` ITC's businesses generate livelihoods for over 5 million people.

` ITC's globally recognised e-Choupal initiative is the world's largest rural digitalinfrastructure benefiting over 4 million farming families.

` ITC's Social and Farm Forestry initiative has greened over 80,000 hectarescreating an estimated 35 million person days of employment among thedisadvantaged.

` ITC's Watershed Development Initiative brings precious water to nearly 35,000hectares of drylands and moisture-stressed areas.

` ITC's Sustainable Community Development initiatives include women

empowerment, supplementary education, integrated animal husbandryprogrammes.

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` Save money and protect reputation by focusing onmanaging business effectively at the outset

` Demonstrate high standard of govt. to stakeholder

whose opinion and action can have an impact onour business

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` To outsmart other very smart competitors

` To gain customers trust

` To market the product and/or service

` And most importantly, for satisfying the mostbasic Indian urge

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` Following implementation, ourCSR policies aremonitored and reviewed in order to continuouslyimprove our approach to CSR strategy andperformance.

` Develop strategies and policies

` Implement

` Measure and monitor

` Report

` Seek internal and external feedback` Identify risks and opportunities

` Review approach and performance

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