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CSQ.COM
WHERE BUSINESS AND LIFESTYLE INTERSECT2015 MEDIA KIT
CSQ.COM
"2014 Best Quarterly" Western United States
- Maggie Awards Western Publishing Association
CSQ.COMCSQ BRAND THE ULTIMATE PLATFORM FOR CONNECTING SOCAL’S BUSINESS ELITE
Multi-Channel ApproachPRINTCSQ’s Quarterly Print Publication, the foundation of the brand, delivers cutting-edge content, unique features, and inspiring stories on how the C-Suite achieved their success, maintain it, innovate, and give back to their communities.
EVENTSCSQ’s brand comes to life off-page through immersive event experiences that provide customer en-gagement opportunities connecting CSQ’s high-powered audience with luxury brands and services.
CSQ.COMCSQ.com provides a digital portal into the world of Southern California’s leading businesses as well as the leaders driving them and the lifestyles they lead.
DIGITALCSQ’s content is further amplified with complementary digital assets, including e-newsletters, strategic email campaigns and social media engagement.
Access To A Powerful Network | Integrated Solutions | Visionary Leadership
SPRING 2014
CSQ.COM
LOS ANGELES
VENTURA COUNTY
REAL ESTATE & FINANCE EDITION
BEVERLY HILLS AT 100 The Rise of Virtual Currency Richard Ziman WHO ARE THE NEW STARCHITECTS? THE REGION’S TOP REALTORS The Rebirth of LAX
RICK CARUSO
Creates a Timeless Retail Experience By Connecting
His Properties With the Community
Developer
C-Suite Quarterly (CSQ) is a powerful media brand that delivers compelling content and engaging programming that highlights the people, organizations, and industries shaping the world, economy and com-munities in which we live. CSQ offers an integrated platform, providing access to Southern California’s most influential and powerful network of thought leaders, visionaries and game changers. This multi-channel platform, consisting of a print publication, interactive online media and immersive event experi-ences, connects luxury and lifestyle brands with an affluent and influential consumer group.
CSQ magazine is the preeminent business and lifestyle publication for Southern California’s business elite, covering the top businesses in the marketplace, the CEOs that run them and the lifestyles they live. CSQ’s insightful content provides a lens into the fast-paced world of these visionar-ies, what is driving them forward, and how they balance family, business and leisure. Our stories from the top describe our regions business leaders’ path to achievement. CSQ caters to the C-Suite by covering topics such as real estate, finance, innovation, technology, fashion, entertainment, arts & culture, travel, sports and philanthropy.
C-Suite /’si- sɥit/ (noun, adj.):1. A combination of all C-level executives, or officers with “chief” titles, such as CEO, CFO, etc.;
2. The senior executive HQ in a business organization;3. A title bestowed to the collective of leaders driving economic, policy, and social change
CSQ.COM
Access to Powerful Network | Integrated Solutions | Visionary Leadership
CSQ.com & Digital
Experiential & Immersive Events
CSQ MAGAZINE WHERE BUSINESS + LIFESTYLE INTERSECT
Progress Linked to the Past
In a form of collage reminiscent of archaeological excavation, where one civilization is literally buried underneath another, James Verbicky has created something so primal that it’s innovative. Dubbed “The Media Paintings,” this series combines elements of painting and sculpture to create a unique new ar tform. Layer upon layer of vintage media begins to give these pieces of ar t a form as the line between word and image is blurred into a visual, non-linear homage to humanity’s hectic heritage.Kevin Barry Fine Ar t Associates – Los Angeles - Las Vegas - San Franciscokevinbarr yfineart.com
ART | FIne DInIng | InnOVATIVe DInIng gROUP | ReqUIReD ReADIng
- CULTURe & TASTe -
CSQ .com / WINTER 2012-2013 - 97 -
CSQ.COMSOUTHERN CALIFORNIA MARKETPLACE
Overall
» Los Angeles is the 5th most powerful and influential city in the world
» Los Angeles is the 2nd largest GDP in U.S. (by dollar GDP) = $765,759,000,000
» The Los Angeles regional area* has a gross metropolitan product (GMP) of $831 billion (as of 2008), which makes it the third largest economic center in the world
» Los Angeles is home to approximately 40 billionaires (20% have been featured in CSQ)
» Ventura County ranks 7th in the nation for the share of local GDP generated by export trade
» Los Angeles and Ventura County host 10,957 businesses with revenues greater than $5 Million and 168 with revenues greater than $500 Million
* Los Angeles-Long Beach-Riverside combined statistical area
Source: City of Ventura, Dun and Bradstreet
Industry-Specific Stats
» World’s leading producer of motion pictures and televises generating more than $34 billion
» There were 697 homes sold for more than $5 million in 2013
» Most expensive home sold in Q1 2014 was $103 million
» U.S. headquarters to majority of Asian automobile manufactures
» Los Angeles is the 3rd largest hotel market in the U.S.
» Los Angeles is home to over 200 colleges and universi-ties
* Sources: Sources: Bureau of Economic Analysis, Center for Continuing Study of the
California Economy, Visas Consulting Group LA Times, Wealth Insight, H.I.S. America, The Los
Angeles Convention and Visitors Bureau 2013, Forbes, US News, Cappex.
CSQ.COM
30%
CSQ READERSHIP UNPARALLELED NETWORK OF AFFLUENCE + INFLUENCE
Readership
CSQ’s network is comprised of Southern California’s top Business Owners, CEOs, Partner-level executives, entrepreneurs, ultra high-net-worth investors and thought leaders. Not only are these individuals affluent consum-ers, given their c-level status, their influence makes them a highly coveted consumer group. CSQ is Southern California’s only magazine network that reaches and represents this elite group of decision makers.
With an average net worth of $8 million plus and an annual household income of $375,000 plus, our readers are the most affluent in the region, affording them a luxury lifestyle with tremendous buying power. CSQ’s powerful readership base provides an ideal environ-ment to market products or services, reaching consumers from Downtown Los Angeles to Santa Barbara.
Audience
FeaturesSome of the most powerful thought leaders and visionaries in Southern California have sat down with CSQ to share their stories, recognizing the magazine as a “peer-to-peer” publication connecting the business community at the highest level:
Rick Caruso, Founder and CEO of Caruso Affiliated
Michael Govan, CEO & Director, Los Angeles County Museum of Art (LACMA)
Clive Davis, COO, Sony Music Entertainment
Eli Broad, Founder, The Broad Foundations, Broad Art Museum
Sky Dayton, Founder, Earthlink and Boingo
Thomas J. Barrack, Jr., CEO and Founder, Colony Capital
Sherry Lansing, Former CEO, Paramount Pictures
Tom Gores, CEO & Chairman, Platinum Equity
Peter Guber, CEO of Mandalay Entertainment and Co-Owner of the Los Angeles Dodgers
Stan Kasten, Co-Owner of the Los Angeles Dodgers
Op-EdsThe region’s civic and business leaders write Op-Eds providing their opinion and perspective on issues impacting our community.
Wallis Annenberg, Chairman of the Board, President and CEO, the Annenberg Foundation
Eric Garcetti, Current Mayor of Los Angeles
Sean E. Harper, EVP, Research and Development, Amgen
Howard Marks, Founder and Co-Chair, StartEngine
Michael Klowden, President & CEO, the Milken Institute
Readership: 70% male, 30% female Average household income: $375,000 Average net worth: $8 million
70%
CSQ.COMTARGETED DISTRIBUTION CONTROLLED CIRCULATION
Controlled Circulation
Rate Base: 25,000Mailed Copies: 12,500Readership: 150,000 (6x pass along rate)
Direct Residential 20% » CSQ is mailed to homes in the most exclusive and
wealthiest zip codes in Los Angeles and Ventura counties, including Beverly Park, Brentwood Estates, Bel-Air, Carbon Beach, Hidden Hills, Hidden Valley, Malibu, North Ranch CC Estates, Sherwood, Spanish Hills, The Oaks and many others.
Distribution Channels
CSQ reaches C-level executives and the discerning consumer where they work, live and play.
Lifestyle 35% » Country clubs, golf clubs and private yacht clubs (placed
in locker rooms and common areas). » Exclusive Luxury Hotels (placed in-suite and in-lobby). » Private airport lounges and in-flight on private jets. » Private limousines and town cars. » Finest restaurants, chic boutiques, luxe shopping
destinations, exotic auto dealers and spas. » City’s most high-profile events, from annual conferences
to key trade shows and from charity galas to the most anticipated golf tournaments.
Digital Distribution » CSQ magazine is available in a digital edition format, reaching opt-in subscribers on-the-go.
Business 45% » C-level executives at the region’s Fortune 1000 public and private companies. » Partners and directors at private and investment banks, VC and accounting
firms, law offices as well as top residential and commercial brokerage companies. » Decision makers and business leaders through strategic affiliations and event
partnerships with professional membership organizations.
Direct Mail | Strategic Drop | Event Placement + Distribution
CSQ.COMEDITORIAL CALENDAR SUMMARY + HIGHLIGHTS + SPECIAL SECTIONS
Innovation & Technology
This annual edition features the region’s most innovative companies, top tech entrepreneurs and the visionary executives that are at the forefront of the LA tech boom.
Editorial Sections NextGen 10 Op-Ed, Howard Marks (Maggie Finalist for Best Signed Editorial / Essay) Deal Database (Biggest deals of the year, the VC’s, Entrepreneurs, etc.)
Events CSQ’s Inside the C-Suite CSQ Issue Celebration C-Suite Advisory Roundtable Northern Trust Open
Real Estate & Finance
This annual edition covers everything from the top real estate moguls and power brokers to key developments and marketplace trends.
Editorial Sections Breaking Ground: New Developments C-Suite 7: Top Real Estate Professionals
Events CSQ’s Inside the C-Suite CSQ Issue Celebration Ernst & Young Entrepreneurship of the Year Awards BritWeek Innovation Awards Suitcase Party
Philanthropy, Art, & Culture
Profiling the board members and donors along with their palate for culture and the arts, this issue encompasses the apprecia-tion for culture and giving back.
Editorial Sections 100 Regional Philanthropies You Should Know “On the Board”
Events CSQ’s Inside the C-Suite CSQ Issue Celebration LA Auto Show & Connected Car Expo LA Tech Summit March of Dimes Signature Chefs Artworks for the Cure
Sports & Entertainment
With Los Angeles as the entertainment capital of the world, this edition shines a light on the heavy hitters “behind the scenes” along with the key players in the business of sports and entertainment.
Editorial Sections NextGen 10
Events CSQ’s Inside the C-Suite CSQ Issue Celebration C-Suite Advisory Roundtable Casa Pacifica Wine, Food, & Brew Festival
What’s on our pages
CSQ’s compelling and insightful content covers Los Angeles and Ventura County’s most innovative and influential companies, most power-ful business executives, and their lifestyles. The heart of our content provides an inside look at Southern California companies at the forefront of innovation and those driving our economy both regionally and globally. It also opens the door into the lives of the most high-powered C-level execu-tives and business and community leaders and tells their inspiring stories of success.
Billion Dollar CoverCSQ publishes four times per year, therefore each edition has to make the most impact with the most significant industry leader on the cover driving the interest and theme for that issue. CSQ has implemented a strict criteria for our cover features: the “Billion Dollar Cover.” Along with the necessity of being a leader in the community supporting its growth and giving efforts, the cover subject has to hit at least one of these marks as a(n);
Individual Net worth in excess of $1B C-Suite Executive Company revenues or market value exceeds $1B Foundation Head Foundation assets exceed $1B
[Q1 - Winter ‘15/16] Space Close 11/14/15
Advertising Section Innovations in (Healthcare, Education, etc.)
[Q3 - Summer ‘15] Space Close 05/15/15
Advertising Section Top Performance and Entertainment Venues
[Q2 - Spring ‘15] Space Close 02/13/15
Advertising Section Dealmakers in (Real Estate, Law, Accounting, Finance, etc.)
[Q4 - Fall ‘15] Space Close 08/14/15
Advertising Section Philanthropies to Watch
CSQ.COMDEPARTMENTS CURATED + COMPELLING CONTENT
Visionaries
Regional profiles of members from the C-Suite at the Inc. 500 to the Fortune 500 levels about leadership, management, adversity, work/life balance, lifestyle, and more. These features are meant to motivate, intrigue, and teach both the aspirational and the relational reader.
Desirables
TECHNOLOGY The hottest gifts and gadgets for the home, work and play AIR, LAND, & WATER Whether for business or travel, if it is luxurious and it flies, floats, or drives, it is covered here from reviews to industry insight BUYING TIME The finest timepieces to compliment every collection and wardrobe and interviews with the creative minds behind them.STYLE From business to casual, a roundup of the latest the season has to offer along with tips on classic style from our resident experts.
Destinations
48 HOURS When a few days is all you’ve got, these travel options feed the need with an option for a quick turnaroundGOLF GETAWAY™ Covering the most exclusive yet playable resort courses in the worldGOING GLOBAL For the more spirited traveler, profiles and itineraries for global locations that serve up luxury and adventure with an economic perspectiveDESTINATION EVENTS CSQ scours the world in search of global happenings from conferences to sporting events.
C-Suite Advisory
The forum for C-Suite advisors to share their expertise in professional service areas such as wealth management, com-mercial & residential real estate, marketing, law, medicine, health & wellness and insurance.
Events
C-Suite events pages cover luxury, business, and philanthropic events throughout Los Angeles and Ventura Counties.
Culture & Taste
FOOD , WINE, & SPIRITS From the most exclusive dinner plans to the best happy hours and business lunches, our editors cover the where to go and what to orderREQUIRED READING The most apropos books for the quarterARTS & CULTURE Performing arts to contemporary art reviews
Closing Bell
This notable column closes each issue with an inspiring interview pertaining to the theme of the quarter with someone who is not necessarily based in the Southern California region yet whose influ-ence cannot be denied. Previous interviews include Robert Herjavec, John Skipper, Karen Finerman, and Dan Pallotta.
Creating Community & Connectivity | Stories From the Top
CSQ.COMEXPERIENTIAL MARKETING IMMERSIVE EVENTS
CSQ’s highly personalized and immersive event experiences create effective vehicles for high-profile companies and luxury brands to connect with our network in a meaningful way.
Signature Issue CelebrationsCSQ hosts quarterly celebrations to toast the release of their highly antici-pated annual editions and honor those featured in the issue.
C-Suite Circle EventsCSQ creates unique programming and exceptional “money can’t buy” experi-ences for its C-Suite Circle (an exclusive network of established business leaders and influencers who have been featured in past issues of CSQ). Typically in a more intimate setting, these events are conducive to creating stronger brand / consumer experiences, affinity and recall.
Sample Events Include: Inside the C-Suite | Art of Connoisseurship | Roundtables
CSQ can offer partners Access and Association to the most affluent and influential executives in the region.
Brand Awareness (Pre-Event Promotions)
Brand Experiences (Custom Event or On-Site
Activation)
Brand Reinforcement (Post Event Coverage
and Follow Up)
THE FULL CIRCLE APPROACH
CSQ.COMDIGITAL EXTENSIONS CSQ.COM, EMAIL MARKETING, E-NEWSLETTERS, SOCIAL MEDIA
CSQ.com offers a digital portal into the world of Southern California’s businesses and an insightful mix of interactive content, trending stories and entertaining videos. Our online extensions are further amplified with the digital edition format of the magazine, monthly e-newsletter and high-impact email communications. CSQ also leverages our social media channels to engage with key influencers and industry leaders, extend the influence of company news and keep the conversation going.
Digital EditionsOur compelling content is available to readers who are on-the-go via our digital editions featuring interactive links.
CSQ.comWhether you’re catching up on the region’s latest events, browsing our archives, or gaining insight from one of our C-Suite Advisors, CSQ.com is an ideal portal for the corporate executive and the optimal one for the aspiring C-Suite executive.
E-NewslettersOur e-newsletters consist of a quarterly “First Look” allowing our highly engaged and coveted consumer base a sneak preview of our is-sue. of opt-in subscribers, and an “Issue Release” newsletter outlining the exciting content newly released to our website.
Email MarketingCustom offers and event invitations from our partners distributed through email to our closed network of opt-in subscribers.
Social Media Engagement Our social media campaign focuses on LinkedIn, where the majority of our network is active, and Facebook and Twitter, where we ignite consumers’ interest, get the conversation going and ultimately build a community of fans and followers.consumers’ interest, get the conver-sation going and ultimately build a community of fans and followers.
CSQ.com
Digital Edition E-Newsletters
CSQ.COMCSQ.COMRECOGNITION AWARDS + TESTIMONIALS
Maggie Award Winner 2014(Circ. <75,000)
Best Quarterly Publication - Western United States
Finalist CategoriesBest Feature Article “Gary Michelson: A Beautiful Mind”Best Op-Ed Howard Mark e Past, Present, & Future of Los Angeles”Most Improved Quarterly Publication
Maggie Award Finalist 2013(Circ. <75,000)
Best Quarterly Publication - Western United StatesBest Special Issue Innovation & Technology Edition
Testimonials“Internships.com was featured by CSQ magazine last year. I was astounded by both the reach and the executive level of that reach that occurred post publication. I heard from friends at my country club to
all the positive exposure. ”Robin RichardsCEO, Internships.com
“Having been a partner of CSQ’s for several years now, I can attest to the
produce a beautiful product with a powerful message that is distributed to the true leaders within the community. For us, CSQ is the perfect partner to tell our story and share our message.”Adam BlackstoneVice President, Marketing, Los Robles Hospital & Medical Center
“CSQ gave the Southern California tech community a long overdue spotlight. I was proud to help tell the story of innovation and entrepreneurship that’s happening right here at home.”Sky DaytonFounder, EarthLink and Boingo
“Working with CSQ for their annual innovation & technology issue was a pleasure. As an organization, their dedication to identifiying and spotlighting the region’s leaders is apparents in every aspect, rom the questions they pose to the content they produce. Furthermore, their passion for innovation, and the priority they place on it with every issue, is particularly refreshing.”Frank AddanteCEO, Founder & Chief Architect, Rubicon Project
“I was extremely pleased with the profile article and accompanying photo spread
seamless and made sharing my vision for the HUGO BOSS brands very easy. I’m proud to have been featured in a magazine that appeals to such a dynamic and influential reader.Mark BrashearPresident, Menswear, Michael Kors
CSQ.COMFEATURED ADVERTISERS + PARTNERS STRONG BRAND ALIGNMENT
CSQ.COMADVERTISING SPECIFICATIONS + OPTIONS
Delivery MethodFile format in order of preference:1. Press quality PDF with fonts embedded
and transparencies flattened with all CMYK images embedded and compressed to no less than 300 DPI.
2. 300 DPI, CMYK, JPG or compressed (.zip or .sit) TIF.
3. Illustrator file with all CMYK images embed-ded, fonts outlined.
4. InDesign file packaged with all fonts (MAC compatible) and links (all at 300DPI, CMYK minimum)
Unacceptable file types include Publisher files, Microsoft Word, Web graphics or existing ads scanned from other publications or other printed material.
Ad Delivery and Naming ConventionPlease include the name of your company and the quarter and year your ad is to run within the name.
Example: “Company_Q12015ad.pdf”
Email [email protected]
* Please do not include crop marks or printers instructions for any size ad.
Full Page
Full page with bleed:Bleed — 8.625” x 11.375”Trim — 8.375” x 10.875”Live Area — 8.125” x 10.625”Please DO NOT design graphic and text elements outside the Live Area if the ad IS NOT set up to be a bleed ad
Full page no bleed:Live Area — 7.125” x 10”
Half PageVertical
1/2 Page, no bleed: Horizontal — 7.5” x 5”
Half PageHorizontal
1/3 Page, No Bleed: Vertical — 2.5” x 10”
1/3 Page, with bleed:Bleed — 3” x 11.375”Trim — 2.75” x 10.875”Live Area — 2.6” x 10.625”
1/3 Page horizontal4.25” x 4.75”
1/3 PageVertical
1/3 Page
Spread
Spread with bleed:Bleed — 17.25” x 11.375”Trim — 16.75” x 10.875”Live Area — 16.25” x 10.625”Please DO NOT design graphic and text elements outside the Live Area if the ad IS NOT set up to be a bleed ad
Spread no bleed:Live Area — 7.125” x 10”