Cse digital-2013

DIGITAL CAPABILITIES !

May 2013!

CSE Digital Capabilities 2

Nice to meet you. !

We appreciate the opportunity to talk to you about your digital media businesses and how our unique digital and technology services can help your teams on the front line and on the back-end of creating engaging digital content and user experiences.

CSE: News-gathering, Digital Media !and Sports Experts !Our integrated team has helped news organizations, media companies, leagues, properties, B2B and consumer brands redefine their digital experience. Our senior team needs no training to partner with a diverse media company. •  120 years combined experience serving media clients •  Deep expertise in digital publishing technology •  Experienced at architecting and engineering scalable

digital products for large audiences •  Acclaimed digital work, recently earning multiple awards at

the Cynopsis Sports Awards over ESPN, Fox Sports, Turner Sports, and DIRECTV.

We’re expert at empowering brands and companies by crafting innovative and highly engaging digital experiences and technology solutions.! Our collaborative and agile process teams up your brand and technology team with our award-winning group of senior digital media executives, content producers, brand marketers, user experience specialists, visual designers, game producers, engineers, architects, developers and technologists.

At CSE, integration is not just a buzz word, it’s what we do best for brands !

Integrated. Multi-dimensional. Independent. Unique. Innovative. Marketing. Digital. Mobile. Experiential. Advertising. Media production. Client representation. Multi-cultural. Award-winning.

That’s us, CSE, one of the largest independent marketing agencies.

We help you tell real-world and digital stories, we create physical and digital experiences, and we build truly integrated programs for companies and brands of all sizes.

We’re all about energizing brand and business by activating marketing programs, building technology solutions, developing digital and social media products.

We listen to our clients and are focused on achieving measureable success for your company.


Marketing!

Social Media!

Digital!

Games!Media Production!

Event Marketing!

Public Relations!

Advertising!

We build web and mobile products and apps used by dozens of editors creating thousands of pages for daily use by millions!

CSE Digital creates award-winning web and mobile experiences, delivering innovative content, design, marketing and technology solutions to brands and companies.


User Experience!

Visual Design!

Web Development!

Mobile Web & Apps!

Social Media!

Connected TV!

Technology Consulting!

Digital Strategy!

Digital Marketing!

Content Development!!!

What makes!us different?!We know great content"We have developed, produced, marketed and driven revenue with high quality digital content. We offer front and back-end expertise necessary for great online products — from concept through design, build, launch, operation and growth. Our team of digital media veterans have built, designed, launched and operated over 100 high-volume, consumer-facing digital products. We’re agile and passionate, putting our real-world experience in content-driven websites, apps, and other experiences to work for you. Creating great web products often incorporates advertising and sponsorship, so we bring a deep understanding of how strong user-centric products drive revenue by converging content and technology.


Our approach is user-centric, ‘content first’ !Mobile first is an important movement, but it all starts with quality content first. Great Web and mobile products are audience-friendly, and digitally distributed via effective social outreach and activation campaigns. At CSE Digital, we carefully and efficiently assess your brand’s digital presence to align new technology and strategy for great user experience. Collaborating with key staff, we develop and build products, create and manage content, leverage social media and drive revenue opportunities. Our extensive expertise in digital media helps you mitigate any potential risk involved in building large scale Web and mobile products.


Technology

User Experience

Audience Content Revenue Distribution Resources

Our process is collaborative and agile!Starting with discovery and assessment, our team works with you closely and collaboratively to refine, upgrade, or create content management systems and digital publishing systems. We provide technology strategies and product road maps; we provide scalable and effective architecture and infrastructure development; we create high-level system design; and our mission is to deliver high-quality work. We’re expert at several core technologies: •  HTML 5 •  Java, PhP, Ajax •  CSS •  SQL, MYSQL, and more •  Drupal and other types of

content management (CMS)


Discovery / Assessment

Technology Alignment UX / Design Build Operate

‣  Project Brief

‣  Stakeholder interviews

‣  Review available research

‣  Requirements Gathering

‣  Initial Strategic Recommendations

‣  Align business & tech goals

‣  Tech strategy

‣  Tech road map

‣  Candidate Architecture

‣  Core tech assessment

‣  High-level system design

‣  Personas

‣  User Stories

‣  Sitemap

‣  Wireframes

‣  Mood boards

‣  Mockups

‣  Design Comps

‣  HTML, CSS, Ajax

‣  Use Cases

‣  Project Management

‣  Development

‣  Defect Tracking

‣  UAT / QA

‣  Load Balancing

‣  Launch

‣  Refinements, Bug fixes & Enhancements

‣  Documentation

‣  Training

‣  Hand-off

‣  Support

‣  Content management

‣  Content curation

Digital Work Samples!


Companion App Resp. UX / Design

Strategy Website UX/D

Strategy Multiplatform UX/D

Strategy Multiplatform UX/D

Social strategy Multiplatform UX/D

Social strategy Resp. UX / Design

Strategy UX & Web Design

Strategy Resp. UX / Design Tech Architecture

USAToday.com! 6

NBC Sports! 6

NBAHoopTroop.com! 6

CokeMusic.com! 7

NCAA Naismith Award! 7

Kellogg’s Snackpicks.com!

7

GeorgiaPower.com! 8

My Coke Rewards! 8

!AT&T Make The Call!!

8

Comcast DayView! 9

Synacor! 9

Comcast X1 EPG ! 9 Strategy Tech Architecture

Drupal Migration CMS Development

SmartTV Applications HTML5 / STB Dev

Strategy & Analytics Advanced Data Visualization

DAYVIEW X1 EPG



Gannett!USAToday.com

NBA!NBA Hoop Troop

CSE helped to lead the User Experience multiplatform redesign for USAToday.com. -  Mission development & goal setting,

requirements writing -  Selecting & managing design agency,

reviewing deliverables -  Created newsroom tool to visualize "

real-time news and national and local discussion trends from social platforms

CSE designed, built, and operates the official, award-winning NBA kids website: -  Strategy -  User Experience -  Web Design -  Web Dev & CMS -  Editorial & Ops -  Original Content -  Original Games

NBCSports.com!Drupal (CMS) Migrations NBC Universal’s NBC Sports Group entrusted CSE to migrate and extend their action-sports property Alli Sports and the main NBCSports.com site to the Drupal CMS. Scope of Work included:

  Refined user experience   CMS Development   Content Migration   CMS Training and Documentation



Coca-Cola Company!CokeMusic.com

Kellogg’s!Snackpicks.com

CSE designed and developed a socially-connected teen-driven experience around the American Music Awards: -  User create virtual watch parties -  Live stream + group chat with user graffiti -  Heavy Facebook integration -  Responsive Design

CSE convinced Kellogg’s to convert an ineffective coupon website to a multiplatform content-marketing portfolio: -  Digital & social strategy -  Web design & development -  Original content -  Analytics & measurement -  Ongoing content creation

NCAA!Naismith Trophy Vote CSE leveraged its multiplatform experience to build a cost-effective alternative to native mobile applications: -  Mobile & desktop websites -  Social authentication with vote sharing to

personal networks -  Player highlights via HTML5 video -  Dramatic increase in votes with fewer on-

air mentions



Southern Company!GeorgiaPower.com

Coke Zero!My Coke Rewards

CSE has been working with Georgia Power since 2011 to re-architect and redesign their large corporate website for desktop and mobile. The effort (launching 2013) includes thousands of pages of content and key application flows for millions of customers.

CSE designed and developed a website to drive purchase through a national program that encourages regional participation. The solution utilized Coca-Cola’s college and pro-team partnerships, offering customized experiences and sweepstakes.

AT&T !Make the Call Real-time football prediction game for "AT&T supporting college football on CBS -  Fans predict the outcome of the "

current possession -  Points weighted based on probability "

of outcome -  Social Media Integration -  Private Groups -  Instant messaging chat

! ! ! ! !!!



Comcast DayView!SmartTV Applications CSE developed the user interface for the next generation Comcast experience called DayView – presented at CES 2011 by Brian Roberts, CEO. Our work:

  HTML5 Development   Social API Integration   Weather & Traffic Integration   Alarm Activation   Thermostat Control   Mobile Experience

Comcast X1 EPG!Software Development CSE Digital works on new products, such as X1 STB, a next-gen set-top-box in the cloud.

  Innovating with standards (HTML5 & CSS3)   Developed SDK for 3rd Party Apps   Technical Architecture and performance

optimization   Advanced visualization of STB data

(Tableau)

Synacor!TV Everywhere Project Synacor offers TV Everywhere technologies and portal services to MSOs, MPVDs and programmers. CSE provided Synacor with:

  TV Everywhere infrastructure   Organizational strategy   Technical architecture

About CSE!About CSE Digital!We are a digital consulting team focused on bringing Internet and media expertise to businesses of all types and sizes. Our leadership offers 120+ years of combined experience in the Internet and digital media industries. Our senior team has been responsible for designing, building, launching and providing operational support to over 100 websites including such well-known destinations as CNN.com, Money.com, CartoonNetwork.com, NASCAR.com and PGA.com. Our experience also includes numerous large consumer brands like Coca-Cola, Aflac, Southern Company, Anheuser-Busch, AT&T and many more. "

CSE Digital provides strategic consulting, design, and development services to media and brand clients to create engaging and attractive digital experiences ranging from web and second-screen experiences to social media and mobile gaming. We have a content focus based on our years of experience in the media industry. About CSE, Inc.!Established in 1986, CSE was a pioneer in sports representation and marketing. Since then, the agency has grown into a dynamic and versatile integrated agency supporting major Fortune 500 clients in a number of areas including marketing and digital services. CSE’s mission is to create and nurture relationships. To us, our business is personal and we know this differentiates us from other agencies. Our success, and that of our client’s, is built on relationships. We passionately pursue this mission by employing leading experts that share, collaborate, and lead our clients in developing solutions that connect their brands with fans.


Key Staff Bios !Monty Mullig, EVP and GM!Monty Mullig has been at the forefront of Internet and digital media technologies for 20 years. He served as technology leader Turner Broadcasting’s for Internet properties and SVP of Digital Media Technologies. Mullig helped to launch over 100 web properties and led the development of the technology behind CNN.com, SportsIllustrated.com, Money.com, PGA.com, and NASCAR.com. Mullig led the Internet publishing systems, video editing & distribution, hosting & operations, ad serving & analytics, and ecommerce teams. !John Buzzell, SVP Digital !Award-winning, 21-year veteran digital producer of interactive sports & entertainment for the PGA of America, NASCAR, Turner Broadcasting, Discovery Networks, Sony Entertainment, America Online, Sprint, AT&T, the U.S. Department of Defense, and many others. At CSE, Buzzell oversees all UX, Design, and Content Planning. Hart Hooton, SVP Eastern Region !Hart Hooton's has 25 years of operational experience in start-up and media companies. He’s worked at Children's Television Workshop and Hearst, and was an early innovator in Web media, joining Time Inc. in 1995. Hart helped build Sports Illustrated’s JV with CNN.com, launched in 1997. After ten years leading a digital consultancy in New York City, Hart joined CSE in 2013 and opened our NYC office. John Mitchell, SVP Strategy!20 years developing mobile, digital and social brand extensions, reaching customers in innovative ways. Led Coca-Cola in an award-winning social media campaign featured in Sports Business Journal, and led AT&T in creating their new predictive college football game for CBS Sports.

Steve Brunton, Chief Engineer!For over 15 years, Brunton has created dynamic and innovative technology digital media solutions to serve large audiences. His experience includes developing real-time exit polling, automatic contextual ad systems, workflow & SOA systems and tablet apps. At CSE, Brunton builds engineering applications and services for the delivery of massive and complex data sets. William Lefebvre, Chief Architect!For over 25 years, Lefebvre has been a leader in Internet technologies. His experience includes computer systems engineering and architecture, Unix, Solaris, Linux, Cloud Computing, Apache, Drupal, Ruby on Rails, designing infrastructures for high volume and high availability, systems programming. Lori Murphy, VP User Experience !15 years experience. Led UX and Product Dev. teams for CNN Digital for 7 years, including CNN.com, iPhone apps, Politics and Elections Coverage, and Entertainment products. Background includes UX for the CDC and a Masters in HCI (Human Computer Interaction) from GA Tech. Kate Sandhaus, VP Program & Product Management !Kate brings 10+ years managing tech projects, including CNN.com’s last two site redesigns and product launches with brands such as People, InStyle, Facebook, Yahoo!, Google, NBA. At CSE, she manages product launches, planning and execution, and defining UX/product vision. !Jeremy Brady, Creative Director !15 years of award-winning design. At CSE, Jeremy oversees digital brand integration and design for the Cartoon Network, NBA, Kellogg’s, Southern Company. Prior, he has led interactive design and campaign creative for AARP, Adult Swim, Sesame Street Workshop, Arby's, AT&T, and more.



Connecting fans with brands since 1986 www.groupcse.com

ATLANTA!600 Galleria Parkway,

19th Floor Atlanta, GA 30339

(770) 955-1300

NEW YORK!101 5th Avenue

8th Floor New York, NY

(212) 213-2642

Thank you.!

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Cse digital-2013