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CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin @ microsoft .com http://research.microsoft.com/~jgrudin

CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research [email protected] jgrudin

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Page 1: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

CSCW and GroupwareAdoption, Use, and Design

Jonathan Grudin

Microsoft Research

[email protected]

http://research.microsoft.com/~jgrudin

Page 2: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Organization of Lecture

My background

Background of the topic

Behavioral challenges in supporting groups

Studies of technology adoption and use Virtual teamwork at Boeing Group calendar use at Sun, Microsoft, Boeing Streaming media use at Microsoft

A perspective on the future

Page 3: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Groupware Features and Categories

Integrated groupware technologies

Communication

Information sharing

Coordination

Real time Asynchronous

• A/V conferencing• Telephone

• Whiteboards• Meeting facilition• Application sharing• MUDs & CVEs

• Floor control• Session

management

• E-mail• Voice mail• Fax

• Document management

• Threaded discussions

• Hypermedia

• Workflow & project mgmt

• Concurrency control

• Shared calendars

Page 4: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Groupware Has Been Slow To Arrive

Page 5: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

The Best Opportunity for Groupware

Places where materials and tools are primarily digital:

World Wide Web

Lotus Notes

Integrated mail and calendars

Mobile computing

Desktop conferencing

Specialized task domains

Page 6: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Research and Development Contexts

Organization

Information SystemsMainframes, Intranets

Internal

Develop- ment

DP/MIS/IT

1965-

Project

GDSS/WorkflowMinicomputers, Networks

Contract & Internal

Develop- ment

SE/OA

1975-

Small Group

Computer-Mediated Communication

Networked PCs, Workstations

Product &Telecom

Develop- ment

CSCW

1985-

Individual

ApplicationsPC

Product

Develop- ment

HFS/CHI

1980-

CSCW

Community/Commerce

Internet, World Wide Web

1995-

Page 7: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Geographic Perspectives, Past & Present

North America & Asia Europe

Empirical approach Theoretical approach

Vendor company, User organization,product development in-house development

Small-group application Organizational system communication, coordination, shared focus, competing priorities, interface differentiates functionality is central

Today, a growing shared focus on ‘the global village’

Page 8: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Challenges Based on Social and Behavioral Factors

Effort/benefit disparities

Poor intuition

Critical Mass & The Tragedy of the Commons

Social and motivational factors

The Prisoner’s Dilemma

Low-frequency events

Exception handling

Groupware and social dynamics: Eight Challenges for developers.

Communications of the ACM, January 1994.

Page 9: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

The Prisoner’s Dilemma

Management

With a lawyer Without lawyer

Union

With a Union: 44% Union: 67%lawyer Mgmt: 36% Mgmt: 23%

Without Union: 27% Union: 56%lawyer Mgmt: 63% Mgmt: 44%

Arbitration Cases (from New York Times article)

Should unions seek legal representation? Should management?Average disputed amount won by each side (10% deducted forlawyers fees).

Page 10: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Challenges Based on Social and Behavioral Factors

Effort/benefit disparities

Poor intuition

Critical Mass & The Tragedy of the Commons

Social and motivational factors

The Prisoner’s Dilemma

Low-frequency events

Exception handling

Groupware and social dynamics: Eight Challenges for developers.

Communications of the ACM, January 1994.

Page 11: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Behavioral Issues: Videoconferencing

Meeting behaviors are highly practiced

Page 12: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Behavioral Issues: Videoconferencing

Introducing a camera and microphone

Page 13: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Brief Summary of General Findings

Most groupware fails

Some virtual collocation technologies succeeding but use is often painfully suboptimal

Lack of awareness of others’ context is recurring problem

Audio quality is of underestimated importance

Facilitation and incentives can be key but are usually not understood or practiced

Successful groupware rollout may be top-downbut adoption is often bottom-up

One major source of problems in design and use: patterns of use vary with roles

Page 14: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Boeing’s Push for Virtual Teamwork

Merger of Boeing, McDonnell-Douglas, Rockwell

Shorter, more volatile planning cycles

Coordination with subcontractors (and contractors)

Page 15: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Technologies Examined

NetMeeting (free desktop conferencing software)

TeleFly (internally developed distributed 3-D modeling)

Page 16: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

TeleFly

Page 17: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

NetMeeting Use

Method Observed NetMeeting-supported meetings

Interviewed participants Experimented with technology use in one meeting

Results NetMeeting successfully supports distributed teams

Example: Manufacturing/scientist problem-solving forum

Satisfaction is lower than face-to-face Time and patience lost due to not understanding who is

present, how they are reacting, what they see and do

Problems due to technology not perceived as such

Page 18: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

0

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Fig. 3. Scientific Team attendance during technology phases

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Team Attendance by Technology Phase

Page 19: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

0

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Meeting Date

Fig. 5. Total sites for Scientific Team during technology phases

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Number of Sites by Technology Phase

Page 20: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Distribution in Seattle Area by Site

0

5

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2.1

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Auburn

Bellevue

Everett

Kent

Renton

Nu

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Fig. 4. Change in attendance distribution in greater Seattle by site

Au

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Oct

1995

Dec 1

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Feb

1996

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998

GreaterSeattle(remote)Sites

Audioconferencing

NMFace-to-face meeting

Page 21: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Satisfaction: FTF vs distributed meetings

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

CR CR-CR CR-CR CR CR-Office CR CR-Office CR

Page 22: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

TeleFly Use

Method Observations of TeleFly & FlyThru design reviews

One project observed at Puget Sound, Long Beach sites

Interviews with participants

Results As with NetMeeting, succeeds sub-optimally

(Poor) audio quality has large effect Lack of document sharing slows meetings Reduced awareness of other participant presence and

activity is constant frustration

Page 23: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Shared Calendars

1980-1990: Rarely used Management mandate needed?

Early 1990’s: Use spreads

Study of shared calendars at Sun, MS, Boeing Interviews with over 100 users 2500 responses to online survey at Sun and MS

Page 24: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Shared Calendars

1980-1990: Rarely used Management mandate needed?

Early 1990’s: Use spreads

Study of shared calendars at Sun, MS, Boeing Interviews with over 100 users 2500 responses to online survey at Sun and MS

Results Bottom-up adoption Infrastructure, features, interface are important Default settings are influential Use heavily based on role

Page 25: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Use Varies With Role

1. Individual contributors Live at desks, reminders popular Meeting invitations an incentive to use Printing unimportant Privacy can be a concern, often unwarranted

2. Management and OAs “Live from calendars,” reminders unnecessary Meeting invitations very useful Printing important Benefits of very open sharing far outweigh privacy

3. Executives Live on the road, schedule far in advance Meeting invitations dangerous Printing very important Privacy very important

Page 26: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Calendars Used to Bridge Distance

“We had a very important meeting with the Japanese this morning. And, I was giving my boss a briefing on it. And we were wondering, what happens next? And I knew there was some other thing after we’ve greeted the Japanese. They were going to visit a Boeing executive up in Everett. And we were wondering who was going to be there. And I thought, gee I wonder if Rick Hale is going to be in that meeting. He’s our customer up in Everett. So, I bring up his calendar. And what when I want to look at his calendar, is that we had our briefing with the Japanese up here, he did not attend that meeting. But, then he’s in the wrap-up, the executive briefing. And now we are wondering, ‘when could we expect to hear back from Rick on the what the result of that briefing was?’ It’s very important for our project. And, so I see what Rick is going to be doing. I see that he’s going to have a meeting with Harry Swenson, who is at a higher level of executives -- he’s in charge of IS for all of Everett -- and Miyaki, one of the key seven people, he was the ranking Japanese official. And then, I can see that. During this meeting, we had some question about push back from SEB and how the internal Boeing dynamic is going to work. And he’s got a meeting with Susan Enders to review SEB implementation. I get a lot of insight into the flow, the dynamics, and what’s going on. Furthermore, I can even see that he’s going to be entertaining the Japanese visitors at his home this evening. And I wonder, ‘when are we going to be actually be able to contact Rick and find out what’s happening?’ I check his calendar for tomorrow, and I see that he’s got the day off. Then, if I want to find out any information, I have to either wait ‘til Monday, or get it from some other source. That gives me tremendous insight. It’s almost like a virtual world thing. It’s a sort of thing that I could find out by walking down the hall and chatting with the secretary, but he’s 30 miles away. Yet I feel that I am in the flow of what’s happening.”

Page 27: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

MSR Collaboration & Multimedia Group

Anoop Gupta, David Bargeron, Jonathan Grudin,

Li-wei He, Gavin Jancke, Yong Rui

MSTE and MURL: Online Seminars

Time Compression, Skimming, Indexing, Browsing

MRAS: Multimedia Annotations and Authoring

Flatland and Telep: Telepresentations

Page 28: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin
Page 29: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin
Page 30: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

MSTE Online Presentations

Logs of ~30K sessions involving over 5K users

Some results: On-demand audience greater than live audience 60% < 5 minutes Viewers jump around video Initial portions much more likely to be watched

Presentations will be designed differently in future Present key messages early in talk Present key messages early in slide Use meaningful slide titles Reveal talk structure in slide titles Consider post-processing talk for on-line viewers

Page 31: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Designing Online Presentations

Logs of ~30K sessions involving over 5K users

Some results: On-demand audience greater than live audience 60% < 5 minutes Viewers jump around video Initial portions much more likely to be watched

Presentations will be designed differently in future Present key messages early in talk Present key messages early in slide Use meaningful slide titles Reveal talk structure in slide titles Consider post-processing talk for on-line viewers

Page 32: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Summary

Be wary of intuition

Acquire new skills and methods

Anticipate obstacles to obtaining user contact

Recognize needs of different group members

Enhance interfaces where the burden falls

Consider the process of use

Consider organizational impacts

Plan for a longer development process

Page 33: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Trends

Organization-wide acquisition

Sales that include consulting services

Extended single-user applications

Adoption considered in design

Research into group activity

Page 34: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

A New Metaphor

Three ways to think of computers

1. The computer as a computer

2. The computer as a container

3. The computer as a window

Page 35: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin
Page 36: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

From Container to Window

New York Times, 19 May 1995:

A man has been arrested in Los Angeles for possessing 80 computerized images of child pornography... The prosecutor said, “Certainly if you see something flicker across your computer monitor, then you are not in possession. But I think if you go to the difficulty of downloading then it's yours. This is really no different than if a suspect stored these pictures in his closet. The computer is just another storage area. ”

Page 37: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Negotiated Ownership of Visible Property

Page 38: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Liberating and Constraining Influences

Print and language: the 300-year freeze“The written style, once it has seized upon a form,

retains it more exclusively, and may then weight the scales in its favor.” (Bloomfield, Language, 1933)

“The main influence of the written language is a conservative one—it acts as a brake, inhibiting the general acceptance of many changes that arise in the spoken language.” (Samuels, 1972)

“Spelling has blocked or reversed many sound changes in English.” (Antilla, 1989)

Dictionaries, grammar books, and schoolteachers Radio, television and film

Page 39: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

The Problem of Exception-Handling

Do standard procedures describe real practice?

Suchman (1983)

Problem-solving in a “routine” process

Dourish (2000)

A process-oriented bank

“Standard procedures” have many uses

Page 40: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Visibility ‘Desituates’ Action

Bellcore netnews archive search

Page 41: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Visibility ‘Desituates’ Action

Bellcore netnews archive search

“We were discovering things about our colleagues

that we didn’t want to know.”

— Jim Hollan

Local activity becomes global activity

irregularity is difficult to ignore

inconsistency is evident

chaos is visible

More rapid transmission

Page 42: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

When It Comes To ‘Localizing’ Information, Nuance Matters

Bill Gates, New York Times (CyberTimes), 26 March 1997:

...

“But when international versions of Encarta eventually go up on the Internet, our policy of presenting ‘local, educated reality’ will be called into question. Some readers will get upset about content that may fly in the face of their reality.

“A Korean reader may gain access to Japanese Encarta and note that the East Sea is called the Sea of Japan. Some French readers may be offended by how much media is devoted to the English article on the Battle of Waterloo, in

which Napoleon was finally defeated.”

Page 43: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Parole Board Site Stirs Controversy

New York Times (CyberTimes), 7 November 1996: Executive Director of New Jersey Parole Board:

“There is no privacy issue here. There is no information that could be more public. An inmate is sentenced in open court. The length of his sentence is a public record, as is the fact that he can earn parole in a lesser amount of time.”

Spokesman for American Correction Association: Those who read the site and then decided to comment on cases to the parole board “would not necessarily have all the background that the parole board does on the case. The parole board would have a whole file of information about education programs, work release and other programs the inmate had been involved in, information not included in a six-line description on the Web site. The question becomes how much information is enough, and how much is it a public right-to-know question versus a confidentiality issue?”

Page 44: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Tokyo Exchange Says Internet’s Too Fast

Financial Times, 5 December 1995 (Edupage summary)

“Because of ‘insider trading’ restrictions that ban company officials and media representatives from dealing in securities for 12 hours after they learn earnings results, the Tokyo Stock Exchange wants companies to stop sending such results over the Internet right after they're announced in news conferences.”

Page 45: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Desituated Action and Social Organization

What will happen when:

All violations are visible?

All irregularities are visible?

All inconsistencies are visible?

Making requests is quick and easy?

Page 46: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Desituated Action and Social Organization

What will happen when:

All violations are visible?

All irregularities are visible?

All inconsistencies are visible?

Making requests is quick and easy?

New social practices will develop.

Page 47: CSCW and Groupware Adoption, Use, and Design Jonathan Grudin Microsoft Research jgrudin@microsoft.com jgrudin

Jonathan Grudin

Microsoft Research

[email protected]

http://research.microsoft.com/~jgrudin