CSCU 2008 CAMEO ENTRY Augusta Metro FCU VISA Balance Transfer Promo

CSCU2008 CAMEO ENTRY

Augusta Metro FCUVISA Balance Transfer Promo


Overview of Goals:

•To increase our VISA accounts and activity

•To increase our credit lines & outstandings

•To increase total volume

•To increase total revenue from VISA


Objectives (How to do it):

•Do a review of portfolio and offer credit line increases

•Offer a limited time offer of 5.9% on balance transfers

•Keep Top of Mind Awareness by using various marketing avenues (retail, website, statement stuffers, newsletter, and branch staff referrals)


Total Budget for Marketing Efforts:

•Statement Inserts $1200

•Retail Posters and Images $500

• Creation of electronic media (web graphics, email info) $300

Total Marketing Expense $2,000


Sample Marketing Collateral:

Posters and Statement Inserts

22” x 28” posters used in branches

8 ½” x 11” posters also used

Statement Inserts sent in Quarterly statements to all members

Stuffers are also available in all branches with VISA applications stapled to them.


Sample Marketing Collateral:

Web banner

This banner appeared on our home page of our website and on header of bill pay website.

Banner was also used on e- Newsletter sent to members each month.

Banner would link to our website and image of poster would appear.

Results:

CSCU Data Sept 2007 - 2008


Accounts and ActivityThis Year Last Year Variance

Variance %

Total Accounts YTD Avg. 1,159 1,064 95 8.92%

Membership YTD Avg. 11,815 11,918 -103 -0.87%

Penetration % YTD Avg. 9.81% 8.93% 0.88% 9.87%

Accounts Billed YTD Avg. 833 756 77 10.25%

Accounts Billed % YTD Avg. 71.91% 71.05% 0.87% 1.22%

Accts. w/ Finance Chg. YTD Avg.

656 573 83 14.46%

Accts. w/ Finance Chg. % YTD Avg.

78.74% 75.85% 2.9% 3.82%

Total Cards YTD Avg. 1,523 1,372 151 11.04%

Cards per Account YTD Avg. 1.3 1.3 0.0 1.95%

Results:



Credit Lines & Outstandings This Year Last Year Variance

Variance %

Total Outstandings $ $2,372,254 $1,635,114 $737,140 45.08%

Total Credit Lines $ $6,253,492 $4,476,186 $1,777,306 39.71%

% of Credit Line Used 51.82% 50.61% 1.2% 2.38%

Avg. Credit Line $5,203 $4,179 $1,023 24.48%

Avg. Outstanding Balance $2,711 $2,140 $571 26.68%

Results:



Total VolumeThis Year Last Year Variance

Variance %

Net Sales Volume YTD $2,131,177 $1,755,747 $375,430 21.38%

Average Sales Draft YTD $68.09 $62.06 $6.03 9.71%

Total Cash Disbursement YTD $161,452 $112,224 $49,228 43.87%

Avg. Cash Disbursement YTD $338.47 $245.03 $93.44 38.13%

Total Volume YTD $2,292,629 $1,867,972 $424,658 22.73%

Results:



RevenueThis Year Last Year Variance

Variance %

Finance Charge $ YTD $152,184 $117,472 $34,712 29.55%

Interchange $ YTD $38,345 $31,580 $6,765 21.42%

Annual Fees $ YTD $0 $0 $0 0.0%

Late Fees $ YTD $11,460 $11,040 $420 3.8%

Over Limit Fees $ YTD $1,000 $1,220 ($220) -18.03%

Misc Fees $ YTD $4,297 $4,684 ($387) -8.27%

Total Revenue $ YTD $207,286 $165,997 $41,290 24.87%


Results of Balance Transfer Promotion 2008:

January $28,767.38 June $60,937.99

February$57,501.06 July $64,396.72

March $59,567.61 August $62,802.58

April $22,358.56 September $34,550.74

May $75,095.31 October $103.888.3

TOTAL YEAR TO DATE $569,869.28


Contact Info:Butch Holley, [email protected]

YOURamfcu.org

mailto:[email protected]

Documents

CSCU 2008 CAMEO ENTRY Augusta Metro FCU VISA Balance Transfer Promo