Crystal Reports Developer Advantage

New, cost effective licensing option

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1. Common challenges with report distribution licensing

2. Crystal Reports runtime redistribution

3. New Crystal Reports 2008 Developer Advantage

4. Pricing and availability

5. Qualifying questions

6. Sales opportunities

Agenda

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IT departments Share reporting with customers, partners,

suppliers over the web.

Report Redistribution Scenarios

Small ISVs Add affordable, professional reporting in their

commercial application

VAR organizations

Build custom apps for IT that embed reporting and are shared externally

Customer Profile Business Challenge

It is expensive – must buy one report design license ($495) for each application deployed

Embedding Crystal Reports in ISV applications becomes prohibitive, especially for low priced apps

Cost of the final application is high – includes a designer license for each application deployed externally on behalf of their client

Licensing cost is a barrier to deploying reporting applications externally

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Crystal Reports 2008 Runtime Redistribution

Thick Client Application

Web Application

Internal* External** Internal* External**

Crystal Reports 2008

Crystal Reports for Eclipse 2.0 New Offer

Changes to Web Application Redistribution for Crystal Reports 2008 only

*Internal defined as usage by employees and contractors. **External defined as usage by anyone else.

NEW

1 Copy of Crystal Reports 2008 per Deployment To be phased out

OEM Contract OEM Contract

Old Model New Model

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Introducing Crystal Reports 2008 Developer Advantage

For All Organizations Simple report deployment license Take your business reports beyond the firewall Easy to buy - no contracts or commitments No userids to administer or per-user charges

For ISVs Gain pricing flexibility with a royalty-free license. Add reporting to applications at any price point Reduce development costs with single fixed price Transition your thick client apps to the web

Deliver professional reporting in your web application

Benefits of the Developer Advantage runtime license

A runtime license for Crystal Reports 2008 and Crystal Reports for Eclipse 2.0

One-time fee ($2,495) to enable royalty-free deployment of these runtime engines in any number of web applications

Share web application with the runtime engine with any number of external users

Intended for ISVs that want to embed the runtime engine in commercial web applications

Intended for any organization that wants to embed reporting in applications that are used externally

Crystal Reports 2008 Developer AdvantageCost savings for reporting deployment with web apps

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“For years we have worked with companies to extend their reporting to their external portals. Crystal Reports Developer Advantage now allows us to add the industry's leading reporting tool directly into our client’s web site for their

external users. It empowers organizations to deliver data to customers, partners, or anyone that needs real time access to reports."

Kevin McManus, McManus Software + Consulting

“

Estimated unit sales: 50 units @ $6,000 / unit

Licensing Cost: $495 x 50 = $24,750

With Developer Advantage: $2,495

Cost Savings: $22,255

ISV OrganizationISV Organization

Deploys 7 applications over the web

Licensing cost:: $495 x 7 = $3,495

With Developer Advantage: $2,495

Cost Savings: $1,000

IT DepartmentIT Department

Anticipate 20 web-app deployment projects

Licensing cost:: $495 x 20 = $9,900

With Developer Advantage: $2,495

Cost savings: $7,405

VAR OrganizationVAR Organization

Selling to IT departments in any size organization

Do you need to share reporting with customers/partners over the web?

Selling to VAR organizations

Does your customer need to deploy reporting applications to external users?

Selling to small ISV organizations Do you intend to embed reporting in your commercial application?

Qualifying questionsRecommended sales qualification process

Step 1: If answer is YES, ask ‘What version of Crystal Reports do you use?’

Step 2: If answer is Crystal Report 2008Crystal Reports 2008 Visual Advantage, or

Crystal Reports for Eclipse 2.0

Step 3: Sell Crystal Reports 2008 Developer Advantage

If customer is not interested in this licensing option, qualify their needs for other Crystal Reports solutions

Crystal Reports 2008 Pricing

ORDER NOW!

Pricing MSRP Crystal Reports 2008 $495 / €479 Crystal Reports 2008 Visual Advantage $995 / €849 Crystal Reports 2008 Developer Advantage $2,495 / €1,995

Crystal Reports 2008 Pricing and Availability

Crystal Reports 2008

Upgrades good from any previous version

Crystal Reports 2008 Developer Advantage Not software – paper license only Report designer not included For that version only No discounted upgrade prices – customer must re-buy at full price Software-as-a-service applications excluded

– When a fee exchanges hands in exchange for application access– OEM license required in this case

CONTACT YOUR RESELLER FOR MORE INFORMATION OR TO PLACE AN ORDER

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Increase your order value with Crystal Reports 2008 Developer Advantage

1

Sell CR 2008 Developer Advantage to existing customers• Target existing users of Crystal Reports 2008 and Crystal Reports 2008 Visual Advantage

3

2

Promote Crystal Reports for Eclipse 2.0 and then upsell to Crystal Reports 2008 and Crystal Reports 2008 Developer Advantage

Add Crystal Reports 2008 Developer Advantage to new deals• Sell with Crystal Reports 2008, Crystal Reports 2008 Visual Advantage

Leverage the complete Crystal Reports portfolio for Developers

Frequently Asked Questions

Q: Does the Crystal Reports Developer Advantage license apply to Crystal Reports XI and older versions?

A: No. This license only applies to the Crystal Reports 2008 runtime engine.

Q: Can customers purchase this license at an upgrade price?

A: No. All customers may purchase this item at full price.

Q: What is our maintenance and support policy?

A: Because this is not software, maintenance and support are not available.

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Thank you!