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Flo Powell, Director, ACE. Cruise Update: What’s New in the World of Cruising?. 2 million Brits to cruise by 2014. The Cruise Industry is growing. 66% of passengers cited ‘value for money’ as the reason for choosing their last cruise. PSA Cruise Review 2011. - PowerPoint PPT Presentation
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Cruise Update: What’s New in the World of
Cruising?Flo Powell, Director, ACE
The Cruise Industry is growing2 million Brits to cruise by 2014
“The two key drivers remain value and quality” Bill Gibbons, Director, PSA
“No Longer for the Overfed, Newlywed, and Nearly Dead" Rick Sasso, President of Celebrity Cruises and Chairman of Cruise Lines International Association (CLIA).
“The economic downturn forced cruise lines to offer more incentives such as onboard credit, cabin upgrades and other perks.” Douglas Ward, author of the Berlitz Guide to Cruising.
Why is the Cruise Industry growing?66% of passengers cited ‘value for money’ as the reason for choosing their last cruise. PSA Cruise Review 2011
Cruise Destinations – changing demand
The Med increased its share even more
in 2010
Cruise Destinations – changing demand
“75% of 2010 customers put the cruise destination in their
top 3 reasons for booking their cruise compared with
65% in 2009”
Cruising Comes Home...
•Worldwide events, natural occurrences, political uncertainty and the collapse of travel operators ...
•Rises in APD discouraging air travel
•10% increase in the number of ex-UK cruises
•22,000 Brits took a Round Britain cruise in 2010•Plus, Southampton was named the busiest cruise port in Northern Europe
Ultra-Luxury Cruising still on the up...
•Holidays are still considered to be a necessary luxury (Kuoni)
•Trip Advisor says more British holidaymakers are likely to enjoy a luxury holiday by far-flung shores in 2011
•66 per cent of recession-weary Brits intend to spend more and to travel further in 2011
•The ultra-luxury cruise sector grew by 6% in 2010
•Since 2004, sales in the Ultra-Luxury sector have grown 46%•1 in 7 of all cruise passengers pay more than £2,500 per head
Cruise Industry – Booking MethodsIn 2010, over three
quarters of cruise passengers book through
travel agents
New to Cruise continues...
•In 2010, 1 in every 3 passengers was on their first-ever cruise
•Cruising has attracted 2.4m first timers over the past five years. •More families are now cruising with children so the average age of a cruise passenger has therefore dropped (7% of passengers were under 18 years old; 13% of passengers are under 35)
ACE
ACE Cruise Expos 2011
Wednesday 15th June DublinRoyal Caribbean's Vision of the Seas
Thursday 16th JuneLiverpoolRoyal Caribbean's Vision of the Seas
Wednesday 22nd JunePortsmouthSwan Hellenic's Minerva
Friday 29th JulyDover - Luxury Cruise ExpoOceania's NEW Marina
Monday 5th SeptemberEdinburgh (Leith)Seabourn Sojourn
Sunday 20th & Monday 21st NovemberAMSTERDAMRiver Cruise Expo - LOTS of River Ships!
