CRTI TD 08 1080

Laurie Mazurik MD FRCPC

Strategy

• Marketing Principles• What will make us unique?• How will we extend our inner circle?• Schedule

Marketing Principles

• 3 C’s• Strategic Choices• Implementing 4 P’s

3 C’s

• Before we begin: Who is the customer?

• Customer Needs• Company (Us and Our Strengths)• Competitors Positions

4th C

• Collaborators

Strategic Choices

• Target Segment• Competitive Positions

• Have to consider competitive reaction

Implementation 4 P’s

• Some of this comes later but important to think ahead

• Product• Price• Promotion• Place

What makes us unique?

Multi-Player Internet Game: E-Learning

4 Teams/ Pseudonyms/Even enemies collaborate

Live Sims

Evaluation

Reach

Frontier

• Collaborative• Welcoming• Easing people out of

their comfort zone• Demonstrating

collaboration to be synonymous with sustainability

• Finding a business model that works

All to Establish something conservative

• Single International Standard• Standard Renewal Cycle (I.e. renew

standards every 4 years)• Maintenance of Certification Process• Progressive Exercises become part of

Certification

How will we extend our inner circle?

• Who?• How and how many?• When?• Then next wave after

that?• What will be our limits?• How will we measure

their value?

Schedule

• Web• Eval• Governance• Strategic Days Final Q• Exercise and Invitations