The Secret Formula

• I've been using a “secret formula” all my life…

• Some of you may have heard me talk about it before.

• I account a LOT of things to this formula.

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• It’s 5 simple steps to achieving ANYTHING you want….

• Research• Build• Monetize • Track• Optimize

Achieve Anything

• RBMTO is everything I do in my life and business.

The Secret Formula

• Anyone can use it and it's a simple way we think actually already do NATURALLY as humans...

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It’s Natural...Actually

• Enter a room

• Look Around and Analyze (research)

• Walk somewhere, eat something, talk to someone (build)

• That girl/guy is hot, I’m hungry, I want to work with that person (monetize)

• This person’s boring, this food sucks, this wine’s great (track)

• I’ll talk to this person instead, I’ll eat this instead, this wine’s better (optimize)

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You Do It Everyday

I've been using RBMTO in my life and ALL my businesses.

Anyone can use it...but the key is to FOLLOW it.

RBMTO In Action• App Code 1.0 was already a huge success with

tons insanely successful case studies.

• We wanted to do a 2.0…we wanted to build the BEST app training education + platform in the

world.

• 1.0 was AWESOME actually...but a bit over the top.

• We wanted more AUTHORITY in the marketplace.

New School• I figured why not try another way

of advertising and creating a way to market and sell a product.

• Or do it the old fashioned way:

• JV’s / Affiliates• Paid Traffic• SEO

RBMTO In Action• I researched the app marketplace and I was one of the first to market a product around

building apps.

• I built out 1.0 of The App Code.

• I monetized it to around $1.4mm dollars.

• I tracked it’s progress and noticed that sales started to slip.• • I optimized by relaunching a 2.0 but not in any normal way.

• (I got paid BEFORE I created the product!)

• I decided to try crowd funding because it just seemed cool.

• I was seeing all these success stories of random campaigns...

• Like movies, gadgets, astrological research, cancer research, feeding a

family, to ANYTHING!

•

Crowd Funding

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Obama Done Did It

Seriously?

• Why not?

• I have an idea, I understand marketing…

• Give it a shot? What's the worst that can happen?

• I FAIL?

• What’s funny is I did (sort of)! LOL!•

You Are Your Own Limitation

• These sites get CRAZY amounts of traffic!

• You get WAY more & different eyeballs.

I Love Traffic

• It provides access to capital.• It hedges risk.• It serves as a marketing tool.• It gives proof of concept.• It allows crowdsourcing of brainstorming.• It introduces prospective loyal customers.• It’s easier than traditional applications.• It’s free PR.• It provides the opportunity of pre-selling.• It’s FREE!

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Crowd Funding

Step 1 Research

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Research

• The first thing we need to do is to research your niche or your idea.

• Make a list of all those crazy ideas you have:

• Pencils that talk• Starting a community for kids• Futuristic laser beams that can control your thoughts• An app business• Your "billion dollar idea"!

• Next - Find out how many people are in that niche!

• Research to see how many searches your idea gets per month• Find websites and forums on your idea• See if your idea has already been taken on the Crowd Funding sites

Research

Case Study

• I typed in ALL kinds of terms into IndieGoGo + KickStarter relating to “Apps”, “App Education” & “App Platforms”.

• Nothing on IndieGoGo and only 1 on KickStarter.

• Only ONE app course ever released on KickStarter or IndieGoGo…HUGE potential!

!!!

Case Study

• KickStarter - The Kickstarter funding model is an all-or-nothing model.  You set a goal for your raise; if your raise exceeds the goal, you keep all the

money, otherwise your supporters don’t pay and you don’t get anything.

• StartSomeGood.com - is great for early-stage social good projects that are not (yet) 501(c)(3) registered nonprofits.   StartSomeGood uses a unique

“tipping point” model for fundraising.

• Indiegogo.com:  Indiegogo allows you to raise money for absolutely anything, using an optional “keep what you raise” model with higher fees

or pay less to use an all-or-nothing funding approach.

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The List!

• Rockethub.com:  Rockethub is also a broad platform targeting “artists, scientists, entrepreneurs, and philanthropists” on their site, using a keep-what-you-raise

model that rewards you for hitting your funding goal (or penalizes you for failing to hit it).

• Pozible.com:  Pozible, run from Australia, has a global platform for all types of projects, emphasizing “creative projects and ideas” and specifically precludes

fundraising for charities.  

• Causes.com:  Causes is designed specifically for 501(c)(3) registered nonprofits to raise money.  Causes is widely used to launch “action” campaigns, like

boycotts, petitions and pledges rather than fundraising campaigns.

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The List (cont)

• Game Developers - Gambitious• College Grads - Upstart• Health - MedStartr• Apps - Appsplit and AppBackr• Veterans - Sprigster• Anyone - GoFundMe.com

Niche? Problem Solved.

Step 2Build

Build

• Next step is to BUILD your campaigns.

• You'll REALLY need the information I’m about to share with you because they

are literally your “assets”.

First Things First

Important to have an eye grabbing logo.

Category is crucial to your competition and success.

Copywriting is important for the text you use.

SEO!

How Much? :)

Set your ideal funding goal. $5k? $10k? $100k?

Flexible Funding allows you to capture payments even if you do not meet your goal.

Deadline - How Long?!

Sittin’ Pretty

Your Video is CRUCIAL! Don’t use a just an image!

The sales copy must be compelling and give a REASON for people to want to support you.

Graphics!

Who’s Got Your Back?

Who’s on YOUR team?

Bigger team the better...(sometimes)

Esoteric Terminology.

It’s SOCIAL - Speak their language!

Umm...DUH!

Contributors WILL research you!

Free SEO!

Syndication!!!!

!!!

Talk To Me

Your Media!

Put as much media out as you can.

Crowd funding is SOCIAL...be a part of the conversation!

Cha-Ching

Link up your PayPal account to verify yourself.

Step 3Monetize

Monetize?• Traffic• Free SEO• Copywriting + Folksonomy • Launch• Press Releases• Email Marketing• Facebook Traffic• Brand Awareness• Affiliate• Upsells• Expert Perks•

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Over  $4

 EPC  (f

or  you  

nerds)

Revolution

Look At This!

•TRAFFIC!I Don’t Look At It That Way...

Umm...Duh!

•Free Traffic• SEO• Community

•Syndication

Your Message Is Key

• Copy Writing + Video = CRUCIAL•

• “Launch” style marketing•

Product Launch Formula 23.7

• Press Releases

Authority

Power Move

• Email List

Start Conversations

• FB Traffic

Who Are You?

Partner Up

• Affiliates• Existing Customers• Unique Links

Mo’ Money

• Upsells

Truth

• It’s ALL Marketing!

Brilliant

!!!

• Sequenced Videos + Updates

Walk The Walk

• Your Profile Matters!• Give to the community!

Wait A Minute!

• Last minute perks• $8,020

!!!

Step 4Track

Innovation• IndieGoGo (and others) incorporate a tracking platform where you

can actually SEE how you are doing!

• You can see how many visits…how many people donated…etc...

Over  $4  EPC  (for  you  nerds)

Got Friends?• It automatically sets up "tracking links" for each one of your traffic

sources and see where the money is coming from!

• You can also see anyone that REFERS You!

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!!!

Community Traffic

!!!

Take It Home & Deliver

!!!

Buyers!

• Anyone Like a Buyers List?

Step 5Optimize

RePosition

• Last minute perks• $8,020

• *we got screwed! (more on this in a second)

!!!

Primary Delivery Mechanism

• Internal Email Blaster•

HOLD UP!

• Put limits on perks•

Follow Me?

• Get people to “follow” your campaign.

!!!

Results

• We Failed.•

The Real Results

Not Really.

Technical Glitch + Email Follow Ups.

A FLOOD of support emails!

The Real Results!!!

Amazing

•

The campaign doubled in the last 24 hours.

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That’s Truly It

• What I’ve just covered is the exact formula I use for everything in my life...RBMTO.

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Thank You.

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