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8/19/2019 Crouching Tiger Taisuco
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TAISUCOM A R K E T I N G P L A N
indonesiaProposed By:
Daniel
Suriawidjaja
8/19/2019 Crouching Tiger Taisuco
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TAISUCOP R O D U C T
ORCHID FLOWER
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the
MARKETconditions
29%
71%
IndonesiaDemography
Potential high sales, maleswould give flower tofemale as a gift.
Mother's day
Valentine's dayMarriagesCourting
253,609,643 (July 2014 est.)PopulationsPotential conditions
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Potential Market Analyis
Strength
Opportunities Threats
Weakness
High population in
IndonesiaTrend of flower as
marriages, proposal,
valentine's day, and
mother's day
Mass production.
Competitive price
Production only in
several seasons
(cannot be controlled).
Transport cost.
Product durability
Local flower shop.
Fluctuate trend inIndonesia
Production cannot be
placed in Indonesia,
need of shipment from
Taiwan.
C O N S I D E R
due to Indonesia's climate, air conditioned room must be placed,
therefore cost of the orchid can be high. Therefore TAISUCO need to
consider mountain area to place branch in Indonesia.
8/19/2019 Crouching Tiger Taisuco
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deal with EO
create shops
training
create branch
analyze mountain
area
create branch in
the designated
area.
provide analyst to
analyze
mountainous areain Indonesia.
provide training
and workshop for
the new branch to
open.
deal with event
organizer for the
usage of flower for
marriage or otherevent.
create flower shop
for direct customer
purchase
THE strategy
1 million USD
500
thousands
USD
2,000 USD
1,500 USD
TAISUCO BRANCH
the development
in INDONESIA
JAN12 15
start date
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the PROMOTION
start date
pinterestinstagram
product showcase
SIGN ME UP!
provide competitive price to
Event Organizer (EO).
Held flower event for promotion.
provide sales in the big city in
Indonesia such as: Surabaya,
Jakarta, Bandung, Bogor, etc.
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TAISUCO
B U I L D I N G B R A N C H I N I N D O N E S I A
objective
BRANDS
trusted
SupplierSouth East Asia Country
hold 25% marketshare of Indonesian flower
Be a trusted brand
for Indonesian
people
Export the product
to theSEA Market.