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8/17/2019 CrossFit RedBeard Business Plan
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CONFIDENTIAL
CrossFit RedBeard, Inc.
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CrossFit RedBeard
Table of Contents
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CrossFit RedBeard
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Executive Summary
Opportunity
Problem
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CrossFit RedBeard
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Why Us?
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Financial Highlights by Year
Financing Needed
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Opportunity
Problem & Solution
Problem Worth Solving
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Execution
Marketing & Sales
Marketing Plan
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CrossFit RedBeard
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CrossFit RedBeard
Pricing
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CrossFit RedBeard
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CrossFit RedBeard
Technology
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Company
Overview
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Key Planned Hires
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Personnel Table
FY2017 FY2018 FY2019 FY2020 FY2021
Trainers (3.5) $45,000 $90,000 $90,000 $150,000 $150,000
Administration(0.4)
$36,000 $36,000
Total $45,000 $90,000 $90,000 $186,000 $186,000
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Financial Plan
Forecast
Key Assumptions
Revenue by Year
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Expenses by Year
Net Profit (or Loss) by Year
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Financing
Use of Funds
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Cash Flow by Month
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StatementsProjected Profit & Loss
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FY2017 FY2018 FY2019 FY2020 FY2021
Revenue $123,266 $244,072 $396,324 $562,978 $725,671
Direct Costs
Gross Margin $123,266 $244,072 $396,324 $562,978 $725,671
Gross Margin % 100% 100% 100% 100% 100%
OperatingExpenses
Salary $45,000 $90,000 $90,000 $186,000 $186,000
EmployeeRelatedExpenses
$22,500 $45,000 $45,000 $93,000 $93,000
Lease $24,000 $24,000 $24,000 $40,000 $40,000
Insurance $1,188 $1,188 $1,188 $1,188 $1,188
Insurance Fee $650 $650 $650 $650 $650
Utilities $2,640 $220 $220 $440 $440
Maintenance $3,698 $7,322 $11,890 $16,889 $21,770
Affiliate Fee $3,000 $3,000 $3,000 $3,000 $3,000
Marketing $6,163 $12,204 $19,816 $28,149 $36,284
RhinoFitSoftware
$684 $684 $684 $684 $684
Website Fee $156 $156 $156 $156 $156
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Net Profit /Sales
5% 14% 30% 20% 27%
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Projected Balance Sheet
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FY2017 FY2018 FY2019 FY2020 FY2021Cash $2,179 $65,129 $252,282 $377,614 $656,964
AccountsReceivable
$0 $0 $0 $0 $0
Inventory
Other CurrentAssets
Total CurrentAssets
$2,179 $65,129 $252,282 $377,614 $656,964
Long-Term Assets $30,000 $30,000 $30,000 $30,000
AccumulatedDepreciation
($3,000) ($6,000) ($9,000) ($12,000)
Total Long-TermAssets
$27,000 $24,000 $21,000 $18,000
Total Assets $29,179 $89,129 $273,282 $395,614 $656,964
Accounts Payable $0 $0 $0 $0 $0
Income TaxesPayable
$3,857 $22,320 $78,431 $75,763 $130,533
Sales TaxesPayable
$10,169 $20,136 $32,697 $46,446 $59,868
Short-Term Debt $1,960 $2,166 $2,392 $2,642 $207
Prepaid Revenue $0 $0 $0 $0 $0
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Total Liabilities& Equity $29,179 $89,129 $273,282 $395,614 $656,964
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Projected Cash Flow Statement
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FY2017 FY2018 FY2019 FY2020 FY2021Net Cash Flowfrom Operations
Net Profit $5,789 $33,480 $117,647 $113,643 $195,800
DepreciationandAmortization
$3,000 $3,000 $3,000 $3,000 $2,750
Change inAccountsReceivable
$0 $0 $0 $0 $0
Change inInventory
Change inAccountsPayable
$0 $0 $0 $0 $0
Change inIncome TaxPayable
$3,857 $18,463 $56,111 ($2,668) $54,770
Change in SalesTax Payable
$10,169 $9,967 $12,561 $13,749 $13,422
Change inPrepaidRevenue
$0 $0 $0 $0 $0
Net Cash Flowfrom Operations
$22,815 $64,910 $189,319 $127,724 $279,992
Investing &Financing
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Net Cash Flowfrom Investing &Financing
($20,633) ($1,960) ($2,166) ($2,392) ($642)
Cash at Beginningof Period
($3) $2,179 $65,129 $252,282 $377,614
Net Change in Cash $2,182 $62,950 $187,153 $125,332 $279,350
Cash at End ofPeriod
$2,179 $65,129 $252,282 $377,614 $656,964
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
FY2017 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17
Revenue $6,500 $5,938 $6,986 $8 ,139 $9,092 $9,997 $10,857 $11,675 $12,451 $13,188 $13,889 $14,554
Direct Costs
Gross Margin $6,500 $5,938 $6,986 $8,139 $9,092 $9,997 $10,857 $11,675 $12,451 $13,188 $13,889 $14,554
Gross Margin % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
OperatingExpenses
Salary $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
EmployeeRelatedExpenses
$1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Lease $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Insurance $99 $99 $99 $99 $99 $99 $99 $99 $99 $99 $99 $99
Insurance Fee $350 $300
Utilities $220 $220 $220 $220 $220 $220 $220 $220 $220 $220 $220 $220
Maintenance $195 $178 $210 $244 $273 $300 $326 $350 $374 $396 $417 $437
Affiliate Fee $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Marketing $325 $297 $349 $407 $455 $500 $543 $584 $623 $659 $694 $728
RhinoFitSoftware
$57 $57 $57 $57 $57 $57 $57 $57 $57 $57 $57 $57
Website Fee $13 $13 $13 $13 $13 $13 $13 $13 $13 $13 $13 $13
TotalOperating
Expenses
$7,259 $6,864 $6,948 $7,040 $7,117 $7,189 $11,008 $11,073 $11,436 $11,194 $11,250 $11,304
OperatingIncome
($759) ($926) $38 $1,099 $1,975 $2,808 ($151) $602 $1,015 $1,994 $2,639 $3,250
Interest Incurred $92 $90 $89 $88 $87 $86 $84 $83 $82 $81 $79
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Depreciation andAmortization
$250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Income Taxes $0 $0 $0 $0 $0 $916 ($195) $107 $273 $665 $923 $1,168
Total Expenses $7,509 $7,206 $7,288 $7,379 $7,455 $8,442 $11,149 $11,514 $12,042 $12,191 $12,504 $12,801
Net Profit ($1,009) ($1,268) ($302) $760 $1,637 $1,555 ($292) $161 $409 $997 $1,385 $1,753
Net Profit /Sales
(16%) (21%) (4%) 9% 18% 16% (3%) 1% 3% 8% 10% 12%
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
FY2017 FY2018 FY2019 FY2020 FY2021
Revenue $123,266 $244,072 $396,324 $562,978 $725,671
Direct Costs
Gross Margin $123,266 $244,072 $396,324 $562,978 $725,671
Gross Margin % 100% 100% 100% 100% 100%
Operating Expenses
Salary $45,000 $90,000 $90,000 $186,000 $186,000
Employee Related Expenses $22,500 $45,000 $45,000 $93,000 $93,000
Lease $24,000 $24,000 $24,000 $40,000 $40,000
Insurance $1,188 $1,188 $1,188 $1,188 $1,188
Insurance Fee $650 $650 $650 $650 $650
Utilities $2,640 $220 $220 $440 $440
Maintenance $3,698 $7,322 $11,890 $16,889 $21,770
Affiliate Fee $3,000 $3,000 $3,000 $3,000 $3,000
Marketing $6,163 $12,204 $19,816 $28,149 $36,284
RhinoFit Software $684 $684 $684 $684 $684
Website Fee $156 $156 $156 $156 $156
Total Operating Expenses $109,679 $184,424 $196,604 $370,156 $383,172
Operating Income $13,587 $59,648 $199,720 $192,822 $342,499
Interest Incurred $941 $848 $642 $416 $166
Depreciation and Amortization $3,000 $3,000 $3,000 $3,000 $2,750
Income Taxes $3,857 $22,320 $78,431 $75,763 $130,533
Total Expenses $117,477 $210,592 $278,677 $449,335 $529,871
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Net Profit $5,789 $33,480 $117,647 $113,643 $195,800
Net Profit / Sales 5% 14% 30% 20% 27%
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Balance Sheet
Balance Sheet (With Monthly Detail)
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
FY2017 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17
Cash ($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037) $2,179
Accounts
Receivable$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory
Other CurrentAssets
Total CurrentAssets
($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037) $2,179
Long-Term Assets $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
AccumulatedDepreciation
($250) ($500) ($750) ($1,000) ($1,250) ($1,500) ($1,750) ($2,000) ($2,250) ($2,500) ($2,750) ($3,000)
Total Long-Term Assets
$29,750 $29,500 $29,250 $29,000 $28,750 $28,500 $28,250 $28,000 $27,750 $27,500 $27,250 $27,000
Total Assets $10,527 $9,607 $9,737 $11,024 $13,265 $16,414 $16,674 $17,756 $19,314 $21,912 $25,213 $29,179
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income TaxesPayable
$0 $0 $0 $0 $0 $916 $721 $828 $1,101 $1,766 $2,689 $3,857
Sales TaxesPayable
$536 $1,026 $1,602 $2,274 $3,024 $3,849 $4,744 $5,708 $6,735 $7,823 $8,969 $10,169
Short-Term Debt $1,789 $1,804 $1,819 $1,834 $1,849 $1,865 $1,881 $1,896 $1,912 $1,928 $1,944 $1,960
Prepaid Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total CurrentLiabilities
$2,325 $2,830 $3,421 $4,108 $4,873 $6,630 $7,346 $8,432 $9,748 $11,517 $13,602 $15,986
Long-Term Debt $9,211 $9,054 $8,895 $8,735 $8,574 $8,411 $8,247 $8,082 $7,915 $7,747 $7,578 $7,407
TotalLiabilities
$11,536 $11,884 $12,316 $12,843 $13,447 $15,041 $15,593 $16,514 $17,663 $19,264 $21,180 $23,393
Paid-in Capital
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Retained Earnings
Earnings ($1,009) ($2,277) ($2,579) ($1,819) ($182) $1,373 $1,081 $1,242 $1,651 $2,648 $4,033 $5,786
Total Owner's
Equity($1,009) ($2,277) ($2,579) ($1,819) ($182) $1,373 $1,081 $1,242 $1,651 $2,648 $4,033 $5,786
TotalLiabilities &Equity
$10,527 $9,607 $9,737 $11,024 $13,265 $16,414 $16,674 $17,756 $19,314 $21,912 $25,213 $29,179
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
FY2017 FY2018 FY2019 FY2020 FY2021
Cash $2,179 $65,129 $252,282 $377,614 $656,964
Accounts Receivable $0 $0 $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $2,179 $65,129 $252,282 $377,614 $656,964
Long-Term Assets $30,000 $30,000 $30,000 $30,000
Accumulated Depreciation ($3,000) ($6,000) ($9,000) ($12,000)
Total Long-Term Assets $27,000 $24,000 $21,000 $18,000
Total Assets $29,179 $89,129 $273,282 $395,614 $656,964
Accounts Payable $0 $0 $0 $0 $0
Income Taxes Payable $3,857 $22,320 $78,431 $75,763 $130,533
Sales Taxes Payable $10,169 $20,136 $32,697 $46,446 $59,868
Short-Term Debt $1,960 $2,166 $2,392 $2,642 $207
Prepaid Revenue $0 $0 $0 $0 $0
Total Current Liabilities $15,986 $44,622 $113,520 $124,851 $190,608
Long-Term Debt $7,407 $5,241 $2,849 $207 $0
Total Liabilities $23,393 $49,863 $116,369 $125,058 $190,608
Paid-in Capital
Retained Earnings $5,786 $39,266 $156,913 $270,556
Earnings $5,786 $33,480 $117,647 $113,643 $195,800
Total Owner's Equity $5,786 $39,266 $156,913 $270,556 $466,356
Total Liabilities & Equity $29,179 $89,129 $273,282 $395,614 $656,964
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Cash Flow Statement
Cash Flow Statement (With Monthly Detail)
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
FY2017 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17
Net Cash FlowfromOperations
Net Profit ($1,009) ($1,268) ($302) $760 $1,637 $1,555 ($292) $161 $409 $997 $1,385 $1,753
DepreciationandAmortization
$250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Change inAccountsReceivable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change inInventory
Change inAccountsPayable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in
Income TaxPayable
$0 $0 $0 $0 $0 $916 ($195) $107 $273 $665 $923 $1,168
Change in SalesTax Payable
$536 $490 $576 $672 $750 $825 $895 $964 $1,027 $1,088 $1,146 $1,200
Change inPrepaidRevenue
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Cash FlowfromOperations
($223) ($528) $524 $1,682 $2,637 $3,546 $658 $1,482 $1,959 $3,000 $3,704 $4,371
Investing &Financing
Assets
Purchased orSold ($30,000)
InvestmentsReceived
Change inLong-TermDebt
$9,211 ($157) ($159) ($160) ($161) ($163) ($164) ($165) ($167) ($168) ($169) ($171)
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Change inShort-TermDebt
$1,789 $15 $15 $15 $15 $16 $16 $15 $16 $16 $16 $16
Dividends &Distributions
Net Cash Flowfrom Investing& Financing
($19,000) ($142) ($144) ($145) ($146) ($147) ($148) ($150) ($151) ($152) ($153) ($155)
Cash at Beginningof Period
$0 ($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037)
Net Change inCash
($19,223) ($670) $380 $1,537 $2,491 $3,399 $510 $1,332 $1,808 $2,848 $3,551 $4,216
Cash at End ofPeriod
($19,223) ($19,893) ($19,513) ($17,976) ($15,485) ($12,086) ($11,576) ($10,244) ($8,436) ($5,588) ($2,037) $2,179
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
FY2017 FY2018 FY2019 FY2020 FY2021
Net Cash Flow from Operations
Net Profit $5,789 $33,480 $117,647 $113,643 $195,800
Depreciation and Amortization $3,000 $3,000 $3,000 $3,000 $2,750
Change in Accounts Receivable $0 $0 $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0 $0 $0
Change in Income Tax Payable $3,857 $18,463 $56,111 ($2,668) $54,770
Change in Sales Tax Payable $10,169 $9,967 $12,561 $13,749 $13,422
Change in Prepaid Revenue $0 $0 $0 $0 $0
Net Cash Flow from Operations $22,815 $64,910 $189,319 $127,724 $279,992
Investing & Financing
Assets Purchased or Sold ($30,000) $2,000
Investments Received
Change in Long-Term Debt $7,407 ($2,166) ($2,392) ($2,642) ($207)
Change in Short-Term Debt $1,960 $206 $226 $250 ($2,435)
Dividends & Distributions
Net Cash Flow from Investing &Financing
($20,633) ($1,960) ($2,166) ($2,392) ($642)
Cash at Beginning of Period ($3) $2,179 $65,129 $252,282 $377,614
Net Change in Cash $2,182 $62,950 $187,153 $125,332 $279,350
Cash at End of Period $2,179 $65,129 $252,282 $377,614 $656,964