Asia-Pacific • Europe • India • Latin America • Mexico • South Africa • South America • North America

CRM SOLUTIONTHE ULTIMATE GAMING INDUSTRY

TREAT EVERY GUEST LIKE A VIPCustomer Relationship Management (CRM) is vital to the success of every casino. BallyVIP is a leading-edge CRM solution built specifically for the gaming industry. This innovative player management product puts key player data, analytics, and casino host tasks right at your fingertips.

The average casino host spends about four hours a day in an office researching player data, looking at their profitability, etc. Isn’t it time to give your hosts a full 360-degree view of their players anytime, anywhere? With BallyVIP, your hosts can access all the player information they need to know from their mobile device so they can spend more time on the floor with your most valuable players, which adds up to more revenue.

UNLOCK YOUR HOSTS’ TRUE POTENTIAL! In today’s competitive casino environment, it’s more important than ever to develop strong relationships with your players and motivate them to return. BallyVIP features a built-in full contact management module that tracks all host communication, helping your hosts improve how they manage and market to your existing and prospective players.

BallyVIP FEATURESFully leverage the data in your existing systems

• Pulls valuable data from Bally systems into a central location • Features full contact management system• Quick access to player information, account balances,

promotions, contact history, and much more • Data on the go – Accessible via iPad® or iPhone® to

keep hosts on the floor and interacting with patrons • Generate detailed metrics on host performance• User-friendly interface makes it easy to learn and use • Run reports and view dashboards

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Unless otherwise noted, trademarks are owned by, or under license to or from, Scientific Games Corporation, or one or more of its directly or indirectly wholly owned companies, in the United States or elsewhere. © 2015 Scientific Games Corporation. All rights reserved.

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FOR ADDITIONAL INFORMATION AND ANSWERS TO YOUR QUESTIONS, PLEASE CALL YOUR BALLY SYSTEMS ACCOUNT EXECUTIVE OR VISIT BALLYTECH.COM.

TOP THREE BENEFITS OF BallyVIPGive your hosts a crucial competitive advantage

1. Faster, Easier Player Management Hosts no longer have to check several systems to get crucial data about their players. With BallyVIP on their mobile device, they can quickly and conveniently manage contacts with current and prospective players, create events, identify uncarded players, and view a map to find players on the floor. With real-time information, hosts can elevate customer service by offering an instant reward to a losing patron at the time of play.

2. Track Host PerformanceThe Host Analyzer tool enables supervisors to evaluate how well hosts are performing. View statistics to determine host effectiveness and create a competition to motivate hosts to sign up players.

3. Optimize Marketing for Better Results BallyVIP combines data from Bally and third-party systems to give hosts a powerful snapshot of their players and their habits, from what games they play, how often they visit, how much they spend, and more – enabling hosts to send highly targeted messages that connect with players and help drive revenue.

BallyVIP Home Screen

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BallyVIP ARCHITECTURE