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CRM Officer Training 03th ~ 05th May’12Atul Auto Ltd.Shapar, Rajkot
Conducted by :- Mr. C L Patel. Mr. Swapnil Kokude (Service Trainer) Mr. Yogesh Ranjan (AGM Marketing) Mr. Prasant Parashar (Warranty)
Sr no
Name of participant Dealership name Place Designation Feed back from
participant
1 Shweta Thakur Regional Office Ranchi CRM Excellent
2 Saurabh Kumar Singh
Regional Office Delhi & NCR
CRM Excellent
3 Vinay Morabad Regional Office Bangalore
CRM Excellent
4 Brijesh Denganda
HO Rajkot CRM Excellent
5 Sanjeev Kumar P
Regional Office Cochi CRM Excellent
6 Chhabil Parmar Regional Office Ahmedabad
CRM Excellent
Objective :
To bring insight & deeper understanding of AAL Service Vision & Mission,
CRM officer’s functions & core responsibilities
To enhance knowledge on our product & dealership after sales functions
To build capability for developing CRM functions at dealership level
AALCRM
CRMCRM
CRM
CRM
End customers & dealer CRM
Well - Come & Objective of the program
Explaining Purpose of CRM
Company Profile
Manufacturing Facility At AAL
How to Get Perfection
Understanding Vehicles Features
Video Clip of How Engine Runs
What is the Four Stroke Engine
Role & Responsibilities of CRM
CRM Officer Functions
Understanding Important Of Annexures
How to talk with customer & rating them ?
Understanding Our Customer Profile
Types of Customers
Participants Concentration
Service Vision & Mission
Explaining Warranty Policy & Procedure
How to fill warranty claim form
Important of Enquiry and Retail
Group Photo At AAL - Rajkot
Dealership Visit At Somnath Auto Agency, Rajkot
Explaining AAL Product Sales and Finance Process
Dealership Visit At Somnath Auto Agency, Rajkot
Understanding Spare Part Business
Dealership Visit At Somnath Auto Agency, Rajkot
Understanding WRC form and Express Bay Check List
Dealership Visit At Somnath Auto Agency, Rajkot
Understanding AAL Special Product “CHAKKADA”
Dealership Visit At Somnath Auto Agency, Rajkot
Discussion On Dealer Workshop Process
Group Photo At Dealership
Enjoyed Delicious Dinner At Sarovar Hotel
Thank You !