ID 154957468 © Przemyslaw Iciak | Dreamstime.com

1. Know your customer

better…

2. Engage communities in the

value chain

ID 153951829© Petr Pohudka | Dreamstime.com

3. Build solid governance models

ID 153951829© Petr Pohudka | Dreamstime.com

4. Go digital & mobile: marketing,

sales, customer relations

5. The importance of the

destination

6. Engage visitors

7. Live your essence

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