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CREATIVITY & INNOVATION BM006-3-2 CRI

BM006-3-2 CRI

CREATIVITY AND INNOVATION

INDIVIDUAL ASSIGNMENT

Name :JAGADISWARAN CHELVARAJAH

St!e"t N# :T$02%&&0

I"ta'e :UC2()*0*EEE

Le+t,e, Name :HASLINA HASHIM

Ha"! Ot Date :2TH MAY 20)*

Ha"! I" Date :)%TH AUGUST 20)*

W#,! C#"t :2*%) W#,!.

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Creativity & Innovation BM006-3-2 CRI | UC2F!0!EEE

Content"EXECUTIVE SUMMARY ########################################################################################3

1. PROBLEM STATEMENT#################################################################################!

2. COMPETITOR ANALYSIS###############################################################################!

COMPETITORS PROFILE:#################################################################################!

COMMON ATTRIBUTES:###################################################################################!

3. OBJECTIVE STATEMENT################################################################################6

4. IDEA GENERATION########################################################################################6

a) Mi! Ma""i#############################################################################################6

$. PRODUCT DESCREPTION#############################################################################$

a) FEATURES###################################################################################################$

%) FUNCTIONS############################################################################################## 2

C) FRE&UENCY OF USAGE' AVAILABILITY ( PRICING##############################3

. MAR*ET IDENTIFICATION##########################################################################!

+. IDEA EVALUATION#######################################################################################6

a) FORCE FIELD ANALYSIS##########################################################################6

%) MINIMALI,E RESTRICTING FACTORS####################################################%

-) MAXIMI,E SUPPORTING FACTORS########################################################%

. CONCLUSION###############################################################################################$

/. REFERENCES###############################################################################################20

10. APPENDIX################################################################################################# 2

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EXECUTIVE SUMMARY

Sharp Electronics Corporation is a Japanese multinational organization which was initially

established on September 1912. Sharp Electronics Corporation holds to their moto which

“Creativity and Sincerity. Commitment to these two ideals !acilitates unpretentious

satis!action !rom wor" whereas creating an elo#uent impact to the society and environment.

Sharp Electronics Corporation are basically manu!actures o! various "ind o! electric and

electronic products ranging !rom almost every home appliances and industrial appliances.

Currently our Sharp Eco$%ualmos !las" is in the preliminary stage. &his product has the

ability to trans!orm any li#uid !rom hot$to$cold or vice versa depending on the user's

necessity. &he outer casing o! this !las" will be coated in light weight solar cell !ilm lining.

(owered by rechargeable batteries) hence it can be recharged using the electricity or !unction

with the aid o! the solar energy absorbed by solar cell casing. &his technological

distinctiveness would give this product an eco$!riendly status and supremacy over its rivals.

&here are !ew competitors such as &hermos and *+. (roducts manu!actured by Sharp

Electronics Corporation are superior to competitor products because o! uni#ueness.

,ence!orward established brand name) innovative and low cost producer status) e-pedites

Sharp Electronics Corporation with a competitive advantage in the mar"et. n !uture Sharp

Electronics Corporation antedates new companies to enter the !ast paced and ever changing

electronics world.

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1.PROBLEM STATEMENTEnlightening society's by saving time) e!!ort) money and leading them to live an eco$

!riendly li!estyle.

2.COMPETITOR ANALYSIS/s speci!ied earlier Sharp Electronics Corporation competes with &hermos and *+.

&hus our Eco$%ualmos !las" will be compared with two o! the competitor's products

which serves the same purpose.

COMPETITORS PROFILE:

/ &hermos *.*.C.

/n /merican multinational conglomerate) instituted in 190) &hermos *.*.C is the

prominent producer globally o! children's lunch gears) beverage containers) insulated

!ood containers and other innovative products.

// *+ Electronics.

/ South orean cosmopolitan organization) !ounded in 193 with its head#uarters based

in Seoul) Japan. *+ electronics manu!actures4 electronic) chemical and

telecommunication products.

COMMON ATTRIBUTES:

&he table below compares and contrasts the Sharp Eco$%ualmos !las" to two o! the selected

competitors' product o! the same tenacity.

C#m1a"

Name

Sa,1 E4e+t,#"/+. Te,m#. LG E4e+t,#"/+.

$,#!+t

Name

Sa,1 E+#-Da4m#. 54a.' Va+m /".4ate! 26

O Sta/"4e.. Stee4

B#tt4e

Sta/"4e.. Stee4

E4e+t,/+ 54a.' LG-&)*

U"/7e"e.. %ual !unction can heat) cool

and preserve hot or cold

li#uids. Shatterproo! carbon

!iber e-terior and interior

endures the demands o!

everyday use with the

e-terior coated with solar

cell !ilm lining hence giving

it the aptitude to store solar

energy or light energy !rom

&hermos double vacuum

lining manes in

temperature to sphere

essence and !reshness.

5nbrea"able stainless

steel inner and e-terior

resists the an-ieties o!

everyday use.

6uilt$in stainless steel

Cordless electric !las"

capped with the ability

to boil drin"ing water

ma"ing co!!ee or tea.

7esilient stainless steel

inner and e-terior

resists the an-ieties o!

everyday use.

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its surrounding.

,abits rechargeable batteries

!or heating purposes which

can be recharged either by

using solar energy by

electricity. 8las" is cold to

touch with hot li#uids and

condensation !ree with cold.

/utomatic shut$o!! !or

heating purpose. *ight

weight and portable can be

easily transported.

cup lets you relish your

beverage wherever.

*ight weight and

portable can be easily

carried around.

L/m/tat/#" &he ma-imum li#uid storing

capacity o! this !las" is only

00ml.

:a-imum li#uid storing

capacity is only 2;

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4.IDEA GENERATION&o be able to solve a problem in the most creative and innovative !ashion it is

necessary to have a bunch o! ideas. dea generation consists o! using generic

techni#ues to generate speci!ic ideas !or !inding solution to a problem. &his section

will magni!y an idea generation techni#ue implemented in$order to produce a solution

to the assignment problem which is "nown as :ind$:apping

a) Mi! Ma""i#

/ mind map is an illustration used to visually s"etch !acts. /dopted !rom an

analogous perception ac"nowledged as the “idea sun bursting techni#ue) mind map

is !re#uently generated about a solitary term or word) located in the epicenter) to

which concomitant ideas) conceptions and perceptions are patched.

$**5S&7/&

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S,/7( EC

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$

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$.PRODUCT DESCREPTION

Sharp Eco$%ualmos gives u the privilege to cool and heat any li#uid without needing

re!rigerators or water boilers li"e none other.

a) FEATURES

&he Sharp Eco$%ualmos !las" is built with the ability o! either trans!orming hot$to$

cold or cold$to$hot and preserving the original li#uid temperature depending on the

user's needs. &he slee" and elegant outer casing) !abricated using carbon !iber with a

!ine solar cell !ilm lining enables it to absorb solar and light energy !rom its

surrounding and also ma"ing it lea" !ree. 7echargeable batteries energy level is

obtained by using the captured solar light or 5S6 port type charger adapter. 6asically

it uses a heating element !or heating purposes and e!!ective li#uid nitrogen cooling

system !or cooling purposes which is tested sa!e and to-ic !ree !or humans.

8rom the !igure 2 we can perceive unli"e any other normal !las") Sharp's Eco$%ualmos

!las"'s outer casing is covered with a solar cell !ilm which is red in color. :oving !orward it

consists o! two) button li"e switches. +reen colored switch is used to activate1 the cooling

system !or li#uids) while the blac" colored switch slightly lower down is used to activate the

heating system !or li#uids. n between the two) button li"e switches) a 5S6 adapter charging

port is located which is used to charge the rechargeable batteries.

/ a ' e

Figure 2

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(ire net)or* )+i,+ tran"er" "o.ar ener'y a/"or/e to t+e /attery

F.a"* ,a1


8rom the above !igure we can comprehend the lower view o! the Sharp Eco$%ualmos !las".

6asically the lower bottom part o! the !las" is where the rechargeable battery compartment is

located. &his compartment can be opened to replace the rechargeable batteries i! necessary.

&he !igure below illustrates the anatomy o! Sharp Eco$%ualmos !las".

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Figure 3

(IGURE 20

Figure 4

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i4i

5eatin' E.eent

Va,44 C+a/er


%) FUNCTIONS

&he table below outlines the each !unction o! Sharp Eco$%ualmos !las" in detail.

("+t/#" De.+,/1t/#"

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i4i Coo.in' 7)it,+

e.. Fi. Ca"in'

R4//er E.eent


Heat/"8 Ahen user needs the li#uid to be heated) the user has to press the li#uid heating

button li"e switch as shown in !igure . (ressing this switch will activate the

heating process. &he !igure above shows) the heating element is connected to

rechargeable batteries.

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i4i +eatin' ")it,+

U7B ,+ar'in' 1ort

i4i Nitro'en ,+a/er


C,/te,/a De.+,/1t/#"

(,e7e"+ #5

U.a8e

Carbon !iber material is strong and less hazardous to human health. &he

strength !actor o! carbon !iber material ma"es this !las" suitable to

withstand the wear and tear o! daily li!e routines ma"ing it suitable to be

used on a daily basis. &he Sharp's Eco$%ualmos !las"'s dual !unction

would ma"e it available !or purchase worldwide in both countries with a

hot and cold climate.

Ta,8et Ma,'et 9

Aa/4a;/4/t #5

$,+a.e

/ target mar"et !or this product would be4 available worldwide) !or sale in

urban and rural areas) climate@$ SpringDSummerD /utumnDAinter

compliant) unise- product meaning that it can be used by both se-es but

starting !rom an age o! 1>years and above) occupation@$ can be used by

StudentsD(ro!essionalD/thletes D&ravellers.

$,/+/"8 9

R/a4 $,#!+t

C#m1a,/.#"

A"a4./.

/ price o! 0.00 :alaysian 7inggits would be a per!ect bargain. 7eason

being as compared to the competitor's products this product has a dual

!unction can heat or cool li#uids and its power can be recharged either by

solar energy or by electricity whereas its competitor's products lac" these

2 in 1 !unctions which is the main plus point. &his dual recharging option

gives this product mobility and portability) meaning that it can be used in

remote areas where electricity cannot be !ound with the help o! solar technology. *ast but not the least the low cost and durability !actor o! this

product due to carbon !iber material used in !abrication would reward this

success and pro!itability compared to its rival products.

Table 4

.MAR*ET IDENTIFICATION

:ar"et identi!ication can be de!ined as) “&he process o! a mar"eter in identi!ying the most

pro!itable areas to o!!er a new product or service. F6usiness %ictionary) 201BG

:ar"et identi!ication can be divided in to B sub$categories which are geographic)

demographic and psychographic.

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&he table beneath particularizes the target mar"et !or the Sharp Eco$%ualmos !las" based on

geographic characteristics.

Ta,8et

Ma,'et S;-

+ate8#,

T1e C,/te,/a Rea.#" 5#, +#/+e #5 +,/te,/a

Ge#8,a1/+ Country Aorldwide &he Sharp Eco$%ualmos !las" heating and

cooling) 2$in$1 !unction ma"es it

applicable to be used across the globe in

countries with either hot or cold or

season climate. ts solar rechargeable

battery power source ma"es it convenient

!or use by individuals based in villages or

in remote location where electricity is not

available and also contributes somehow to

reduce electricity cost and consumption

!or people centered in metropolitan areas.

Climate SpringDSummerD/utum

nDAinter

/rea &ownD?illageDCity

Table 5

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&he table underneath shows the target mar"et !or the Sharp Eco$%ualmos !las" !ound on

demographic physiognomies.

Ta,8et

Ma,'et S;-

+ate8#,

T1e C,/te,/a Rea.#" 5#, +#/+e #5 +,/te,/a

Dem#8,a1/+ +ender 5nise-.

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+.IDEA EVALUATION

a) FORCE FIELD ANALYSIS

8orce 8ield /nalysis is a bene!icial decision ma"ing method created by :r. urt

*ewin in 190. t helps to create a resolution by considering the !orces supporting and

restricting a revolution. t also com!orts to interconnect the perceptive behindhand the

chosen verdict. t can be implemented !or dualistic commitments) to agree whether to

proceed with the trans!ormation or else wise to upsurge the probabilities o! triumph

by solidi!ying the supportive in!luences and dwindling the con!ining aspects.

/ survey was conducted which involved unveiling the prospect o! the Sharp Eco$

%ualmos !las" to consumers in order to recognize the supportive in!luences and the

restraining aspects.

&he !igure below illustrates a 88/ diagram !or Sharp Eco$%ualmos !las" be!ore

improvement.

&otal score be!ore improvement@ 1 I 1

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%) MINIMALI,E RESTRICTING FACTORS

8rom !igure > we can observe that one o! the restricting !actors o! Sharp Eco$

%ualmos !las" is the capacity o! the !las". &o overcome this problem Sharp Eco$

%ualmos !las" can be manu!actured in B denomination capacity) hence to begin !rom

00ml to 1litre and !inally 1.>ltr being the supreme size !las" contrived. /lthough this

would provide the customer a variety o! capacity range o! the !las" to choose !rom to

suit hisDher needs but it would increase the production cost. &o diminish the cost o!

production) Sharp Electronics should collaborate with local based manu!acturer or

setup industrialized plants !or a speci!ic region or country worldwide. &he production

o! Sharp Eco$%ualmos !las" locally in a speci!ic region or country would reduce labor

cost and product delivery cost) simultaneously summiting pro!its.

:oving on another restricting !actor Sharp Eco$%ualmos !las" !aces is the availability

o! spare parts in the mar"et. &his delin#uent can be eradicated by providing a li!etime

warranty on the product in order to gain customer reliability.

-) MAXIMI,E SUPPORTING FACTORS

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&he !igure underneath demonstrates a 88/ diagram !or Sharp Eco$%ualmos !las" a!ter

improvement.

&otal score a!ter improvement@ 20 I 10

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/.REFERENCES

6usiness %ictionary.com) 201B , Target market identification [online], Available from@

[email protected]!initionDtarget$mar"et$identi!ication.html

[Accessed on 2!"!14]

*g.com) 201B) About #$ [online], Available from%

[email protected]$lg

[Accessed on "2!"&!14]

:indtools.com) 201B) Attribute #isting, 'or()ological Anal*sis and 'atri+ Anal*sis

[online], Available from% [email protected]&M0B.htm

[Accessed on "!"&!14]

:indtools.com) 201B , Force Field Anal*sis [online], Available from%

[email protected]&E%M0;.htm


:indtools.com) 201B) 'ind 'a(s [online], Available from%

[email protected]

[Accessed on "&!"&!14]

:indtools.com) 201B) 'ind 'a(s [online], Available from%

[email protected]


:indtools.com) 201B) -lus, 'inus, .nteresting [online], Available from%

[email protected]&E%M0>.htm

[Accessed on 13!"&!14]

:indtools.com) 201B) /0A'- [online], Available from%

[email protected]&M02.htm

[Accessed on 13!"&!14]

1/ a ' e

http://www.businessdictionary.com/definition/target-market-identification.htmlhttp://www.lg.com/us/about-lghttp://www.mindtools.com/pages/article/newCT_03.htmhttp://www.mindtools.com/pages/article/newTED_06.htmhttp://www.mindtools.com/pages/article/newISS_01.htmhttp://www.mindtools.com/pages/article/newISS_01.htmhttp://www.mindtools.com/pages/article/newTED_05.htmhttp://www.mindtools.com/pages/article/newCT_02.htmhttp://www.businessdictionary.com/definition/target-market-identification.htmlhttp://www.lg.com/us/about-lghttp://www.mindtools.com/pages/article/newCT_03.htmhttp://www.mindtools.com/pages/article/newTED_06.htmhttp://www.mindtools.com/pages/article/newISS_01.htmhttp://www.mindtools.com/pages/article/newISS_01.htmhttp://www.mindtools.com/pages/article/newTED_05.htmhttp://www.mindtools.com/pages/article/newCT_02.htm

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10. APPENDIX

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Documents

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