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Creativity and visual communication as innovative educational tools for sustainable development and sustainable tourism
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Communication Strategy
Sara Bigazzi
SOCIAL COMMUNICATION: Environmental issues
TO INVOLVE PEOPLE Some examples
“Canada. Keep Exploring”
Communica6on campaign with user generated contents
h"p://www.studiograssi.eu/2008/12/01/user-‐generated-‐video-‐per-‐la-‐promozione-‐del-‐brand-‐canada/
Surfrider Founda6on was created in the USA in 1984 by a group of Californian surfers involved in the protection of the ocean. Soon after Ausralia, Japan and Brasil founded their own chapters. In 1990 the European branch of the Surfrider Foundation was founded
They do advertising + cleaning days campaigns For the cleaning days there is this website: www.initiativeoceanes.org
