Creative Industries Masterclass 24.04.13

Careers and Placements www.ntu.ac.uk/careers

Wednesday 24th April

9:30-9:45 Welcome Welcome and planning your creative job search

9:45-10:45 Business start-up support Hints, tips and funding with organisations including : The Princes Trust, The Hive and The Designer Forum

10:45-11:30 Networking skills Discover the importance of networking and the opportunities that networking can provide - Session introduced by David Baird (professional photographer)

11:30-13:00 Creative panel discussion Panel led discussion exploring the pros and cons of starting up your own business, with industry experts from the creative sectors. Followed by a question and answer session, your chance to quiz our experts Panel Guests: David Baird, Katherine Corey, Rachael Hobbs -Bridge and Stitch, Debbie Bryan

13:00-14:00 Networking Lunch Put those networking skills into practise, your chance to form fantastic industry contacts and share your thoughts and ideas. Invited guests include: Steve Warren – Creative Minds, Alex Macnoughton - Leximac Illustrations, Nina Faresin – Designer Forum, Debbie Bryan, Katherine Corey, Rachael Hobbs- Bridge and Stitch, David Baird, Andy Harsley – Rapstrap, Cathy Brown, David Hogg – Princes Trust, Sean Macaskill – The Hive and Beth Noble & Sharon Joinson from the Arts Council England.

14:00-15:00 Recruitment and Selection Processes

Jo Matthews from Fashion and Retail Personnel outlines what employers look for and how you can sell yourself

15:00-16:00 Personal Branding and Marketing

People don't just buy from brands; they buy from people, your guide to personal branding – session led by Leo Hallam.

16:00 Closing Address Feedback and useful resources

Creative Industries Masterclass 24.04.13

Careers and Placements www.ntu.ac.uk/careers

Profiles

Beth Noble and Sharon Joinson, Arts Council England

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich

people's lives. We support a range of activities across the arts, museums and libraries - from theatre

to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture

inspires us, brings us together and teaches us about ourselves and the world around us. In short, it

makes life better.

David Baird, Professional Photographer

David Baird is a professional photographer based in Nottingham specialising in advertising, PR and music photography. David regularly photographs bands and celebrities for a number of international picture agencies. He is the resident photographer at Rock City, Nottingham. In 2011, David was presented with the NME / Nikon Professional Music Photographer of the Year award. David graduated from Nottingham Trent University in 2007 with a BA (Hons) degree in Photography.

Cathy Brown, Evolve Personal

As a Chartered Occupational Psychologist and consultant, I have over a decade of experience in business and HR consulting, having worked for British Gas, American Brands, HayGroup and Boots.

I have a Masters of Business Administration from EAP, the European School of Management, Paris, and a Masters in Occupational Psychologist with the Birkbeck, University of London. I am a NLP Practitioner having trained with ITS. I recently set up evolve personal as a way to pass on the techniques that I have learned in career coaching, transition coaching, testing the water® publications and licensing.

Broadway Cinema and Media Centre

Broadway is a leading interdisciplinary centre for the development of art, design, technology and learning practices. Alongside commissioning and producing groundbreaking work with some of the UK's most innovative practitioners we offer an ongoing programme of artistic and professional development opportunities.

Creative Industries Masterclass 24.04.13

Careers and Placements www.ntu.ac.uk/careers

Debbie Bryan, Designer Maker & Retailer

Craft award winner Debbie Bryan established her creative practice in 2006 creating beautiful scarves

and brooches, selling to independent retailers, galleries and museums in the UK, Europe and

America. In 2009 Debbie moved to the Lace Market area of Nottingham, expanding her studio and

opened a shop selling lighting, ceramics, textiles, glass, jewelery and heritage collections. Selected

shop collections are also sold in Debbie Bryan Cabinets at Nottingham Castle, Newstead Abbey and

Wollaton Park. In 2011 Debbie co-founded Creative Twinning, a small organisation creating

opportunities overseas and here in Nottingham. In 2013 the Creative Twinning group will be profiling

designers in Karlsrule, Germany and New York, USA.

Katherine Cory Design

Katherine Cory Design Ltd provides creative graphic, web design and development services to start-

up and small businesses in the Midlands. Katherine Cory graduated from the University of

Northampton in 2008, was named one of the top 100 freelancers by the Drum magazine and

specialises in Drupal content management systems.

Leo Hallam, Personal Branding

Leo is known for his creative vision. He combines lateral and creative thought, commercial sensitivity and technical ability to help SMEs excel in their promotional communications. Commercial since '97, Leo's been from the drawing board as a junior graphic and web designer to the board room as a creative director. Still hands on today, he offers a valuable and versatile skill set ranging from creative consultation to professional graphic design. After 10 years in an agency environment, Leo recently set up as a sole trader to collaborate directly with teams and individuals. He enjoys working at board and ground level, selflessly injecting enthusiasm and creativity and ultimately, improving results. His ideas are easily accessible and implementation is effective. Leo knows from experience that bringing an idea to life powerfully, cutting through the fog of other 'professionals' and 'processes' can be challenging. And this is where things get personal. "Personal branding isn't just about looking smart - nor is it all about meeting the industry requirements that your audience expects of you. There's a bit more to it than that..." Talking about the challenges and the benefits of personal branding, Leo will lift the lid on his own journey so far - sharing insights on what it takes to be understood, respected, admired and elevated in a broad and competitive landscape.

Andy Harsley – Rapstrap

In 2004, I began developing my innovative rapstrap® tie-strips, and moved to a dedicated workshop-

factory in 2005. Over the next two years, I perfected the design and production methods, and in

August 2008 rapstrap® featured on the BBC Dragons' Den TV series. After securing one of the Den's

biggest ever deals with James Caan and Duncan Bannatyne, rapstrap® has since been put into mass-

production by Japanese multi-national Hitachi-Maxell, and many many millions of rapstrap® are now

sold globally every year.

Creative Industries Masterclass 24.04.13

Careers and Placements www.ntu.ac.uk/careers

As well as continuing to develop the rapstrap® technology, I also use its success as a showcase to

inspire other young entrepreneurs in the East Midlands.

Rachael Hobbs, Bridge & Stitch

Bridge & Stitch supports companies looking to manufacture products in the UK. We offer support in

all areas from design development and pattern cutting through to sourcing fabrics and

recommending factories, taking a concept through all stages to a finished product ready for retail;

this includes managing the production process. Bridge & Stitch mainly works with start-ups and

small businesses, as these are the two types of business that require the most guidance as they lack

the skills and experience to produce collections on their own. Bridge & Stitch focuses on UK

production, offering low quantities and making the most of the skills we have to offer in the UK,

helping to revive the dwindling clothing manufacturing industry.

Alex MacNaughton, lexie mac ILLUSTRATION

My name is Alex MacNaughton - I graduated from NTU in July 2012 with a degree in Textile Design. I

set up my own business in September with help from The Hive business startup programme. lexie

mac ILLUSTRATION provides a range of illustrated products all handmade in Nottingham. This

includes canvas bags, cushions, art prints and greetings cards. They have a distinctive quirky style

and a quintessentially English feel. The original illustrations are done by hand. The designs are then

either screen printed onto beautiful cottons and sewn together on a domestic sewing machine, or

cut into lino and printed onto luxurious paper. Discover a world of friendly English forest animals,

from Harold the Hare to Derek the Deer. Lexie also provides freelance design services including

bespoke invitations, logos, branding, book illustration and art commissions.

Steve Warren, Managing Director of Creativeminds

Having founded and run numerous companies, some very successful and some not so, Steve found

he enjoyed the creative element of many of the projects he worked on, drawing on his practical

production knowledge coupled with a keen eye for detail, an inquisitive mind and a problem solving

aptitude he formed Creativeminds.

Creativeminds offers our clients full brand management services including: graphic design, event

management and innovative cost effective fit for purpose products through print procurement, our

employees are all creative people having a real mix of experience from within the graphic arts

industries. We work hard for our clients ensuring they feel ‘the love’; we are honest and most

importantly ethical. We enjoy a preferred supplier status with many companies and are particularly

proud of our working relationship with The Prince’s Trust.

Creative Industries Masterclass 24.04.13

Careers and Placements www.ntu.ac.uk/careers

Useful Resources Emotional entrepreneurship: why passion + professionalism = success Theatremakers talk of blood, sweat and tears, but are they enough? Brunel University research fills out the equation: http://bit.ly/Ta4pPx (The Guardian) Guest blog: The legalities of starting and running a creative business: http://bit.ly/158HeYV (Creative Nottingham) How to be an arts freelancer in 2013: http://bit.ly/XXvNPP (The Guardian) Culture Professionals Network: http://www.guardian.co.uk/culture-professionals-network (The Guardian) Portfolio careers in the arts: one part pain, two parts pleasure Can the sum of your jobs make up more than the whole? Rachel Nelken weighs up the pros and cons of portfolio working http://bit.ly/WG9z36 (The Guardian) Make Your Own Enterprise: A short film with case studies of Innocent Drinks (entrepreneurship), The Body Shop (social enterprise) and Post-It Notes: http://www.youtube.com/watch?v=n-bHVIMA6oo Boo Boo Kitty Couture: a case study of how one NTU graduate started up her own successful dressmaking business: http://www.youtube.com/watch?v=LqueIB3YLaU Your Creative CV: examples and tips of how to write a visually appealing CV for the creative industries: http://artanddesigncareers.wordpress.com/2013/04/16/your-creative-cv/

Creative Industries Masterclass 24.04.13

Careers and Placements www.ntu.ac.uk/careers

Five Jobs That Didn’t Exist Ten Years Ago: new opportunities are always out there! http://bit.ly/10tNRTt (The Guardian) Top Shop: Be the buyer: http://bit.ly/108Vsnp The power of the “Thank You” letter: http://bit.ly/YgWyAy How to dress for an interview: http://bit.ly/QrGZoX Be careful with your social media presence: http://bit.ly/U43hyy (The Telegraph) Interview with James Dyson: http://www.entrepreneur.com/blog/224855 Unpaid internships: the facts (and some opinions) http://bit.ly/oP2EJ5 (The Guardian) The benefits of using Linkedin: http://bit.ly/10CMMH3 Creative Enterprise Toolkit: http://bit.ly/tAGS8m Advice for a freelance career: http://bit.ly/RpWF63 Prospects, Creative arts and culture: http://bit.ly/VkLNcw Creative Skills Set: http://www.creativeskillset.org/ Arts Council England: http://www.artscouncil.org.uk/ Princes Trust: http://www.princes-trust.org.uk/