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Creative Gives Day
Campaigns
Tom Zimmerman
Communications Manager
Georgia Center for Nonprofits
Welcome! Webinar being recorded
Video and Powerpoint deck will be available
soon online
www.gcn.org/GAgivesevents
Also, quick links to tools
www.gcn.org/GAgivesresources
Registration deadline is 10/1/14!
Our Social Media
For the public:
www.facebook.com/gagives
www.twitter.com/gagives
www.instagram.com/gagives
For nonprofit tips:
www.facebook.com/georgiacenterfornonprofits
www.twitter.com/GAnonprofits
Online support and learning group!
facebook.com/groups/GAgivespeerlearning/
Tag us @GAgives and #GaGivesDay
How to get the most out of this
presentation
A showcase of good ideas from Georgia and
beyond.
Don’t be overwhelmed!
See what ideas meet your talents, capacity
and audience.
Share with your staff and brainstorm!
Outline of call
Audiences, Goals and Asks
One narrative, but multimedia
Pre-day campaigns
Day-of campaigns
Post-day campaigns
Example time!
Questions? Type into the chat box and we’ll take a break occasionally to answer!
Audiences you should be
reaching
Your organization’s champions
Existing donors
Volunteers
Staff
Board members
Your champion’s personal networks
“Newbies” to your organization
AUDIENCES, GOALS & ASKS
Goals for your campaign
Inspire high giving rates among your
champions
Your existing network donates their influence
as well as their money
Eye-catching messaging to your “newbies”
Cultivation of your champions and thanks
AUDIENCES, GOALS & ASKS
There’s more than just one ask Existing donors, volunteers and staff:
Donate your money
Donate your influence
Be a champion for our organization on GA Gives Day!
Board members and larger donors
Consider giving or pledging your planned gift as a matching fund (incentive)
Newbies
You share the catchy image or story, a mention of GA Gives Day, and empower your existing supporters to do the rest in their own way.
AUDIENCES, GOALS & ASKS
One message, multi media Messaging methods: email, word of mouth,
flyers, website, newsletter, Facebook, Twitter,
Instagram, LinkedIn, etc.
Create one strong narrative that can be
shared and woven into all of those.
WHAT’S YOUR NARRATIVE?
WHAT’S YOUR NARRATIVE?
FurKids – 2012 GA Gives Campaign
WHAT’S YOUR NARRATIVE?
Today…social media!
26% of 2013 Gagivesday.org traffic came via
social media.
Majority of that traffic through Facebook.
Pre-Georgia Gives Day
Goals
Let your supporters know the basics.
Concept, date, drum up excitement.
Follow GA Gives for sharable content.
Let your supporters know why this day is important for your organization.
Narrative, fundraising goals, potential impact.
Let your supporters know how your organization is participating
Incentives, games strategy, events, etc.
Let your supporters know what you would like them to do for you!
CAMPAIGNS
On Georgia Gives Day
Goals
Today is the day!
Reminder about incentives.
One main compelling image/short message/
Consider promoting on Facebook, even with a small
$50-$100 budget!
Daily updates.
Thank donors.
Make it an online party!
Most importantly: personalize your messaging in a
way only your organization can.
CAMPAIGNS
CAMPAIGNS
Day-after Campaign
Goals
Immediate: A general thanks to all. Make it
creative!
Consider: Thanks to individual donors (all or
large) and to any supporters who went above
and beyond to support the effort.
Later: Show us the impact toward your
narrative, goal, constituents.
CAMPAIGNS
CAMPAIGNS
GEORGIA
GEORGIA
GEORGIA
GEORGIA
ELSEWHERE
ELSEWHERE
ELSEWHERE
Fun and sharable
Personalize to you and to GA Gives
Have fun, but don’t lose the integrity of your voice
Don’t overuse!
MEMES
Easy Ideas to Jumpstart Your
Campaign
Take a creative “countdown” picture for the
days leading up that involve your mission.
Promote open houses or tours on Gives Day.
Ask a local restaurant if you can host a Gives
Day party. Bring your laptop, encourage your
supporters to come by and make donations!
Ask supporters to not only make donations,
but share a story or memory associated with
your org. and tag your social media.
Create a Facebook event and invite
supporters.
Credit: Arizona Gives Day
Thank you!
Facebook.com/groups/GAgivespeerlearning