creation+solution

creation+solutionPort fo l io_Hyunjung Kim

creation+solution

Port fo l io_Hyunjung Kim

introduction00

Portfolio _ Hyunjung Kim _ creation+solution

01.

02.

03.

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pearl + clean

paper + sound

bamboo + speed

trell is + vineyard

spring + tension

bees + saving

sweet + branding

food + kitchen

asia + cooking

image + name

01 02 03 04 05 06 07 08 09 10

pearl+clean

Portfolio _ Hyunjung Kim _ creation+solution Package 3 _ Thomas McNulty

06/07

01

Create a brand that can work with skin care products and create a skin care product

line for company that is not associated with facial products.

Tiffany is one of the best jewelry brands in the world. Women always want beautiful

skin and they want to look nice. That is why they buy all different jewelers. Tiffany

makes skin care products by pearl. The pearl protects your skin and prevents aging.

Brand is high end skin care product. Bottle shape gives smooth feeling and the

colors a pearl shade of white of white and Tiffany blue.

Objective

Solution

Tiffany Skin Care _ products, display 01 02 03 04 05 06 07 08 09 10

08/09


> moodboard


10/11



12/13



14/15



paper+sound

Portfolio _ Hyunjung Kim _ creation+solution Typography 3 _ Ariel Grey

16/17

02

Create a promotion for paper company Gmund that will appeal to designers.

Choose vibe paper line from Gmund. My concept was vibration. It related to name

and the feeling of paper. The sound was hard to show each genres feeling. I used

sound wave lines and color. Sound wave helped to show bits and color gave feeling.

Objective

Solution

Vibe Paper Promotion _ brochure, swatch 01 02 03 04 05 06 07 08 09 10

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20/21



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bamboo+speed

Portfolio _ Hyunjung Kim _ creation+solution Print 2 _ Roland Young

30/31

03

Create a brochure for a product that needs to be promoted in order to catch people’s

attention. The company needs the power of the audience.

Calfee Design Company make customized bikes. The company looks for lighter

and stronger material for bike body. They use bamboo which perfectly fit what

they want. Calfee find Africa has space for growing bamboo and African need

bikes for their life.

Objective

Solution

Calfee Company _ brochure 01 02 03 04 05 06 07 08 09 10

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trellis+vineyard


38/39

04

Create wine labels for two different price range. One highs end and one lower.

The Beringer vineyard is a beautiful vineyard in Napa. The house is one of the

oldest and biggest vineyard in Napa. People of all ages can easily enjoy their wine.

The higher price wine looks simpler with their old classic symbol. Lower price wine

also use classic symbol. However, it does not look too cheap.

Objective

Solution

Beringer Wine _ labels, box 01 02 03 04 05 06 07 08 09 10

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spring+tension

Port fo l io _ Hyunjung Kim _ creat ion+solut ion Graphic Design 3 _ Reetz Laio lo Chaz

50/51

05

Create a spring season promotion for a TV channel. The promotion consists of

a TV manual, system guide and poster.

Bravo TV channel is an entertainment channel. Most shows challenge programs

like Runway Project, Chef, and Top Model. The channel had tension, it same as

spring time. Every thing is start and nature also tension for growing.

Objective

Solution

Bravo channel Promot ion _ manual , sty le guide 01 02 03 04 05 06 07 08 09 10

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bees+saving

Portfolio _ Hyunjung Kim _ creation+solution Print 3 _ Kelly Conley

58/59

06

Create a magazine and promotional packaging.

Burt’s Bees is an “Earth Friendly, Natural Personal Care Company.” We create

natural, Earth-friendly personal care products formulated to help you maximize

your well-being and that of the world around you.

Objective

Solution

Burt’s bee _ employee magazine, packaging 01 02 03 04 05 06 07 08 09 10

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62/63

Portfolio _ Hyunjung Kim _ creation+solution Print 3_Kelly Conley



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sweet+branding

Portfolio _ Hyunjung Kim _ creation+solution Package 4 _ Michael Osborne

66/67

07

Create the packaging and branding for a new retail store, Aero, being opened

by Target. Passion: chocolate line under Aero Signature.

HyunJung Kim, Kanako Mamiya, Darren Ng, Ashley Yoo.

A store with quality products at affordable prices with “target smarts”. To come

up with a branding a packaging solution for a new store created by target that

compete with Williams and sonoma and crate and barrel. To create both house

of brands and a branded house lines inside that store Aero.

Objective

Team members

Solution

Target _ brand packaging team assignment 01 02 03 04 05 06 07 08 09 10

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food+kitchen


74/75

08



by Target. Aero signature: kitchenware.


A store wiht quality products at affordable prices wiht “target smarts”. To come

up wiht a branding a packaging solution for a new store created by target that

compete wiht Williams and sonoma and vrate and barrel. To create both house


Objective

Team members

Solution

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asia+cooking


84/85

09



by Target. East: asian inspired food and drink.


A store wiht quality products at affordable prices wiht “target smarts”. To come

up wiht a branding a packaging solution for a new store created by target that

compete wiht Williams and sonoma and vrate and barrel. To create both house


Objective

Team members

Solution


86/87


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92/93


image+name

Port fo l io _ Hyunjung Kim _ creat ion+solut ion Ident i ty Design

94/95

10

Objective

Ident i ty _ logo 01 02 03 04 05 06 07 08 09 10

Create the logo and identity for all the brand.


96/97

Phantom Air

Phantom Air

Ident i ty_ logo 01 02 03 04 05 06 07 08 09 10


98/99

Ident i ty_ logo 01 02 03 04 05 06 07 08 09 10


100/101

Ident i ty_ logo 01 02 03 04 05 06 07 08 09 10


102/103

Ident i ty_ logo 01 02 03 04 05 06 07 08 09 10


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Ident i ty_ logo 01 02 03 04 05 06 07 08 09 10

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Ident i ty_ logo 01 02 03 04 05 06 07 08 09 10

Portfolio _ Hyunjung Kim _ creation+solution

Thanks

To my family and friends. Father, mother, sister

DOLtiger, friends in Korea, and America.

I love all....

To all my teachers. Mary Scott, Michael Osborne,

Thomas McNulty, Ariel Grey, Roland Young, Reetz

Laiolo Chaz, Kelly Conley, Christine George,

Claudia Middendorf.

To all my portfolio classmate. Courtney Boyle,

Bryan Chen, Nien-Yun Cheng, Sung-In Choi,

Scot Crisp, Clara Da Silva, Sali Golzari, Tran

Huynh, Claire Milligan, Darren Ng, Rika Putri,

Aaina Sharma, Linda Soelystio, Akiko Terasawa.

Bookbindery:

The Kye Printing and Binding

5851 Ocean View Drive.

Oakland, California 94618

Printing:

Chum’s Design and print

Photography:

HyunJung Kim

Title of Book:

creation+solution

Cover Stock:

Silver Arrestox

Text Stock:

Mohawk Premium with i tone

Fonts:

bodoni, akzidenz grotesk

Software:

Adobe photoshop, indesign, illustrator

©2010 All rights reserved.

No part of this publication can be reproduced

without express permission from HyunJung Kim.

colophon+thanks

School:

Academy of Art University,

School of Graphic Design

Name:

HyunJung Kim

Phone:

415_672_8008

email:

[email protected]

Instructor:

Mary Scott

Documents

creation+solution