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Creating Your Destiny
Page | 1 © The Life Coaching College V1
Welcome To Coaching
Congratulations and welcome!
You have made a decision to take your life and the lives of people around you to a new level and play at
100% and I acknowledge you for that because it takes courage to become the true you, the best version
of you that aims for excellence and plays the game of life with a sense of adventure and curiosity.
This learning kit has 3 components:
1. The booklet you are now reading
2. The MP3’s that accompany it – available from the website
3. You.. That’s right you – the most important ingredient!
The Life Coaching College program all starts here and it starts with you! In this program you are going to
explore a little more about who you are, what events have shaped your life, the meanings you gave
those events, what values you have, what you stand for and how you communicate with yourself and
others. I remember when i first did these exercises you are about to do they changed my life and I trust
that it impacts your life phenomenally too.
Coaching always starts with self and today that’s where we will begin, but with the one caveat...
Everything that you learn with The Life Coaching College comes with a guiding principle – you must pay
it forward to your clients. When I designed this course I designed it for people who want to make a
difference in the community and I want you to start with that end in mind. All of the knowledge in the
World means nothing if you are not utilising it to improve the lives of others so I ask you just one
thing....pay it forward. If you haven’t seen the movie “Pay it forward”, I think that would be some good
homework for you!
Play life at 100% with a sense of fun and curiosity and let’s change the world one person at a time.
Warmest regards,
Glen Murdoch
Page | 2 © The Life Coaching College V1
Listen to audio file – Introduction to Coaching
Ultimate Success Formula- From the MP3
1. Know your outcome
2. Take action
3. Develop sensory acuity – are you getting closer to your outcome or further away from it
4. Develop flexibility to change your approach if you’re not getting closer to your outcome.
You and coaching…
1. What are the questions you currently have about coaching? How will knowing these things enable you
to become an outstanding coach?
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2. What can you see as the possible challenges in your path to coaching excellence?
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3. What qualities are within you right now to assist you to overcome these challenges?
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4. When you produce the result of “happiness”
a) What is it that you picture in your mind’s eye
b) What things do you say to yourself?
c) What feelings do you have in your body?
d) Do all of those things now, and notice how easily you can produce that result by manipulating
the way you communicate with yourself.
e) If this is a challenge for you, just act “as if” you can.... ask yourself “If I were picturing something,
what would it be” or if i were feeling something what would I be feeling?
5. Make a list of all of the things you are passionate about in your life...
a) What do you believe to be true about these things?
b) How do you communicate when you are feeling passionate?
c) What do you see, hear, feel and say to yourself?
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Page | 4 © The Life Coaching College V1
Defining Moments and Beliefs
Listen to the audio file - Defining moments and beliefs.
Identify a defining moment in your life
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Describe what happened, who was there, what was said?
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What did you tell yourself in that moment?
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What beliefs did you develop because of that moment?
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What would you have wanted to have happened instead?
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As a consequence of that moment and the beliefs you created what do you tell yourself today?
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What’s the price you are paying today for those beliefs you created in your past? What will be the price
in 1 year’s time? In 5 years? In 10 years?
Are there any beliefs you wrote down that you want to keep? Circle them...
The first step towards creating transformation is self-awareness. Now that you are aware of what you
have been telling yourself, ask yourself: is this pattern going to serve, support, nurture and challenge
me as I live the rest of my life?
If the answer is no, then what would?
Creating new beliefs that are in alignment with who we want to be can be challenging for
some people… especially if there has been a long pattern of the old limiting beliefs. If this is
a challenge, simply ask yourself: in this situation, what would I tell someone I cared about?
What would I want a child to believe?
Page | 6 © The Life Coaching College V1
My new beliefs are:
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What happens now?
Coaching is about reinforcement of the new patterns & choices. If you have created new
beliefs for yourself, then you need to reinforce them into your subconscious until they are
part of who you are.
Ask yourself this: what price would I pay if I don’t reinforce these new beliefs? What price will
I pay in terms of how I feel about myself? In terms of how I feel about others? In
relationships? In my career or business? In my future?
Page | 7 © The Life Coaching College V1
What will I be giving up if I don’t create the change?
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What do I have to gain by adopting these new beliefs? In terms of how I feel about
myself? Others? My life? My career? My relationships?
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What is one thing you can do to reinforce the new beliefs? On a daily basis?
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What is your commitment?
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What did I learn as a result of this exercise?
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* This exercise can be done for as many defining moments as you choose.
My Beliefs
Finish these sentences & see what happens. Do your beliefs serve, support, nurture &
challenge you?
I always… ____________________________________________________________________________
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I never… _____________________________________________________________________________
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I am… _______________________________________________________________________________
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Page | 9 © The Life Coaching College V1
They are… ____________________________________________________________________________
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We are… _____________________________________________________________________________
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I can’t… ______________________________________________________________________________
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Are there any beliefs above that don’t serve you? That are not congruent with who you are? If so what
could you change them to?
Page | 10 © The Life Coaching College V1
Some other beliefs.....
Life is all about…
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Love is all about…
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If I am responsible, then…
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I always…
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I never…
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There are times when life…
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People are…
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My work is…
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My family always…
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It takes _______________________________________________________ to maintain a
loving relationship.
It takes _______________________________________________________ to be a success.
Page | 12 © The Life Coaching College V1
I can… _______________________________________________________________________________
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my control.
There is no such thing as …
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If I ____________________________________________, then ______________________
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My 10 Beliefs that will make me an amazing coach.
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Page | 13 © The Life Coaching College V1
Other people’s beliefs......
What are some of the beliefs (Empowering and Disempowering) that you have noticed people have
about themselves?
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What are some of the beliefs they hold about the World around them?
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Values- Listen to the audio file on values
Common Personal Values
Accomplishment, Success
Accountability Accuracy Adventure All for one & one for all Beauty Calm, quietude, peace
Challenge
Change Charity Cleanliness, orderliness Collaboration Commitment Communication
Community Competence Competition Concern for others Connection Content over form Continuous improvement
Cooperation Coordination Creativity Customer satisfaction Decisiveness Determination Delight of being, joy
Democracy Discipline Discovery Diversity Dynamism Ease of Use
Efficiency
Enjoyment Equality Excellence Fairness Faith Faithfulness
Family Family feeling Flair Freedom, Liberty
Friendship
Fun
Generosity
Gentleness
Global view
Goodwill Goodness
Gratitude
Hard work
Happiness
Harmony
Health
Honor
Human-centered
Improvement
Independence
Individuality
Inner peace, calm, quietude
Innovation
Integrity
Intelligence
Intensity
Justice
Kindness
Knowledge
Leadership
Love, Romance
Loyalty
Maximum utilization (of time, resources) Meaning
Merit
Money
Oneness
Openness
Other's point of view, inputs
Patriotism
Peace, Non-violence
Perfection
Personal Growth
Perseverance
Pleasure
Power
Practicality
Preservation
Privacy
Progress
Prosperity, Wealth
Punctuality
Quality of work
Regularity
Reliability
Resourcefulness
Respect for others
Responsiveness
Results-oriented
Rule of Law
Safety
Satisfying others
Security
Self-givingness
Self-reliance
Self-thinking Sensitivity Service (to others, society) Simplicity
Skill Solving Problems
Speed
Spirit, Spirituality in life Stability
Standardization
Status
Strength Succeed; A will to- Success, Achievement Systemization
Teamwork
Timeliness
Tolerance
Tradition
Tranquility
Trust
Truth
Unity
Variety
Well-being
Wisdom
Page | 15 © The Life Coaching College V1
My core personal values are:
(Take your time, this can be a challenge at first and remember you can change them!)
My Rules...
Now we get to the fun stuff! List the rules for you to meet each value. I want you to think about this in 2
ways:
1. Does the rule serve and support me?
2. Do they keep me safe or do they challenge me to the best version of me I can be?
Glens Example:
One of my core values is love
Some of my rules for love are or I always feel love whenever:
I hug my wife Beth
I hug my son AJ
Be completely present when I am spending 1:1 time with my family
I find ways to surprise them
I tell them that I love them
When AJ smiles or laughs at me
Do you see how my rules around love give me many opportunities to meet this value? It means that I
can feel love all the time!
Page | 16 © The Life Coaching College V1
My rules for 2 of my values
Value 1 Value 2
Language- Listen to the audio file on language
Your language shapes your World – simple really! Wow, if I had known this years ago I would have had a
different first 35 years! My life used to be filled of “I Cant” “its too hard” “that’ll never work for me”…
If only I had known that saying those words created my reality. I would have changed them in an instant
and that would have changed my world. But I didn’t, and I stayed stuck for decades, living with the three
old men of life, Wishing, Waiting and Hoping.
Did you know the more negative your vocabulary the more negative your life? The richer your
vocabulary the richer your lifes experiences…
What does this mean? It means if we continually use words that focus on lack, pain, disappointment,
despair, sadness and anger then that is how we will experience our world. And if we focus on
abundance, love, happiness……
Simply by changing your vocabulary you transform how you feel, how you think and the way you live.
What language do you use often?
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What language do you use when you’re stressed?
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What is your language of certainty?
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What language do you use when you are upset?
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What language do you use when you are angry?
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Words impact our beliefs and our actions
Here are some typical words we might use to describe our experience. What words could you use
instead, that would have the effect of changing how you experience an event?
Angry Disenchanted
Afraid Concerned
Terrified Challenged
Frustrated Stimulated
Furious __________
Humiliated __________
Devastated __________
Scared __________
Overwhelmed __________
Stressed __________
Jealous __________
Gutted __________
Miserable __________
Disgusted __________
Exhausted __________
Page | 19 © The Life Coaching College V1
Think about a time when you have had an amazing time and someone else described it as “ok”... Same
experience but do you think they allowed themselves to feel as great because of their language? Why be
“good” when you can be “awesome”....?
Good Awesome
Fine Fabulous
Excited Over the moon
Like Love
Okay __________
Pretty good __________
Happy __________
Great __________
Curious __________
Satisfied __________
The Challenge...
For the next 2 weeks i want you to play the language game! When you are confronted with a challenging
situation find some wonderfully neutral language to use! And when you find yourself experiencing a fun
situation, really turn it up and make your language completely energised! Do this for 2 weeks and notice
the difference...
Body language
The Body language Audit....
By now I trust you are starting notice a lot about the way people communicate? Its great fun when you
start to see the power of communication and now we are going to turn it up 1 more notch! Our body
language determines how people perceive us on an subconscious level and what that means is that they
are making an assessment without even really knowing they are doing it! So this is definitely one of
those great skills to grasp and master and we do a lot of fun stuff with body language on your base camp
weekend.
Page | 20 © The Life Coaching College V1
Thinking back to our earlier work and knowing that to get outstanding results you should always start
with the end in mind I want you to ask yourself these questions when you are talking with someone.....
What response am I looking for from this person right now and how would I need to hold myself to
assist getting that response?
How do I hold my body when I am happy?
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When I am sad
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When I feel defensive?
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When I feel loved
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When I want to build rapport?
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When I want to break that rapport?
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What do you notice about the way others use their body language?
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Pick one person – a boss, co-worker, partner and identify 5 things they do with their body and the states
that they represent. Have a fun discussion with them about this and ask for what they noticed about
your body language.
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5. Body Language Do's and Don'ts
It's vital to display the right body language and recognise the signs in others to 'read' how they feel
about the interaction.
What are the top 5 body language do's?
1. Shaking hands - keep your hand vertical and match the pressure you receive. This might feel a
little strange at first and it takes a bit of practice. But people don't like having their hands crushed - nor
do they enjoy a handshake with no substance. Matching the pressure from the other person is very well
received and communicates that you are non-threatening. When you meet someone new and you
shake hands, repeat their name twice to confirm you heard it correctly. Not only does this make the
person feel important, it lets you remember their name through the repetition.
2. Do keep your palms up & fingers together - People will read you as non-aggressive and will
respond positively to you. People who keep their fingers closed & their hands below their chin when
they talk command the most attention and are seen as more authoritative.
3. Do keep your distance - respect the person's personal space, which will be the greatest in the
opening minutes of a new meeting. If you move into close, the person may respond by sitting back, or
leaning away or using gestures that reveal irritation, such as drumming their fingers or clicking a pen.
4. Do Mirror Body Language - mirroring another person's body language and speech patterns builds
rapport quickly. In a new meeting with someone, mirror their sitting position, posture, body angles,
gestures, facial expressions and tone of voice. Before long, they'll start to feel that there's something
about you they really like - they'll describe you as easy to be with. You'll find that people open up more
and will usually give better responses to your questions. Whereas people who don't mirror your
gestures may often leave, probably saying 'there was something about him/her I just didn't like'.
5. Do Smile - Research shows that it's hard-wired into the brain to understand smiling. For example,
when I meet you, if you smile at me, my brain registers that you're not threatening, just as it is with
other primates. So I'll return the smile to show that I'm not threatening either. Right at the very
opening, we've got a good relationship going because we're not threatening each other. In our research
we found women smile on average four times more than men - which can be disastrous for women in
business. Just picture; women sitting around the Boardroom table with a bunch of hard-faced guys and
you want to try and loosen them up so you smile at them a lot. And they may start thinking 'she's a bit
of a scatterbrain'. So what we advise is to mirror the amount of smiling you're receiving around the
table.
Page | 23 © The Life Coaching College V1
What are the top 5 body language don'ts ?
1. Don't speak too quickly - match the other person's speech rate - a person's speed of speaking
reveals the rate at which their brain can consciously analyze information. Speak at the same rate or
slightly slower than the other person and mirror their inflection and intonation. Studies show that
others describe feeling 'pressured' when someone speaks faster than they do.
2. Don't cross your arms - arms folded across the chest is perceived as an attempt to put a barrier
between the person and something that fosters shorter, more negative conversations. A person's recall
of what is said decreases by up to 40% when they fold their arms and they are more critical when
recalling what the speaker said. To be persuasive, keep your arms unfolded.
3. Don't touch your face - studies show that when someone is concealing information or lying, their
face touching frequency increases dramatically due to an increase in blood pressure in the face,
especially inside the nose. If you have an itchy nose, people who don't know this are likely to think
you're lying. So keep your hands away from your face.
4. Don't let your arms drop inside the arms of the chair - Keep your elbows out - sitting with your
elbows on the armrest of a chair is perceived as a position of power and conveys a strong, upright
image. Humble, defeated individuals let their arms drop inside the arms of the chair and they keep their
elbows close to the bodies to protect themselves. They are perceived as fearful or negative, so avoid
sitting like this.
5. Don't arrive unprepared - Practice! Before you go to an important meeting, sit quietly for a few
minutes and mentally rehearse the above skills picturing yourself doing them well. When your mind can
act them clearly, your body will be able to carry them out. .
Don't lie - and that's the truth.
If someone is scratching their nose, their eyes, tugging at an ear and looking away a lot, you might not
believe all they are saying. Honesty is still the best policy regardless of how confident and convincing
you may sound, if you are lying your body will send out contradictory signals that will alert others to
your deliberate deception.
Our attitudes and emotions are continually revealed on our faces and, most of the time, we are
completely unaware of it. When we're trying to conceal a lie, or a certain thought flashes into our mind,
it can be shown for a split second on our face.
Professional liars and actors can refine their body gestures to a point where others may not necessarily
'see' the lie, but for the inexperienced, the tell tale traits of deception will conspire against you every
time.
The difficulty with lying is that the subconscious mind acts automatically and independently of our
verbal lie. Our body language gives us away with basic gestures such as avoiding eye contact, covering
the mouth, crossing arms and legs or touching the nose or the neck.
Page | 24 © The Life Coaching College V1
But even if you manage to consciously suppress these major body gestures, numerous, seemingly
indiscernible, micro gestures will still be transmitted such as facial muscular twitching, dilation and
contraction of pupils, sweating, flushed cheeks and increased eye- blinking. Whether the other person
spots these things is another question.
What’s Your Preferred Representation System?
Each of us has a preferred representational system. There are several ways to determine which
system(s) each of us prefers. The assessment below is not fully definitive as there are only 12 questions
and your preferred representational system may change over time or in different contexts.
In general, one representational system is not better than another. If you score low on one or more of
the systems, you may wish to get curious and explore how this is affecting your life experiences.
Have fun with this assessment and I hope it provides you with additional insight on how you prefer to
communicate with others.
Instructions:
For each of the following statements, please assign a number to every phrase. Use the following system
to indicate your preferences:
1. Least descriptive of you.
2. Next best description.
3. Next best description.
4. Best description of you.
If you have trouble deciding between two phases, go with the first thought that comes to mind.
Representational System Assessment © Renewal Technologies 2003
1. When vacationing at the beach, the first thing that makes me glad to be there is:
a __ The feel of the cool sand, the warm sun or the fresh breeze on my face.
b __ The roar of the waves, the whistling wind or the sound of birds in the distance.
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c __ This is the type of vacation that makes sense or the cost is reasonable.
d __ The scenery, the bright sun, and the blue water.
2. When overwhelmed, I find it helps if:
a __ I can see the big picture.
b __ I can hear what's going on.
c __ I can get in touch with what is happening.
d __ I make sense of things in my head.
3. When given an assignment at work, it is easier to carry out if:
a __ I can picture what is required.
b __ I have a feeling for what is required.
c __ I have an understanding of what is required.
d __ I have tuned into what's required.
4. I find it easier to follow a presentation if:
a __ I feel in touch with the presenter and the material is within my grasp.
b __ There is a visual display so that I can visualize the concepts.
c __ The presentation is based on facts and figures and is logically presented.
d __ The presenter speaks clearly with varying tonality or uses sound to emphasize message.
5. When buying a car, I make my decision on:
a __ The purchase price, gas mileage, safety features, etc.
b __ How comfortable the seats are or the feeling I get when I test drive it.
c __ The colour, styling or how I would look in it.
d __ The sound of the engine or stereo system or how quiet it rides.
6. I communicate my thoughts through:
a __ My tone of my voice.
b __ My words.
c __ My appearance.
d __ My feelings.
7. When I am anxious, the first thing that happens is:
a __ Things begin to sound different.
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b __ Things begin to feel different.
c __ Things begin to look different.
d __ Things begin to not make sense.
8. During a discussion, I am most often influenced by:
a __ The other person's logic.
b __ The other person's tone of voice.
c __ The energy I feel from the other person.
d __ Seeing the other person’s body language or being able to picture the other person's viewpoint.
9. I assess how well I am doing at work based on:
a __ My understanding of what needs to be done.
b __ How I see myself making progress.
c __ How things sound.
d __ How satisfied I feel.
10. One of my strengths is my ability to:
a __ See what needs to be done.
b __ Make sense of new facts and data.
c __ Hear what sounds right.
d __ Get in touch with my feelings.
11. I enjoy:
a __ Choosing a piece of music to listen to.
b __ Making a logical, compelling point.
c __ Choosing clothes that are comfortable.
d __ Choosing clothes that look good.
12. If you agree with someone, you are more likely to say:
a __ That feels right.
b __ That looks right.
c __ That sounds right.
d __ That makes sense.
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Determining Your Preferences
1. Copy your answers to the lines below:
Question
Number Visual Auditory Kinaesthetic Digital
1 d b a c
2 a b c d
3 a d b c
4 b d a c
5 c d b a
6 c a d b
7 c a b d
8 d b c a
9 b c d a
10 a c d b
11 d a c b
12 b c a d
total V = A = K = D =
2. Add the numbers in each column. A comparison of the totaled scores gives your relative preference
for each of the four major representational systems. The higher the score, the higher your preference.
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Before your weekend....
Are you looking for that little extra to enhance even more your knowledge of coaching before your
weekend? If so then I suggest reading one or more of the following books to help your journey! And in
any case as a lifelong learner at some stage it would be great to get your hands on of these books!
Coaching For Performance – John Whitmore
The Heart of Coaching – Thomas Crane
The E-Myth Revisited – Michael Gerber
NLP in 21 days – Harry Alder & Beryl Heather
Feel the Fear and Do It Anyway – Susan Jeffers
Listen to the MP3 – Exploring the Possibilities before continuing with the next section.....
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Exploring the possibilities....
The Life Coaching College course is Australia’s most affordable and immediate coaching program which means that you can get out there making a difference within a week of starting. The 3 coaching levels mean that you can pick your own pathway from Practitioner through to Master Coach depending on what level you want to play the game. All of our coaches start with the Practitioner training and after that, well, the skies the limit…
Practitioner Coach The Practitioner course is where you are taught all of your Coaching 101’s and given the tools to go out and start your coaching career. It’s a journey of self discovery that begins with your 2 day coaching weekend. During this weekend you will get your 7 Coaching Modules and the practical coaching models that will provide the framework of your Practitioner course. You will also be given access to our extensive online resources, as well as receiving weekly online classes focusing on marketing and business building for the beginner coach. This is Australia's cheapest Life Coaching course and it gives you all of the skills that you need to become a Life Coach.
Diploma Coach
Our Diploma course is a further advanced course, for those who have an interest in Neuro Linguistic Programing or NLP - the worlds most advanced coaching technique. The course includes all of the features of our Practitioner training, as well as:
7 day face-to-face Practitioner of NLP training (which is ABNLP approved)
2 day face-to-face training on Advanced coaching for leaders
2 day face-to-face training on How to fun fantastic workshops
A specialised webinar series on Niche Coaching - how to identify your niche
10 hours of 1:1 coach mentoring
Webinar classes to help you gain the skills to become an ICF accredited coach or an IAC accredited Coach
Master Coach
The Master Coach program is the biggest ‘all in one’ Life Coaching course in Australia. This Life Coaching course is for the student who wants to create a coaching business knowing they have the highest possible level of training in NLP with our Master Practitioner training, a complete ‘business in a box’ in human behaviour with Extended Disc training as well as all of the business building strategies to create a highly successful coaching business. Featuring everything included in the Practitioner and Diploma courses, as well as:
9 day face-to-face Master Practitioner of NLP training (which is ABNLP approved)
Accredited consultation of Extended DISC
3 day face-to-face training on Sales and Marketing Mastermind for Coaches
A personalised website created for your business
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Time for your first coaching session – and you’re the client!
It’s time to take this whole thing up a notch and introduce you to your first coaching model – the GROW model.
Give yourself at least 30 minutes in a quite interruption free zone and coach yourself using the model...
Remember in all coaching sessions the client is in a “judgement free zone”, there is no right or wrong, there is
only your truth... Everything is possible and available to you in a coaching session so let your mind explore and
enjoy the session...
The GROW model is a coaching model that is widely used as a coaching tool to explore how you can create change in your life. The GROW model is an acronym for a four step journey.
G – is for GOALS R – is for REALITY O – is for OPTIONS W – is for the WAY FORWARD G IS FOR GOALS Pick one area of your life that is on your mind at the moment. It may be an issue or challenge, or it may be something that is exciting & positive. Make sure that it is something that you can control or influence. 1. Write one sentence to describe the situation. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 2. What is it about this situation/issue that led you to choose it? ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 3. How would you like this situation/issue to be? __________________________________________________________________________________________________________________________________________________________________________
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____________________________________________________________________________________________________ 4. How is this situation important to you? To your purpose? To your ideal life? ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 5. Write down the specific outcome you want to achieve as a result of this session.* ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ *When you write this statement, use positive, ‘can-do’ language, rather than neutral or negative language. EXAMPLE Positive statement: By November 2011 I will have made two centuries and be playing positive attacking leadership style cricket whilst setting an example for my team. Neutral statement: By the end of the year I’ll have had a good cricket season. Negative statement: I won’t keep getting out and performing badly in cricket.
R IS FOR REALITY 1. What is happening right now that tells you this is important to you? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 2. What is missing? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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3. What are you tolerating? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4. What is happening that you would like to continue? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 5. What have you attempted to do so far to transform this situation? What results did you get? What did you learn? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 6. What obstacles are in your way that could prevent you from achieving this outcome? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 7. Who is on your team to help you achieve this outcome? __________________________________________________________________________________________________________________________________________________________________ 8. Who would you like on your team to achieve this outcome? ________________________________________________________________________________________________________________________________________________________________________________________________________________________ 9. What are your beliefs about achieving this outcome? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 10. Are these beliefs capable of sustaining you as you achieve this goal? If not, what beliefs would you need to sustain you? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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11. Who has already achieved an outcome similar to yours in this area? What can you learn from them? About their beliefs? About their manner? Their actions? Their strategies? Their choices? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
O IS FOR OPTIONS We‘ve now explored where you want to be & where you are at the moment. It’s time to really open this thing up! 1. Brainstorm as many ideas as you can for options about what you could do about this situation. Not necessarily what you will do. Write down anything that could move you one step closer to your desired outcome. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________ 2. What could you do if you weren’t answerable to anyone about your choices? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 3. What could you do if you were without fear? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4. What could you do if every belief you had about this situation totally supported & sustained you? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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5. What could you do if you could devote all your time to this situation? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 6. What could you do if you knew you could not fail? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 7. What could you do if winning or losing didn’t matter? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 8. What could you do if the only outcome you desired right now was to learn more about yourself? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 9. If you secretly knew what you needed to do next, what would it be? What would you need to believe? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
W IS FOR THE WAY FORWARD Now we know a whole lot about what it is you could do. It’s time to...
______________________________________________________.
No decision has power unless we commit to action.
1. Looking at your options, which action or actions stand out as being the actions that would bring you just one step closer to your outcome? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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2. Is there anything you need to do to before you can take these actions? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 3. If so, when will you have these other things done by? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4. What do you need to get these actions done? ie resources, information etc. When will you have these resources? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 5. Who do you need to tell about your commitment? When will you tell them? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 6. What obstacles are in your way? What are you going to do about it? By when? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 7. What else do you need to consider? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 8. When will you have completed these first action steps? ____________________________________________________________________________________________________________ EXERCISE Write in your diary when these actions are going to take place.
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Congratulations !!! You have just completed your first coaching session and now you have a tool to go and coach someone else.. We will be using the GROW model for your first coaching session during the weekend so bring it along with you! How do you feel? Do you feel committed? Excited? Enthusiastic? Nervous? Certain? When coaching others: Sometimes when we coach someone they will start to feel a little anxious about the new language they have just used to create transformation. Remind them that this is normal, & that everyone feels this way when they get to this moment. Then ask them these questions: On a scale of 1 to 10, where 10 is the highest rating, how do I rate myself right now? For commitment? For enthusiasm? For excitement? For certainty? Now is a great time to ask your clients – how will you celebrate? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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THE INTERNATIONAL COACH FEDERATION
The Life Coaching College fully supports and teaches the International Coach Federation’s philosophies and
code of ethics, as well as their core competencies. The following is extracted from their website and provides
us with a framework and understanding of –
• What the ICF is and what it does
• What the ICF supports/believes and suggests for professional coaches
• The ICF definition of coaching (two definitions provided)
• The ICF code of ethics
• The ICF core competencies
We highly recommend you study and become familiar with the philosophy of the ICF – the core competencies
provide the framework for your coaching journey with The Life Coaching College and are woven throughout
the manuals you will receive as a part of your training in all levels of your Coaching program.
The following is direct from the ICF website....
What is ICF? We are a non-profit organization formed by individual members-professionals who practice coaching,
including Executive Coaches, Leadership Coaches, Life Coaches, and many more, from around the world.
Formed in 1995, today the ICF is the leading global organization, with over 16,000 members, dedicated to
advancing the coaching profession by setting high professional standards, providing independent certification,
and building a network of credentialed coaches. We exist to support and advance the coaching profession
through programs and standards supported by our members and to be an authoritative source on coaching
information and research for the public.
The ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires
them to maximize their personal and professional potential.
ICF – Advancing the Art, Science and Practice of Professional Coaching
Part One: Definition of Coaching
Section 1: Definitions
• Coaching: Coaching is partnering with clients in a thought-provoking and creative process that
inspires them to maximize their personal and professional potential.
• A professional coaching relationship: A professional coaching relationship exists when coaching includes a
business agreement or contract that defines the responsibilities of each party.
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• An ICF Professional Coach: An ICF Professional Coach also agrees to practice the ICF Professional
Core Competencies and pledges accountability to the ICF Code of Ethics.
In order to clarify roles in the coaching relationship, it is often necessary to distinguish between the client and
the sponsor. In most cases, the client and sponsor are the same person and therefore jointly referred to as the
client. For purposes of identification, however, the International Coach Federation defines these roles as
follows:
• Client: The "client" is the person(s) being coached.
• Sponsor: The "sponsor" is the entity (including its representatives) paying for and/or arranging for coaching
services to be provided.
In all cases, coaching engagement contracts or agreements should clearly establish the rights, roles, and
responsibilities for both the client and sponsor if they are not the same persons.
Part Two: The ICF Standards of Ethical Conduct
Preamble: ICF Professional Coaches aspire to conduct themselves in a manner that reflects positively upon the
coaching profession; are respectful of different approaches to coaching; and recognize that they are also
bound by applicable laws and regulations.
Section 1: Professional Conduct At Large
As a coach:
1) I will not knowingly make any public statement that is untrue or misleading about what I offer as a coach, or
make false claims in any written documents relating to the coaching profession or my credentials or the ICF.
2) I will accurately identify my coaching qualifications, expertise, experience, certifications and ICF Credentials.
ICF CODE OF ETHICS ICF – Advancing the Art, Science and Practice of Professional Coaching
3) I will recognize and honor the efforts and contributions of others and not misrepresent them as my own. I
understand that violating this standard may leave me subject to legal remedy by a third party.
4) I will, at all times, strive to recognize personal issues that may impair, conflict, or interfere with my coaching
performance or my professional coaching relationships. Whenever the facts and circumstances necessitate, I
will promptly seek professional assistance and determine the action to be taken, including whether it is
appropriate to suspend or terminate my coaching relationship(s).
5) I will conduct myself in accordance with the ICF Code of Ethics in all coach training, coach mentoring, and
coach supervisory activities.
6) I will conduct and report research with competence, honesty, and within recognized scientific standards and
applicable subject guidelines. My research will be carried out with the necessary consent and approval of
those involved, and with an approach that will protect participants from any potential harm. All research
efforts will be performed in a manner that complies with all the applicable laws of the country in which the
research is conducted.
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7) I will maintain, store, and dispose of any records created during my coaching business in a manner that
promotes confidentiality, security, and privacy, and complies with any applicable laws and agreements
8) I will use ICF member contact information (e-mail addresses, telephone numbers, etc.) only in the manner
and to the extent authorized by the ICF.
Section 2: Conflicts of Interest
As a coach:
9) I will seek to avoid conflicts of interest and potential conflicts of interest and openly disclose any such
conflicts. I will offer to remove myself when such a conflict arises.
10) I will disclose to my client and his or her sponsor all anticipated compensation from third parties that I may
pay or receive for referrals of that client.
11) I will only barter for services, goods or other non-monetary remuneration when it will not impair the
coaching relationship.
12) I will not knowingly take any personal, professional, or monetary advantage or benefit of the coach-client
relationship, except by a form of compensation as agreed in the agreement or contract. ICF – Advancing the
Art, Science and Practice of Professional Coaching
Section 3: Professional Conduct with Clients
As a coach:
13) I will not knowingly mislead or make false claims about what my client or sponsor will receive from the
coaching process or from me as the coach.
14) I will not give my prospective clients or sponsors information or advice I know or believe to be misleading
or false.
15) I will have clear agreements or contracts with my clients and sponsor(s). I will honor all agreements or
contracts made in the context of professional coaching relationships.
16) I will carefully explain and strive to ensure that, prior to or at the initial meeting, my coaching client and
sponsor(s) understand the nature of coaching, the nature and limits of confidentiality, financial arrangements,
and any other terms of the coaching agreement or contract.
17) I will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any
physical contact I may have with my clients or sponsors.
18) I will not become sexually intimate with any of my current clients or sponsors.
19) I will respect the client's right to terminate the coaching relationship at any point during the process,
subject to the provisions of the agreement or contract. I will be alert to indications that the client is no longer
benefiting from our coaching relationship.
20) I will encourage the client or sponsor to make a change if I believe the client or sponsor would be better
served by another coach or by another resource.
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21) I will suggest my client seek the services of other professionals when deemed necessary or appropriate.
Section 4: Confidentiality/Privacy
As a coach:
22) I will maintain the strictest levels of confidentiality with all client and sponsor information. I will have a
clear agreement or contract before releasing information to another person, unless required by law.
23) I will have a clear agreement upon how coaching information will be exchanged among coach, client, and
sponsor. ICF – Advancing the Art, Science and Practice of Professional Coaching
24) When acting as a trainer of student coaches, I will clarify confidentiality policies with the students.
25) I will have associated coaches and other persons whom I manage in service of my clients and their
sponsors in a paid or volunteer capacity make clear agreements or contracts to adhere to the ICF Code of
Ethics Part 2, Section 4: Confidentiality/Privacy standards and the entire ICF Code of Ethics to the extent
applicable.
Part Three: The ICF Pledge of Ethics
As an ICF Professional Coach, I acknowledge and agree to honor my ethical and legal obligations to my
coaching clients and sponsors, colleagues, and to the public at large. I pledge to comply with the ICF Code of
Ethics, and to practice these standards with those whom I coach.
If I breach this Pledge of Ethics or any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion
may hold me accountable for so doing. I further agree that my accountability to the ICF for any breach may
include sanctions, such as loss of my ICF membership and/or my ICF Credentials.
ICF Core Competencies The following eleven core coaching competencies were developed to support greater understanding about the skills and approaches used within today's coaching profession as defined by the ICF. They will also support you in calibrating the level of alignment between the coach-specific training expected and the training you have experienced.
Finally, these competencies were used as the foundation for the ICF Credentialing process examination. The
core competencies are grouped into four clusters according to those that fit together logically based on
common ways of looking at the competencies in each group. The groupings and individual competencies are
not weighted - they do not represent any kind of priority in that they are all core or critical for any competent
coach to demonstrate.
A. SETTING THE FOUNDATION
1. MEETING ETHICAL GUIDELINES AND PROFESSIONAL STANDARDS
2. ESTABLISHING THE COACHING AGREEMENT
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B. CO-CREATING THE RELATIONSHIP
3. ESTABLISHING TRUST AND INTIMACY WITH THE CLIENT
4. COACHING PRESENCE
C. COMMUNICATING EFFECTIVELY
5. ACTIVE LISTENING
6. POWERFUL QUESTIONING
7. DIRECT COMMUNICATION
D. FACILITATING LEARNING AND RESULTS
8. CREATING AWARENESS
9. DESIGNING ACTIONS
10. PLANNING AND GOAL SETTING
11. MANAGING PROGRESS AND ACCOUNTABILITY
A. SETTING THE FOUNDATION
1. Meeting Ethical Guidelines and Professional Standards - Understanding of coaching ethics and standards
and ability to apply them appropriately in all coaching situations. 1. Understands and exhibits in own behaviours the ICF Standards of Conduct (see list, Part III of ICF Code of
Ethics), 2. Understands and follows all ICF Ethical Guidelines (see list), 3. Clearly communicates the distinctions between coaching, consulting, psychotherapy and other support
professions, 4. Refers client to another support professional as needed, knowing when this is needed and the available
resources.
2. Establishing the Coaching Agreement - Ability to understand what is required in the specific coaching
interaction and to come to agreement with the prospective and new client about the coaching process
and relationship. 1. Understands and effectively discusses with the client the guidelines and specific parameters of the
coaching relationship (e.g., logistics, fees, scheduling, inclusion of others if appropriate), 2. Reaches agreement about what is appropriate in the relationship and what is not, what is and is not
being offered, and about the client's and coach's responsibilities, 3. Determines whether there is an effective match between his/her coaching method and the needs of the
prospective client.
B. CO-CREATING THE RELATIONSHIP
3. Establishing Trust and Intimacy with the Client - Ability to create a safe, supportive environment that
produces ongoing mutual respect and trust. 1. Shows genuine concern for the client's welfare and future, 2. Continuously demonstrates personal integrity, honesty and sincerity, 3. Establishes clear agreements and keeps promises, 4. Demonstrates respect for client's perceptions, learning style, personal being, 5. Provides ongoing support for and champions new behaviours and actions, including those involving risk
taking and fear of failure, 6. Asks permission to coach client in sensitive, new areas.
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4. Coaching Presence - Ability to be fully conscious and create spontaneous relationship with the client,
employing a style that is open, flexible and confident. 1. Is present and flexible during the coaching process, dancing in the moment, 2. Accesses own intuition and trusts one's inner knowing - "goes with the gut", 3. Is open to not knowing and takes risks, 4. Sees many ways to work with the client, and chooses in the moment what is most effective, 5. Uses humour effectively to create lightness and energy, 6. Confidently shifts perspectives and experiments with new possibilities for own action, 7. Demonstrates confidence in working with strong emotions, and can self-manage and not be
overpowered or enmeshed by client's emotions.
C. COMMUNICATING EFFECTIVELY
5. Active Listening - Ability to focus completely on what the client is saying and is not saying, to
understand the meaning of what is said in the context of the client's desires, and to support client self-
expression. 1. Attends to the client and the client's agenda, and not to the coach's agenda for the client, 2. Hears the client's concerns, goals, values and beliefs about what is and is not possible, 3. Distinguishes between the words, the tone of voice, and the body language, 4. Summarizes, paraphrases, reiterates, mirrors back what client has said to ensure clarity and
understanding, 5. Encourages, accepts, explores and reinforces the client's expression of feelings, perceptions, concerns,
beliefs, suggestions, etc., 6. Integrates and builds on client's ideas and suggestions, 7. "Bottom-lines" or understands the essence of the client's communication and helps the client get there
rather than engaging in long descriptive stories, 8. Allows the client to vent or "clear" the situation without judgment or attachment in order to move on to
next steps.
6. Powerful Questioning - Ability to ask questions that reveal the information needed for maximum
benefit to the coaching relationship and the client. 1. Asks questions that reflect active listening and an understanding of the client's perspective, 2. Asks questions that evoke discovery, insight, commitment or action (e.g., those that challenge the
client's assumptions), 3. Asks open-ended questions that create greater clarity, possibility or new learning 4. Asks questions that move the client towards what they desire, not questions that ask for the client to
justify or look backwards.
7. Direct Communication - Ability to communicate effectively during coaching sessions, and to use
language that has the greatest positive impact on the client. 1. Is clear, articulate and direct in sharing and providing feedback, 2. Reframes and articulates to help the client understand from another perspective what he/she wants or
is uncertain about, 3. Clearly states coaching objectives, meeting agenda, purpose of techniques or exercises, 4. Uses language appropriate and respectful to the client (e.g., non-sexist, non-racist, non-technical, non-
jargon), 5. Uses metaphor and analogy to help to illustrate a point or paint a verbal picture.
D. FACILITATING LEARNING AND RESULTS
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8. Creating Awareness - Ability to integrate and accurately evaluate multiple sources of information,
and to make interpretations that help the client to gain awareness and thereby achieve agreed-upon
results. 1. Goes beyond what is said in assessing client's concerns, not getting hooked by the client's description, 2. Invokes inquiry for greater understanding, awareness and clarity, 3. Identifies for the client his/her underlying concerns, typical and fixed ways of perceiving himself/herself
and the world, differences between the facts and the interpretation, disparities between thoughts, feelings and action,
4. Helps clients to discover for themselves the new thoughts, beliefs, perceptions, emotions, moods, etc. that strengthen their ability to take action and achieve what is important to them,
5. Communicates broader perspectives to clients and inspires commitment to shift their viewpoints and find new possibilities for action,
6. Helps clients to see the different, interrelated factors that affect them and their behaviours (e.g., thoughts, emotions, body, background),
7. Expresses insights to clients in ways that are useful and meaningful for the client, 8. Identifies major strengths vs. major areas for learning and growth, and what is most important to
address during coaching, 9. Asks the client to distinguish between trivial and significant issues, situational vs. recurring behaviours,
when detecting a separation between what is being stated and what is being done.
9. Designing Actions - Ability to create with the client opportunities for ongoing learning, during
coaching and in work/life situations, and for taking new actions that will most effectively lead to agreed-
upon coaching results. 1. Brainstorms and assists the client to define actions that will enable the client to demonstrate, practice
and deepen new learning, 2. Helps the client to focus on and systematically explore specific concerns and opportunities that are
central to agreed-upon coaching goals, 3. Engages the client to explore alternative ideas and solutions, to evaluate options, and to make related
decisions, 4. Promotes active experimentation and self-discovery, where the client applies what has been discussed
and learned during sessions immediately afterwards in his/her work or life setting, 5. Celebrates client successes and capabilities for future growth, 6. Challenges client's assumptions and perspectives to provoke new ideas and find new possibilities for
action, 7. Advocates or brings forward points of view that are aligned with client goals and, without attachment,
engages the client to consider them, 8. Helps the client "Do It Now" during the coaching session, providing immediate support, 9. Encourages stretches and challenges but also a comfortable pace of learning.
10. Planning and Goal Setting - Ability to develop and maintain an effective coaching plan with the
client. 1. Consolidates collected information and establishes a coaching plan and development goals with the
client that address concerns and major areas for learning and development, 2. Creates a plan with results that are attainable, measurable, specific and have target dates, 3. Makes plan adjustments as warranted by the coaching process and by changes in the situation, 4. Helps the client identify and access different resources for learning (e.g., books, other professionals), 5. Identifies and targets early successes that are important to the client.
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11. Managing Progress and Accountability - Ability to hold attention on what is important for the client,
and to leave responsibility with the client to take action. 1. Clearly requests of the client actions that will move the client toward their stated goals, 2. Demonstrates follow through by asking the client about those actions that the client committed to
during the previous session(s), 3. Acknowledges the client for what they have done, not done, learned or become aware of since the
previous coaching session(s), 4. Effectively prepares, organizes and reviews with client information obtained during sessions, 5. Keeps the client on track between sessions by holding attention on the coaching plan and outcomes,
agreed-upon courses of action, and topics for future session(s), 6. Focuses on the coaching plan but is also open to adjusting behaviours and actions based on the coaching
process and shifts in direction during sessions, 7. Is able to move back and forth between the big picture of where the client is heading, setting a context
for what is being discussed and where the client wishes to go, 8. Promotes client's self-discipline and holds the client accountable for what they say they are going to do,
for the results of an intended action, or for a specific plan with related time frames, 9. Develops the client's ability to make decisions, address key concerns, and develop himself/herself (to
get feedback, to determine priorities and set the pace of learning, to reflect on and learn from experiences),
10. Positively confronts the client with the fact that he/she did not take agreed-upon actions.