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WITH THE END IN MIND Creating

Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

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Page 1: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

WITH THE END IN MINDCreating

Page 2: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 3: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

ABOUT A.D. COOK

Page 4: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 5: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 6: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

SO…

Page 7: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

DO YOU LOVE IT?

Page 8: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

WHY?

Page 9: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

500 THOUSAND+Almost every minute, 380+ new websites go online.

https://www.quora.com/How-many-new-websites-are-created-each-day-in-2019

Page 10: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

1.5 BILLIONhttps://www.millforbusiness.com/how-many-websites-are-there/

Page 11: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

WHO IS IT FOR?

Page 12: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 13: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 14: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

IF YOU BUILD IT

Page 15: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

…HE WILL COME | NOT▸Who Is He, Anyway?

▸20th Century Fox Spent Millions to Promote the Field of Dreams Movie (1989)

▸And That was Five Years Before the Internet and Social Media Even Became Mainstream

Page 16: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

HOW I SEE THE INTERNET

Page 17: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

THE BIG GOAL

Page 18: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

A NUMBERS GAME

Page 19: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 20: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATE AN AWESOME SITE

Page 21: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 22: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

SET GOALS

Page 23: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

THE 3 BIG QUESTIONS YOUR SITE MUST ANSWER▸Who Are You?

▸What Do You Do?

▸What’s In It For Me?

Page 24: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
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CONTENT IS KING

Page 26: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 27: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

GREAT SEO

Page 28: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 29: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams
Page 30: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

SO WHAT?

Page 31: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

WHAT DOES THAT MEAN AND WHY DO I CARE?

Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. (source: Alexa)

What this means to you is, as we drive measurable traffic to our site, we can create more awareness of you, our advertiser.

Page 32: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

ROI

Page 33: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

HOW?

Page 34: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

DREAM DO LAUNCH

Page 35: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

HOW I SEE THE INTERNET

DREAManything is possible

say,nice

hobby

dreamon,

buddy

DOstep into action

LAUNCHspread the wordputting

in thetime

Page 36: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

DREAM

▸DREAM > Concept / Engage / Develop

▸DO > Research / Mind Map / Action

▸ LAUNCH > Your Hero / Your Story / Momentum

Page 37: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

DREAM

▸ IMAGINE IT FINISHED

▸ LOOK AT THE COMPETITION

▸BE AUTHENTIC

Page 38: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

DO

▸DESIGN

▸OUTSOURCE

▸BUILD IT

Page 39: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

CREATING WITH THE END IN MIND

LAUNCH

▸YOUR AVATAR

▸YOUR HERO / YOUR STORY

▸ LAUNCH

Page 40: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

REPEAT

Page 41: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

NEVER EVER STOP

Page 42: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

EVER

Page 43: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

.

Page 44: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

A.D. COOK

NVBeerQuest.com DreamToLaunch.com

Page 45: Creating WITH THE END IN MIND - WordCamp Vegas 2019CREATING WITH THE END IN MIND …HE WILL COME | NOT Who Is He, Anyway? 20th Century Fox Spent Millions to Promote the Field of Dreams

A.D. COOK

@ADCookArt@DreamToLaunch @NVBeerQuest

I’ll Be Back. Cheers!