photographs credited indiv

idually

or otherwise clicked-by-ni

c...

illustrations by:

“drawing” at

tention 2 &

remind(ing)

U of a few

event ”full”

days...

acomic-ishreportage

flow(ing)LAVA09

move(ing) towards greater collaborationigniting an

AHA! Feeling

pg-2

A conference

endeavour by

The

Northern Per

iphery

Programme 20

07-2013

to explore i

ndustry

development

& innovation

based on the

collaborati

on

based on the

collaborati

on

between trad

itional

industries &

the creativ

e

industries.

More than 12

5 participan

ts

from 9 progr

amme partner

countries we

re gathered

in Iceland t

o discover w

ays

in Iceland t

o discover w

ays

in which the

creative in

dustry

may help add

extra value

to business

development

&

innovation i

n both the p

rivate

& public sec

tor.

LAVA09, the NPP Annual Conference 2009took place on 10th-11th of November,

in Reykjavik, Iceland.

APellePelletCreature

pg-3

LAVA09 was a different conference experience in many ways. Venues ranged from the City Hall to an old theatre to a maritime museum to a computer game company to a House of Ideas. Participants included young creative entrepreneurs and public sector officials. Among the speakers were an architect, a fashion

designer, an economist and a product designer. Participants were taken from old to new, from fishing ship to space ship, from

knitting to Gucci.knitting to Gucci.

Many participants had an “Aha” experience. As one of the participants put it, the conference encouraged the participant organisations become more like translucent concrete, by combining the solid and the experienced aspects from the traditional and public sector with the light and creative aspects from the

creative sector.

We wish to build on the momentum of the conference and keep the We wish to build on the momentum of the conference and keep the participants engaged through social media, such as the LAVA09 Facebook page: www.facebook.com/lava09. The NPP invites

participants for their input to help identify the necessary next steps for facilitating the collaboration between traditional and

creative industries.

From the ashes of LAVA09 and the economic crisis new ideas, new From the ashes of LAVA09 and the economic crisis new ideas, new partnerships and new collaborations are rising resulting in new ways of industry development. We would like Phoenix 2010 to symbolise our endeavour to promote this new way of industry development, which we pioneered at LAVA09. We are planning to organise a project generation meeting in Northern Ireland in

Spring 2010, which will be the first activity under Phoenix 2010.

The LAVA09 team thanks you for your brilliant input.The LAVA09 team thanks you for your brilliant input.

Keep on flowing!The NPP Secretariat

thanks for flowing

Welcome byReykjavik City Council& Ms Katrin Juliusdottir,Minister for Industry,Energy and Tourism

Creative entrepreneurs from

Norway, Finland & Sweden

were challenged to help

“add creative value” to any

(or all) of the NPP Projects

exhibiting & participating

in the convention in some way.

in the convention in some way.

Beginning a dialogue between

conventional & unconventional

sectors over almost 2 days.

Welcome drinks atThe ReykjavikCity Hall.

Introduction byThe NoCry Project& side event:

Project Makeovers.

NPP ExhibitionLAVA09

A short report for 2 days...

pg-4

DAY 1:Tuesday

10th November

36 hours CI-challengein (n)Iceland

pic: Marita Henningsdotter Lovnérpic: Marita Henningsdotter Lovnér

pic: Tero Saikkonen

A facilitated panel discussion soon

followed exploring ways to achieve

better interaction between

conventional industry sectors &

emerging creative industries.

After the conference participants

After the conference participants

were invited to provide feedback &

ideas via e-mail or on-line at the

newly opened Facebook webpage:

www.facebook.com/lava09.

A fledgling cartoonist was present

A fledgling cartoonist was present

throughout the convention capturing

aspects of the happening & ideas in

graphic form to aid memory & future

development.A presentation by the NoCry ADDventurers including sound effects, songs, social media video introduction & a marketing campaign idea.

The core del

ivery was to

encourage N

PP projects

to be

braver at co

mmunications

& in partic

ular explore

social

media. Story

telling & b

uilding a mo

vement aroun

d an

idea were pr

esented as p

ossible crea

tive factors

towards aidi

ng implement

ation & coll

aboration.

Closing dinner at

The Pearl.

A re-purposed

industrial site

turned luxury

restaurant

& event centre...

food for thought.

food for thought.

The journey

continued... pg-7DAY 2: Wednesday 11th November

generations, business practise & perceptions meet.

pic: Tero Saikkonen

Graphic Art

Facilitation & Idea

Generation:

One product that

resulted from a

collaboration between

farmers & product

designers was a bottled

juice. Poetic phrases

from farmers were put

on the bottle necks. on the bottle necks.

Listening to The Unitied Farmers &

Designers presentation & by following the panel discussion NoCry’s resident illustrator &

interpretor endeavour

interpretor endeavour to capture concepts & ideas both as a mnmenic aid & as a potential source of further development...

The creative collaboration between farmers & designers resulted in many innovative products; such as a cake made of meat & entrails!

Wednesday Session 15:16:00

pg-8

pg-9The push & pull of making

meaningful relationships

while building worthwhile

bridges is as much part of

the creative process of

cooperation as the

practical act of being

able to produce the

able to produce the

results for a market or

run a healthy enterprise.

Designing new food products required a lot of team effort from farmers, product designers, food

engineers, chefs & the public in general.

A productive example of

one conventional industry

exploring creative

co-creation with another

producing added value.

Food for thought even...

pg-10

In some NPP countries, such as Sweden, sizable allocations have been made

to promote better collaboration between the creative & the more

conventional industries.

Yet a fundamental questionstill hangs in the virtual air:

What could/should th

is

funding be used for?

What would you do?

Project(ing)

the future?

How would make a

BIG difference?

What needs 2B done?

answering needs...

asking questions...

Food-for-thoughtcarpe diem-ish

our web

our blog

our societ

y

our media

our soluti

ons

our world

add some extra energy & expertise to the mixinspire - “constructive value creation”Engage & employ more little & BIG helpers

from the many fountains of youth-full re-sources.Creative Entrepreneurs are; often found in remote places,

usually multi-talented & typically (these days) trans-national.And curiously competent co-creators...

And curiously competent co-creators...

:-)

what2dowit

h?

pg-11

“sharing & caring?”

PHOENIX2010may ignite anyt

hing & change everything...

projecting the future while pro

tecting the spirit of enterprise.

crash & burn?orwarm & rise?

either way - welcome to the

dialogue:

change is a hot topic & chal

lenging to handle

LAVAcollection : m

ade-with-nic