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Creating Award-Winning Documentation and
Training
Strategies of the Aviation Courseware Division of Jeppesen Sanderson
Presented by:Dick Snyder
Dawn Stevens
Who are we?
• 1934 First Instrument Charts• 1956 First Training Course• History of Quality Products
STC awards
• 5 Distinguished• 3 Excellence• 2 Achievement• 2 Merit• 3 Best of Show• International Awards
– Excellence– Merit
Other awards
• Apex - Excellence• Brandon Hall of Fame - Bronze• Gold Peak Award• Silver Peak Award• American Corporate Video - Excellence• 2000 Telly Award• ACE Wild Blue Yonder Award
How did we get where we are
• Breaking the "but we've always done it this way" mind set
• Creating and meeting design objectives
• Hiring the right expertise
• Establishing a quality process
We’ve always done it this way
• Management: Risk is OK
• Our Motivation: Be a Market Leader
• Gain Market Share
We’ve always done it this way
• Ongoing Commitment to Evaluate Our Materials
• Discontinuous Change
• Getting the Most Bang for the Buck– Get the Most return for the Money– Don’t Reengineer Everything
We’ve always done it this way
• Making the Leap• Obtained and Evaluated Other Textbooks
– Sister Companies, Outside Field of Aviation– Our Competition, Within the Field of Aviation
We’ve always done it this way
• Brainstormed Ideas for a New Type of Textbook – Editorial– Media Productions– Marketing
We’ve always done it this way
• Built a Sample Chapter– Validated the Concept with a Tangible Product– Made Sure Everyone was on the Same Page– Validated Development Costs– Approval Process Easier When You Can See
What You Are Approving
Creating and meeting design objectives
• Sent Sample Chapter to Prospective Customers– Validated Design Objectives– Validated Market– Generated Interest
Creating and meeting design objectives
• Improve Student Understanding and Retention
• Maintain Student Interest• Exceed the FAA Testing Standards
Creating and meeting design objectives
• Graphically Driven Textbook• Simplify the Writing Style• Interesting and Supporting Material
Creating and meeting design objectives
• Graphically Driven Design
Creating and meeting design objectives
• Simplified Writing Style
Creating and meeting design objectives
• FAA Testing Materials
Creating and meeting design objectives
• Supportive Material in Boxes
Hiring the right expertise
• Aviation Writers and Editors– Subject Matter Expertise– Test for Writing Ability– Lead Editor As Project Manager
Hiring the right expertise
• Training Issues for SMEs– Use of Tools– Writing Skills
Hiring the right expertise
• Layout Artists– Graduates From Colorado Institute of Art– Skilled in Quark, PhotoShop, Illustrator– Digitized All Photographs (Later Used Digital
Camera)• Training Issues
Hiring the right expertise
• Instructional Designers
Hiring the right expertise
• Building the Team and Defining Roles– Core Group of Writers, Editors, Copyeditor,
and Artists– Flow Sheets– Style Sheets
Establishing a quality process
• Setting Standards Early in the Process
• Planning Documents– Sample Chapter Results– Pre-production Meetings– Ops Memos
• Be Flexible with a New Process– Don’t Bash to Fit and Paint to Match
Establishing a quality process
• Usability Testing– In-house– Academic Institutions– End Users– Government
Challenges/Lessons Learned
• Strong Project Management Skills Are Essential– Not All Writers nor Editors Possess This Skill
Challenges/Lessons Learned
• First Fully Electronic Project– Standards for Printing Companies Not
Established for Electronic Publishing – Sample Chapter Helped Iron Out the Bugs
Results
• 3 GFD Textbooks (1 in Development)
• Aviation History
• Aviation Weather