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Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René Rohrbeck, EICT GmbH, Germany

Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

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Page 1: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Creating an Open Innovation Ecosystemat Deutsche TelekomPresentation at the EIRMA & OECD: Symposium on Global Innovation Networks .René Rohrbeck, EICT GmbH, Germany

Page 2: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

The open innovation ecosystem of Deutsche Telekom.

Page 3: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 2

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Foresight workshops

Endowed chairs

Customer integration

Internet platforms

Test market

Corporate venture capitalist

Strategic alliances

Spin-outs

Joined development

Managed by T-Labs Managed by EICT

Consortia projects

Executive forums

Managed by T-Venture Managed by other units of DT

Page 4: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 3

Strategic alliances

Corporate venture capitalist

Endowed chairs

Foresight workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer integration

Internet platforms

Test marketSpin-outs

Joined development

Managed by T-Labs Managed by EICT

Consortia projects

Managed by T-Venture Managed by other units of DT

Executive forums Defining future innovation areas for the industry

Page 5: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 4

Executive forums

Strategic alliances

Corporate venture capitalist

Endowed chairs

Foresight workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer integration

Internet platforms

Test market

Joined development

Managed by T-Labs Managed by EICT

Consortia projects

Managed by T-Venture Managed by other units of DT

Spin-outs

Alternative path to commercialize

R&D results

Page 6: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 5

Spin-outs

Executive forums

Endowed chairs

Foresight workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer integration

Test market

Joined development

Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT

Internet platforms

Intergrating the developer community in R&D

Strategic alliances

Corporate venture capitalist

Consortia projects

http://developer.telekom.de

Page 7: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 6

Strategic alliances

Test market

Foresight workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Endowed chairs

Customer integration

Internet platforms

Corporate venture capitalist

Spin-outs

Managed by T-Labs Managed by EICT

Consortia projects

Executive forums

Managed by T-Venture Managed by other units of DT

Joined development

Developing together with key customers

Page 8: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 7

Internet platforms

Strategic alliances

Consortia projects

Spin-outs

Executive forums

Endowed chairs

Foresight workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Customer integration

Test market

Joined development

Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT

Corporate venture capitalist

Corporate Venture Capital integrates Start-ups into our

innovation ecosystem

Page 9: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 8

Foresight workshops

DT’s 11 open innovation instruments are managed through 2 major facilitators.

Idea generation

Research

Development

Intensity (Budget, time, resources)

Low Medium High

Commercialization

Endowed chairs

Customer integration

Internet platforms

Corporate venture capitalist

Strategic alliances

Spin-outs

Joined development

Managed by T-Labs Managed by EICT

Consortia projects

Executive forums

Managed by T-Venture Managed by other units of DT

Test market

Page 10: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Conclusion.

Page 11: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 10

We believe that.

Open Innovation will increase and use new tools

It will need to be tailored and controlled

We will see more Open Innovation facilitators such as

Joint-Technology Initiatives (JTI) on the European level

University-Industry Research Center (UIRC) such as T-Labs

Public Private Partnerships (PPP) such as EICT

Page 12: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

© 2009 Prof. Dr. Hans Georg Gemünden • Lehrstuhl für Innovations- und Technologiemanagement • Technische Universität Berlin

Open Innovation Benchmarking - Aims

What are Open Innovation methods and tools?

What are best-practices?

How can I assess the openness of my company’s innovation system?

What can my company do to become more open?

What are the risks involved?

How can I prevent to be too open?

1

2

3

4

5

6

Questions to be addressed

Page 13: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

© 2009 Prof. Dr. Hans Georg Gemünden • Lehrstuhl für Innovations- und Technologiemanagement • Technische Universität Berlin

Open Innovation Benchmarking - Schedule

Preparation Kick-Off Workshop

May – Dec 2009 Dec 2009 Jan – April 2010Feb – March 2009 May 2009

Case Studies Result Workshop Survey Conference

Mai 2010

10 case studies 15 benchmark talks

Identification of best-practices Development of OI

framework

Outcome

Collect at least 100 usable datasets Statistical analysis

to identify critical success factors

Develop a best-practice framework

Outcome

Benchmarking Group is formed

Outcome

Literature review Invitation of

benchmarking partners Pilot case study

Presentation of best-practices Discussion on joint

learning activities

Participants gained knowledge to enhance OI practices Further joint

activities developed

Outcome

Presentation of OI frameworks Presentation of

practices Finalization of

research aims

Research aims agreed

Outcome

Best-practice visit

Presentation of best-practices Presentation of OI

framework

Knowledge about best-practices is shared Research aims for

survey agreed

Outcome

Best-practice visit

Page 14: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

© 2009 Prof. Dr. Hans Georg Gemünden • Lehrstuhl für Innovations- und Technologiemanagement • Technische Universität Berlin

Open Innovation Benchmarking - Services

Core Partner Benchmarking Partner

Survey Participant

Define research aims

Open innovation hotline

2 Best-practice visits

2 Workshops

Individual assessment

Final report

1

2

3

4

5

6

Conference7

15.000 € 3.000 € free

Services

Page 15: Creating an Open Innovation Ecosystem at …Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René

Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 14

Thank you for your interest.

www.telekom.de/laboratories

T-Labs

René RohrbeckEuropean Center for Information and Communication Technologies (EICT)

Ernst-Reuter-Platz 7, 10587 Berlin+49 30 [email protected]

Personal contact

www.eict.de