Creating a New Community

“A Garden Village For The 21st Century – A sustainable, convenient and

community based lifestyle”

“Many of the world's best-designed cities have been inspired by garden concepts.”

― Tom Turner, Garden History: Philosophy and Design 2000 BC 2000 Ad

Realising the Garden Village Concept

• Inspired by the original Garden Cities at Letchworth and Welwyn, and the ideals established by Ebenezer Howard in the early 1900’s, Crest Nicholson has developed a set of principles that underpin their Garden Village Concept.

‘A Garden Village for the 21st Century’• The vision is to create a holistically planned new community where

the design, landscaping, open space and public realm are vital elements of the whole development. This is supported by a strategy for the long-term management and maintenance of the spaces and the promotion of a range of lifestyle choices for residents

• Facilitating lifestyle choices includes enhancing travel options available to residents

• Key aspect of this is through the implementation of a Travel Plan

Background and Overview of Tadpole Garden Village

• Challenge for the Borough set out in the Local Plan – 22,000 new homes to be built between 2011-2026

• Tadpole Garden Village was one of seven allocated sites identified in the Local Plan to deliver the housing required

• Mixed use development comprising:- Approximately 1,695 new homes- Employment use (estimated to generate 500 jobs)- New primary school (in addition to Tadpole Academy C of E)- Other community facilities including local shops, a pub,

healthcare facilities, allotments and play areas)- Nature Park

• Development received planning permission in September 2012

• Construction started on site in Nov 2013

• To be delivered in 4 phases over the next 10 years

Background and Overview of Tadpole Garden Village

Site Plan

Challenges and Opportunities• Development creates significant growth in North Swindon area

• Pressure on the local highway network as result of increased car movements

• Proactive management solutions in place which includes the implementation of a Residential Travel Plan

• Aim to embrace Garden City ethos to make other modes of transport such as walking, cycling and the use of public transport attractive and part of everyday lifestyle travel choices

• School and employment elements will develop their own Travel Plans

Tadpole Garden Village Residential Travel Plan• Matrix prepared TGV Residential Travel Plan start of 2015

• Interim modal shift target to reduce single occupancy car trips of 10%

• Residents Travel Pack.

- A Resident’s Travel Information Guide on reservation of the property

-A £50 Travel Voucher (per household) on completion of the property

Resident’s Travel Pack

• Comprehensive pedestrian and cycle network through the site connecting with Tadpole Lane, which also has a newly installed dedicated cycle path

• New bus service in Phase 1 providing a 20-minute frequency

• Central bus interchange node

• Real-Time information available at all bus stops throughout the site

• Tadpole Garden Village E-Newsletter for news on transport services

Tadpole Garden Village Residential Travel Plan

• Travel Plan Coordinator (TPC) – Farzanah Mamoojee

• Personal Journey Travel Planning

• Importance of key stakeholder involvement and residents on site through the Travel Plan Steering Group

• Tadpole Garden Village Travel Plan Group (TGVTPG)

Tadpole Garden Village Residential Travel Plan

Off-Site Infrastructure & Education• There will also be a number of off-site improvements (both ‘hard’

and ‘soft’) to the walking and cycling network and public transport in the immediate and surrounding area :

1. Contributions to the provision of road safety education (including literature and educational sessions) in a number of local schools in order to raise road safety awareness

2. Contributions towards Casualty and Congestion Reduction measures within the Northern sector and necessitated by the development.

3. Contributions towards the delivery of the Northern Development Area Bus Rapid Transit Route

Off-Site Infrastructure & Education

4. Contributions towards speed restraint, pedestrian environment and traffic calming on Tadpole Lane along the frontage of the site to reduce incidence of rat- running and provide better linkages between communities

5. Ermine Street Pedestrian Environment Improvements

6. Totals over £1.7m in contributions

Off-Site Infrastructure & Education

Progress to Date• Two house builders – Crest SW and DWH

• Approx. total 40 households occupied on site at present

• Issuing and processing of Travel Vouchers and Travel Information Guides

• Ongoing Sales Staff training to all house builders and housing associations on site, with regular refreshers

• Meetings with both main bus operators in Swindon, Stagecoach and Thamesdown with regards to tendering for a bus service into the site (ahead of S106 timescales) to facilitate sustainable travel journeys from the outset

• Personalised Travel Planning for residents.

• First Community Event in August held at Tadpole Academy

Progress to Date

Going Forward• Ongoing Sales Staff training and meeting with different Housing

Associations on site (3 in total due to come on site)

• Continuing promotion of the Travel Plan and its measures i.e. £50 Travel Voucher for residents

• Working on launch of the website and ‘Travel’ webpage for residents to easily access travel information with all the relevant and up-to-date information available including bus timetables, walking and cycling route maps etc.

• Working with PREIM (Management Company) to produce the Residents Community Newsletter

• Tadpole Garden Village Travel Plan Group

Monitoring and Review Processes

• Key element of the Travel Plan

• Both qualitative and quantitative data will be collected at the development in order to fully understand the travel patterns and behaviour and the effects of the Travel Plan measures

• Automatic Traffic Counters (ATC) at site accesses to survey number of trips in and out of the site

• Travel survey questionnaires carried out on residents at the end of Phase 2, 3 and 4

Please visit www.travelplancoordinator.co.uk for more info

Any Questions?