Creating a Culture of Sustainability Building a Base with Online Training Mike Shriberg, Ph.D....
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Creating a Culture of Sustainability Building a Base with Online Training Mike Shriberg, Ph.D. Education Director, Graham Sustainability Institute Lecturer,
Creating a Culture of Sustainability Building a Base with
Online Training Mike Shriberg, Ph.D. Education Director, Graham
Sustainability Institute Lecturer, Program in the Environment
University of Michigan [email protected] 734-647-6227
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Key Takeaways ID and engage target audience Focus content on
empowerment Use incentives and recognition Have a call to action
Plan for continued engagement & feedback
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Start by bragging And hopefully drawing people in
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U-M Sustainability Goals
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Culture of Sustainability What is it? How do we measure it? How
do we know if its changing? Knowledge, Awareness Behaviors, Actions
Commitments Values, Dispositions Travel & Transportation Waste
Reduction & Conservation Natural Environment Sustainable Food e
Climate Change CLIMATE ACTION reduce GHG emissions by 25%; decrease
GHG/passenger trip for UM trans. options by 30% WASTE PREVENTION
reduce waste tonnage to disposal facilities by 40% HEALTHY
ENVIRONMENTS protect Huron River water quality by reducing volume
of chemicals used in land management by 40%; purchase 20% of U-M
food from sustainable sources. COMMUNITY AWARENESS educational
programs; monitoring/evaluating progress; reporting general U-M
Goals 2025 U-M specific
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Sustainability Commitment High
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Behaviors, Barriers & Benefits Community-based social
marketing Research Surveys Focus Groups Sustainability staff,
students, & faculty Target staff & students
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CBSM: Strategies Commitments Social Norms Social Diffusion
Prompts Communication Incentives Convenience More than just
education!
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Convenience & Communication Easy for audience to access
Correlates to university sustainability initiatives Empower
audience Design content for non-experts Campus focus opportunities
for engagement Engaging & Creative
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Simple Introductions
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Interactive Activities/Games
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Procedural Knowledge
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Commitments PBA Pledges Choose from list OR write-in own Public
Reminders Monthly Focus Continued Asks
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Using Incentives Related to your initiative Doesnt need to be
large Recognize the individuals contribution
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Track Your Progress & Interact
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Current Participation 1,660 people have made pledges 1,338 have
completed the whole training 39,945 pledges have been made 19,852
pledges have been completed.
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Healthy Holidays LEED Building Tours EarthFest Volunteer
Mfarmers Markets Monthly Newsletter Campus Farm & Local
Dinner
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Evaluation Module Surveys Annual Surveys SCIP
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Lessons Learned Early buy-in from a variety of stakeholders Use
incentives Public recognition matters Converting online to
in-person requires careful planning Feedback & evaluation keep
to continued success and funding Need a two-way conversation
mechanism May want qualitative measurement of actions Drive users
back to your online platform
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Creating a Culture of Sustainability Building a Base with
Online Training Mike Shriberg, Ph.D. Education Director, Graham
Sustainability Institute Lecturer, Program in the Environment
University of Michigan [email protected] 734-647-6227