Creating a Communication Plan to Grow Your Healthy Start Program · 2019-05-31 · Siraleg}'·...
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Using Social Media to Grow Your Healthy Start Program Aisha L. Moore, MPH Online Technologies Coordinator Healthy Start EPIC Center
Creating a Communication Plan to Grow Your Healthy Start Program · 2019-05-31 · Siraleg}'· Howdoes social media support your objectives? \\rJ\at will success look Hk£? How wiU
Using Social Media to Grow Your Healthy Start Program
Aisha L. Moore, MPH Online Technologies Coordinator
Healthy Start EPIC Center
Learning Objectives
• Define social media
• Identify appropriate communications for youraudiences
The Mobile Landscape
86% of adults in the US use the internet
•86% of white Americans•85% of Black Americans•76% of
Hispanics56% of adults in the US own a smartphone
•54% of white Americans•64% of Black Americans•60% of
Hispanics
Social Media Explained
WHO IS GOING ONLINE
Twitter
Text Messaging
Digital Storytelling
Images
Social Media Is Free
SOCIAL MElDIA STRATEGY WORKSHEET
Goal:
pPeople. \Vho an you t.r)ring to reach? How are they using rodal
media? Start a social media strategy by understandmg your audience
and thei:r use of.socia1 media.
lo Objectro•es. Wnat arc you Lrying: to accomplish with social
media? Decide on your obj€'Ctiva lxforc you choose which too!s to
me.
s:
T
Siraleg}'· Howdoes social media support your objectives? \\rJ\at
will success look Hk£? How wiU you get your projC'ct to embrace .a
sociaJ media s.tratcgy~ Cr:cate a plan for mecling your objecthTI
that comiders your orgauizauonil culture and resources.
Technologyrfool(s). \'l'hat tools besl support )·our objectives
.and r·our audiences ncrch? How many hows do )·u need to allocate
to using this tuol? Sekel tools after considering your autlilmce,
objecljves .and strategy.
Using Social Media to Grow Your Healthy Start ProgramLearning
ObjectivesThe Mobile LandscapeSocial Media ExplainedWHO IS GOING
ONLINE�Twitter Text MessagingDigital StorytellingImagesSocial Media
Is FreeSlide Number 11ImplementationImplementationRepurpose,
Repurpose, RepurposeMeasure SuccessSlide Number 16
