Creating a Brand Identity for Wealth Management

Sports & Entertainment Practice

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The Culture of Stars

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Your is shinning.

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And, you have arrived.

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Not content to blend in, youwork to stand apart.

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You’re a constellation in your own right.

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You have star power.

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You are now capable of making your dreams reality.

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Prolonging the limelightrequires securing your starpower today, for tomorrow.

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CWA helps the brightest starsbecome super stars.

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Advising the Modern Celebrity

3 Truths

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1. Money Does Not Come with a Manual.

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2. You Have More to Lose than the ‘Other’ Guy.

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3. Your True Earning Ability is Concentrated.

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1 Reality

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Time

Rel

ativ

e E

arni

ng P

oten

tial

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Proof

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Within 3.5 years of post-retirement almost 50% of NBAand NFL players are under financial duress.

$2.9MM/5.6 Seasons $3.4MM/4.7 Seasons $1.8MM/3.5 Seasons $2.1MM/5.5 Seasons

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Pay-for-Performance professional are only as good astheir last competition. There are no guarantees.

Variable Variable Variable Variable

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Planning for the future is not the current focus, playingthe game is…

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4 Classic Mistakes

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1. Ill-advised Investments in Start-Ups.

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2. Investing in Ill-liquid Assets.

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3. Lack of Business Competency and Acumen.

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4. Ponzi Schemes and Money for Nothing.

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3 Promises

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1. Sound and Fundamental Investment Strategies.A client’s risk profile, investment horizon, liquidity and cash flow requirements are ultimatelyintegrated into a plan and implemented through an asset allocation. At CWA, Asset allocationis a dynamic process that is reviewed frequently to adapt to our outlook and to the changingneeds of our clients.

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2. Accessibility and Direct Communication with Advisors.At CWA, we have a network of professionals with expertise in managing the complex accounting, estateplanning, philanthropic, insurance and banking needs of the professional athlete. We provide seamlessintegration of all your financial planning with an investment strategy designed to protect and grow your assetsover the long term.`

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3. Assured Accounting and Financial Services.Professional athletes have short careers, huge potential, and complex needs. At CWA,we help our clients by budgeting their current and future expenses, thinkingstrategically about their cash management, and working closely with their accountants,attorneys and other advisors to ensure that their post-retirement lifestyle is ascomfortable as possible.

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Hall of Fame

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ELTE: $20MMBankruptcy: 2007

John Arne Riis


Kenny Anderson

ELTE: $120MMSeeking Employment

Scotty Pippen Mushin Muhammad

ELTE: $20MMSelling home on eBay

Marion Jones

ELTE: $20MMIncarcerated: 2007

ELTE: $50MMForeclosure: 2008

Latrell Sprewell


Michael Vick

ELTE: $5MMDied in 2002 broke

Dick “Night Train” Lane

ELTE: $100MMDrunk and broke

George Best

ELTE: $400MMNet Worth <$5MM

Mike Tyson

10 9 8 7 6

5 4 3 2 1

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Process

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Client Risk Profile Assessment In order to determine the right amount of risk a client’s asset allocation

can accept to meet their objectives, we make the time to listen. Our discussions lead us to an agreement on the levels and types of risk

that are appropriate for a given client’s situation. Each client’s portfolio is custom designed and assessing risk tolerance is

paramount to the investment process.

Conduct Cash Flow Analysis Generating the cash flow to meet their lifestyle requirements allows our

clients to weather difficult investment climates. We model cash sources and uses to ensure that assets are positioned to

meet any forecasted need.

Define and Refine Asset Allocation over Time A client’s risk profile, investment horizon, liquidity and cash flow

requirements are ultimately integrated into a plan and implementedthrough an asset allocation.

Asset allocation is a dynamic process that is reviewed frequently to adaptto our outlook and to the changing needs of our clients.

Conservative

Moderate

Aggressive

Strategy

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Equities We evaluate hundreds of investment managers annually to focus only on

the select few that meet our criteria of attractive risk adjusted rates ofreturn, timeliness, and a focus on wealth preservation.

Our research team utilizes sophisticated software analysis to help find andevaluate investment managers that meet multiple screening criteria. (left)

Fixed Income Bonds are often an integral part of investment plans, particularly where

wealth preservation is a primary goal. CWA is not captive to any one trading desk. As such, we are able to

search for bonds from multiple dealers to make the best selections forour clients.

Alternatives The risk/return and often non-correlated characteristics of alternative

investments can make them attractive additions to traditionally positionedportfolios.

We may seek attractive investment opportunities among hedge funds, realestate, and private equity offerings depending on market conditions.

Research

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Personal Financial Reports Wealth management is a dynamic as well as a visual process. Good decisions begin with accurate and

complete information and a logical way in which to view it. We provide clients with regular, comprehensive and useful views of their finances.

Performance Reporting CWA has created a proprietary report that provides clients a comprehensive performance evaluation of their

portfolios delivered with performance benchmarking quarterly.

Annual Tax Dossier Our annual tax dossier is compiled for clients that require consolidation of pertinent tax reporting information

across multiple custodians for client family entities and accounts.

Balance Sheet Summary Asset Allocation by Family Entity Portfolio Performance Analysis

Reporting

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Estate Planning and Gifting Strategies Depending on client goals, there are numerous estate planning vehicles

available for our clients to consider. We can help educate our clients and their beneficiaries on various

planning techniques before they meet with their attorneys. We then work closely with our clients’ counsel in planning and modeling

the multi-generational elements to family wealth.

Family Office Services Many of our client families seek our help in non-investment related areas.

We welcome those requests and where it makes sense to deliver thoseservices directly, we do. Often, there are better or more cost effectivealternatives outside our firm and we seek out and evaluate thosealternatives.

We maintain a network of firms with specialty knowledge in many areasof interest to our clients and will coordinate the seamless delivery ofthose services.

Services

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This material is provided for informational purposes only and is not intended to be relied upon as a forecast, research orinvestment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investmentstrategy.

The information presented herein is derived from sources deemed by Constellation to be reliable and are not guaranteed as toaccuracy. In data transcription, errors may occur. The portfolio managers and the corresponding management styles describedherein are those utilized by Constellation Wealth Advisors, LLC. Some of the benchmarks, such as the S&P 500 or the DJIA, arebroad-based indices used for comparative purposes only and have been selected as they are well known and easily recognizable. Investment activities and performance of each manager discussed herein are potentially more volatile than the performance of theindices. The performance numbers shown are unaudited, estimated figures that may or may not include brokerage and thereinvestment of dividends, interest and other earnings or charges. The figures may or may not be shown net of management andperformance fees and certain other expenses of the funds. All performance data is subject to revision based on internal auditingprocedures. Past performance is not indicative of future results.

Constellation Wealth Advisors, LLC is an investment adviser registered with the Securities and Exchange Commission (copy ofcurrent Form ADV Part II is available upon request), and a broker-dealer registered with FINRA. Please contact ConstellationWealth Advisors at (212) 697-2500 with any questions you might have.

* Assets under advisement includes client assets without a discretionary asset management agreement.

Disclosures

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Appendix

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Constellation Wealth Advisors, LLC Mission StatementConstellation Wealth Advisors, LLC is an independent multi-family investment office with anuncompromising commitment to the best interests of our clients.

We are focused on forging long-term relationships with our client families allowing them to reach andmaintain their life goals while simplifying the inevitable complexities that come with wealth.

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Constellation Wealth Advisors, LLC History• Constellation Wealth Advisors, LLC (“CWA”) was established in 2007 as anindependent multi-family investment office. Prior to forming the company, thefounding partners of CWA had built two of the largest wealth management practicegroups at Citigroup’s Family Office Division.

• The concept of CWA evolved from our observation that large financial advisoryfirms had moved away from a truly client focused culture with the flexibility andindependent thinking required to address the complex needs of wealthy families.

• We are registered with the U.S. Securities and Exchange Commission as both aRegistered Investment Advisor and a Broker-Dealer.

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“About” Constellation Wealth Advisors, LLC• Our firm employs 31 people in offices located in New York City and Menlo Park, California.

• Senior Advisors of the firm each have more than 15 years of investment advisory experience.

• Co- CEO’s Jon Goldstein and Paul Tramontano recognized by Barron’s in their April 2010 ranking ofthe Top 100 Financial Advisors.

• CWA advises on over $3.8 billion in client assets (as of 12/31/09).*

• We are committed to full transparency as we search and evaluate the entire universe of investment ideas. Ourpractice is primarily fee-based which supports a conflict-free approach to investment selection.

• The principal custodians of our client assets are Bank of New York Mellon and Charles Schwab Corporation.

• We seek client relationships with a limited number of families with a minimum of $10 million in investableassets.

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Documents

Creating a Brand Identity for Wealth Management