Create Your Coaching Offers

©Live Dynamite® LLC 2010. All rights reserved.

Create Your Coaching Offers

Thursday, November 18, 2010


What Will You Offer?

Clients: Who do you want to attract?

Need: What are their needs?

Offer: How does your offer help them?

Fee: What will you charge?



Understanding The Marketplace.

Blend of formats

A la carte (on demand)

Access & tech support

Options that fit me

Test driving coaching

Group & personal

Authentic community

Creative, flexible



Client Success = Your Success.

5%do the work



Create Enduring Practices So Clients Keep Expanding & Creating.

Expand & Create

Daily practices

Keep stretching



Tips For Strengthening Results.

Coaching

Check In Reminders

Buddy



Create A Range Of Service Strategies.

Community

Approachable $$

Anchor foundation

Deep work

Valued $$

Build upon foundation

Support as needed

Valued $$$$

Expand w/in framework

Group Support Personal Support Support On-Demand



Expand Supportive Connections.

Access – range

Lifeline Coaching

Email Check In

Texting Check In

Webinars, podcasts

Coaching Circles

Quarterly Circles

Phone session

Personal session

Team sessions


Get good at living.

Create A Range Of Services# of clients Service Fees/Revenue

3-5 Leadership Circle Basic Package– Toolkits, Circles, Online– Group Check In call weekly What’s good & new Report in, recommit– Electronic Check In

$750/person

$250/month

Personal Support Package– Toolkits, Circles, Online– Group Check In call weekly– 30 min. personal in (2x)– Electronic Check In

$1000/person

$250/month

Team Support Package– Toolkits, Circles, Online– 30 min. personal (2/month)– Electronic Check In

5-7 Client Mix Circle

7-10 Team Circles $2000/person

$500/month

4 Circles3 months

4 Circles3 months(+) Check in

6 Circles6 months(+) Check inStrengths FinderSF Check in



A la Carte Services Services Fee

30 minute phone

60 minute in person

Lifeline $200/hour

15/min minimum

As needed

Package 3Written recapsEmail check in

$200

$400

As needed

Package 5Written recapsEmail check in

On demand

Team check in (5)

Team check in (10)

2 hour sessionPrep assignmentsPersonal Nudge follow-up

$100

$500

$3,000

$5,000


Get good at living.

Create A Range Of Services# of clients Services Fees/Revenue



Positioning & Messaging

Extending Your Coaching Offer.



Identify Your Key Audiences.

Who will you reach out to? What need(s) are you serving? What will you say that’s relevant, compelling?

Past Clients

Current Clients

Prospective Clients



You Are Your Brand.

Clear, compelling positioning.

Brand (you) offers

To whom

So they can

(products/services)

target audiences

benefits



Benefit Driven Messages.

Why should I care?

How does your work help them?

What do they have to gain?

Why should they consider the offer?



Every Customer Touch Point Is A Branding Moment.

Live it.

Embody it.

Be passionate about it.



Build Trust And Credibility.

The benefits of Coaching Circles:

The opportunity–experience coaching learn from othersinspired communityexperienced guide

The good life =create more purpose in lifestrengthen your characterlearn to live authenticity experience your creativity



Set Clients Up For Success.

The buddy system

Sign-up in pairsCreate pairs within the CirclesCheck In between sessionsReport in when you’re all together


Documents

Create Your Coaching Offers