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CReATE Toolkit:
Practice & Benefits
David Furmage – Author of Toolkit
Policy, Strategy & European Project Specialist
West Midlands, UK
Barcelona 5 Oct 2010
Profile – West Midlands, UK
Population 5.3 million9% of the UK population
Birmingham, 2nd City only to London
Diverse mix of cultures
Regional Strengths in West Midlands…
25% UK Games Production
Birmingham majordigital creative hub for UK
vibrant social media
Talent. Higher education. Easy to reach. low costTalent. Higher education. Easy to reach. low cost
serious gamesUK hub, co-funded SGI, global thought leader
active Filmactive Film
UK leaderdigital media
Environment for Business & Innovation
embracing collaboration, thinking ‘outside the box’€20m over 4 years including Digital Media Innovation Fund, with Channel 4 TV = 4IP
Agencies working together for business transformationScreen West Midlands, Digital Birmingham, Business Link
Global markets need a Global approachopen to partnerships/projects in Europe & beyond
CReATE Toolkit – towards excellence
Successfully trialed in 4 Regions
Aims
How it works – practical - step-by-step
What Outcomes you can expect
Presentation Outline
aimsaims
Help cluster managers understand anddevelop key sectors in their region.
Get stakeholders to agree a Joint ResearchAgenda around where growth, what threats.
Improve collaboration/innovation betweenbusiness, research inst. and agencies.
Toolkit works for high growth knowledgeSectors not just creative/digital.
Increase stakeholder understanding oftheir own specific opportunities & threats
Raise Profile of sector in region & beyond
Do all this in a Step-by-Step guide by clusterpeople with cluster managers in mind!
Help cluster managers understand anddevelop key sectors in their region.
Get stakeholders to agree a Joint ResearchAgenda around where growth, what threats.
Improve collaboration/innovation betweenbusiness, research inst. and agencies.
Toolkit works for high growth knowledgeSectors not just creative/digital.
Increase stakeholder understanding oftheir own specific opportunities & threats
Raise Profile of sector in region & beyond
Do all this in a Step-by-Step guide by clusterpeople with cluster managers in mind!
launching Nov 10 at Create10.eu
www.lets-create.euselect downloads
Joint Research Agenda
Visual & Interactive Experiences
Tools of Productivity & Automation
Digital Distribution
Mobility & Interoperability
User-producer Interaction in Developmentalso download Joint Research Agenda
www.lets-create.euselect downloads
also download Joint Research Agenda
www.lets-create.euselect downloads
5 stages….
ToolkitUnpacked
ToolkitUnpacked
Collecting & analyzing the right dataCollecting & analyzing the right data
Defining your clusterDefining your cluster
Asking the right questionsAsking the right questions
Validating your SWOT analysisValidating your SWOT analysisCreate a cluster mapCreate a cluster map
Toolkit takes you through what you need to do step-by-step…
Toolkit takes you through what you need to do step-by-step…
ToolkitUnpacked
ToolkitUnpacked
Get a perspective on global trendsGet a perspective on global trends
Refine SWOT & STEEPVRefine SWOT & STEEPV
Bring stakeholders and experts together through workshops
Bring stakeholders and experts together through workshops Agree joint actionsAgree joint actions
Agree your own regional research plan and cluster prioritiesDevelop partnerships & potential projects – in region & beyond
Agree your own regional research plan and cluster prioritiesDevelop partnerships & potential projects – in region & beyond
Launch your plansProvide match-making opportunities for business & research
Influence policy & point to fundingGet REAL projects and joint ventures off the ground
Increase your clusters profile
Launch your plansProvide match-making opportunities for business & research
Influence policy & point to fundingGet REAL projects and joint ventures off the ground
Increase your clusters profile
Skip Stage 5 – lessons learnt …
Practical Tips on running CReATE
Feedback & tips from the Regions …… case studies …
It was Important to…
be very specific about genuine strengths
identify common challenges and aspirations
be aware of culture differences – e.g., between IT people & ‘Creatives!’
sessions must include broad view of global trends…
Benefits using the Toolkit – It will help your stakeholders…
Join the CReATE approach www.lets-create.eu Join our linkedin group European Digital Creative Network
Join the CReATE approach www.lets-create.eu Join our linkedin group European Digital Creative Network
www.lets-create.euwww.lets-create.eu
thank you for listeningthank you for listening
David Furmage [email protected]
Policy, Strategy & European Project Specialist
18-22 Oct 2010 www.hellodigital.net18-22 Oct 2010 www.hellodigital.net
