Cream Edelman '12 Credentials - (L)

300 brands trust us with their events

4 YEARS

140 BRANDS LAUNCHED IN INDIA

ONE STOP SHOP

While our skills are applicable to the en2re event management spectrum, we specialize in:

Crea&ng and implemen&ng innova&ve event concepts &ed in with the brand strategy and percep&on as defined; bringing something new and unusual to the experience as a whole

High glamour, high impact country wide brand launches

Promo&onal events with a focused approach to garner widespread media coverage

Customized niche events focused on the specific need and target audience

Crea&ng and implemen&ng cross promo&onal strategies & varied marke&ng &e-‐ups as and when required

… Start to end planning, support, logis&cs and solu&ons

OUR CLIENTS

OUR CLIENTS

RECENT WORK

Press Conference Objec2ve

A subtle re-‐launch of Colgate Total

To announce Mahesh Bhupa& and Rahul Bose as the brand ambassadors via a regular chat-‐show format press conference hosted by Mandira Bedi

Unveiling of their new TVC campaign at the conference

COLGATE TOTAL

Sales Conference Objec2ve

To mo&vate the sales team of Colgate

Concept and Execu2on A 4 metro event, marking the sales team as champions now turning into legends; by pushing themselves o achieve the next level. Hence the theme: CHAMPIONS TO LEGENDS

Jonty Rhodes, to speak to the team and mo&vate them, using examples from his own cricke&ng career.

COLGATE TOTAL

Objec2ve To announce Yuvraj Singh as the Brand Ambassador for Puma

Challenge Yuvraj had been endorsing REEBOK for the longest &me

Concept and Execu2on A FIRST EVER LIVE Digital Press Conference

#Love12 -‐ was a twi\er hash tag used for outsta&on media to plug in and pose ques&ons for Yuvraj Singh and Puma

Twi\er has never been used as a Pla]orm for media interac&ons during any Brand Associa&on Press Conference

Result Twi\er Handle created for the event faced traffic of 3500 ques&ons a minute & 100% Media turnout at the ground event

Informa&on passed to the media was only relevant to the brand and its new associa&on and not the shid in endorsement from Reebok to Puma

PUMA #Love12

PUMA #Love12

Installa&on using spoons for starters

VOLKSWAGEN & RA.1 ASSOCIATION

Objec2ve To announce the associa&on of Volkswagen with RA. One – the movie

Challenge SRK has been the brand ambassador of Hyundai for 17 years

Concept and Execu2on Created a stage using Volkswagen car design as inspira&on

Scrip&ng a humourous stand up performance by Ash Chandler

Crea&ng a flow which guaranteed SRK to break into an impromptu performance on stage

Since SRK could not be endorsing VW, CREAM came up with the idea of giding a brand new Pheaton to Gauri Khan, the producer of the film. This ensured the event stood out from the clu\er of RA. One promo&onal events

VOLKSWAGEN & RA.1 ASSOCIATION

Result The Concept was not just loved by the brand but also by SRK, who recommended CREAM to Coca-‐Cola for the next RA.One event

CREAM was applauded for pujng Gauri Khan on stage even though she is very media shy.

VOLKSWAGEN & RA.ONE ASSOCIATION

Objec2ve Launch of Tru-‐Trussardi Eye Wear in India

Challenge Low budget and requirement of na&onal coverage

Concept and Execu2on Innova&ve Press conference where celebs from various walks of life talked of how Tru-‐Trussardi shades are a part of their everyday life

The display sta&ons allowed guests to see the collec&on up close and the en&re event was a reflec&on of the Trussardi essence in decor, theme and concept

The event was fun, entertaining and yet informa&ve with a more personal feel for guests to experience the collec&on

TRU-TRUSSARDI

TRU-TRUSSARDI

PARIS HILTON HANDBAGS LAUNCH

Objec2ve To Launch Paris Hilton Handbags in India

Challenge Launch a brand without an actual store to showcase the merchandise

Concept and Execu2on Press conference unveiling the prototype of the store

Chat show format to bring about all key points of the product

To allow sales -‐ a life size pop up store was created for 3 days at a high foo]all mall in Mumbai

A party welcoming Paris to India – resul&ng in extensive media coverage across all mediums


PARIS HILTON PARTY



CREAM was the one stop agency during the launch of Paris Hilton handbags in India

CLICK HERE TO VIEW VIDEO

h\p://www.youtube.com/watch?v=M1dJGIEEQJQ&feature=related

h\p://www.youtube.com/watch?v=eEUr-‐EWYoMQ&feature=related

Note : If you are unable to click on the link, copy the link and paste it on your browser

COUNTRY WIDE PRODUCT LAUNCHES

POLTRANA FRAU

Objec2ve To Launch Poltrana Frau Design Centre in Mumbai

Event Celebra&ng the Joint Venture between Tata Sons and Ferrari Inc. The event welcomed three Italian brands: Poltrona Frau, Cappelini and Cassina.

Guest List Guests included top architects, business barons and crea&ve people – industry experts who understand the brand

POLTRANA FRAU

From Led: Ma\eo, Sir Ratan Tata, Luca Cordero Di Montezemelo – Chairman Ferrari

Pinakin Patel

Raymond Bickson

TOMMY HILFIGER

Objec2ve Launch of Tommy Hilfiger Foot Wear

Challenge A new format instead of showing the merchandise rather than tried and tested fashion show

Concept and Execu2on A sit down dinner with an Exclusive Guest List invited and managed by CREAM

Innova&ve product installa&ons married into the look of the venue

TOMMY HILFIGER

TOMMY HILFIGER

L'OREAL

Objec2ve To establish the fact that the product line is for young cosmopolitan women as well as celebrate / announce Sonam Kapoor’s entry into the L’OREAL Dream Team

Concept and Execu2on A lazy Sunday brunch with the who’s who of the glam circuit

Instead of a press conference unveiling the product, CREAM suggested a simple unveiling of Sonam’s new L’OREAL visual on an easel stand, a concept applauded by the media

L'OREAL

L'OREAL

WESTIN HOTEL

Objec2ve Introduce and create awareness of Brand ‘Wes&n’ among media & key opinion leaders

Introduce the Wes&n Mumbai Garden City

To highlight the brand’s core differen&ator -‐ ‘Preserving Wellness in Travel’ Posi&on Wes&n proper&es as a premium des&na&on for leisure and business travelers

Communicate Wes&n’s plans of growing rapidly in India and around the world

WESTIN HOTEL

Concept Celebra&ng the senses -‐ Indulge all 5 senses and create a harmonious experience -‐ ‘Preserving Wellness in Travel'

Execu2on Create ‘experien&al’ awareness by building in various sensory elements at the media conference

Ensure personalized experience for select pre-‐iden&fied media, including -‐ Heavenly Spa, Wes&nWORKOUT, SuperFoods Rx and The Heavenly Bed

Ensure media interacts with the senior management, to understand the brand posi&oning and long term plans for Wes&n India

WESTIN HOTEL

MAYBELLINE

Objec2ve To highlight ‘We love make-‐up’ as a concept

To introduce Namrata Soni as the official make-‐up ar&st

To introduce Esha Gupta as the new face of the brand

To announce the new product launches for the year

Concept and Execu2on Beauty Editors meet at a popular lounge for a fun, chic gathering followed by champagne hi-‐ tea

MAYBELLINE

NOKIA -‐ KKR

Objec2ve To garner pan India media coverage using Kolkata Knight Rider cricket players – A team endorsed by Nokia

Effec&ve u&liza&on of the owner / brand ambassador of KKR – Bollywood superstar Shahrukh Khan

Concept & Execu2on A fun & light hearted talk show with the theme being ‘Tension Mat Le Yaar’

The media was treated as the star and was the audience watching the superstars on stage entertain them

NOKIA - KKR

INNOVATIVE CONCEPTS

Objec2ve A rela&onship building ac&vity with the exis&ng Stylist Clientele

Make new contacts with Stylists that have not been introduced to the Brand

Concept and Execu2on An evening at the Linking Rd. Storestudded with Fashion Influencers

Stylist – Shilpa, who created installa&ons which were used at the Venue to ensure that the products remain the hero of the event

Stylists were presented a gid vouchers worth Rs.5000/-‐ to ensurethey had a firsthand experience of the product

JACK & JONES VERO MODA ONLY



Execu2on Cream was the first to a\empt a live model installa2on for any event -‐ an interes&ng way of displaying products which gives it a more personal feel versus the regular run of the mill mannequin display.

A wider range of display as models were made to change their look a couple of &mes -‐ making the display more interac&ve and unique

The audience has a more personalised look of the brand as its more approachable

LIVE MODEL INSTALLATIONS

LIVE MODEL INSTALLATIONS John

Galliano

Tommy Hilfiger

FCUK

Adolfo D

ominiguez

RITU KUMAR WITH VOGUE

Objec2ve Celebrate the revival of tradi&onal crads and tex&le techniques with Ritu Kumar in associa&on with Vogue

Concept and Execu2on A series of installa&ons at Ritu’s Phoenix Mills store

Two young, contemporary ar&sts Hanif Qureshi and Juhie Gupta developed their own interpreta&ons of Ritu’s work which were used as installa&ons

RITU KUMAR WITH VOGUE

PUMA

A unique idea which was conceptualized by CREAM and then proposed to Puma

Concept and Execu2on A unique selling outlet traveling across ci&es where Puma has no store presence

We created a mobile Puma container which acts as a store stacked with the latest merchandise

PUMA

THE COLLECTIVE

Objec2ve To launch the Collec&ve store at Palladium Mall, Mumbai

To explain the concept of the store -‐ first ever men store with 92 lifestyle & luxury brands under one roof

Challenge The en&re turn around &me was 48 hours

Effec&ve and classy masking of the area to ensure other brand stores were not visible

Concept & Execu2on A walk through at the store leading into a fashion show and an ader party

Fashion show 1st Sequence -‐ interna&onal brands styled by Manish Malhotra 2nd Sequence -‐ Richard James (Bespoke Interna&onal designer) 3rd Sequence -‐ Rohit Bal, Indian ceremonial

THE COLLECTIVE

THE COLLECTIVE

THE COLLECTIVE

SALES FOCUSED EVENTS

Objec2ve To generate sales

Generate PR for the brands

Concept and Execu2on Women’s Day Out – Retail therapy and absolute pampering

Guests were picked up in chauffer driven cars sponsored by Toyota and brought to the venue

Indulgent treatments at the spa

Exclusive media &e up for PR

JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI



ESPRIT

Objec2ve To offload certain merchandise and a\ract a\en&on of the right Target Audience to the Linking Rd. Store

Concept Sonam Kapoor, a youth style icon was roped in to hold a ’Fashion Class’ for media and people who a\ended the event.

Given her insight and understanding, she spoke to people about style, fashion, trends and also indulged the audience by giving them individual style &ps

Popular college influencers and crowd pullers were used to get the right TG for the Brand. Prior to this event, no one had a\empted crowd pulling for a sales event.

ESPRIT

SONAM KAPOOR ‘Fashion Class’ at the ESPRIT Link Rd. Store


h\p://www.youtube.com/watch?v=sEA3Xh4f0e0


AWARD WINNING EVENTS

PUMA

Objec2ve Create a firsthand experience of the power of customiza&on

Concept and Execu2on Puma Crea2ve Factory / Create your own show– engage people in a fun and interac&ve ac&vity

Crea&ve Factory, blends virtual and real elements to deliver an innova&ve and authen&c sneaker designing experience

The party involved guests in various fun ac&vi&es like designing your own shoe on an iPad, pimping your tees and gejng yourself clicked in a complete factory look

A specially designed PUMA shoe where pa\erns of light wrapped the shoe with vivid colours, a highly innova&ve shoe mapping visual installa&on.

PUMA

PUMA

PUMA

CREAM won the GOLD AWARD -‐ LIFESTYLE EVENT OF THE YEAR at pres&gious WOW AWARDS


h\p://www.youtube.com/watch?v=Q28FXy2md4U

h\p://www.youtube.com/watch?v=Foxawes70aM


FOREVER 21

Objec2ve To announce the debut of one of the most well known fast fashion brands in India

Challenge To match the enormous excitement with a launch which was expected to generate media coverage as well as break all sales record on the opening day

Lead &me of a week for he en&re event turnaround

Concept and Execu2on Contest announcing 21 girls to win 21 ou]its through the year

Videos by Aki Narula and Rannvijay on Youtube and Facebook

Targeted 6 colleges as a part of on-‐ ground ac&va&on with pictures uploaded on facebook. Par&cipants needed maximum votes from their friends to win -‐ A strategy to drive traffic to the FOREVER 21 FB page.

Top 21 winners were styled by Aki Narula and Rannvijay at the launch

FOREVER 21

FOREVER 21

CREAM won the MOST ADMIRED FASHION BRAND LAUNCH OF THE YEAR at IMAGES FASHION AWARDS


h\p://www.youtube.com/watch?v=_b3C-‐zIvgjY&layer_token=5060674df43fc7f8


OUR CLIENTS – OUR BEST CRITICS

Harshad and his team has been a true partner in progress at Tommy Hilfiger in India. He was personally involved in the na&onal launch since year 2004 as an employee of Arvind group and then becoming our preferred partner in brand events and marke&ng ac&vi&es as an entrepreneur. Given the long history with our brand his insights into business are very sharp and that’s what makes all the difference. Sharp ideas which help our business.

Shailesh Chaturvedi CEO Tommy Hilfiger Apparels India

Harshad and his team did a FANTASTIC job & delivered on every commitment toward the launch of THE COLLECTIVE in Mumbai. We’re thrilled to have worked with them.

George M Santacroce CEO The Collec&ve

Harshad Chavan of Cream Events has a very professional approach to event management. His a\en&on to detail and enthusiasm makes his event company a pleasure to

work with. Keep up the good work.

Shilpa She\y Kundra

It was indeed a pleasure to experience the “personal touch”, “fantas&c co-‐ordina&on” and “The eye for detail” exhibited by the en&re Cream Events team for all the events that we at VIP have been associated with. We surely would look forward to many more such associa&ons ..

Indranil Roy Head – Sales / Trade VIP Industries Limited

I thought the whole event (NOKIA KKR IPL 2010) was well conceptualized and executed brilliantly. It definitely lided the mood of the KKR players ader their surprise loss scoring 200 at Eden Gardens. Terrific bunch!!

Shiv Shivakumar MD Nokia iNDIA

Cream Events is an expert in the field of event conceptualiza&on and execu&on. They not only

understand the brand’s posi&oning but also add to it by bringing a fresh perspec&ve. Their execu&on is flawless

and impeccable. All our events have been successful simply because Cream Events handled it end to end.

The en&re team works towards one goal: to bring maximum mileage to their clients. And this is what sets

them apart from the crowd.

Rajiv Mehta MD Puma India

OUR CLIENTS – OUR BEST CRITICS

THANK YOU

Documents

Cream Edelman '12 Credentials - (L)