© 2012 cre8ve complex llc

© 2012 cre8ve complex llc

© 2012 cre8ve complex llc

about

cre8ve complex is an integrated creative marketing communications and development boutique consulting firm that specializes in working with nonprofit organizations and small businesses by providing strategic direction and implementation of marketing communication and operational development best practices from a creative perspective.

from writing and distributing press releases, organizing press conferences, speaking engagements and interviews to sitting with our clients to develop a successful revenue model for their products and services – we are a team of leaders, solo practitioners, idea entrepreneurs and natural bridge building creative professionals. we don’t just talk a good game, we get our hands dirty, so to speak throughout the development and implementation process. We can bootstrap businesses with the best of the best, and still elevate our clients earned media opportunities while making certain we engage stakeholders and decision-makers.

our job is to develop, from a creative perspective; the opportunities that our clients believe are their greatest challenges. built ford tough – we endure until the end of the process with our clients. we start it and we finish it, all while putting our clients’ unique challenges first and creating the best opportunities for their growth and sustainability.

© 2012 cre8ve complex llc

because we are creative intellects, we believe that small businesses and nonprofits should be given all of the necessary tools that they need to succeed. we aren't like most consulting firms, and that isn't just because we are creative. we are unique because we not only develop and implement the strategy. we train our clients to do the work themselves so that after we've created success - we show you how it's done, so that you no longer need us. we've added a development suite of services to help our clients understand the details behind the marketing mix (integration) and help them create an operational plan to meet the growing demands of their products and services. we help them build infrastructures and build operational plans to support their marketing communications. see the way we see it, as a small business or nonprofit organization you want to understand what it takes to reach your goals and hire someone to help you do it. but you don't have the annual revenue to keep a pricey consultant on board for years to achieve your goals. we know and understand fully the position that you are in as a small business and or nonprofit organization. and that is why we not only provide you with the services, but make certain we leave you with a blueprint so that you can design the next strategy on your own. this model has been successful for many of our clients. let us help you get to where you want to be and then train you so you can do it by yourself with your team(s).

capabilities

© 2012 cre8ve complex llc

marketing communications is the practice that focuses on products or service(s) of your business or nonprofit organization. marketing communications is primarily concerned with demand generation and product and service positioning. you are probably wondering to yourself, what the heck is that? plain English, please! the best way to describe the practice of marketing communications is that it is a vehicle that uses “touch points” to attract, engage and educate your target audience. it is everything from TV and advertisements, social media, events, sponsorships and partnerships, websites, press releases, media placements and interviews and press conferences; personal selling and product packaging. every experiential opportunity that an organization creates for its stakeholders or customers is a brand touch point. marketing communications uses each of these elements (and others) and integrates them so that you are able to achieve your mission-critical goals and objectives. we combine creativity and marketing communications into an integrated approach uniquely designed for your business. we provide direction; strategy building and implementation based on our clients unique challenges. each client has a unique need and we know and understand the services that are most appropriate for their platforms. let us help you get there.

marketing communications advertising branding graphic design packaging public relations media relations publicity promotions digital marketing digital media sales sales promotion direct marketing event marketing sponsorship and partnership development social and new media strategy development brand and message content development

© 2012 cre8ve complex llc

our operational development services are designed to help our clients succeed - internally within their operation and externally with their target audience.

because we spend time developing marketing communication strategies that integrate with your go-to-market products and services, we also understand everything from your business plan to your human capital operations and from your campaigns and initiatives to the way your organization functions.

therefore, we don't just help you develop and implement an effective marketing communication campaign and strategy - we make certain you have everything you need so that your campaign runs smoothly and successfully from the day your strategy is implemented until you achieve your results – this is our inside out approach.

our solutions vary based on the clients’ unique challenges.

our services include, but not limited to: training and workshops internal operational development business plan prep and development grant solicitation and writing stakeholder relationship building sponsorship development grantee management fundraising development department planning program development organizational development campaign development

we offer additional services for clients. for additional information, and or a complimentary one hour consultation please email us directly at cre8@cre8vecomplex.com.

operational development

© 2012 cre8ve complex llc

client: PHENOM Financial, a tax and accounting firm based in Washington, DC

the problem: client was in business, yet wanted to re-brand for the firm,

establish an online presence, and expand his small business client base.

the solution: within 6-months we:

renamed the firm to PHENOM Financial, Inc.

established the firm’s new business plan

built the firm’s new brand identity – from new colors, logo development, brochure, and letter head to their new business cards.

developed the firm’s messaging and collateral

created the firm’s new website, and

developed and implemented the firm’s marketing and communication strategy from email marketing campaigns to social media channels, managed their speaking engagements, and press releases.

client case studies

small bus iness client small business services provide: marketing communications and operational development

© 2012 cre8ve complex llc

client: Outdoor Foundation – Outdoor Nation Youth Summit

the problem: client was in need of developing its first youth summit large-scale event

convening over 500+ youth from across the United States; managing its partnerships and stakeholder relationships; building volunteer support: raising awareness of the youth summit through social and media strategies; and managing post-event corporate relationships and grant management opportunities.

the solution: Social Media Mobilization - through the use of Facebook, updates and daily

posts on the subject matter of young environmentalists, opportunities in urban communities to increase environment and sustainability, healthy living lifestyle choices and success stories of average people, as well as mobilization missions, updates on the status of applications; we were able to engage over 5K participants in the outdoor movement in less than 3 months.

Twitter – through the use of Twitter, we were able to upload pictures and messages in real-time, engaging participants around the country, unable to attend the outdoor youth summit, with the creation of hashtag #outdoornation. Mobile Text Messaging – through the use of mobile text messaging, we were able to inform over 500+ while on the ground in New York to rally for activities, to include dinner, meet ups, community engagement activities and messages to retweet.

Website – through the use of internal social networking, users registered to create accounts with profiles and engage with each other through groups to engage with each other. In addition to the groups created across the country, members were able to increase points by participating in online surveys used to provide monthly reports to Department of Interiors, National Park Service and other coalition partners to learn ways and how-to opportunities information on ways to engage youth audiences – from youth by youth platform. Youth members would increase points with each survey completion, providing both multiple choice and written correspondence, in order to attain points for outdoor gear (book bags, compasses, outdoor shoes, outdoor coats, jackets and more). Outdoor gear sponsors included, The North Face, Camelbak, Grand Trunk, etc.

Video – through the use of videos, we were able to capture the event and create civic engagement for upcoming events, from newscasts and media placement across the country. We engaged audiences for future Outdoor Nations. Through partnership with Olympus cameras – we provided each participant with a camera to video their experience at Outdoor Nation, from their perspective. Please see example of one of the videos and the official Outdoor Nation Video.

Outdoor Nation from the student perspective - created by Sierra Club intern

Participants video from their perspective (inside the tent) – amateur video

Captain Planet video

Email Marketing – through the use of email marketing (Constant Contact), we were able to engage partners, government agencies, press and media, as well as donors and potential sponsors. We provided individual links to youth-focused reports housed on The Outdoor Foundation (parent company to Outdoor Nation) website, press releases and donor opportunities. We were able to track the reports denoting the number of engaged audiences, and how to approach them for future donations, sponsorships, media pitching and report engagement.

From these experiences, Outdoor Nation was able to submit its final report to the Obama Administration’s Great Outdoors initiative, with an opportunity to receive government support for outdoor youth engagement. Outdoor Nation is intrinsically involved with the Let’s Move campaign and the Great Outdoors Initiative being run by The Department of Interiors. There are a number of successful opportunities that derived from digital integrated marketing and communication activities and platforms.

Post-Event Grant Management – managed the organization’s $200K THE North Face grant recipients (10 recipients), followed by a grant guide to assist grantees.

Nonprofit Organization services provided: marketing communications strategy and implementation with a focus on social media, PR and event planning

© 2012 cre8ve complex llc

client media placements

from securing media placements with CNN’s Soledad O’Brien to the New York Times, we work hard so our clients don’t have to. our clients’ story is their story, not ours and we work behind the scenes to make certain they have everything they need to achieve their goals. Newspapers

The Washington Post The Washington Post Express The Washington Times The Washington Business Journal DC Examiner The Associated Press Atlanta Journal Constitution New York Times The Wall Street Journal MSHALE Newspapers The Huffington Post Politico Daily Taxi

Magazines

Black Enterprise Magazine FADER Magazine (International Edition) City Magazine UPTOWN Magazine DC Modern Luxury Black Woman Today Magazine Capital File Magazine Essence Magazine INC Magazine Broadcast Television

CNN Black Entertainment Television Fox 5News (Washington) News Channel 9 (Washington) News Channel 8 (Washington) NBC4 News (Washington) Radio Stations

Radio One, Incorporated CBS Radio, Inc. CNN’s Soledad O’Brien Interview with client, Mildred Muhammad.

Howard University Radio NPR (National Public Radio) WBLS (New York) Charleston Radio, Inc.

© 2012 cre8ve complex llc

we provide solutions, but we, also, get involved in your business operation, review your business plan and create opportunities for your business. we spend time getting to know your business from your perspective, not ours. we listen and then we advise on the services that are well-suited for your business model - because we believe that no client is created equal. each client has a unique challenge, and we see it as a huge opportunity for growth.

it isn’t about just your logo, your design and the colors on your letterhead. it is about selling your business, service and or cause at every step in the process. it is about developing core relationships with your stakeholders, your audience, your partners and your supporters. it is about increasing sustainable revenue that grows each time you invite someone to support your cause, shop with you or use your services.

See our client list enclosed

no client is cre8’d equal

see our client list enclosed

© 2012 cre8ve complex llc

Authors

Omekongo Dibinga Aaron Anwar Smith Charles D. Ellison

Design Firms

JCM Entertainment Lasgiddie Design Group Distinguished Daughters Catering Bronze Interiors Restaurants and Lounges

RLJ Companies Rosh Restaurant and Supper Club Anzu Restaurant and Lounge Mahogany Restaurant and Lounge @ Bohemian Caverns Capitol Hill Premium Cigars &Tobacco

Political/Congressional Members

Senator Peter Groff (D-Denver)

State Governments

Maryland Department of Aging Congress Heights Main Street (DC) Events and Productions

Inauguration 2009 | Inner Caucus and WHUR 96.3 FM Inauguration 2009 | Where to Go and What to Do Inauguration 2009 | The Peoples Inaugural Vagina Monologues | V-DAY RUNWAY AFRICA Apprentice Africa – Lagos, Nigeria

Corporations POUNDS Properties POUNDS Construction Legacy Consulting, Ltd. PHENOM Financial Beenos Ventures, Ltd., The Yankari Boutique Hotels Clancy Seminar Services Conteggo MJS Collection – The ARTISAN Café

Nonprofits/Advocacy Organizations

Society for Women’s Health Research (SWHR) After the Trauma, NPO Education Advantage Foundation, Inc. Inspiration Africa The Center for African American Policy @the University of Denver The Louisiana Network, Hurricane Katrina Survivors and Victims William Penn House | 2009 National HIV/AIDS Testing Day Vagina Monologues, Domestic Violence The Outdoor Foundation North American Association for Environment Educators

our client list our clients may not have the biggest names, but we make them stand out as leaders within their respective industries. our job is to build their relationships, build their reputations and build their brand awareness. when their namesaren’t big enough – it’s up to us to make it happen!

© 2012 cre8ve complex llc

wanna know more about us?

ring us: 202-352-2842 OR chat with us: cre8@cre8vecomplex.com