Crazeal And Red Fm Presents

Crazy Kiya Re

CONCEPTWith booming e-commerce business, every day we have

shopping or deals website mushrooming on internet. Breaking the clutter comes Crazeal.com that offers premium, unbelievable deals with discounts running up to 95%

CRAZEAL had to be showcased as the premium deal site offering the craziest deals with the maximum discounts. To promote and highlight the same, Red FM has been the vehicle to introduce the concept in Delhi, Mumbai and kolkatta.

EXECUTIONThe complete execution was a programming led activity

which helped in grabbing the eye balls and increasing the footfalls on the web site

All the three stations of Red FM was well informed about the activity in advance

The Time bands for the contest were strategically chosen in order get the best out of the campaign

MarketsDelhi

Mumbai

Kolkata(Red, Amar,Power)

Activity FlowRegistration Promos three days in advanceRegistration RJ MentionsContest PromoBumperContest in 3 shows – 5 daysCapsules – Best ByteCrazy Fridays

Registration We created a hype so that listeners get registered at

crazeal.com to take crazy challenges and win crazy deals. <crazy prizes to aaj hi register kariye crazeal.com par i.e. C.R.A.Z.E.A.L.com par ya phir message karein CZL space apka e mail id to 56070 aur jiteye crazy prizes >

 Each day three people out of registered participants got a

chance to take up the crazy deal challenge until we had winners for the day.

For 5 days, 15 winners were selected.

Contest Promo

1)- FVO (fast, trying): She sells sea shells on the sea shore, she shells …ohhh no!!!…again

ANCHOR: Karo karo practice karo, kyunki aise crazy challenges lene par crazeal.com is giving the craziest prizes ever… Poore saal ke liye couple movie tickets!!! Helicopter mein dilli / Mumbai darshan!!! 93.5 liters petrol!!! Aur bohot kuch. Jeetne ke liye just SMS CZL space your email id to 56070.  Register yourself and win the biggest and craziest prizes ...CRAZEAL.COM - What do you want to do today?

2) MVO (relaxed, casual): Breakfast Claridges mein, lunch Taj mein…mm dinner Sheraton mein.

ANCHOR: Yeh aapke din ka crazy schedule hai sponsored by crazeal.com.Jeetne ke liye just SMS CZL space your email id to 56070.  Register yourself and win the biggest and craziest prizes ...CRAZEAL.COM - What do you want to do today?

Bumper/SweeperThe DON of all deal sites is here. Log on to crazeal.comThe Godzilla of all deal sites . Log on to crazeal.comLog on to crazeal.com that is CRAZEAL.comShopping will never be the same again. Log on to

crazeal.com.

CONTEST- Crazy kiya reStations: Delhi, Mumbai & Kolkata(Red)

Contest:1.      Deliverables – 3 times a day = 6 links per day2.      Concept – With booming e-commerce business, every day

we have shopping or deals website mushrooming on internet. Breaking the clutter comes Crazeal.com that offers premium, unbelievable deals with discounts running up to 95 %! Now that is called a real deal, a crazy deal. During the festive week of Diwali, you can win Crazy prizes like Helicopter Ride(not Kolkata), silver coins, tickets for the entire year for a couple etc…

              But the deal is that you have to register yourself to crazeal.com to be eligible to participate in the challenge and answer a simple question on air, So just go and register to crazeal.com and wait for Red FM to call.

Contest played in 3 shows- 1) Morning No 1 - RJ Swati and RJ

pyush 2) Attahni chhawani - RJ Sachin 3) DL935 – RJ Raunak

Rj mention script-Link oneSuperhitz 93.5 red fm pe aap sunn rahe hai attanni and chavani aur time hoh gaya hai khlene ka Opening-Crazy kiye re brought to you by CRAZEAL.COM Jaise ki aap kuch dinno se sunn rahe ki crazeal.com par register karne pe aapko mil sakte hai crazy prizes

aur aaj woh din aagaya hai....let’s see who registered on the site and kaun jitega 93.5 ltr of petrol SFX-Phone RingListener-HelloRJ-Hello surbhi...mai superjitz 93.5 red fm se sachin bol raha huh...aap ne crazeal.com pe register kiya

thaa...waqt aagya hai ki humse ek simple sawwal puche aur agar aap sahin jawaab de de gi toh aap jeet jayegi...93.5 ltr petrol...so ready...

L-Yes sachin ready...Rj-toh batye ki sholay film mai double role kiska thaa....L-arey itna tough sawaal puch liya...aub double role kiska tha....hmmmmmm........Rj-sorry surbhi your time is over....but  koi baat nahi aisi crazy deal aap sakti hai on CRAZREAL.com....aur

listeners inn char gaano ke baad mai dunga 93.5 ltr petrol...agar aap jeetna chate toh abhi register kijiye on CRAZEAL.com...sunnte rahiye Superhitz 93.5 red fm...bajate raho...

 Closing- Register kariye C.R.A.Z.E.A.L . COM par ya phir message karien CZL space apka email id to 56070

aur jitneyed crazy prizes

Face book integration In order to push the onsite registration for crazeal we

integrated the on- air crazeal campaign with our Red fm facebook page.( Delhi, Mumbai, Kolkata)

RED FM pe jiteye crazy prizes like 93.5 ltr petrol, couple movie tickets for entire year, silver coins aur bhaut kuch...buss...Register kariye C.R.A.Z.E.A.L . COM par ya phir message karien CZL space apka email id to 56070 aur sunnte rahiye Superhitz 93.5 red fm…Bajaate Raho

Winner byte

Analysis It all started with 2 registrations and in total we got 1341

responses through CZL code whereas we are expecting good number of registration through online , which is on a very positive side.

Crazeal V/s dealsandyou

Daily page viewers