Crafting A New ImageCrafting A New Image

Rev. Richard HongRev. Richard HongFirst Presbyterian Church of First Presbyterian Church of

EnglewoodEnglewood

StatisticsStatistics

Average Sunday attendance:Average Sunday attendance:

2005:2005: 110? reported six 110? reported six consecutive yearsconsecutive years2012:2012: 189.8 (full year)189.8 (full year)

2012 (Jan-Apr):2012 (Jan-Apr): 210.1210.12013 (Jan-Apr):2013 (Jan-Apr): 232.8232.8

StatisticsStatistics

Easter:Easter:

20082008 27927920092009 33133120102010 36936920112011 39639620122012 47547520132013 547*547* (two (two

services)services)

StewardshipStewardship

Pledges +Pledges + MissionMissionPlate OfferingsPlate Offerings Giving*Giving*

2005:2005: $180,804$180,804$30,171$30,171

2012:2012: $377,162$377,162$64,577$64,577

* Does not include per capita but * Does not include per capita but does include “off-budget” offerings does include “off-budget” offerings like OGHSlike OGHS

Changing Our ImageChanging Our Image

Our image to the COMMUNITYOur image to the COMMUNITY(and our image OF the (and our image OF the

community)community)

Our INTERNAL imageOur INTERNAL image(the image we present to (the image we present to

visitors andvisitors andthe image we have of the image we have of

newcomers)newcomers)

Our ELECTRONIC imageOur ELECTRONIC image(on the Web and in e-(on the Web and in e-

communications)communications)

PublicityPublicity

Relying on word-of-mouth is Relying on word-of-mouth is insufficientinsufficient

We make ample use of press We make ample use of press releases; we invite local media to releases; we invite local media to come and cover our events. come and cover our events.

Press ReleasesPress Releases

Press releases are freePress releases are free

Make a list of every local Make a list of every local publicationpublication

Publicize successful events even Publicize successful events even after the factafter the fact

Include pictures and town-specific Include pictures and town-specific “hooks”“hooks”

Summer WorshipSummer Worship

Average Sunday attendance – July Average Sunday attendance – July & August& August

2006:2006: 7676 10 a.m.10 a.m.2007:2007: 110110 11 a.m. (normal 11 a.m. (normal time)time)

Advertising stays consistentAdvertising stays consistentMembers are never confusedMembers are never confusedWe never use the dreaded We never use the dreaded “summer worship”“summer worship”We have as many visitors in We have as many visitors in summer as wintersummer as winter

What Does Your Building What Does Your Building Say?Say?

““Every environment sends a Every environment sends a message.”message.”

Andy StanleyAndy Stanley

We Changed Our PhrasingWe Changed Our Phrasing

We used to say:We used to say:

““We’re a family gathering on We’re a family gathering on Sunday”Sunday”

Now we say:Now we say:

““We’re a family preparing for We’re a family preparing for company on Sunday”company on Sunday”

TripwireTripwire

pleasefixit@englewoodpres.orgpleasefixit@englewoodpres.org

is in our bulletin every weekis in our bulletin every week

Guest Information CenterGuest Information Center

Welcome bags with a choice of gift Welcome bags with a choice of gift bookbook

Welcome bags for childrenWelcome bags for children

Immediate follow-up with a letter Immediate follow-up with a letter and being added to our email listand being added to our email list

April, 2013

599 unique visitors508 new visitors338 returning visitors

24.2% of new visitorsare coming in onmobile devices

Changing the send time from 11 am to 7 pm increased the open rate from 36% to 46%

20 Mile March – Constant 20 Mile March – Constant ImprovementImprovement““The hallmark of mediocrity is not The hallmark of mediocrity is not an unwillingness to change; the an unwillingness to change; the hallmark of mediocrity is chronic hallmark of mediocrity is chronic inconsistency.”inconsistency.”

Jim Collins – “Great by Choice”Jim Collins – “Great by Choice”

““The line between ‘authentic’ and The line between ‘authentic’ and ‘slick’ is just above your level of ‘slick’ is just above your level of ability.”ability.”

Ginghamsburg UMCGinghamsburg UMC

Session – Enable Ministry, Session – Enable Ministry, not Controlnot ControlOur agenda looks like this:Our agenda looks like this:

Opening DevotionsOpening DevotionsClerk’s Report/Approval of MinutesClerk’s Report/Approval of MinutesModerator’s ReportModerator’s ReportCommittee Motions requiring Committee Motions requiring Session ActionSession ActionOther BusinessOther BusinessAdjournmentAdjournment

Session – Deacon Leadership Session – Deacon Leadership SeminarsSeminarsEvery other month Session-Every other month Session-Deacons meet together for a Deacons meet together for a leadership event instead of their leadership event instead of their respective business meetingsrespective business meetings

We discuss a topic of practical We discuss a topic of practical strategy and we talk about what we strategy and we talk about what we can do to improve.can do to improve.

It’s like a mini-officer retreat every It’s like a mini-officer retreat every 60 days.60 days.

Nominating – Let the Spirit Nominating – Let the Spirit LeadLeadAs moderator serving As moderator serving ex-officioex-officio, I , I throw my weight around only in throw my weight around only in these ways:these ways:

I prohibit any discussion of I prohibit any discussion of positional needs.positional needs.I prohibit any discussion of whether I prohibit any discussion of whether it is someone’s “turn” to serve, or it is someone’s “turn” to serve, or whether they need to be a deacon whether they need to be a deacon “first.”“first.”

The discussion will be signs of The discussion will be signs of spiritual gifts.spiritual gifts.

Concrete StepsConcrete Steps

Plan one visible activityPlan one visible activityAnd invite reporters to cover itAnd invite reporters to cover it

Put tables and chairs out for coffee Put tables and chairs out for coffee hourhour

And invest in enough food so And invest in enough food so they sitthey sit

First class Web presenceFirst class Web presence

Leaders talking like leaders, not Leaders talking like leaders, not controllerscontrollers

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