Craft Ltd1 st Floor Munro House

Duke StreetLeeds

LS9 8AG

Company name

Address

Legal status

The business will:

Name

Responbiilitiesand key skills

Qualifications

Name

Responbiilitiesand key skills

Qualifications

Name

Responbiilitiesand key skills

Qualifications

Craft Agency Ltd

1st Floor Munro HouseDuke StreetLeedsLS98AG

Limited company; equal shareholding

Offer effective and successful branding and identity solutions for small, independent businesses in the local area.

Charlotte Bourke

Type and layout; conceptual development; organisation; client communication; research.

BA (Hons) Graphic Design

Peter (Max) Gregory

Client communication, type and layout, proofing; software skills.

BA (Hons) Graphic Design

Luke O’Brien

Client communication; pitching; software skills; decision maker; image.

BA (Hons) Graphic Design

Business Details

Key Personnel

Craft Ltd1 st Floor Munro House

Duke StreetLeeds

LS9 8AG

Name

Responbiilitiesand key skills

Qualifications

Products / Services:

Business Goals:

2nd year projection:

Market Needs:

Your customers want:

Joe Warburton

Finance, accounts, type and layout; software skills; web design.

BA (Hons) Graphic Design

We are a design agency specialising in branding and identity for small independent businesses in Leeds and the surrounding local area. We feel branding is essential to the success of any business, big or small, and uniquely crafting each brand to suit our customers needs, whilst building lasting relationships is the aim of our practice.

Achieve a turnover of £125000 - £15000.Build an extensive and diverse client base and maintain relations with all.Become a respected and trustworthy business.

Own private studio residence.All team members working full-time.

In the current economical climate it is more important than ever for companies to stand out from their competitors - this is how they gain interest from potential customers. This is most prominent with independent businesses - those who require differentiation from an already existing, possibly overcrowded, market.

Quality design; Affordable pricing; Face to face consultation; lasting relations.

Business Idea

Market Overview

Craft Ltd1 st Floor Munro House

Duke StreetLeeds

LS9 8AG

Making risks lessof a threat:

Promotion and Advertising:

Staff

Premesis

Equipment

Daily living cost

Lack of trade. We intend to reduce this threat by holding monthly networking event to promote our company and increase trade.

Continuing trade/return business. Quality of service - we will build lasting relationships with our clients.

Direct mail - outs: seasonal portfolio networking events. Our portfolio will showcase our most recent client-based work in order to entice potential clients.

Publication advertisements run in local newspapers and Creative Review.

Only two members of the team in the studio at one point. The third and fourth member schmooze and research extensively.

Rented studio space at Duke Studios at £399/month with standard bills inclusive. The contract will run for 12 months whilst we build up an ongoing reputation and an extensive contact and client base. Duke Studios encourages collaboration with like-minded creatives therefore this offers a perfect place of residence for our first year of trade.

Back-up mac for studio space in addition to currently owned equipment; software packages including the Adobe Creative Suite and MS Office along with basic accounting software.

Based on an initial £25,000 salary for year 1 (£17,127 after national insurance and income tax), our annual income required is £100,000 (not including initial overheads / start up costs).

Managing Marketing Risks

Running the Business

Craft Ltd1 st Floor Munro House

Duke StreetLeeds

LS9 8AG

Overheads

Daily charge rate

We calculated our overheads based on standard expenditure costs including rent (at £399/month at Duke Studios); software - Adobe Creative Suite, MS Office and various studio equipment, travel and research costs and so on, amounting to £17,609.05 - funded through personal funding, grants and / or Natwest start-up business loan up to the value of £25000.

Our annual income required is £100,000 alongside the total overhead costs of £17609.05. Using these values, and based on 244 available work days, our minimum daily charge rate as ‘Craft’ (all 4 members) is £482. As we intend to offer the most effective and affordable service as possible, the amount we can charge can be anything above £482.

A daily charge rate of £600 as craft (£75 p/h or £18.75 ppph) will provide an annual pre-tax profit of £28,792 and a total net profit of £23,033.60. Aforementioned, this will account for various contingency costs.