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What's the big deal? QR Codes are now everywhere!
Don't you want a piece of the action?
What's a QR Code? QR stands for “Quick Response” A symbol that can be read by a mobile device
to quickly connect a person to an Internet resource
Meet Carson IT Director, Poudre River
Public Library District, Colo. 16 years serving library
technology Staff member, leader,
consultant, project manager, geek!
What will we learn today? How to identify a QR Code See current uses of QR Codes Discover some library-specific applications for
QR Codes How to generate and publish QR codes BONUS – mini lesson in project management!
How to identify a QR (Quick Response) Code
What Does a QR Code look like?
Trick Question!
(Remember our opening slide?)
Cracking QR CodesWhat are they,
And how can they help your library?
Other forms too…
MS Tag
How did we get here?
Started with barcodes 1950's: US patent # 2,612,994 1960's: first commercial use (railcar ID) 1970's: grocery stores Libraries!
QR codes are a new twist on an old idea!
Remember the :Cue Cat?
Why are QR Codes quickly becoming prominent?
The smartphone and feature-phone
revolution!
Camera+app+Internet connection = bridge from the physical to virtual world
Why are QR Codes quickly becoming prominent?
Low barrier to information access –
quick and easy!*
*If you have a smartphone!
How does it work?
How are QR Codes being used now?*
*(Everyone is experimenting, so feel free to borrow!)
Current Uses of QR Codes
Marketing Opportunities
Current Uses of QR Codes Marketing Opportunities
Current Uses of QR Codes
Cooking and saving money
Current Uses of QR Codes
Convenience!
Current Uses of QR Codes
Direct link to other forms of communication
Current Uses of QR Codes
Direct link to other applications (“Apps”)
Current Uses of QR Codes
Contact Information
Current Uses of QR Codes
Games
Current Uses of QR Codes
Instant Feedback
Current Uses of QR Codes
Dynamic Communication
Current Uses of QR Codes
Enticement and Recruitment
Current Uses of QR Codes
Choices for deeper information
Current Uses of QR Codes
Links to Social Networking
Current Uses of QR Codes
Greater goodand fund-raising
Current Uses of QR Codes
Augmented Reality (in libraries)- experimental
http://oedb.org/blogs/ilibrarian/2011/augmented-reality-app-for-shelf-reading/
Current Uses of QR Codes
Mystery
??????
How are libraries using QR Codes?
How are Libraries Using QR Codes?
Poudre River Public Library District, Colo.
Using a bookmark as a gateway to the library's
mobile app
How are Libraries Using QR Codes?
Poudre River Public Library District, Colo.
Vicky's Inspiration – cross stitch!
How are Libraries Using QR Codes?
Poudre River Public Library District, Colo.
Vicky's Inspiration – cross stitch!
How are Libraries Using QR Codes? Geneva Public Library District (Ill.) Business Cards Outreach to business community! Use as part of SRP this year?
How are Libraries Using QR Codes?
Colorado State Library BTOP Grant training materials
How are Libraries Using QR Codes?
Integrated into the library catalog
Sonoma State University Library
How are Libraries Using QR Codes?
Abilene Christian University Library (Texas)
Dynamic searches of the catalog
Links to contest and winning entries
Future: link to calender, instructional videos, and more
How are Libraries Using QR Codes?
Auburn University Libraries A publication called “The TP Times” Posted in the restrooms The March/April 2011 edition has links to online
giving, suggestion box, and textbook reserves They have plans to use QR in a more serious
manner!
How are Libraries Using QR Codes?
University of California – Irvine Connect printed material and online content. Math, Art, Chemistry and English sections are
broken down into subclasses, a QR Code is placed in each section and it corresponds to an ebook collection that covers that subclass.
Tracking Use
How are libraries using QR Codes?
• University of Florida Library: posters about specific library services
• Carthage College Library (Wis.): an “Amazing Race” –type scavenger hunt; QR Codes uncover clues to complete an activity on Facebook
• Libguides from Boise State U and others
How are Libraries Using QR Codes?
Fairfield University (Conn.): Display case honoring seven who progressed technology in the library
Eccles Health Sciences Library, University of Utah: link patrons to rich information about paintings (portraits) of past medical faculty who have been leaders in their fields.
College of Lake County: video tutorial (Ill.): http://www.youtube.com/watch?v=O6Jk1bfobXA&feature=channel_video_title
How do I make and publish QR codes?
There’s always
cross stitch…
How do I Make QR Codes?
How Do I Make QR Codes?
How about freehand?
How Do I Make QR Codes?
Website: 2d code – list of different QR Code generators
http://2d-code.co.uk/qr-code-generators
BONUS Mini Lesson in Project
Management!
Before starting... Vision (can be Impact too): what experience do
you want patrons to have? Objective(s): how can your deliver that
experience? Tasks: what needs to be done? Help: who should be involved? How will you measure results?
At Poudre Libraries.... Vision/Impact: Get Mobile App in the hands of patrons Objective(s): No barriers for patrons; low-to-no staff
support needed Tasks: mobile page, book mark, distribution, promotion Help: IT staff, Mar/Comm staff, Managers, Desk Staff Measure: visits to /m site; # of app downloads; use of
mobile site
Tips and Tricks Ensure that your web resource is mobile -
friendly! Shorter URL = smaller physical code! Make sure the QR Code opens the correct
web resource!
Tips and Tricks
Test reading the QR Code with a variety of devices.
Be cautious of mounting location and mounting materials.
Food for Thought
At Denver International Airport
At Denver International Airport
At Denver International Airport
What ideas do you have?
