1. Are you male or female? FemaleMale

2. What is your age? 17 or younger18-2021-2930-3940-4950-5960 or older

3. What is the highest level of school you have completed or the highest degree you have received?Less than high school degreeHigh school degree or equivalent (e.g., GED)Some college but no degreeAssociate degreeBachelor degreeGraduate degree

4. Which of the following categories best describes your employment status? Employed, working full-timeEmployed, working part-timeNot employed, looking for workNot employed, NOT looking for workRetiredDisabled, not able to work

5. How often do you watch movies? Extremely oftenVery oftenModerately oftenSlightly oftenNot at all often

6. In the past 6 months, about how many times did you watch a movie in a movie theater?Never1-3 times4-6 times7-9 times10 or more times

7. What is your favorite kind of movie?Science-FictionDramaHorrorMusicalComedyDocumentaryRomanceAction/AdventureThriller

Other (please specify)

8. How familiar are you with Dhollywood(Gujarati movie industry)?Extremely familiarVery familiarModerately familiarSlightly familiarNot at all familiar

9. Does it exite you to watch movies showcasing familiar backdrops? YesNo

10. Rate the importance of the language of Movie when you decide which type of movie to watchLeastImportantLess ImportantImportantVery ImportantMost Important

11. When you think of watching movies, which types of movies first cross your mind?BollywoodHollywoodTollywoodDhollywood (Gujarati movies)

Other regional or foreign movies(please specify)

12. Which of the following MOVIESdo you currently watch? (Select all that apply) BollywoodHollywoodTollywoodDhollywood (Gujarati movies)

Other regional or foreign movies (please specify)

13. Have you heard of any DHOLLYWOOD movie lately? YesNo

14. If yes, Which?

15. In the last year, how often have you heard other people talking about GUJARATI movies?Extremely oftenVery oftenModerately oftenSlightly oftenNot at all often

16. In the last year, where have you seen advertisements for GUJARATI movies? (Select all that apply)BillboardsMagazinesNewspapersOnlinePublic transportationRadioTVYellow PagesI've never seen any advertisements for GUJARATI movies

Other (please specify)

17. How likely is it that you would recommend GUJARATI movies to a friend or colleague?Not at all likely - 0123456789Extremely likely - 10