CPA Lead Crusher Intro I would like to thank you for purchasing my course

CPA Lead Crusher. I have always been a big fan of the FB

ads platform for both eCom and CPA. For the past few

years, I have been crushing it while using various FB ads

strategies and campaign objectives.

Recently, I have been having a lot of success using FB

lead ads, and I now believe they are the fastest, simplest,

and most effective way to get a winning campaign up.

What makes lead ads so unique is that your lead form is

embedded inside of FB, and their information is already

filled out. This makes it incredibly easy for them to submit

their information, and for you to collect the lead. When

done correctly, you also get laser targeted leads for cheap

that you can use to generate massive ROI.

With the CPA Lead Crusher method, we are going to

collect the lead, send them to a thank you page right after,

and monetize the thank you page with an affiliate link

while also implementing a follow up sequence through

email.

Tools And Resources • FB ads account

• Autoresponder – I recommend Aweber

• Landing page builder – Instabuilder, Leadpages, and

Instapage are good options. You can use standalone

Wordpress as a free option

• Iproleads (optional) – This synchronizes your leads to

your autoresponder automatically

• CPA or affiliate offers to promote

• Tracking platform (optional) – CPVLab, FunnelFlux,

Voluum, and Clickmagick are good options

Choosing A Niche And Offer With FB ads, niche selection is extremely important.

This isn’t just because you want to run winning campaigns

with high volume. The FB ad platform can be very strict so

some niches are riskier than others and can get your

account shut down so please be cautious with how you run

things.

“Safe” Niches

• Auto Insurance

• Survival

• eCommerce

• Pets

• Gaming

“Risky” Niches

• Bizopp/Survey/IM/MLM

• Finance

• Dating

• Loans

• Real Estate

• Fitness/Weight loss/Diet

Now, just because I put these niches into these

categories, that doesn’t mean you should only stick to the

“safe” niches and completely avoid the “risky” niches. This

is just a matter of which niches you should be more

cautious about running.

The main thing with all of these is to make sure you

read the TOS and follow everything as much as possible.

When run in certain ways, you can promote offers in

any of these niches. They tell you exactly what to avoid in

your ads and landing pages so that you can stay compliant.

However, even when seemingly running things properly,

the “risky” niches can still set off alarms so again, just be

careful.

As I have always stated, I highly recommend you

contact your affiliate manager for the best converting offers

using FB ads. They have the data, and it is their job to help

you so they will do their best to do so. Always be in

constant contact with your affiliate manager. They will give

you the best offers and can get you commission bumps as

well, which can make a huge difference when scaling

campaigns.

Your Lead Magnet Because you are building your list with lead ads, you

need to have something to give away. I usually give out a

PDF guide in the niche that I am promoting. Ideally, you

want to create your own PDF guide that also has your CPA

offer link inside with content that leads to it.

For example, say you are running a CPA offer for a

subscription box for your dog, such as BarkBox. BarkBox

is a subscription box that sends snacks and toys to you

monthly for your dog.

In this case, you can create a PDF guide with the topic

being something like “The Secrets To A Happy Dog” and

inside could be content describing how giving toys and

snacks to your dog can make/keep them happy. Throughout

the PDF, you can mention how BarkBox provides both toys

and snacks every month.

If you do not want to create your own PDF, you can

also create an article on a blog or a video. The main thing

to keep in mind is to present a problem, and offer a

solution. There are also plenty of PLR websites that offer

content in any niche you can think of that you can modify

and add your own affiliate links to.

Your Thank You Page Your thank you page can be very simple. The point of

it is to lead your leads your lead magent and let them know

to check their email.

This is what your thank you page can look like. That’s

it. Keep it simple, and do not overthink things.

IMPORTANT

On every landing page that you create (not just for FB

ads), you want to have privacy policy and terms of service

links at the footer of your page. You can create both of

these pages with free generators that you can find on

Google. However, please do your own due diligence and

make sure you include what you need to include on both

pages for your business.

Creating Your Lead Ad Finally, we get to the fun stuff. To start off, you will

need to go to your Business Manager on FB and then go to

your Ads Manager. From there, you click on “create” and

this should pop up

You can fill out the Campaign Name, Ad Set Name,

and Ad Name as you want. However, make sure you

choose “Lead generation” for Campaign Objective (if this

is your first time running a lead ad, you will first have to

accept the lead ad terms as you can see in the screenshot

above.

Next you will want to edit your ad set to set up the

budget, targeting, and placements (if you want in depth

targeting strategies, you can refer to my Spark CPA course

here:

(http://sparkcpasocial.net/index.php?/register/LSYZ35)

The important thing here is you want your placements to be

in strictly the newsfeeds (both desktop and mobile). You

can expand to other placements later on. However, in my

experience, newsfeed placements consistently give the best

results.

Next, you want to go in and make your ad. Here is an

example of how to set up your ad

If you do not have Photoshop, there are free options to

create ad images. There is a software called GIMP that you

can download, or you can use Canva, which is completely

web based and has everything necessary to create ad

images.

Next you get to create your lead form. You will first

see a popup like this.

Choose “New Form” and click on “Next”

This is what I recommend for each option:

Form Type – choose more volume. You want as many

leads as possible with as little steps as possible.

Intro – Turn this one off.

Questions – I usually just use this section to edit the

headline at the top of the form as seen above.

Privacy Policy – This is where you place a link to your

website’s privacy policy

For the Thank You Screen, you want to let them know

that the lead magnet has been emailed to them and also that

they can access it on the thank you page you set up on your

website.

That is pretty much all there is to it. You will now be

able to collect leads and send them to your CPA offers.

iProLeads

The one problem with lead ads is that you need to

import your leads to your autoresponder manually. This can

become tedious and drastically affects open rates as your

leads do not receive an email right away.

FB does not synchronize to your autoresponder

automatically so you will need to get a tool to do it for you.

My recommendation is iProLeads. It is only $7 and works

like a charm.

Writing Email Sequences

This is the bread and butter of every lead ad

campaigns you launch. There is a science to writing

effective email sequences, and it is broken down

excellently inside of my Spark CPA course. Again, if you

want to access it, you can register through this link

(http://sparkcpasocial.net/index.php?/register/LSYZ35)