Welcome inside...CPA InsiderBy: Ezra Wyckoff

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intro

Hi everyone,

Welcome inside CPA Insider. If you purchased my last WSO, this WSO is going to be set up very similar in copy.

This is yet another simple method, so I'm going to break the steps down very easily for you to digest.

Before I get started, realize, this is the payday loan niche. You need to invest in this niche, period. It's one of the biggest CPA niches and for good reason. The payout is tremendous.

You'll need the basic things of course, domains, hosting, landing page. And then the investment involved in the method discussed in this guide.

Also, please take note:

Learn how to 301 direct, it's SIMPLE AS HECK. If you don't know how, youtube.com will teach you how. It's always suggested to 301 direct in this niche, you can learn quick here: http://www.youtube.com/watch?v=ERWem_v8S5A

Before this had a name, it was something that came about after months of trial and error, money burned and lots of headaches.

But it was WORTH it, again...cracking the payday loan code meant huge paydays for ME!

So I basically decided one day to get back into promoting CPA loan offers even though I had failed pretty bad in the past trying everything I could with Google and I sucked.

(example of a CPA payday loan offer)

I had tried my luck with loan offers in the past but never even got enough traffic to profit.

When I got back into going after those high paying loan offers, things still were looking like it was impossible to profit from loan offers without spending an immense amount of money with Google.

I definitely found out that it wasn't easy to convert these offers but I knew it was just a thing of finding the right mix of traffic and convincing copy.

Loan offers in most cases pay out more than $60 per lead and in a lot of cases you can get a payout over $100 per lead.

Promoting these kind of high paying offers is awesome for the fact that most people would be extremely happy getting just ONE $100 lead per day.

I'm sure $100 per day would change a lot of people's lives on the

Warrior Forum, and again, that's just one lead per day.

Knowing people were actually converting loan offers and seeing the high payout kept me pushing and trying out different ideas.

I can start by saying it is difficult to break into the payday loan success field and very rarely will you find anyone who will share any bit of information about what has worked for them as far as methods, traffic, landing pages, or anything because it really is daunting work.

Months and months of trial and error, split testing different landing pages, headling, colors, etc.

A full reveal of how someone personally makes payday loans work is worth thousands of dollars easily but what I give today is what has been the SIMPLEST way to profit from the offer so this is a GREAT place to start, without going crazy and/or losing all your money.

Remember, this Payday Loan niche IS a competitive and expensive one.

Don't believe me, just check how much it costs per click in this niche...and for good reason! This niche is THE most lucrative niche in the CPA industry bar none and you MUST either 1. have DEEP pockets 2. be creative as humanly possible!

Anyone thinking about going after the keyword Payday Loans or anything remotely close to it, forget about it because the BIG dogs out there are pummeling this niche into the ground on Google and Google doesn't like it much anyway.

Creativity is truly key here, and testing.

This CPA Insider method came about one day while I was talking to my buddy on Facebook.I had been thinking of a different move to make for these loan offers because what I was doing at the time had brought back NO results in over a month, so I was ready to move on to a

different approach.

Luckily, my buddy and I had that conversation that day and I eventually realized howperfect this Facebook traffic would be for the loan offer I wanted to promote.

You know they always say people aren't on Facebook to buy.

This is definitely not true but I would say there are more people not looking to spend money on FB than there is people who are trying to spend money on Facebook.

Fact is, if a guy loves a certain T-shirt brand and they see an ad for a new design from that brand, they will click and if they have the money they will buy.

So the saying that no one pulls out their credit card from Facebook is definitely false.

On the other hand, all kinds of people are on Facebook, including people who are currently having money issues. Especially in this current economy, more people are having money problems than ever before.

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You will even see a bunch of people expressing these kinds of money problems on their status updates.

I don't know about you but I have a bunch of old friends on my Facebook and I see at least 3 or 4 statuses per day complaining about how much they need some extra money or a job.

This is the perfect time to promote these instant loans/Payday loan offers that are paying out these high commissions!

The only problem is figuring out exactly how to take advantage of the vast traffic on Facebook, how to reach them and how to get your message across.

I will be going over the simplest way to make this work, and the SIMPLE ways are the only way I could make this niche work...and simple means simple, not easy.

That's it for the intro section, definitely not going to drag this out longer than it needs to be, let's get started on the how-to!!!

SUPER targeting

Facebook ads. It's really not as tough as the FB gurus make it seem. I'm about to give you a simple formula that's wide enough for everyone to exploit.

To get started with FB ads, you'll want to go to Facebook.com/ads and it will bring you to the create an ad page.

But before you do this, you are going to wanna create a fanpage to direct your initial traffic to.

Go here to create a page:https://www.facebook.com/pages/create/

When you see the page above, you can go with Brand or Product.

Product/Service will suffice here.

Now, you need to name the page. Here's where you need to get creative.

Approaching this Payday Loan niche with a straight forward promotion isn't really going to cut it and I'll tell you exactly how I've been approaching this...

The theme I've been working on and had success with is along the lines of evictions, falling behind on bills/rent.

This approach is a lot wider than you would first think.

At first, you're like, okay this is perfect for people who may have fell behind on rent or bills, and this is exactly what I thought before diving in.

In reality a lot of people need loans in different situations, there are plenty of specific targets you can find with Facebook that will show your message to these kinds of people, it just takes a little bit of thinking...on the other side of the table.

Like if you have ever said to yourself, I could use a loan right now. Why did you say it?

Answering that question is important and may open up your creativity. Think beyond the obvious of why someone might want a loan.

Beyond being late on bills or rent.

You need to target anyone who might be in the position of needing extra money.

Think!

Someone being evicted. Someone falling behind on bills. Someone who is moving into a new home.

Someone looking to move out of state. Someone who just moved to a new state. Someone who's expecting a new baby. And I can really go on and on.

I will be going over a lot of different ways to target in the upcoming volumes of this CPA Insider series but it is so much to discuss, we still must keep things simple for the sake of getting you UP and out there pulling in commission.

If you want to talk further about any of the above targets or you have your own ideas brewing, just shoot me an email!

The Eviction notice thing catches the attention of a lot of different people, I've been huge on targeting specific jobs that is known to be that sort of “temporary job”.

And I don't want you to look at this in a negative light either. It's just reality, people who have certain bottom level jobs are usually always struggling to maintain their financial life.

Being confined to $8 or $9 per hour and trying to stay on top of bills and take care of your family is TOUGH and we all know that.

It may first feel a bit weird targeting people who are struggling, but that is a very huge market to hit with these quick CPA loan offers, and THAT is the objective...to find an audience that actually WANTS to fill out your offer.

*important tipsI like targeting males and females between the ages of 21 – 28 and then I start going into the jobs. Certain jobs I target, to at least give a few of them up so you can build your own ideas from there; Retail stores, Shopping Malls, Fast food.

Those are three great examples that hold many places if you do your research, these can be

broken down into many sub targets that will greatly improve your chances of keeping ad spend super low.

I really mean do your research too, just taking one of those...Retail stores.

There are so many ways to break this down into targeting people who work in specific retail stores, in specific areas, etc.

The mental math behind these two targeting approaches is simple. 21 – 28 year olds working somewhere like Wendy's or Burlington Coat Factory is usually a temporary choice for them and a 'commission worth' target to present this loan offer to.

It's fact they don't pay there employees much and it's fact that they're not paying them enough for them to be financially comfortable.

A great percentage of these people would love some extra money on the side...and the other half NEEDS money on the side.

Again, that's just the truth of the situation 99% of the time and it's our job to notice these things and take advtantage of them, especially when you can do so much with FB ads.

Get your fanpage created and get yourself some start up(social proof) fans from Fiverr.

Then, to get started getting your ad set up, go to Facebook.com/ads

Click on the Create an Ad button.

This will be the first option for you to complete. For this option you want to choose the fanpage you just made.

Next, think on a short headline that will grab the attention. Think in the mind of the other side and use your creativity here, I won't give up any of the exact copy I use but here's a great theme example.

Headline: Facing Eviction?Ad Copy: If you are facing eviction or falling behind on bills like our page for INSTANT aid!

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When you see this, here's where the fun begins:

Remember, I'm targeting people around the age of 21 – 28. You can go a bit lower than 21 or a bit over 28 if you want, or you can just uncheck the the “require exact age” option. This basic area is a good place to stay around.

I don't do much with the precise interest option as I haven't fully nailed down specific pages,

I'm working on compiling a list of pages that people in the lower class would 'like' which will be coming soon as a free update.

Next, we get to the end of the visible options. Click on “Advanced Options”.

Here is 'interested in' and 'relationship status'.

Check, 'single', 'in a relationship' and 'engaged'.

Next, you will see the two options I customize the most.

This is where you can literally super target for this particular niche.

Keep in mind the nature of your fanpage, helping people catch up on bills/get ahead on bills, etc. Using the optional colleges option an entire world opens up.

If you put in one school, your ad will be shown to everyone at that school who's updated their college information with their school name, which is 75% of people who go to college.

Now, say you have 20 schools. Numbers jump. You can take another step and throw in some jobs in the workplaces section. Use Google if you're having trouble finding the kind of jobs we're talking about here.

You want to choose in college, and use the optional ENTER A COLLEGE field to drill your traffic down!

Who do you target here?

Here is a grand list of the exact audience to target:http://www.aacc.nche.edu/Pages/CCFinder.aspx

Pick any where and this site will provide a huge list of all community colleges in that area, fill up your colleges option with a good amount of community colleges. It can be in different areas or in the same areas, it's up to you.

I can't give TOOO much information up about the colleges but just using your creativity, LOCATION! LOCATION! LOCATION! Research and refine everything!

I'll just leave it at that, this is a very powerful audience to target! Find community colleges wherever you want to target and enter each college name into the field!

Like I said you can also either/or put the workplaces option into effect and target even more like I talked about earlier with the kind of jobs you should target! Just enter the company names of these kinds of retail/restaurant, etc. into the workplaces field to reach people who are in the position to match the offer we are promoting!!

This is exactly how I got my page growing with 90% qualified fans and simply promoted my landing page via extremely simple status updates.

Right before I began my ad campaign I posted my first promotional status update containing the link to my site. The status update simple read:

Is all your money going to bills? Get some breathing room here > www.landingpage.com

That was the beginning of my success train with payday loans using the FB ad platform and a simple !emergency! Approach with my fanpages. Maintenance to my pages consists of three posts per day, two informational and one promotional.

I get a great mix of participation in a lot of posts and I've proven that I also get repeat business after doing this for a few months and tracking. I have plans on finessing a bit of Internet Marketing stuff into the mix once I reach my goal of 10k fans.

That's it for the main CPA Insider method and with this information you can have a steady

stream of a couple leads per day leaving you with around a $100 profit. You must always remember to track and test everything so you can make minor adjustments that could help your campaign.

A lot of times the smallest move can boost your earnings instantly. People with the right jobs, who go to the right colleges in the right areas. Drill your traffic DOWN and you will keep your ad spend DOWN...keeping your profit UP.

Questions about any steps to this method can be sent to my email info@wyckco.com and I will do my best to help you get your campaign set up and profiting!! I highly suggest you grabbing the upsell as well which reveals two more methods...adding these two methods will surely bump you up to a good 4 – 5+ leads per day!

Great luck and bless,

Ezra Wyckoff