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CPA Blaze Intro Thanks for purchasing my newest course, CPA Blaze.
The concept of this strategy is simple, but incredibly
effective when implemented properly as I am going to
show you. Follow this guide exactly, and you should have
hoards of targeted traffic and leads coming in starting with
your very first campaign.
As you may know, I have been using a lot of FB lead
ads lately for my CPA campaigns. They are simple, highly
effective, and fast to test and scale up. It is the ultimate type
of ad for CPA on what I believe is the best ads platform.
We are going to be using FB lead ads in conjunction
with contests to generate leads in any niche and
immediately monetizing them for short term profits while
building a big list for long term profits.
This is a not a new concept as contests have been used
for a long time to generate leads online. However, I do not
see anyone else using it along with FB lead ads and CPA
offers as I am. It is the perfect combination to pull off big
winning campaigns fast.
What You Need • FB ads account (although you can use this same
concept with ANY ad platform)
• Autoresponder – I recommend Aweber
• Landing page builder – Instabuilder, Leadpages, and
Instapage are good options. You can use standalone
Wordpress as a free option.
• Viral software (optional, highly recommended) – You
can grab my personal viral software here:
http://iamtjm.com/vsp/
• Iproleads (optional) – This synchronizes your leads to
your autoresponder automatically
• CPA or affiliate offers to promote
• Tracking platform (optional) – CPVLab, FunnelFlux,
Voluum, and Clickmagick are good options
Important Contest Info When it comes to running contests, it is important to
know the laws so you can make sure you are in compliance.
I am not a lawyer, and I am not giving legal advice.
However, I am just giving you what I believe to be helpful
information regarding this. Here is a link to an article that
does an excellent job teaching you what you need to know:
https://viralsweep.com/blog/sweepstakes-legal-checklist/
Overview Basically, you are going to be running contests to give
away something of value to the winner. This can be
anything you want including an info product, software, or
even a physical product.
I have to emphasize that the higher the perceived
value of the giveaway is, the better. For example, if you are
in the IM niche, you are going to get a lot more leads
offering coaching for free than you would get if you simply
offered a low ticket course.
In order to enter the contest, they are going to have to
give you their email. This is how you get them on your list
and market to them right away and down the road for short
and long term profits.
Niche And Giveaway Selection There is a wide range of possibilities when it comes to
choosing your niche. FB has the unique and powerful
targeting abilities to allow you to enter practically any
niche in high volume. Also, because you can offer either
physical or digital products, you are not restricted to niches
that only deal with physical products.
Niche/Product Ideas
• Pet niche – Offer a free dog collar
• Survival niche – Offer a free helmet flashlight
• Gaming niche – Offer a free game or gaming
accessory
• IM/MMO niche – Offer a free coaching session or
software
• Fitness niche – Offer free gym accessories
These are just a few examples of niches you can enter
and what you can offer to your audience that should have
your head spinning with ideas. Remember, the concept of
“free” is extremely powerful, and that is all it takes to get
someone to opt-in to your list. All of these niches have
CPA offers you can promote, and they all can be promoted
to over and over again with more and more offers.
Sourcing Your Giveaway Note how I have stated that your giveaway item
should have a high perceived value. This does not
necessarily mean that the item has to be expensive. In fact,
you can spend just a few bucks by dropshipping an item
from www.aliexpress.com. If you are not familiar with
dropshipping, it basically means that you buy the product
online with your own money and send it somewhere else
(to the winner in this case) without ever having to hold
inventory. Aliexpress has literally thousands of products in
practically any niche you can think of so you should have
no problem finding an item to giveaway.
If you are in a niche in which you can use an info
product, you can create your own PDF if you are
knowledgeable in the niche. You can also rebrand a PLR
info product from a PLR website such as http://master-
resale-rights.com/. If you go the PDF route, you should also
add your affiliate links inside.
If you want to exact item giveaways and exactly
where I sourced them, I include that information inside of
the done for you campaigns here: http://iamtjm.com/dfyat/
Choosing A CPA Offer As always, I highly recommend asking your affiliate
manager which CPA offers are converting best specifically
with FB ads. Make sure you let them know if you are
looking into a particular niche and that you need an offer
that accepts email traffic as well.
Needless to say, this offer should be in the same niche
as the item you are giving away. Let’s say you are giving
away a dog collar. You would do very well promoting the
Bark Box CPA offer because it is in the same niche. You
would promote the offers immediately in the follow up
email and you can also promote it on the thank you page.
Setting Contest Rules/Ad Copy
When you advertise your contest, you want to make
sure that you have all the details clearly explained to avoid
any confusion.
Here are the main things to consider:
1. What you are giving away
2. How long is the contest going to take
3. How to enter
What you are giving away and how to enter should be
clearly explained in the ad copy. The length of the contest
should be on the thank you page and in the follow up email.
You can swipe and see some of my exact ad copy from my
campaigns inside of the done for you and advanced training
package here: http://iamtjm.com/dfyat/
Creating Your Lead Ad (Note: this section is also in my course CPA Lead Crusher
since the setup is the same with the lead ad. The only
difference is the ad copy)
Finally, we get to the fun stuff. To start off, you will
need to go to your Business Manager on FB and then go to
your Ads Manager. From there, you click on “create” and
this should pop up
You can fill out the Campaign Name, Ad Set Name,
and Ad Name as you want. However, make sure you
choose “Lead generation” for Campaign Objective (if this
is your first time running a lead ad, you will first have to
accept the lead ad terms as you can see in the screenshot
above.
Next you will want to edit your ad set to set up the
budget, targeting, and placements (if you want in depth
targeting strategies, you can refer to my Spark CPA course
here:
(http://sparkcpasocial.net/index.php?/register/LSYZ35)
The important thing here is you want your placements to be
in strictly the newsfeeds (both desktop and mobile). You
can expand to other placements later on. However, in my
experience, newsfeed placements consistently give the best
results.
Next, you want to go in and make your ad. Here is an
example of how to set up your ad
If you do not have Photoshop, there are free options to
create ad images. There is a software called GIMP that you
can download, or you can use Canva, which is completely
web based and has everything necessary to create ad
images.
Next you get to create your lead form. You will first
see a popup like this.
Choose “New Form” and click on “Next”
This is what I recommend for each option:
Form Type – choose more volume. You want as many
leads as possible with as little steps as possible.
Intro – Turn this one off.
Questions – I usually just use this section to edit the
headline at the top of the form as seen above.
Privacy Policy – This is where you place a link to your
website’s privacy policy
For the Thank You Screen, you want to let them know
that they have been entered into the contest and to check
their email for confirmation. it on the thank you page you
set up on your website.
That is pretty much all there is to it. You will now be
able to collect leads and send them to your CPA offers.
iProLeads
The one problem with lead ads is that you need to
import your leads to your autoresponder manually. This can
become tedious and drastically affects open rates as your
leads do not receive an email right away.
FB does not synchronize to your autoresponder
automatically so you will need to get a tool to do it for you.
My recommendation is iProLeads. It is only $7 and works
like a charm.
Your Thank You Page And
Follow Up Email Your thank you page should simply let your leads
know right away to check their inbox.
This is really all you need to have on your thank you page.
The follow up email should restate the contest details
and also include an affiliate link to an offer in your niche.
For example, you can state something like “we are excited
to announce the winner so keep an eye on your inbox. You
can also purchase this item through this link (enter your
affiliate link) if you want.” This can also be a link to your
Shopify store or blog with a buy button.
If you want exact email swipes as well as advanced
training with emailing, I include that inside of the done for
you + advanced training package here:
http://iamtjm.com/dfyat/
Please note that you should not expect a lot of
purchases or conversions on an affiliate offer right away.
Most people will wait until the contest is over before they
decide to take action.
IMPORTANT
On every landing page that you create (not just for FB
ads), you want to have privacy policy and terms of service
links at the footer of your page. You can create both of
these pages with free generators that you can find on
Google. However, please do your own due diligence and
make sure you include what you need to include on both
pages for your business.
Choosing/Announcing Winner
And Follow Up Profits
When it comes time to pick your winner, you can
simply enter the leads you gathered into a randomizer such
as the one found here: http://random-ize.com/pick-from-
list/
You will then announce that winner to the entire list of
entries. In the same email, you should also send a link to
where they can get the product for a cost. That way the
non-winners will know where to go if they still want the
item. This is where you should see an uptick of conversions
and profits coming in.
Starting from here, you can hit this same list over and
over again with CPA offers in the same niche. You can
even run more contests if you want. The point is, you
should be able to easily profit as this list is highly targeted
and will be interested in whatever you have to offer them in
their niche.
If you want more in-depth training including copy-
paste swipes, you should grab the done for you and
advanced training CPA Blaze package here:
http://iamtjm.com/dfyat/
Going Viral And Exploding
Profits One of the biggest advantages of using contests is that
they are perfect for going viral. People love to share within
their own niche. That is why I highly recommend you grab
the viral software I had privately developed so that you can
significantly boost your traffic and profits.
This software helps your contests go viral, and you
can actually use it with any type of campaign you run. You
can grab it while it is still available here:
http://iamtjm.com/vsp/