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COVID-19 Strategy Survey of AACU Presidents
April 3, 2020
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Introduction
2
• We are delighted to share our survey results of a survey conducted with the AACU (Association of American Colleges and Universities)
• We reached out to the 285 presidents who comprised the Presidents’ Trust
• Our “Pulse” survey ran from March 27, 2020 through April 1, 2020
• We worked in collaboration with rpk Group in analyzing the results
• The results of this survey were the basis for an article in The Chronicle of Higher Education on April 3, 2020 as well as a Virtual Forum on April 8, 2020
• See additional COVID-19 and Higher Ed resources at abc-insights.com
For more information contact Paul N. Friga, Ph.D., principal [email protected] or [email protected]
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Contents
Future Considerations in Dealing With COVID-19
Anticipated Scenarios for COVID-19
Expected Potential Decreases to Revenue in FY21
Anticipated Changes to Administrative Costs
Actions Presidents Anticipate Taking
Ranking of Communication to Different Key Groups
What Presidents are Most Worried About
Sense of Morale on Campus
Current Plans for Future CommunicationAnticipated Changes to Academic Programs
Anticipated Changes to Tuition Demographic Breakdown
5-7 |
8-9 |
10-11 |
12-13 |
14-15 |
Slide 4 |
18-24 |
25 |
26 |
27-33 |
34 |
16-17 |
3
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Our response group represented a good cross sample of institutions (142 responses on sample of 285 or 50%)
Small: 0 – 5,000 Students Medium: 5,001 – 15,000 Students Large: 15,001+ Students
4-Year Private Universities
4-Year Public Universities
2-Year Community Colleges
78%
4%
18%23%
36%
41%
31%25%
44%
77 38 27
4
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Presidents are clearly planning to weather a storm
75.2% 72.1%
54.7%
39.9%
13.0%
Hunker Down Layoff Staff Across theBoard Cuts
Cut R&D Cut IT
5
Future Considerations in Dealing With COVID-19• "I worry about cuts in state and
county funding. … I worry that I won't have the workforce resources to help lead the economic recovery."
• "Beyond the well-being of our students and staff, which comes first, I am worried about the lack of sufficient relief for higher education from state and federal governments."
• "Sharply declining revenue due to loss of paying students and a new ‘free college’ program in our state."
• "All income streams are under stress — tuition, development, endowment."
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
High level actions did not vary significantly across types
76% 78%
59%
41%
16%
70%67%
54%
40%
9%
87%
60%
33% 33%
13%
Hunker Down Layoff Staff Across the Board Cuts Cut R&D Cut IT
6
Future Considerations in Dealing With COVID-19 – Institution Type
4-Year Private Universities
4-Year Public Universities
2-Year Community Colleges
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Different size universities are generally in alignment, with the exception of the percent of small universities planning on layoffs
77%81%
59%
40%
16%
70%
57%53%
36%
8%
78%
65%
46% 44%
11%
Hunker Down Layoff Staff Across the Board Cuts Cut R&D Cut IT
7
Future Considerations in Dealing With COVID-19 – Institution Size
Small: 0-5k Students
Medium: 5k-15k Students
Large: 15k+ Students
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Presidents are cautiously optimistic but also planning for change
64%
36%
Moderate Severe
• Moderate – “I don’t believe operations will be as normal or as defined as they were pre COVID-19. We will adopt more remote work and utilize technology in ways never imagined”
• Moderate – “This situation only exacerbates the declining enrollment challenge that schools have in this region”
• Moderate – “We are planning for six potential scenarios. Even our best-case scenario does not envision a ‘return to normal’”
• Severe – “I anticipate continuing virtual instruction for all of 2020 – 2021 academic year and budget reductions of 5-20%”
8
Anticipated Scenarios
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
There is consistency across perspectives on scenarios
63% 63%
73%
37% 37%
27%
Public Private Community
63% 65% 67%
37% 35% 33%
Small Medium Large
9
Anticipated Scenarios - Institution Type and Size
Moderate Severe Moderate Severe
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
70% expect revenue decreases of 10% or more
9.2%
39.7%
21.3%
12.1% 10.6%7.1%
0-4.9% 5-9.9% 10-14.9% 15-19.9% 20-24.9% 25%+
10
Expected Potential Decreases to Revenue in FY21Institution Type
4-Year Private Universities
4-Year Public Universities
2-Year Community Colleges
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
0-4.9% 5-9.9% 10-14.9% 15-19.9% 20-24.9% 25%+
Small institutions expect a bigger hit to revenue
9.2%
39.7%
21.3%
12.1% 10.6%7.1%
Expected Potential Decreases to Revenue in FY21Institution Size
11
Small: 0-5k Students
Medium: 5k-15k Students
Large: 15k+ Students
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
A top priority will be administrative cost cutting
1.3%
83.5%
15.2%
0.0%
89.4%
10.6%6.7%
86.7%
6.7%
None Some Significantly
4-Year Private Universities
4-Year Public Universities
2-Year Community Colleges
12
How Significantly Presidents Anticipate Cutting Administrative Costs in FY21Institution Type
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
All sizes of institutions expect administrative cost cutting
2.6%
80.5%
16.9%
0.0%
94.6%
5.4%0.0%
88.9%
11.1%
None Some Significantly
How Significantly Presidents Anticipate Cutting Administrative Costs in FY21Institution Size
Small: 0-5k Students
Medium: 5k-15k Students
Large: 15k+ Students
13
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Academic cutting will take place to a lesser degree
44.3%
51.9%
3.8%
53.2%
46.8%
0.0%
66.7%
33.3%
0.0%
None Some Significantly
4-Year Private Universities
4-Year Public Universities
2-Year Community Colleges
14
How Significantly Presidents Anticipate Cutting Academic
Programs in FY21Institution Type
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
No significant difference in academic cutting plans across size
46.8%49.4%
3.9%
54.1%
45.9%
0.0%
51.9%
48.1%
0.0%
None Some Significantly
How Significantly Presidents Anticipate Cutting Academic
Programs in FY21Institution Size
Small: 0-5k Students
Medium: 5k-15k Students
Large: 15k+ Students
15
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
The vast majority expect to maintain tuition levels
12.7%
78.5%
8.9%
2.1%
85.1%
12.8%
0.0%
80.0%
20.0%
Decreased Maintained Increased
How Presidents Anticipate Tuition will Change in FY21Institution Type
4-Year Private Universities
4-Year Public Universities
2-Year Community Colleges
16
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Similarity in tuition strategy across different sized institutions
11.7%
76.6%
11.7%
2.7%
89.2%
8.1%3.7%
81.5%
14.8%
Decreased Maintained Increased
Small: 0-5k Students
Medium: 5k-15k Students
Large: 15k+ Students
17
How Presidents Anticipate Tuition will Change in FY21Institution Size
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Expected actions by presidents – All Institutions
YesNo
83%85%96% 55%57%
27%28%30% 12%21%
Reengineering Operational Process
Providing Room & Board Refunds
Freezing Hiring Implementing Furloughs
Laying Off Staff
Increasing Part-time Faculty
Increasing Non-tenure Faculty
Drawing Down Endowment Principle
Cutting Benefits Providing Tuition Refunds
How many presidents anticipate taking the following actions – All Institutions
18
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Expected actions by presidents – Private Universities
YesNo
83%94%94% 55%63%
38%24%24% 6%32%
Reengineering Operational Process
Providing Room & Board Refunds
Freezing Hiring Implementing Furloughs
Laying Off Staff
Increasing Part-time Faculty
Increasing Non-tenure Faculty
Drawing Down Endowment Principle
Cutting Benefits Providing Tuition Refunds
How many presidents anticipate taking the following actions – Private Universities
19
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Expected actions by presidents – Public Universities
YesNo
81%91%100% 57%46%
11%36%37% 6%11%
Reengineering Operational Process
Providing Room & Board Refunds
Freezing Hiring Implementing Furloughs
Laying Off Staff
Increasing Part-time Faculty
Increasing Non-tenure Faculty
Drawing Down Endowment Principle
Cutting Benefits Providing Tuition Refunds
How many presidents anticipate taking the following actions – Public Universities
20
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Expected actions by presidents – Community Colleges
YesNo
93%14%100% 47%57%
20%21%40% 53%0%
Reengineering Operational Process
Providing Room & Board Refunds
Freezing Hiring Implementing Furloughs
Laying Off Staff
Increasing Part-time Faculty
Increasing Non-tenure Faculty
Drawing Down Endowment Principle
Cutting Benefits Providing Tuition Refunds
How many presidents anticipate taking the following actions – Community Colleges
21
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Expected actions by presidents – Small Institutions
YesNo
81%91%93% 64%70%
39%24%29% 8%32%
Reengineering Operational Process
Providing Room & Board Refunds
Freezing Hiring Implementing Furloughs
Laying Off Staff
Increasing Part-time Faculty
Increasing Non-tenure Faculty
Drawing Down Endowment Principle
Cutting Benefits Providing Tuition Refunds
How many presidents anticipate taking the following actions – Small Institutions
22
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Expected actions by presidents – Medium Institutions
YesNo
89%76%100% 38%38%
11%36%32% 16%11%
Reengineering Operational Process
Providing Room & Board Refunds
Freezing Hiring Implementing Furloughs
Laying Off Staff
Increasing Part-time Faculty
Increasing Non-tenure Faculty
Drawing Down Endowment Principle
Cutting Benefits Providing Tuition Refunds
How many presidents anticipate taking the following actions – Medium Institutions
23
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Expected actions by presidents – Large Institutions
YesNo
81%81%100% 52%44%
15%27%30% 15%7%
Reengineering Operational Process
Providing Room & Board Refunds
Freezing Hiring Implementing Furloughs
Laying Off Staff
Increasing Part-time Faculty
Increasing Non-tenure Faculty
Drawing Down Endowment Principle
Cutting Benefits Providing Tuition Refunds
How many presidents anticipate taking the following actions – Large Institutions
24
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Enrollment and financial issues lead the ‘worry’ list
42% | Enrollment
27% | Finance
20% | Duration
5% | Access
14% | Uncertainty
9% | Completion
25
• “The duration of the epidemic leading to lost revenues and necessary layoffs”
• “Hitting new student enrollment targets and existing student retention targets”
• “Everyone’s health and recovery, then sustaining excellence in academics, research, and co-curricular learning”
• “Long-term challenges in student behavior when it comes to the value of a liberal arts college”
• “Beyond the well-being of our students and staff, which comes first, I am worried about the lack of sufficient relief for higher education from state and federal governments”
What Presidents are Most Worried About
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Presidents are working on keeping students and staff motivated
43% | Good
• “Right now we are nervous, but morale is good. We have done a good job of keeping our college community informed on a daily basis and have held three virtual town halls.”
• “Our faculty and staff are amazing and are rallying. They are working their hardest to not allow this to get them down. I must say how proud I am of faculty and staff during these unprecedented times.”
• “There is a sense of purpose and unity at this time which has been amazing.”
• “Exhaustion – though the innovation of change has been interesting for many.”
• “Very good – we have had a great response by our faculty, staff, and students as we enter these uncharted times.”3% | Poor
26% | Fairly Good
27% | Fairly Poor
Sense of Morale on Campus
26
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Ranking of communication focus by constituent group
80%
9%4% 3% 4%6%
66%
24%
4%0%2%
9%
53%
31%
5%9%
17%13%
50%
11%
3% 1%5%
14%
77%
First Second Third Fourth Fifth
Students80%
Staff53%
Faculty66%
Alumni77%
Board50%1 2 3 4 5
Ranking of Communication FocusAll Institutions
27
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Ranking of communication focus by constituent group
79%
12%
1%4% 4%6%
58%
32%
4%0%1%
10%
47%
36%
7%11%
23%
13%
53%
0%3% 1%
4%7%
85%
First Second Third Fourth Fifth
Students79%
Staff47%
Faculty58%
Alumni85%
Board53%1 2 3 4 5
Ranking of Communication FocusPrivate Universities
28
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Ranking of communication focus by constituent group
82%
2%7%
2%7%
0%
81%
17%
2% 0%5% 7%
60%
26%
2%
9%12% 12%
40%
28%
5%0%
7%
28%
60%
First Second Third Fourth Fifth
Students82%
Staff60%
Faculty81%
Alumni60%
Board40%1 2 3 4 5
Ranking of Communication FocusPublic Universities
29
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Ranking of communication focus by constituent group
73%
13% 13%
0% 0%
27%
60%
7% 7%0%0%
13%
67%
20%
0%0%7%
14%
64%
14%
0% 0% 0%
13%
87%
First Second Third Fourth Fifth
Students73%
Staff67%
Faculty60%
Alumni87%
Board64%1 2 3 4 5
Ranking of Communication FocusCommunity Colleges
30
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Ranking of communication focus by constituent group
81%
8%4% 4% 3%
6%
59%
33%
3%0%
3%
10%
42%39%
7%10%
23%
14%
46%
6%1% 1%
7% 8%
82%
First Second Third Fourth Fifth
Students81%
Staff42%
Faculty59%
Alumni82%
Board46%1 2 3 4 5
Ranking of Communication FocusSmall Institutions
31
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Ranking of communication focus by constituent group
78%
8% 6%3%
6%6%
75%
11%8%
0%3%
6%
67%
22%
3%9%
12% 12%
53%
15%
6%0%
3%
17%
75%
First Second Third Fourth Fifth
Students78%
Staff67%
Faculty75%
Alumni75%
Board53%1 2 3 4 5
Ranking of Communication FocusMedium Institutions
32
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Ranking of communication focus by constituent group
77%
12%
4%0%
8%9%
73%
18%
0% 0%0%
13%
70%
17%
0%
8% 8% 8%
54%
21%
4%0% 0%
29%
67%
First Second Third Fourth Fifth
Students77%
Staff70%
Faculty73%
Alumni67%
Board54%1 2 3 4 5
Ranking of Communication FocusLarge Institutions
33
Source: ABC Insights & rpk GROUP Survey of AACU Presidents' Trust; April 1, 2020; n=142 Proprietary and Confidential
Communication is key and strategies vary
• “I send a message to the campus once or twice a week minimum. We have a COVID-19 website. We did videos to post on the college home page.”
• “We have put a lot of effort into communicating via email, social media, web page, zoom, and live chats on a variety of platforms - doing more of it this coming week”
• “Daily e-mail updates and virtual town halls. We have held two virtual town halls in the past ten days. WebEx is helping to maintain continuity of operations.”
• “Videos weekly and virtual forums for employees. Weekly surveys of students. HR contacting employees for ‘wellness check’ calls.”
• “Regular communication to our board, faculty and staff, students and family, alumni and friends are done weekly through email, video, and website postings.”
Current Plans For Future Communication
35% | Zoom/Video
14% | Website
50% | Emails/Letters
22% | Social Media
34