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A S I A P A C I F I C ’ S L A R G E S T C I R C U L A T E D D E F E N C E M A G A Z I N EA S I A P A C I F I C ’ S L A R G E S T C I R C U L A T E D D E F E N C E M A G A Z I N E
2010MEDIAINFORMATION
Audit Bureau of Circulations
2010MEDIAINFORMATION
READERSHIP BREAKDOWNCATEGORY OF READERS NUMBERS PERCENTAGEGOVERNMENT 4,821 22.71 %Ministry of Defence 3,624 75.17 %Others 1,197 24.83 %(includes Cabinet Secretariat, National Defence Advisory, Otherministries like Finance, Industry, Home Affairs, Prime Minister's /President's Office, Senators, Civil Servants and others...)
ARMED FORCES 13,329 62.79 %Army 6,267 47.02 %Airforce 3,321 24.91 %Navy 2,679 20.10 %Others 1,062 7.97 %(includes National Guard/Reserves, Military and PoliceIntelligence, Border Forces, Operational Planning and Logistics,Procurement & Evaluation, R & D, etc..)
DEFENCE INDUSTRY 2,234 10.52 %Top Executives 1,283 57.43 %Managers 951 42.57 %(includes Project & Programme Managers, Marketing Managersand Heads of Departments)
EDUCATION/TRAINING INSTITUTES 742 3.50 %Command and Staff Colleges, Strategic Studies,ResearchAgencies and Training Colleges
MISCELLANEOUS 102 0.48 %
TOTAL 21,228 100.00 %
Audit Bureau of Circulations
READER PROFILEThe Largest Circulated Defence Magazine in Asia-PacificAsian Military Review is an ABC audited publication that isread and discussed by most of the key decision makers andadvisors to militaries in the Asia-Pacific. Since 1993, it hasbecome widely recognised as an authoritative provider ofunbiased and objective information to its Asian readershipcomprising of military, government, industry and academia.
Editorial content comprises capability analysis, specialreports and relevant news coverage from the region, mak-ing Asian Military Review the preferred professional read-ing of those working in Asian military and defence organ-isations. AMR's network of experienced defence journal-ists and military writers provide content that is designed
to provide insights and opinions not commonly found inother defence journals.
AMR provides more than 180,000 military professionals, viaover 21,000 copies every issue, in the region with informa-tion, opinion and facts that allow them to track and under-stand defence developments worldwide, in terms of theequipment, training, organisation and doctrine issues criticalto the creation and sustainment of effective military forces.The magazine is a proven source by which Asian military pro-fessionals are kept up to date on issues that affect the mili-taries’ ability to effect national and international defence andsecurity issues.
DISTRIBUTIONAsian Military Review is truly a regional defence publication with an even andbalanced distribution around all the countries in the Asia and Pacific region.AMR is also distributed in significant numbers at the major international andall regional defence exhibitions and conferences.
Asian Military Review circulation is certified annually by Audit Bureau of Circulation (ABC).The above distribution figures are as per latest Jan-Dec 2008 ABC reports available.
DISTRIBUTION BREAKDOWNSOUTH EAST ASIA 7,838Brunei 106Indonesia 490Laos 22Malaysia 1,425Myanmar 125Philippines 438Singapore 2,867Thailand 2,148Vietnam 217
SOUTH ASIA 2,955Bangladesh 66Bhutan 14India 1,890Nepal 100Pakistan 640Sri Lanka 245
NORTH ASIA 2,725China (PRC) 863
Hong Kong 407Japan 506North Korea 51South Korea 549Taiwan 349
CENTRAL ASIA 18Mongolia 18
PACIFIC 4,569Australia 3,495New Zealand 829Papua New Guinea 102Others 143
Other Asian Countries 563(including Middle-East)
Others (Europe+America+Africa) 2,560
Total Distribution 21,228
Audit Bureau of Circulations
E D I T O R I A L E D I T O R I A L ISSUE 1FEBRUARY 2010
Regional InfantryFighting Vehicles: FromBattle Taxi to CombatPartner
Port & MaritimeSecurity: Challenges &Approaches in Asia
Regional HelicopterRequirements: ASEAN &India
Radio Communicationsfor the Soldier andMarine: Combat NetRadios & Personal Radiosfor the DismountedWarfighter
Urban ISTAR: Keeping aWary Eye on ComplexEnvironments
AMR Regional Air ForceDirectory 2010: What’s inthe Air
Asian Air ForceModernisation: FromMulti-Role Combat Aircraftto V-22
ISSUE 2MARCH 2010
Infantry Weapons: TheFuture Beckons for Asia
Fast Attack Craft:Threats and Capabilities
Maritime Patrol Aircraftin Asia: Over WaterGuardians
Airborne C2: TheCommanding Heights
Aircraft Self Protection:Asia Pacific Adapts
Emerging & FutureSecurity Threats:Challenges in Asia Pacific
Australian DefenceEnvironment:Transformation while onOperations
ISSUE 3APRIL/MAY 2010
AFV Modernisation andUpgrade Programmes:Extending Platform Life byboosting Lethality,Reliability & Protection
Principal SurfaceCombatants: RegionalDemands
Regional Tactical AirliftRequirements:Agile Delivery
CBRN Systems forSpecial Forces:Solutions for the Elite
Infantry Sights:Precision on a Rifle
Military Flight Trainingin Asia:Foundation for Excellence
Defence in Malaysia:Industrial Development & Additional Capabilities
ISSUE 4JUNE 2010
Soldier ModernisationProgrammes in Asia:Leading The Way
Amphibious Capabilities:Regional Reach in Asia
UAVs in Asia: RegionalOpportunities
Military SATCOM: At theHQ to On-The-Move
Covert BattlefieldSurveillance: Silent Eyesand Ears
Russian DefenceRelationship with Asia:Burgeoning deals
Homeland & BorderProtection: NewTechnologies & Threats for Asia
EXHIBITIONDISTRIBUTION
Singapore Airshow, 2-7 February, 2010
DefExpo India, New Delhi, 15-18 Feb 2010
EXHIBITIONDISTRIBUTION
DIMDEX, Qatar, 29-31 March 2010
FIDAE, Chile, 23-28 March 2010
EXHIBITIONDISTRIBUTION
DSA, Malaysia, 19-22 April 2010
SOFEX, Jordan, 10-13 May 2010
CIDEX, China, 12-14 May 2010
ITEC, London, UK, 18-20 May 2010
EXHIBITIONDISTRIBUTION
UDT Europe 2010,Hamburg, Germany,8-10 June 2010
ILA, Germany, 8-13 June 2010
Eurosatory, France, 14-18 June 2010
IDELF, Russia, 29 June -2 July 2010
ISSUE RELEASE DATEFebruary 1st
Advertisement bookingdeadline – Jan. 15th
Advertisement materialdeadline – Jan. 22nd
ISSUE RELEASE DATEMarch 1st
Advertisement bookingdeadline – Feb. 15th
Advertisement materialdeadline - Feb. 22nd
ISSUE RELEASE DATEApril 2nd
Advertisement bookingdeadline – Mar. 15th
Advertisement materialdeadline - Mar. 22nd
ISSUE RELEASE DATEJune 1st
Advertisement bookingdeadline – May 14th
Advertisement materialdeadline - May 21st
C A L E N D A R C A L E N D A RISSUE 5JULY/AUGUST 2010
Asian Indirect FireRequirements: BalancingVolume with Precision
Pakistan to Japan: Anti-Ship Missile Requirements
Combat Aircraft: A Regional Report
SoldierCommunications:Extending & Securing theTactical Internet
Airborne Surveillance &Reconnaissance:Platforms in the Asia Pacific
Europe's & the AsiaPacific: DefenceAerospace Co-operation
Attack Helicopters: A Regional Review ofRequirements
ISSUE 6SEPT/OCT 2010
Dismounted Night Visionfor Asia: Owning the Night
Regional Corvette &Frigate Programmes:Naval Expansion Continues
Naval HelicopterProgrammes: ContinuingEvolution in the Asia-Pacific
Defence GeospatialInformation: Putting Asiaon the Map
Land Based Air DefenceRadars: Asia LooksUpwards
CBRN: Integrated solutions for Asia
Regional SubmarineProgrammes: DynamicExpansion
ISSUE 7NOVEMBER 2010
Asia’s ProtectedMobility Needs:Deflecting IEDs and Mines
Naval Radar & CombatManagement Systems:The ElectronicEnvironment
Air to Ground PrecisionEngagement:Asymmetric to Peer Competitor Targets
Asian Battlefield C4IUpdate: CommandEvolution
Advanced ISR Technology: NextGeneration Solutions enterthe Battlefield
Indonesian ArmedForces: ContinuedModernisation
China's Defence:Capability Enhancements& Transformation
ISSUE 8DEC 2010/JAN 2011
Body Armour: PersonalForce Protection
Naval UnmannedVehicles: Surface &Subsurface Capabilities
Airborne Radar:Interception, EarlyWarning and GroundSurveillance systems
National Command andControl: Managing theStrategic Situation
Ground CombatTraining systems:Replicating Reality
Counter InsurgencyOperations in Asia:Pakistan-Afghanistan Border
Combat EngineeringEquipment: Maintainingthe Operational andTactical Tempo
EXHIBITIONDISTRIBUTION
Farnborough, UK, 19-25 July 2010
EXHIBITIONDISTRIBUTION
Africa Aerospace &Defence , South Africa,21-25 Sept 2010
Defendory, Greece, 5-9 Oct 2010
Euronaval, France, 25-29 Oct 2010
EXHIBITIONDISTRIBUTION
Indo Defence, Jakarta,10-13 Nov 2010
Airshow China, 16-21 Nov 2010
EXHIBITIONDISTRIBUTION
IDEAS, Pakistan, 6-10 December, 2010
ISSUE RELEASE DATEJuly 1st
Advertisement bookingdeadline – June 14th
Advertisement materialdeadline - June 21st
ISSUE RELEASE DATESeptember 1st
Advertisement bookingdeadline – Aug. 16th
Advertisement materialdeadline - Aug. 23rd
ISSUE RELEASE DATENovember 1st
Advertisement bookingdeadline – Oct. 15th
Advertisement materialdeadline - Oct. 22nd
ISSUE RELEASE DATEDecember 1st
Advertisement bookingdeadline – Nov. 15th
Advertisement materialdeadline - Nov. 22nd
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A D V E R T I S E M E N T S I Z E S
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Inside Front Cover: 8,250
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