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LEGAL ALIENS B.V. Maximalaan 25
1010BS Amsterdam, The Netherlands
Tel.: +31 (0) 70 000-00-00 Fax: +31 (0) 70 000-00-01
www.legalaliens.com
TO THE ATTENTION OF THE MOOT COURT OF JUSTICE OF
THE EUROPEAN UNION
CASE MT-139/13
Lazenbeer and Honey Ryeder
v
European Commission
Wednesday 14 May 2014 at 11:00
Courtroom III, Case IV, A051A at the KOG in Leiden
WRITTEN OBSERVATIONS
RESPONDENT
European Commission
represented by:
Caroline Cabezas (s1221914) Sofia Pokatilova (s1481371) Maria Cabrera (s1494066) Roxana Stoica (s1486942)
Group Name: Legal Aliens
Word count: 3995
EUROPE ASIA SOUTH AMERICA
Our operations in the various locations comply with the requirements of the relevant local law and local bar rules.
2
A. Introduction
1. On 2 January 2013, the Commission received a notification of a proposed
concentration by which the undertakings Lazenbeer and Honey Ryeder presented
their plan to join forces and go together as one undertaking.
B. Concentration
2. The proposed concentration concerns two independent undertakings that decided to
join forces and merge to form a new company (Lazenbeer & Honey). Therefore we
are dealing with a merger as defined in Article 3(a) Merger Regulation (EUMR).
C.1. Community dimension
3. Article 1(1) EUMR provides that this Regulation shall apply to all concentrations
with a Community dimension as defined in this Article. The General Court explained
the essence of this test: The Community legislature intended that, in the context of
its role in respect of concentrations, the Commission would become involved only
where the proposed concentration or the concentration already carried out
attains a certain economic size and geographic scope, that is to say, a Community
dimension1.
4. Whether a Community dimension exists is determined by the turnover thresholds
specified in Articles 1(2) and 1(3) EUMR 2 . The parties must assess their
concentration in light of these thresholds in order to define whether a filing needs to
be made with the Commission under the EUMR or at national level.
5. The EUMR provides that turnover shall comprise the amounts derived by the 1 Case T-282/02 Cementbouw Handel BV v Commission [2006] ECR II-319, Para. 115; 2 Rosenthal, Michael and Thomas, Stefan, European Merger Control. Mnchen : C.H. Beck ; Portland, OR : Hart Publishing, 2010, Para. 122 ;
3
undertakings concerned in the previous financial year3. That is, the completed
financial year immediately preceding the year in which the concentration is notified.
Since it was notified in 2013, the fiscal year assessed for the calculation is 2012.
6. Given that the concentration concerns a merger of one or more undertakings
previously independently operating in the market, each of the merging entities shall
be deemed as an undertaking concerned4, i.e. Lazenbeer and Honey Ryeder.
7. Article 1(2) states two cumulative criteria for the concentration to be considered as
having a Community Dimension. Article 1(2)(a) provides the combined aggregate
worldwide turnover of all the undertakings concerned is more than EUR 5000
million.
8. The facts state that in 2012, 90% of all beer consumed in Pussera (domestic market)
was brewed by the Big Four achieving 1.5 billion combined annual domestic
turnover and 4.5 billion abroad.
9. The facts only show the turnover of 90% of the brewery market. However, to define
Lazenbeer and Honey Ryeder turnover, it is necessary to consider the whole relevant
market.
Turnover in the domestic market of all the breweries:
90% ---------- 1.5 billion
100% ------------ X = 1.667 billion
Turnover abroad of all the breweries:
90% ----------- 4.5 billion
100% ----------- X = 5 billion 3 Article 5(1) EUMR; 4 Commission Notice on the notion of undertaking concerned under Council Regulation EEC No. 4064/89 on the control of concentrations between undertakings [1998] O.J. C66/14;
4
10. The previous calculation shows that the turnover achieved in the relevant market is
1.667 billion in Pussera and 5 billion abroad.
11. Subsequently, the turnover of each undertaking in Pussera and abroad must be
calculated in regards to their respective market share in 2012.
Turnover
Undertakings concerned
TOTAL Lazenbeer Honey Ryeder
Domestic
turnover
28% market share of
1.667 billion=
466,76 million
16% market share of
1.667 billion = 266,72
million
466,76 million +
266,72 million =
733,48 million
Turnover
abroad
28% market share of
5 billion = 1.4
billion
16% market share of 5
billion = 800 million
1.4 billion + 800
million =
2.2 billion
12. The table shows that the turnover of both undertakings is 733,48 million in Pussera
and 2.2 billion abroad. To obtain the combined aggregate turnover is necessary to
consider, the European wide, worldwide and national turnover of the undertakings
involved. Therefore, if both turnovers are added we obtain a combined aggregate
worldwide turnover in 2012 of 2.933,48 million.
13. Since the concentration does not fulfil the first threshold, it must be assessed within
the meaning of Article 1(3).
(a) the combined aggregate worldwide turnover of all the undertakings concerned
is more than EUR 2500 million:
14. As shown above, the combined aggregate worldwide turnover of the undertakings
concerned is 2.933,48 million. Therefore, the first criterion is fulfilled.
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15. Whether or not both undertakings achieve a combined aggregate turnover of more than 100 million in at least three MS and each of them achieves at least 25 million
in these MS, as required in Article 1(3)(b) and (c), depends on the geographical
allocation of the turnover of these undertakings5.
16. Article 5(1) EUMR provides, with regard to geographic allocation of turnover:
"Turnover, in the Community or in a MS, shall comprise products sold and services
provided to undertakings or consumers, in the Community or in that MS as the case
may be.
17. The general rule is that the turnover should be attributed to the place where the
customer is located6. For the following criteria the MSs that will be taken into
account are: Pussera, San Stefano and Galore since from the facts it is only in these
MSs where there are significant sales. Even though it is not possible to determine
precisely the figures in Galore, the Commission assessed that from the facts it can be
ascertained that they are similar to the figures of San Stefano.
(b) in each of at least three MSs, the combined aggregate turnover of all the
undertakings concerned is more than EUR 100 million:
Pussera San Stefano TOTAL
Lazenbeer 466,760 million 800 million 1.26 billion
Honey Ryeder 266,720 million 640 million 906,720 million
18. It can be concluded that the combined aggregate turnover of both undertakings in two
MSs is much higher than 100 million, especially if the Galorean figures are added.
5 Ryanair/AerLingus (Case No COMP/M.4439) Commission decision of 27 June 2007, Para. 15; 6 Commission Notice on the calculation of turnover under Council Regulation EEC No. 4064/89 on the control of concentrations between undertakings [1998] O.J. C66/25;
6
(c) in each of at least three MSs included for the purpose of point (b), the
aggregate turnover of each of at least two of the undertakings concerned is
more than EUR 25 million:
19. As it was shown in the table above, the aggregate turnover of each undertaking is
much higher than 25 million. Likewise, it can be presumed that the turnover of the
undertakings in Galore is more than 25 million.
(d) the aggregate Community-wide turnover of each of at least two of the
undertakings concerned is more than EUR 100 million:
20. It is not possible to accurately calculate the aggregate Community-wide turnover
since there are some figures missing. Nevertheless, if only two MSs are considered
(Pussera and San Stefano) it is clear that turnover is more than 100 million.
21. The last paragraph of Article 1(3) provides a possibility for a safe harbour:
- unless each of the undertakings concerned achieves more than two-thirds of its aggregate Community-wide turnover within one and the same MS:
22. Only Lazenbeers turnover in San Stefano will be taken into consideration for the
calculation of the two-thirds aggregate Community-wide turnover since it is
cumulative and San Stefano is the MS where the highest turnover was achieved in
2012.
23. Lazenbeer Community-wide turnover in comparison to the turnover achieved in San Stefano:
1.26 billion ------- 100%
800 million -------- X = 63,49%
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24. For this concentration to escape the scope of the Commission investigation, it would
be necessary for each undertaking to have two-thirds (66.66%) of its turnover in one
MS. We can see that Lazenbeer in San Stefano (where the highest turnover was
achieved) has 63,49% of its aggregate Community-wide turnover, consequently the
two-third threshold is not met.
25. In conclusion, the undertakings concerned have a combined aggregate worldwide turnover of more than 2.5 billion (Lazenbeer: 2.2 billion and
Honey Ryeder: 733,480 million in 2012). The aggregate turnover of both
undertakings in two MSs is more than 100 million in 2012. The aggregate
turnover of each undertaking concern in each of at least three MSs is more than
25 million in 2012. Both parties have a Community-wide turnover in excess of
100 million in 2012. None of the undertakings achieve more than two-thirds of
their aggregate Community-wide turnover within one and the same MS. The
notified operation therefore has a Community dimension.
C.2. Assessment by the National Competition Authorities (NCA)
26. According to One stop-shop principle established under Article 21(2) EUMR, the
Commission will have sole jurisdiction to make decisions provided in the Regulation,
although subject to review by the ECJ. The Commission has the power to cover
concentrations that have a Community interest, meaning those concentrations that
have a significant impact on the competitive structure of the common market, unlike
those concentrations whose impact is limited to national markets7.
27. The Commission is undoubtedly the best-placed institution, with the most appropriate
resources, to achieve the objective of undistorted competition at transnational and
Community level8. 7 Navarro Edurne, Font Andrs, Folguera Jaime and Briones Juan, Merger Control in the EU. Oxford University Press, 2005, Para. 4.06; 8 Navarro Edurne, Font Andrs, Folguera Jaime and Briones Juan, Merger Control in the EU. Oxford University Press, 2005, Para. 4.07;
8
28. Therefore, given that the concentration between Lazenbeer and Honey Ryeder is a merger with a Community dimension it should be subject to scrutiny by the
Commission under the Regulation, and not by NCAs under MS merger control
regimes.
D. Incompatibility with the common market
29. As provided under the Horizontal Merger Guidelines (the Guidelines), the
Commissions assessment of mergers normally entails the definition of the relevant
product and geographic markets and the competitive assessment of the mergers,
aspects that we will present in detail below9.
D.1. Competitive assessment
30. To assess the substantive criteria laid forth in the EUMR and the Guidelines it will be
first necessary to define the relevant market in product and geographical terms, and
also to determine whether there is a dominant position, which has been created or
strengthened by the concentration10. Therefore, the analysis under Article 102 TFEU
and the relevant Commission Notice11 apply accordingly.
(a) Relevant product market
31. The proposed transaction concerns the drinks industry and in particular the beer
sector. The Commissions decisional practice and the ECJ jurisprudence suggest that
the relevant product market is that for the production and distribution of beer which is
9 2004 Guidelines on the assessment of horizontal mergers under the Council Regulation on the control of concentrations between undertakings no. 139/2004, Para. 10; 10 P. Craig, G. de Burca, EU Law text, cases, and materials, 5th edition, page 1057; 11 Commission Notice on the definition of the relevant market for the purposes of EU competition law, [1997] O.J. C372;
9
to be distinguished from other beverages 12 . Furthermore, the Commission has
generally considered that a distinction between on-trade distribution (i.e., beer sold by
pubs, bars, restaurants, etc.) and off-trade distribution (i.e., retail outlets) is relevant13.
In a number of instances14, the Commission has also considered whether a further
segmentation of the beer market by type (e.g. ale and stout in the UK) or by quality
(e.g. standard vs. premium) might also be relevant in some countries.
32. To this extent, the Respondent considers that it is appropriate to further sub-divide the
beer segment between the one produced exclusively from homegrown ingredients and
other ingredients because of a high level of supply-side substitution. The Respondent
maintains that there are significant switching costs when replacing the production and
that the marketing of beer made of different ingredients will incur higher costs than
the draught beer, given the consumers preference for the latter. In addition, the
product subject to this case is not significantly interchangeable with other beers given
the distinguishable characteristics of the beer in question from other similar products.
33. Therefore, the product market definition refers to the segment of beer in on-trade distribution produced exclusively from homegrown ingredients.
(b) Relevant geographic market
34. The Commission and the ECJ have repeatedly considered the market for the
production and distribution of beer to be national in scope15. Indeed, due to strong
preferences of the consumers for the type of beer in question, the markets for the
production and distribution of such product can be considered as national in scope,
thus limiting it to the national markets of Pussera, Galore and San Stefano. 12 Case M.2044 Interbrew/Bass Commission Decision of 24 August 2004, Case M.4999 Heineken/Scottish & Newcastle Assets Commission Decision of 3 April 2008; 13 Case C-234/89 [1991] ECR I-977Stergios Delimitis v. Heninger Brau, Para. 16; 14 Case M.2569 Interbrew/Becks Commission Decision of 26 October 2001 and Case M.3032 Interbrew/Brauergilde Commission Decision of 19 December 2002 ; 15 Case COMP/M.3195 Heineken/BBAG Commission Decision of 8 August 2003 and Case 234/89 Delimitis v. Henninger Brau above quoted;
10
D.2. Competitive restraints
35. The Guidelines assessing horizontal mergers, explain that a merger may give rise to
unilateral effects if it eliminates an important competitive constraint that the parties
previously exerted over each other16. It provides for a number of factors, which may
influence whether significant non-coordinated effects are likely to result from a
merger. In what follows, we will discuss each of these factors, which demonstrate the
presence of such effects.
(a) Market shares
36. The link between market shares and the scope for unilateral price increases is set out
in the Guidelines. Accordingly, the Commission set out a number of market shares
thresholds that provide general guidance for the assessment of unilateral effects.
37. However, such thresholds do not constitute rigid or binding rules for merger
assessment. In particular, the Guidelines explicitly note that unilateral effects may
rise in the case of mergers resulting in combined market shares of between 40% and
50%17, and in some cases even below 40%18.
38. In this case, given that both Lazenbeer and Honey Ryeder have maintained their
market shares abroad, the combined market share of Lazenbeer & Honey amounts to
44% within the established geographical market.
39. Even more, as previously considered in jurisprudence19, Lazenbeer has a much
greater influence on the competitive process in this market than its market share of
28% would suggest. Not only did it emerge from the financial crisis as the leading
16 The EC Horizontal Merger Guidelines, Para. 24-25; 17 The EC Horizontal Merger Guidelines, Para. 17; 18 Case COMP/M.2337 Nestle/Ralston Purina Commission Decision of 27 July 2001; 19 Case COMP/M.3916 T-Mobile Austria/Tele.ring Commission Decision of 26 April 2006, Para. 126;
11
brewery20 but its market share shows a continuously growth following its innovative
developments (from 20% in 2008 to 28% in 2012) and given its technical innovations
is likely to continue the ascendant curve.
40. In conclusion, the high market shares together with other relevant factors as detailed above constitute evidence of a dominant position of the emerging
undertaking.
(b) Customers have limited possibilities of switching suppliers
41. Crucially, showing closeness of competition is just one of a number of necessary
conditions for concluding that a merger will result in unilateral effects that
significantly reduce competition. Equally important is showing that remaining
competitors do not provide an effective competitive constraint (i.e. they are not close
substitutes to the merging parties).
42. Thus, giving the distinctive characteristics of the parties products to be also
incorporated in the new ber-beer produced by Lazenbeer & Honey (i.e. innovative
bottle technology and unique fruity additives), customers of the parties will have
difficulties in switching to other suppliers due to lack of alternatives21, thus making
such customers particularly vulnerable to price increases.
(c) Merger eliminates an important competitive force
43. Some undertakings have more of an influence on the competitive process than their
market shares or similar measures would suggest22. A merger involving such an
20 The facts of the case, Para. 6; 21 Case M.877 Boeing/McDonnell Douglas, Commission Decision of 8 December 1997, Para. 70; 22 Case M.877 Boeing/McDonnell Douglas, Commission Decision of 8 December 1997, Para. 58;
12
undertaking may change the competitive dynamics in a significant, anti-competitive
way, in particular where the market is already concentrated23.
44. As aforementioned, Lazenbeer holds a greater influence on the market given its
patented innovations that determined the continuous rise of its market shares.
Accordingly, Honey Ryeder benefits from its equally unique and secret recipe of fruit
additives that turned its products highly popular and competitive.
45. As a result, the merger between the two undertakings shall significantly impede
effective competition.
D.3. Entry into the market
46. Entry analysis constitutes an important element of the overall competitive assessment.
For entry to be considered a sufficient competitive constraint on the merging parties,
it must be shown to be likely, timely and sufficient to deter or defeat any potential
anti-competitive effects of the merger24.
(a) Likelihood of entry
47. Potential entrants may encounter barriers to entry, which determine entry risks and
costs and thus have an impact of the profitability of entry25.
48. In this case, it will prove difficult for any competitors to entry the market given
technical advantages provided by Lazenbeer innovative beer bottling patent making it
thus difficult for a competitor to obtain the essential input materials or the relevant
patent. Furthermore, another barrier to entry is represented by established positions of
23 The EC Horizontal Merger Guidelines, Para. 37; 24 The EC Horizontal Merger Guidelines, Para. 68; 25 Ibid., Para. 71;
13
Lazenbeer and Honey Ryeder on the market based on their products unique
characteristics.
(b) Timeliness and sufficiency
49. In terms of timeliness, given the aforementioned barriers to entry and in particular
Lazenbeer technology patented for a period of 25 years, it cannot be maintained that
entry of a competitor will be swift and sustained to deter/defeat the exercise of power
market moreover as entry is normally only considered timely if it occurs within two
years. As to sufficiency, given the current concentrated structure of the market, the
only possibility is represented by a niche small-scale entry, which cannot be
considered sufficient26.
D.4. Efficiencies
50. It is possible that efficiencies brought by a merger counteract the effects on
competition. However, the Guidelines note that each one of the following must be
demonstrated in order to sustain an efficiency defence: (i) merger specificity, (ii)
consumer benefit and (iii) verifiability27.
51. In this case, possible claims efficiencies resulting from the R&D that leads to the
creation of a possible improved product are not specified in any detail and are anyway
likely to be savings in fixed costs that are less likely to bring about consumer
benefits28. The same rationale applies to the claimed improved working conditions,
which have not been proven in terms of verifiability and consumer benefit.
52. Moreover, the Applicant cannot confirm that the claimed efficiencies will be
sufficient in magnitude to offset the identified lessening of competition nor that such 26 Ibid., Para. 75; 27 Ibid., Para 78-88; 28 Case COMP/M.4513 Commission Decision of 4 June 2008 Arjowiggins/M-real Zanders Reflex, Para. 445, 447;
14
are merger specific, thus rendering the claimed efficiencies unable to counteract the
effects on competition.
53. In conclusion, the Respondent sustains that in consideration of EUMR provisions, the merger be declared as incompatible with the common market as
such gives rise to non-coordinated effects.
E. Procedural timeframe
E.1. Phase I: Decision 2013/27/EU
54. The role of the Commission regarding concentration control is divided into two
phases. The system of prior notification under Article 4(1) and 7(1) EUMR states that
any intended concentration must be notified to the Commission having a postponing
effect i.e. the undertaking will have to wait to implement the intended concentration
until the Commission has given its preliminary verdict.
55. During Phase I, the Commission has 25 working days after notification to issue a
decision under Article 10(1)(1), unless commitments have been offered by the
undertaking pursuant to Article 6(2) with a view to render the concentration
compatible with the common market. If so, the time will be extended to 35 working
days under Article 10(1)(2). The undertakings notified and offered commitments to
the Commission on 2 January 2013. Therefore, the Commission had 35 working days
to issue a preliminary decision i.e. until 20 February 2013. Although Phase I
notifications are effective on the day they are received, time periods will initiate on
the next working day in this case 3 January 201329. Therefore, the Commission was
not too late in reaching its preliminary decision on 15 February 2013; on the contrary
it diligently reached a decision four days prior to the deadline. Consequently, the 29 Commission Decision 19 August 2011 on public holidays for 2013 for the Institutions of the European Union, 2011/C 243/05; Article 5(1), 7 and 24, Commission Regulation (EC) No 802/2004 of 7 April 2004 implementing Council Regulation (EC) No 139/2004 on the control of concentrations between undertakings;
15
Applicant was not entitled to proceed as if the merger was cleared under Article 10(6)
EUMR.
56. In conclusion, the Commission duly reached its decision in the prescribed time limits
deciding that the merger raised serious concerns as to its compatibility with the
internal market under Article 6(1)(c) and 8(3) EUMR, resulting in the justified
initiation of proceedings for a more detailed Commission investigation. This did not
entitle the Applicant to proceed as if the merger was cleared.
E.2. Phase II: Decision 2013/99/EU
57. The formal Phase II proceedings involve detailed Commission investigations, which
do not prejudge the outcome of the investigation30. According to Article 10(3)
EUMR, the Commission has 90 working days from the initiation date of the
proceeding to issue a decision under Article 10(3)(1).
58. When the concentration has already been implemented and that concentration has
been declared incompatible with the common market, the Commission may, in a
decision pursuant to Article 8(4), or by a separate decision require the undertakings
concerned to dissolve the concentration or order any other appropriate measure to
ensure that the undertakings concerned dissolve the concentration or take other
restorative measures as required in its decision. In the case of a separate decision, the
Commission is not bound by any time limits31.
59. The companies implemented the mergers before the 90 days were over and therefore
the Commission could not validate the implemented merger thus issuing the separate
decision 2013/99/EU under article 8(4)(a) EUMR.
30 Commission opens in-depth investigation into proposed acquisition of Dutch cable operator Ziggo by Liberty Global, IP/14/540 08/05/2014; 31 Kekelekis, Mihalis, The EC Merger Control Regulation, Kluwer Law International [2006], page 87;
16
60. Additionally, Article 7(1) of the Merger Regulation provides that a concentration as
defined in Article 1 shall not be implemented either before its notification or until it
has been declared compatible with the common market pursuant to a decision under
Article 6(1)(b), 8(1) or 8(2) or on the basis of a presumption according to Article
10(6) of the Merger Regulation.
61. Therefore, the Commission was not too late in reaching its final decision on 16 July
2013 and consequently, the Applicant was not justified to assume that the merger had
been cleared by the Commission on 14 June 201332.
62. The presumption of compatibility under Article 10(6) EUMR will only become
effective when the time limits established under Article 10(3) expire i.e. at the end of
90 working days. Although the Applicant submitted the additional commitments
within the relevant time limits, it was not entitled to assume that they were cleared to
merge based on 14 June, only 79 working days after initiation of the proceedings.
Phase II procedures characteristically can take a further 67 months33. Consequently,
it would be unreasonable for the Applicant to assume the merger was cleared before
90 days. Therefore, the Applicant had to wait until 1 July 2013 to reasonably assume
the merger was cleared.
63. In conclusion, the Commission was not too late in reaching its final decision
declaring the concentration incompatible with the internal market and therefore
ordering the dissolution of the concentration and imposing a fine. The Applicant was
therefore not entitled to assume that the merger was cleared.
64. The defendant asks the Court to take into consideration that allowing the claim that the decision was too late and therefore to allow undertakings to assume they
are cleared to merge would be against the purpose of both anti-competition law 32 Schneider/Legrand, Case M.2283, Commission decision of 30.1.2002. 33 The EU Merger Regulation, An overview of the European merger control rules, Slaughter and May, March 2012, Para 5.1 page 2 and 39-40: https://www.slaughterandmay.com/media/64572/the-eu-merger-regulation.pdf ;
17
and the protection of the internal market.
F. Commitments assessment
65. Where a concentration raises competition concerns in that it could significantly
impede effective competition, the parties may seek to modify it and thereby gain
clearance of the concentration.
66. The Commission has to assess whether the proposed remedies, once implemented,
would eliminate the competition concerns identified. To this end, the notifying parties
have to provide detailed information on the content of the commitments offered, the
conditions for their implementation and showing their suitability to remove any
significant impediment of effective competition. Also, a non-confidential version of
the commitments must be submitted as to allow third parties to fully assess the
workability and the effectiveness of the proposed remedies34.
67. Under EUMR, the Commission only has power to accept commitments that are
deemed capable of rendering the concentration compatible with the common market
so that they will prevent a significant impediment of effective competition. The
commitments have to eliminate the competition concerns entirely35, they have to be
comprehensive and effective from all points of view 36 and capable of being
implemented effectively within a short period of time.
68. The Commission stresses that the question of whether a remedy and, more
specifically, which type of remedy is suitable to eliminate the competition concerns
identified, has to be examined on a case-by-case basis37. Nevertheless, a general 34 2008 Commission notice on remedies acceptable under Council Regulation no. 139/2004 and under Commission Regulation no. 802/2004, Para. 79; 35 Recital 30 of the Merger Regulation and judgment of the CFI in Case T-282/02 Cementbouw v Commission, Para. 307; 36 CFI, Case T-210/01 General Electrics v Commission [2005] ECR II-5575, Para. 52; Case T-87/05 EDP v Commission [2005] ECR II-3745, Para. 105; 37 Ibid. Para. 16.
18
distinction can be made between divestitures, other structural remedies, such as
granting access to key infrastructure or inputs on non-discriminatory terms, and
commitments relating to the future behaviour of the merged entity.
69. In this case, the merging parties have announced several commitments both in the
first (divesture of some smaller brands) and second (non-engagement in additional
mergers) procedural phase. Nonetheless, such remedies have not been submitted in
accordance with the requirements aforementioned as to be assessed in substance. The
Commission also considered the remedies insufficient to eliminate the serious
competition concerns regarding the merger.
70. In conclusion, the Applicant has not demonstrated that such commitments render the concentration, as modified by the commitments, compatible with the
common market.
G. CLAIM
On these grounds, the Respondent requests the Court to dismiss the action, based on the
following:
1. Commission found the envisaged merger to have a Community dimension
incompatible with the common market;
2. Following assessment, commitments offered did not eliminate expressed concerns;
and
3. Decisions 2013/27/EU and 2013/99/EU observed the relevant procedural timeframe.