Course Work Syallabus 2015-16

7/23/2019 Course Work Syallabus 2015-16

http://slidepdf.com/reader/full/course-work-syallabus-2015-16 1/19

5111 Research Methodology in Management

Max. Marks: 100

Internal Marks:50

External Marks: 50

Objective:

In this course the student will become familiar with research methodologies such as survey

and field research !uestionnaire design content analysis analysis of existing data focus

grou" individual and grou" observation #including "artici"atory observation$ etc. %he course

will also introduce students to the safeguards against errors in both data collection and data

analysis and re"orting. In addition the course will draw the attention of M&'&(EME'%

)E*E&)+, students to an im"ortant but often neglected as"ect of social research i.e.

ethical issues in social research covering such to"ics as voluntary "artici"ation anonymity

and confidentiality and the need to adhere to "rofessional code of ethics. ,ow each methodis or may be related to contem"orary "olicy issues will be an integral "art of the course.

Course Syllabus

Section I

The Nature o Research: Identifying the underlying conce"tual elements of the research

issue- &nalying a )esearch Issue- %he aims of research %heoretical &""roaches to )esearch

Research !esigns: Ex"erimental /esigns *urvey method- )ationale behind choosing an

a""ro"riate )esearch /esign for different ty"es of )esearch *tudyRevie" o the Instruments or Measuring Res#ondent Communication: uestionnaire

/esign- Interviews- ther techni!ues

$ualitative Research Methods: & case study a""roach- data collection- analysis and

"resentation of results in !ualitative studies.

Section II

Selecting Subjects or a Research Study: /efinition of research "o"ulation *am"ling

techni!ues *am"le sie 'on2)es"onse Measurement error and bias in surveys

Statistical %stimation: 3nderstanding the nature of sam"ling error- Estimation of sam"lingerror for several "arameters

Statistical Signiicance and Statistical Testing: (eneral ste"s in a *tatistical test-

3nderstanding statistical significance- )eview of a number of statistical tests widely used in

business research

Section III

Revie" o Multivariate Statistical Techni&ues: 4hat is a causal relationshi"- examining

causal relationshi"s- review of a number of multivariate statistical techni!ues widely used in

business research. )e"orting and resentation of )esearch 6indings



%his will be driven by a number of case studies using international business articles and large

!uantitative data sets

'dditionally students "ill be:

- %rained in the use of relevant statistical software for analying and "resenting

!uantitative research data.

- *hown how to conduct an e(tensive literature revie" of their chosen research to"ic

Recommended Te(ts

1. *aunders M )esearch Methods for 7usiness *tudents rentice ,all #8008$

2. iekarri ) ,andbook of ualitative )esearch Methods for International 7usiness

Edward Elgar #8009$

3. *ukaran 3 )esearch Methods for 7usiness: & skill building a""roach 4iley #18$

4. )udestam ; *urviving your /issertation: & com"rehensive guide to content and

"rocess 8nd ed *age #8001$

5. <ankowic &/ 7usiness )esearch ro=ects 8nd Ed +ha"man and ,all #15$

6. Moser +& et &l *urvey Methods and Investigation 8nd Ed /artmouth ublishing

#1>$

7. 7ryman & /oing )esearch in rganisations )outledge #1??$

8. +resswell <4 )esearch /esign: ualitative and uantitative &""roaches 4iley#19$

9. 7rannick % et al 7usiness )esearch Methods: *trategies %echni!ues and *ources

ak %ree ress #1@$

10. *** 7ase 18.0 3sers (uide *** ublications #800>$

11. (ill <. et al )esearch Methods for Managers aul +ha"man ublishing #1@$

Instructions or the )a#er*Setter%he external "a"er will carry 50 marks and would be of three hours duration. %he !uestion

"a"er will be divided into three grou"s i.e. I II and III. %he !uestion "a"er will consist of

nine !uestions- three from each grou".

Instructions or the Candidates

+andidates will be re!uired to attem"t five !uestions in all selecting not more than two

!uestions from each grou".



5112 Advanced Computer Applications for ResearchMax. Marks: 100

Internal Marks:50External Marks: 50

Objectives

To develop knowledge and understanding of Ph.D students on the

various aspects of Advanced Computer Applications. The course

aims to impart the data analytical capabilities using

Microsoft Ecel and !P!! to the research scholars. To choose

statistical tests based on the goal of your data analysis and

the characteristics of the dependent and independent

variables. The application of !P!! to data analysis will

facilitate the "esearch !cholars in completing their thesis.

Course Syllabus

Section I

Microsoft Word – Writing and Printing Reports, Mail merge.

Microsoft Poer Point – Creating efectie presentations

!"M# – We! site designing "sing Microso#t $rontPage.

Section II

Microsoft $%cel – $orm"las, %rap&s, 'asis statistical #orm"lae.

Contents of advanced e%cel& Introd"ction, (sing Excel lists, Creating a )ist,

*orting, +o per#orm a *imple *ort, +o *ort ! M"ltiple Col"mns, -ata $orms,

dding -ata (sing t&e -ata $orm, $inding Records (sing Criteria, $iltering -ata,

"to$ilter, danced $ilters, *pecial $eat"res #or $iltered )ists, +otals and

*"!totals +otal, Managing Windo/s, M"ltiple Windo/s, *plitting Windo/s,$reeing Panes, )inking -ata, nalsis tool pack, nalsis ! goal seek, nalsis

! piot ta!les.

Section III

An 'vervie of SPSS: Mo"se and ke!oard processing, #re1"entl –"sed

dialog !oxes, editing o"tp"t, Printing res"lts, Creating and editing a data 2le



Mana(in( )ata& )isting cases, replacing missing al"es,

comp"ting ne/ aria!les, recording aria!les, exploring data, selecting cases,

sorting cases, merging 2les, -ata Importing and 3alidation.

*raphs& Creating and editing grap&s and c&arts.

+re,uencies& $re1"encies, !ar c&arts, &istograms, percentiles.

Descriptive Statistics: Measures of central tendency#

variability# deviation from normality# si$e and stability.

Cross Tabulation and chi%s&uare analyses# the means Procedure

Bivariate Correlation: 'ivariate Correlation# Partial

Correlations and the correlation matri

The T-test procedure: (ndependent )samples# paired samples#

and one sample tests

The one way ANOVA procedure: *ne way analysis of varianceeneral !inear "odules #!"$: Two )way analysis of variance#

Three )way analysis of variance and the influence of

covariates !imple +inear "egression# Multiple regression

analysis# Multidimensional scaling# ,actor analysis#

Cluster analysis

Reference -oo.s &

1. )earning We! -esign: 'eginner4s %"ide to +M), %rap&ics, and'eond 6Paper!ack7 ! 8enni#er 9iederst, P"!lis&er: *&rof.

2. -ata nalsis (sing Microso#t Excel 6Paper!ack7 ! *a& 9araan s&P"!lis&er: Excel 'ooks 600;7

3. Practical *tatistics (sing Microso#t Excel 6C- Rom Incl"ded7 !-i!o<oti '&attac&ar<ee, P"!lis&er: *I9 '==>*

4. *pss $or -"mmies 6Paper!ack7 ' rt&"r %ri?t& , P"!lis&er: /ile .

Instructions for the Paper/Setter

+&e external paper /ill carr 50 marks and /o"ld !e o# t&ree &o"rs d"ration. +&e

1"estion paper /ill !e diided into t&ree gro"ps, i.e., I, II and III. +&e 1"estion

paper /ill consist o# nine 1"estions@ t&ree #rom eac& gro"p.

Instructions for the Candidates



Candidates /ill !e re1"ired to attempt 2e 1"estions in all, selecting not more

t&an t/o 1"estions #rom eac& gro"p.



+or,sho# on Teaching Technology in Management

b=ective : b=ective of the "a"er is to sensitie the doctoral students with the techni!ues and

methodology of using techni!ues for teaching of management classes.

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%eacher2+entered &""roach to Aearning: %eacher as a role model: "re re!uisites-

%ools and techni!ues used for teaching in %eacher +entered learning -

*tudent2+entered &""roach to Aearning

%ools and techni!ues used for *tudent centered learning.

+oo"erative learning techni!ues-

B%hink2air2*hareC techni!ue

%ools and %echni!ues used for coo"erative learning techni!ues+ase Method as a techni!ues for teaching-

+ase method in action-

/evelo"ing cases for class room teaching.

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7ooks:

1. Education for <udgment by /avid &.(arvin- ,7* ublishing #11$

8. %heory and ractice of case method of instruction by 7.7hattacharyya Excel

7ooks#800@$.

-. )re#aring Teachers or a Changing +orld: +hat Teachers Should /earn and

0e by /inda !arling*2ammond3 4ohn 0ransord 4ohn +iley and Sons67758

%valuation

The students "ill be evaluated on continuous evaluation basis and the mar,s are

assigned as under:

Case !evelo#ment and "riting: 67 mar,s

%(hibiting teaching s,ills -7 mar,sClass #artici#ation 67 mar,s

%(ternal viva9#ractical -7 mar,s

Total 177 mar,s

http://www.readingquest.org/strat/tps.html

http://www.readingquest.org/strat/tps.html



5110 Contemporary Issues in +inance and Accountin(Max. Marks: A00

Internal Marks:50

External Marks: 50

Course 'vervie

+&e o!<ectie o# t&is co"rse is to ac1"aint t&e st"dents o# P&.-. /it& t&e

adanced kno/ledge o# 2nance and acco"nting #"nction. +&e co"rse is designed

to proide researc&ers in management 2eld /it& an ac1"aintance to t&e

emerging iss"es in acco"nting and 2nance. Researc&ers and Practitioners

irt"all need to ac1"ire s"c& kno/ledge #or application and in t&e analsis and

interpretation o# acco"nting and 2nancial data.

Course Syllabus

Section I

An 'vervie of +inancial Mana(ement and Policy: Concept"al $rame/ork,

%lo!al $inancial enironment, Constit"ents o# $inancial *ector, Re#orms meas"res

in $inancial Instit"tions and Markets, Risk and ret"rn analsis in $inancial

Management

$mer(in( "rends in +inancial mar.ets: Capital Market and Mone Market.,

*"!Bprime crisisB Reasons, impact, remedies and lessons to !e learnt.

Pricin( of IP's : Concept"al and researc& iss"es.

Inte(ration of capital mar.ets: Reasons and tec&ni1"es to meas"re s"c&

integration.

Section II

Issues in Corporate Restructurin(: 9eed, Met&ods o# restr"ct"ring, Mergers

and c1"isitions, -iestit"re, Contracting ="t, ="trig&t *ale, -isinestments,

)eeraged !"o"t

Mer(ers and Ac,uisitions: moties, considerations in M decisions,

*nerg 3al"e, -"e -iligence Process, '"siness 3al"ation Met&ods, Eal"ation o#

Mergers and c1"isitions and reg"lations

-ehavioral nance@ Concept"al and researc& Iss"es, Micro $inancing in India@

$inancial incl"sion and role o# !anks



+inancial ris. mana(ementBRationale, *igni2cance, tpes o# 2nancial risks.

Role o# deriaties in managing 2nancial risk

Section III

Contemporary Accountin(: "man Reso"rce cco"nting, Enironment

cco"nting, *ocial cco"nting and 3al"e added cco"nting

Strate(ic Cost mana(ement& Rationale, *igni2cance tec&ni1"esBctiit

'ased Costing, )i#e Ccle Costing and +arget Costing.

+inancial Reportin(: Indian %P, n oerie/ o# International $inancial

Reporting *tandards, Conergence o# cco"nting *tandards and I$R*s. 9eed #or

online reporting.

Performance Measurement& Resid"al Income, Economic 3al"e dded, Market

3al"e dded@ 'alanced *core Card

Recommended "e%ts

• <.<. ,amton Financial Decision Making: Concepts, Problems and Cases

rentice2,all of India 9th Edition.

• >&an and 8ain, Financial Management , +ata Mc%ra/Bill P"!lis&ingCo. )td., Dt& Edition.

• *tep&an . Ross, Randolp& W. Water2eld and 8efer 8afe, Corporate

Finance, +ata Mc%ra/Bill P"!lis&ing Co. )td., t& Edition.

• Ric&ard . 'reale and *te/art C. Meers, Principles of Corporate

Finance, +ata Mc%ra/Bill P"!lis&ing Co. )td., Ft& Edition.

•

Management and Cost cco"nting, Colin -r"r,+&ompson,00,*ixt& Edition• +harles %. ,orngren (eorge 6oster and *rikant M. /atra Cost Accounting: A

Managerial Emphasis, rentice2,all of India 'ew /elhi 18th Edition.

• +harles %. ,orngren Introduction to Management Accounting, rentice2,all

of India 'ew /elhi 18th Edition 800@.










%&&% Conte'porary (ssues in "ar)etin* "ana*e'ent

Max. Marks: A00

Internal Marks:50

External Marks: 50

Objective

• To develop knowledge and understanding of Ph.D. students

on the various aspects of modern marketing management

• To enable students to identify research issues in the

speciali$ation area

• To develop insight of students as to the area and topic

in the area that they may work up to develop their Ph.D.

proposals

The course aims to develop understanding of the Modern daymarketing functions in the corporate enterprises and various

research and policy implications.

Course Syllabus

Section (

Orientation o+ "odern "ar)etin* and Analy,in* "ar)et

Opportunities:Marketing Tasks and Approaches to Modern Marketing# Marketing

Environment and Environment !canning# Analy$ing Market

Environment.

ole o+ "ar)etin* in Corporate sector in ecent era- Ps /

beyond# Marketing Challenges# Marketing information system and

Marketing "esearch# !trategic Planning in Marketing Management

Consu'er Behavior: ,actors (nfluencing# Consumer 'uying

'ehavior Process# Models and !caling Techni&ues0 Market

!egmentation# Targeting and Positioning.

Measurement Process in Mar.etin( Research: Meas"rement in Marketing,

-i?c"lties in Meas"rement, Concepts o# 3alidit and Relia!ilit@ ttit"deMeas"rement: Importance o# ttit"de in Marketing, 9at"re o# ttit"des and t&eir



Meas"rement, ttit"de *caling Proced"res, +&"rston *cale, )ikert *cale, Paired

Comparison *cale, *emantic -iferential *cale and M"ltiB-imensional *cale

6M-*7 and +&eir pplications.

Section II

Applied Mar.etin( Research& -emand Meas"rement and $orecasting, Prod"ct

Researc&, dertising Researc&, -istri!"tion Researc&, *ales Control Researc&,

Pricing Researc&, Motiation Researc&. (se o# *tatistical Package #or *ocial

*ciences 6*P**7 in Marketing Researc&,

"ana*in* Service- (dea# (nstitution# Person# Place and Event

Customer $valuation of Service 3uality& %aps Model #or improing t&e

G"alit o# *erice B kno/ledge gap, standards gap, delier gap,comm"nications gap. *erice Recoer.

Section (((

Supply Chain Mana(ement: Components o# *CM, P&sical -istri!"tion

*stem@ -istri!"tion C&annels, +pes $"nctions, *election, Cooperation and

ConHict Management

Retail Mar.etin(& $orms o# Retail organiation – leels o# organiation. Retail

=rganiation *tr"ct"res@ -emograp&ic nalsis in Retailing B ge distri!"tion

pop"lation, Income (r!aniation, s&rinking &o"se&old, /orking /omen,

diersi2ed minorities. Emerging +rends and researc& Iss"es in Retailing.

*eo(raphic Analysis in Retailin(& Regional market, metro geograp&, nonB

metro geograp&. %aining *trategic adantage t&ro"g& c"stomer serice –

nat"re o# c"stomer serice, c"stomer serice strategies

*lobal Mar.etin(: Rationale, India and World trade, $oreign +rade polic in

Indian context, Constraints in %lo!al marketing, -estination /ise and Commodit

Wise +rends@ ="tso"rcing and its marketing Implications #or &ome and &ost

co"ntries.

.'er*in* (ssues in "ar)etin*: 1reen Marketing# 2olisticMarketing# 3etwork Marketing# Event Marketing# 3ucleus

Marketing0 Mergers and Ac&uisitions: "egulatory ,ramework#

Marketing (ssues and "elevance in 45st century business

Enterprises

Co'petin* throu*h e-"ar)etin* ) Components of e%marketing#

(mpact of e%Marketing on marketing !trategy.

Recommended "e%ts



• >otler P&ilip rmstrong, %., Principles of Marketing, PrenticeBall o# India,, 00.

• >otler P&ilip, Marketing Management, PrenticeBall o# India, 00.

• >otler P&ilip >eller, Principles of Marketing, PrenticeBall o# India, 00.

• *axena Ra<an, Marketing Management, +ata Mc%ra/Bill P"!lis&ing Co.)td., Jrd Edition.










511 Contem#orary issues in 2uman Resource ManagementMax. Marks: 100

Internal Marks:50

External Marks: 50

Course Overvie"

%he student should be able to critically analye organiational situations "rescribe courses of

action necessary for "roblem solving and integrating the ste"s necessary for effective

im"lementation. 3"on com"letion the h./. student should be able to indicate and ex"lain

various research issues in ,) interventions that may be re!uired when dealing with the work

environment "eo"le and "roblems.

Course Syllabus

Section I

An overvie of !uman Resource Mana(ement: $rame/ork o# RM in t&e

present da corporate sector@ enironmental scanning, !"ilding "p skills #or

efectie R manager. RM in t&e %lo!al Context

!uman Resource Plannin(: $actors afecting, process, and !arriers. *tock

taking, Work $orce $lo/ Mapping, ge and %rade -istri!"tion Mapping@

'e&aio"ral #actors in "man Reso"rce Planning@ Wastage nalsis, Retention,Redeploment and Exit *trategies@

Manpoer Search& Recr"itment *trategies and *election Process in Corporate

*ector. Models and +ec&ni1"es o# Manpo/er -emand and *"ppl $orecasting,

Analy4in( Wor. and )esi(nin( obs& Ind"ction, Placement, *ocialiing,

Promotion and *"ccession. 8o! nalsis, Eal"ation and 8o! description

Section II

Career Mana(ement& Iss"es in Career Planning and -eelopment,

Per#ormance Planning, Coac&ing, Potential ppraisals, M"ltiBskilling, +raining and

Retraining, Meas"ring +raining Efectieness

Retention Strate(ies: 9eed #or Retention, Ca"ses o# attrition o# managerial

personnel in modern da serice and man"#act"ring organiations. Managing

*eparations and Rig&tsiing. Managing C&ange in =rganisations.

$mer(in( Issues in Performance Mana(ement: Rationale, Met&ods o#

Per#ormance ppraisal and Potential Eal"ation.



Compensation Mana(ement and Incentive Re(ime: Importance, Met&ods o#

Compensation, Incenties, *&aring Prod"ctiit %ains and Pro2ts, Emploee

*tock =ption Plans@ Emploee Empo/erment

Stress Mana(ement: Meas"rement and Coping strategies@ Improing G"alit o#

Work )i#e and its meas"res

Section III

Industrial Relations and "echnolo(ical Chan(e: Constit"ents, Ca"ses o#

Ind"strial (nrest and Remedial Meas"res, Reg"lator $rame/ork, Emploment

*ec"rit and Management o# Red"ndancies.

Collective -ar(ainin(& Collectie 'argaining in India, (>, (* 6deeloped and

deeloping nations7. Concept, #orms and models o# /orkersK participation in

management,

$thical Issues in !uman Resource Mana(ement: 9eed and Implications o#

Et&ics #or "man Reso"rce Management

International !uman Resource Mana(ement& -namics o# RM in

M"ltinational Corporations,

Recommended "e%ts

• %arr -esseler, Human Resource Management , PrenticeBall o# India Pt.)td., 9e/ -el&i, A0t& Edition.

• Ed/in '. $lippo, Personnel Management , Mc%ra/Bill 'ook Compan, Ft&

Edition.

• Ramond 9oe, Wrig&t, %er&art ollen!eck, Human Resource

Management – Gaining A Competitive Advantage, +ata Mc%ra/ –illP"!lis&ing Compan )td., 9e/ -el&i, 5t& Edition.












5116/C'7"$MP'RAR8 ISS9$S I7 'P$RA"I'7SMA7A*$M$7"

+&e o!<ectie o# t&is co"rse is to &ae t&e st"dents extend t&eir

kno/ledge o# t&e dierse operations L prod"ctions scenario in Indian and

International context. +&e s&o"ld !e a!le to criticall anale operationaliss"es in man"#act"ring serice sector. (pon completion, P&- st"dents

s&o"ld &ae deeloped insig&ts into t&e emerging iss"es o# =perations

Management isBBis maintaining #acilities and processes@ managing

inentories, appl 1"antitatie analsis to operation management

decisionsandcontrol man"#act"ring process capa!ilities.

*R'9P I&

Contemporary Scope of 'perations Mana(ement: Emerging

iss"es o# Prod"ction Management, $"nctional dependence,

*trategical=perations Management.

Manufacturin( systems: -istinctieness and "tilit o# ario"s

prod"ction sstems

+acility #ayouts:Efectieness o# t&e dierse man"#act"ring

lao"ts in contemporar scenario – Prod"ct, Process, $ixed, Cell"lar,

!rid lao"ts.

7e Product Plannin( and )esi(n: -eeloping 9e/ Prod"cts,

Prod"ct)i#e Ccles.

#ocation )ecisions: naling )ocation -ecisions, Models o#

)ocational nalsis.

+orecastin( Material: G"alitatie G"antitatie $orecasting

Models, $orecasting Errors.

Supply Chain Mana(ement: Contemporar and researc& iss"es.

*R'9P II&

Pro:ect Reviein( "echni,ues: Pro<ect Eal"ation and Control

tec&ni1"es, Critical Pat& Met&od, Cras&ing o# time and costs.



Application of ';R; techni,ues to 'perations Mana(ement:

)inear Programming, +ransportation, ssignment, *e1"encing and

%ame +&eor.

Inventory Control and Mana(ement& Contemporar iss"es inInentor Management,InentoriesCategoriation, *electie

Inentor Control *stems@ Inentor Control Models – /it&

/it&o"t s&ortages, G"antit disco"nts, Economic Prod"ction

G"antit 6EPG7.Codi2cation o# Inentories.

$nterprise Resource Plannin(<ust/in/"ime Mana(ement;

*R'9P III&

Statistical Process Control: Managing G"alit, Ca"ses o#

3ariations, G"alit Costs and components.

Probability distributions: 9ormal, 'inomial and Poisson

distri!"tions.

6 "ools of Statistical 3uality Control& $is&B!one -iagrams,C&eck

*&eets, Pareto -iagrams, *catter -iagrams etc.

Control Charts for Attributes and variables&-esigning Mean,

Range, p, c, " c&arts – Constr"ction, Interpretation and )imitations.

'peratin( Characteristic Curves& -esigning *ampling Plans.

Acceptance Samplin( "echni,ues& *ingle, -o"!le, *e1"ential

plans.

R$+$R$7C$S

1 'perations Mana(ement – Lee J !ra"e#ski – Pearson Ed"cation

2 'perations Mana(ement – $illiam %tevenson – +ata Mc %ra/ ill

3 Production = 'perations Mana(ement – Josep& % Martinic& – Wile

India P"!lications



4 Modern Production = 'perations Mana(ement – 'l#ood %(u)a –

Wile Eastern

5 Production = 'perations Mana(ement – 'verett Adams * '+ert –

Prentice all o# India

6 Production = 'perations Mana(ement – orman Gait&er – -rden

Press

7 Production = 'perations Mana(ement – Ra-mondMa-er – Mc %ra/

ill

8 Applied Production = 'perations Mana(ement – 'vens, Anderson–

West P"!lis&ing

9 'perations Mana(ement – McClain * .&omas – Prentice all o# India





School of Mana(ement StudiesPun:abi 9niversity Patiala

Pro(ramme of Study

Ph; ) Course Wor. >2?10/2?15@

5AAA Researc& Met&odolog in Management A00

5AA danced Comp"ter pplications #or Researc& A00

Works&op on +eac&ing +ec&nolog in Management A00

$lective Courses

+&e candidates need to select an one co"rse #rom t&e #ollo/ing electie

co"rses.

5AAD Contemporar Iss"es in $inance and cco"nting

A00

6556 Contemporary (ssues in Marketing Management

577

5AAF Contemporar iss"es in "man Reso"rce Management

A00

5AA Contemporar Iss"es in =peration Management

A00

Documents

Course Work Syallabus 2015-16