Course Outline - Centennial College · ENTP 301 CENTENNIAL COLLEGE Entrepreneurial Case Studies ... This course outline and its associated weekly topical(s) may not be reproduced,

Course Outline

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Retain this course outline for future transfer credit applications. A fee may be charged for

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This course outline is available in alternative formats upon request.

School: Business

Department: Business Management

Course Title: Entrepreneurial Case Studies

Course Code: ENTP 301

Course Hours/Credits: 42

Prerequisites: N/A

Co-requisites: N/A

Eligible for Prior Learning,Assessment and Recognition:

Yes

Originated by: Drew Smylie

Creation Date: Fall 2014

Current Semester: Summer 2015

Approved by:

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Course DescriptionThis capstone course will apply an array of business analysis techniques to startup and growth ventures,

analyzing small business situations, and creating viable alternatives to be implemented. Results will be

frequently compared with what actually was done in the business. Business tools to be used will include

financial analysis, market analysis and research methodology. Results will be reported in a business

presentation for each case.

Program OutcomesSuccessful completion of this and other courses in the program culminates in the achievement of the

Vocational Learning Outcomes (program outcomes) set by the Ministry of Training, Colleges and

Universities in the Program Standard. The VLOs express the learning a student must reliably demonstrate

before graduation. To ensure a meaningful learning experience and to better understand how this course

and program prepare graduates for success, students are encouraged to review the Program Standard by

visiting http://www.tcu.gov.on.ca/pepg/audiences/colleges/progstan/. For apprenticeship-based programs,

visit http://www.collegeoftrades.ca/training-standards.

Course Learning OutcomesThe student will reliably demonstrate the ability to:

Identify a business problem or opportunity

Analyze a business situation using PEST, SWOT, and competitive models

Prepare a viable solution to a case study using case analysis models

Present a viable solution to a case study using oral & written communication skills with the use of

technology

Create an implementation plan for a set of recommendations

Integrate small business and entrepreneurial concepts important to the startup, operation and

growth of an enterprise

Essential Employability Skills (EES)

Global Citizenship and Equity (GC&E) Outcomes

Text and other Instructional/Learning MaterialsText Book(s):

Entrepreneurial Case Studies - custom text available from Ivey Publishers in either ebook or textbook

form

The student will reliably demonstrate the ability to*:5. Use a variety of thinking skills to anticipate and solve problems.7. Analyze, evaluate, and apply relevant information from a variety of sources.9. Interact with others in groups or teams in ways that contribute to effective working relationships

and the achievement of goals.

*There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will beassessed in this course.

N/A

ENTP 301 CENTENNIAL COLLEGE Entrepreneurial Case Studies

THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 2

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Instructor will communicate weblink and password to enrolled students.

Online Resource(s):

Weekly Readings from Library databases

On-line video resources

Evaluation SchemeOn-line quizzes: Pre-class case preparation

Class Participation: Participating in group case analysis and presentation of work

Case 1: Case study analysis - due Week 6

Test 1: Test 1 - Week 7

Case 2: Case Study analysis

Case 3: Case Study - due Week 11

Case 4: Case Study - due Week 13

If students are unable to write a test they should immediately contact their professor or program Chair for

advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious

illness, or death of a close family member), students may be able to write a make-up test.

All submitted work may be reviewed for authenticity and originality utilizing Turnitin®. Students who do not

wish to have their work submitted to Turnitin® must, by the end of the second week of class,

communicate this in writing to the instructor and make mutually agreeable alternate arrangements.

When writing tests, students must be able to produce official College photo identification or they may be

refused the right to take the test or test results will be void.

Student AccommodationIt is College Policy to provide accommodation based on grounds defined in the Ontario Human Rights

Code. Accommodation may include modifications to standard practices. Students with disabilities who

require academic accommodations must register with the Centre for Students with Disabilities. Students

requiring accommodation based on other human rights grounds should talk with their professors as early

as possible. Please see the Student Accommodation Policy.

Use of DictionariesEnglish-Additional Language (e.g. English-Chinese) or Additional Language-English (e.g. Russian-

English) dictionaries may be used in regular class work.

Evaluation Name CLO(s) EESOutcome(s)

GCEOutcome(s)

Weight/100

On-line quizzes 1, 6 15Class Participation 3, 4 9 20Case 1 1, 2, 3, 4, 6 5, 7 10Test 1 6 7 15Case 2 1, 3, 6 5, 7, 9 10Case 3 1, 2, 3, 4, 5, 6 7, 9 15Case 4 1, 2, 3, 4, 5, 6 5, 7, 9 15Total 100%



Program or School PoliciesN/A

Course PoliciesN/A

College PoliciesStudents should familiarize themselves with all College Policies that cover academic matters and student

conduct.

All students and employees have the right to study and work in an environment that is free from

discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents

of harassment, discrimination, bullying and violence will be addressed and responded to accordingly.

Academic honesty is integral to the learning process and a necessary ingredient of academic integrity.

Academic dishonesty includes cheating, plagiarism, and impersonation. All of these occur when the work

of others is presented by a student as their own and/or without citing sources of information. Breaches of

academic honesty may result in a failing grade on the assignment/course, suspension or expulsion from

the college.

For more information on these and other policies, please visit www.centennialcollege.ca/about-

centennial/college-overview/college-policies.

Students enrolled in a joint or collaborative program are subject to the partner institution's academic

policies.

PLAR ProcessThis course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by

which course credit may be granted for past learning acquired through work or other life experiences. The

PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably

demonstrates achievement of the course learning outcomes. Contact the academic school to obtain

information on the PLAR process and the required assessment.

This course outline and its associated weekly topical(s) may not be reproduced, in whole or in

part, without the prior permission of Centennial College.



Topical Outline (subject to change):Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation

NameEvaluation

Date1 Marketing Research

Feasibility AnalysisKeller's Freehouse A Analyze business objectives

Prioritize marketing research requirementsOptimize a primary research customer survey

LectureCase study

2 Contribution Analysisof ProductsBreak-even Analysis

Cost/Benefit analysisROI

Keller's Freehouse B

Keller's Freehouse F

Classify fixed and variable costsFigure out break-even point

Compare two operational systemsCalculate ROI

LectureCase Study

3 PurchasingMaterialsManagementDecision-making

Purchasing Co-op Formulate purchasing objectivesCreate a promotional plan for growth

LectureCase Study

4 OrganizationalStructuresIncome Statements

Keller's Freehouse E Create pro forma income statement andbalance sheetAssess the best legal entity

LectureCase Study

Huron FarmsCase Study

Due Week5

5 Profitability AnalysisAccountingTransactions

Forest City Tennis Club Track journal entriesConstruct T-accountsPrepare Income statement and Balance sheet

LectureCase Study

6 Consumer AnalysisCompetitive AnalysisResearch Techniques

Keller's Freehouse C Analyze consumer target market andenvironmental factorsCreate a preliminary marketing plan

Test 1

LectureCase Study

Test Week 6

7 Cash FlowFinancing

Keller's Freehouse D Create a cash flow budgetFigure out start-up costsGenerate a list of financing sources

LectureCase Study

Healthy LifeCase Study

Due Week8

8 Financial StatementAnalysis

Darlarna Furniture Analyze Income Statements and BalanceSheets using horizontal and vertical ratioanalysisPrepare Cash Flow from Income Statementand Balance Sheet

LectureCase Study

9 Profitability AnalysisFeasibility StudyCustomer Analysis

Sombrero Fruit Juice Prepare target market researchCalculate BEPCalculate fixed and variable costs

LectureCase Study

10 Marketing ChannelsBusiness Expansion

Omega Paw Analyze target markets, competition anddistribution modelsPrepare BEP analysis

LectureCase Study

Colin'sCustom CarDetailing

Due Week11



Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName

EvaluationDate

11 Capacity Analysis Elizabeth's CountryWares

Analyze production rates and capacityRecommend a preferred method of increasingproduction

LectureCase Study

12 Risk AssessmentSources of FinancingCost Estimation

Farmacy Create pro forma financial statementsResearch appropriate sources of financing

LectureCase Study

13 Social MediaMarketingBusiness Expansion

Salina Bear Create a promotion plan using social mediaDetermine the best option for expanding thebusiness

LectureCase Study

14 Feasibility AnalysisFinancial Planning

Thaifoon Restaurant Analyze SWOT factorsCreate pro forma financial statementsCreate a restaurant layoutRecommend a strategy to open the restaurant

LectureCase Study

In-class Caseanalysis ofThaifoonRestaurant

Week 14



Documents

Course Outline - Centennial College · ENTP 301 CENTENNIAL COLLEGE Entrepreneurial Case Studies ... This course outline and its associated weekly topical(s) may not be reproduced,