Course Handbook 2020/21

Course Handbook 2020/21 BA (Hons) Marketing

Course Leader: Dr Maria Sherrington

Lancashire School of Business and Enterprise (LSBE)

Please read this Handbook in conjunction with the University’s Student Handbook.

All course materials, including lecture notes and other additional materials related to

your course and provided to you, whether electronically or in hard copy, as part of your

study, are the property of (or licensed to) UCLan and MUST not be distributed, sold,

published, made available to others or copied other than for your personal study use

unless you have gained written permission to do so from the Head of School. This

applies to the materials in their entirety and to any part of the materials.

Contents

1 Welcome to the Course

2 Structure of the Course

3 Approaches to teaching and learning

4 Student Support

5 Assessment

6 Classification of Awards

7 Student Feedback

8 Appendices

8.1 Programme Specification(s)

1 Welcome to the course

Dear Student

Welcome to the University of Central Lancashire! More specifically, welcome to your BA

(Hons) Marketing degree course.

We hope that during your time with us here at the University of Central Lancashire you will

enjoy your studies and any other activities you may pursue. We have an active Students’

Union and many interesting clubs and societies which you may be interested in joining.

Your course was validated in the autumn of 2018 so it is fully up-to-date with current thinking

and practice. The course will help you to develop as an individual and enable you to progress

into your future chosen career. We are very proud of our degree programme and expect

motivation and commitment from our students. For our part, we can promise you an

enthusiastic teaching team and a genuine concern for each individual student.

Whatever part you play in student life, we would like to take this opportunity to wish you every

success here at the University of Central Lancashire and to encourage you to strive to achieve

your full potential.

Best wishes for your success.

Maria Sherrington

Dr Maria Sherrington

Senior Lecturer in Marketing, Course Leader

Foundation year: Introduction

The foundation entry year is designed for students who do not have the usual entry qualifications to directly join one of our main degree programmes. Foundation entry students are typically registered on a 4 or 5 year programme, linked to one of our 3 or 4 year Degree programmes in the Lancashire School of Business and Enterprise (LSBE), i.e. the one in this handbook. The first year of this programme (or Year 0 as it is officially known) will prepare you to progress to a main degree programme on successful completion. Although you are registered on a particular programme, that you may have expressed an interest in upon application, you may switch to another appropriate programme during the course of your foundation year. Please speak to your academic adviser for further details.

Aims and Learning Outcomes of the Foundation Marketing Programme

Aims

• To provide the opportunity to students, who do not have the normal entry qualifications, to prepare for and progress to one of the Business and Management undergraduate degree programmes in the university.

• To provide intellectual and personal development to permit students to undertake undergraduate studies successfully.

• To provide a broadly based and academically rigorous business education, giving the necessary grounding for progression into level 1 of an undergraduate degree in the business or management fields.

• To develop the students’ personal and interpersonal skills.

Learning Outcomes Upon successful completion of the programme students will be able to demonstrate:

1. Knowledge and understanding of concepts and perspectives relevant to accounting, business information systems and economics, with an understanding of the business environment.

2. Cognitive skills, including the ability to select and collate information from a range of sources and analyse business problems logically; construct and criticise proposed solutions; draw conclusions and recommend actions appropriate to the level of study.

3. Subject specific skills, including simple accounting processes; small business information systems and basic spreadsheet models; the ability to present data in various ways, to think analytically, objectively and in terms of alternatives.

4. Transferable skills, including: a. Critical thinking and reasoning skills b. Ability to think conceptually c. Ability to work independently and with a team d. Effective communication skills e. Ability to learn from own experience and that of others f. Ability to manage one’s own personal development and growth g. A basic ability to utilise both quantitative and qualitative data and appropriate

communication and information technologies

For students entering the programme on Year 0 the structure of the programme for that year

is set out below.

The year leader for Year 0 is Barry Marshall-Kalina ([email protected]).

mailto:[email protected]

1.1 Rationale, aims and learning outcomes of the course

The programme of study will be directed towards the attainment,

assessment and evaluation of knowledge and skills required by the

Marketing graduate.

The intention is to create an intellectually challenging degree that will

prepare for a career in the field of marketing, or for further academic

study.

1.1.1 Links with professional bodies

The course has links with: the Chartered Institute of Marketing (CIM); the Chartered

Management Institute (CMI); the Market Research Society (MRS) and the Institute of Direct

and Digital Marketing (IDM).

Students are able to gain exemptions from the professional bodies’ own courses and

examinations and take some professional examinations whilst studying for their degree.

The strong links with the professional bodies ensure that the course is relevant to current

professional practice. The Lancashire School of Business and Enterprise in association with

the CIM and CMI hold a number of Key Speaker events each year and students are invited to

attend these.

Students from the marketing courses represent the Lancashire School of Business and

Enterprise in the annual CIM Student Competition: “The Pitch”. Our students have been very

successful in this over the years and have won on a number of occasions. In 2011/12 the

competition widened from its northern base to becoming national. In 2013 our students won

in the national finals. In 2014 out of the five teams that reached the national final, two teams

were our Marketing students. Our students reached the national final in the springs of 2016,

2017 and 2018. Their success recognises the practical training provided on the course and its

relevance to industry, building upon the more theoretical academic base. Our students also

won the IDM 2012/13 national competition against more than 100 other universities.

1.1.2 Employment opportunities All students have the opportunity to complete a work placement in Year 3 and their award is

then given as: BA (Hons) Marketing with Work Placement.

All students are encouraged to take up smaller placement opportunities during their degree

study, for instance in the vacation periods. UCLan Careers provide support with all aspects of

searching for internships, placements and graduate positions. The University has links with

local employers and some of these organisations offer a number of internships each year. To

enhance their skills for the workplace students are encouraged to join the University mentoring

scheme (M&M), where more senior students mentor their junior peers.

1.1.3 Study overseas All students have the possibility to study overseas in Year 2. This is a very valuable

experience. It requires good organisational skills and close consultation with the Course

Leader to ensure that “equivalent” modules are selected and to ensure that additional guided

study is conducted where needed to ensure that compulsory modules are covered.

All students have the opportunity to study overseas in Year 3 for the whole year and their

award is then given as: BA (Hons) Marketing.

1.1.4 Module progression There are 14 modules to study; 4 modules in year 1 and 5 modules each in years 2 and 3. It

is your responsibility to ensure that you are registered and study these.

Compulsory modules: You have to do these and there are compulsory modules in each year

of study.

The first year (level 4) comprises of 4 compulsory modules. The second year (level 5) and the

third year (level 6) each comprise of 3 compulsory modules.

Option Modules: In the second year (level 5) and the third year (level 6), you will select two

option modules.

Progression from one year to the next is dependent upon successful completion of all the

modules for that year and the passing of 4 (year 1) or 5 (year 2) modules in total each year.

It is absolutely imperative that you do register and study for the required number of modules

in each year.

1.1.5 Aims and learning outcomes The aims and learning outcomes of the programme, together with the teaching and learning

and assessment methods, are:

1.1.5.1 Aims of the programme

• To enhance the learner’s intellectual and transferable skills through an academically rigorous programme of study that provides the opportunity to build evidence of marketing practice in applied settings.

• To develop the learner’s understanding of different domains of knowledge from a range of perspectives in the study and practice of marketing, in both domestic and international contexts.

• To instil in the learner an enthusiasm for the subject discipline and a curiosity for and willingness to embrace new trends within marketing.

• To guide the learner to develop their confidence and resourcefulness to become an independent learner, who maintains their reflective learning process into their professional career.

• To heighten the learner’s appreciation of the impact of marketing upon a range of stakeholders to inform the practice of responsible marketing, recognising the importance of sustainability and corporate citizenship.

• To assist the learner in developing the analytical, practical, digital, creative, entrepreneurial and inter-personal skills required from a marketing practitioner.

1.1.5.2 Learning outcomes, teaching, learning and assessment methods A. Knowledge and understanding

An ability to:

A1. Appreciate the meaning, process, practice and impact of marketing in a range of contexts.

A2. Analyse and appraise the complexity of, and pace of change within, the current marketing environment.

A3. Evaluate, respond to and understand the requirements for successful communication with a range of stakeholders and markets.

A4. Describe and critically evaluate the principles and practice of marketing, and the place of marketing within the process of organisational development and society at large.

Teaching and learning methods Acquisition of core knowledge and understanding (A1-A4) is mainly through lectures and

workshops. Live projects and case study analysis are used to encourage independent and

active learning and interaction. Additional support and resources are available using the VLE

platform – Blackboard.

Assessment methods For outcomes A1-A4, a range of assessment methods are used including essays, reports,

portfolios, case studies or presentations. Some of these methods may involve virtual / online

elements to develop digital skills.

B. Subject-specific skills

An ability to:

B1. Analyse and apply the concepts, principles and theories of marketing as relevant to profit-making and non-profit making organisations, nationally and internationally.

B2. Analyse the decision-making sequence of contemporary consumers to inform the design of marketing mix strategies.

B3. Make marketing decisions that demonstrate clear recognition of corporate social responsibility and that take into consideration the implications for key stakeholder groups.

B4. Devise creative marketing communication strategy and tactics for both traditional and digital media.

B5. Research, critically evaluate and clearly define marketing problems and design solutions.

B6. Apply skills and techniques to specify, plan, lead, manage and report on digital marketing projects.

Teaching and learning methods Modules that focus specifically on such areas of marketing as marketing strategy, marketing

research, marketing communications, branding, marketing ethics, consumer behaviour, digital

platforms and projects, deliver a comprehensive set of subject-specific skills. There are

“streams” through the degree, enabling learning to deepen with each consecutive year. There

is also an opportunity to specialise in particular subject areas. Theory is introduced in lectures

and workshops provide the opportunity explore the practical application of theory. The

inclusion of live projects on some modules, provide learners with the opportunity to develop

their applied skills in a real, yet safe and supported situation.

Assessment methods For outcomes B1 – B6 a variety of assessments are used in either an individual or group

context, such as case study analysis, production of professional development plans, portfolios,

presentations, academic essays, reports, projects and reflective accounts.

C. Thinking skills

An ability to:

C1. Select, critically analyse and synthesise information from a range of academic and business-related sources.

C2. Conduct problem-solving and reasoning with an open, innovative and creative mind-set.

C3. Appraise the feasibility of a range of practical solutions to a marketing problem based upon analysis and reflection.

Teaching and learning methods For learning outcomes C1 – C3, critical perspectives and case study examples are used in

lectures. This is supported by workshops, in which students have the opportunity to apply their

perspectives to case study material. In the project-related modules, students actively engage

in defining and solving problems, using theory and data relevant to their own project context.

Assessment methods Critical essays, business reports and research projects provide students with a means to apply

thinking skills C1- C3, both on a theoretical and applied basis.

D. Other skills relevant to employability and personal development

An ability to:

D1. Work effectively to complete tasks independently and as a member of a team.

D2. Use verbal and non-verbal communications skills effectively, both in person and in an online context.

D3. Apply reflective practice to continual professional development and career progression.

Teaching and learning methods Learner-centred activities focus on employability and personal development, such as skills

audits, and presentations. These activities, in addition to the opportunity to engage in self-

analysis and evaluation, which will enable continuous personal and professional development.

Assessment methods This may take the form of skills audits, reflective portfolios, case studies and projects.

Group-based problem solving activities may be assessed from both a process and output

perspective. Presentations and reflective reports, in addition to developing functional plans,

assist in the assessment of transferable skills.

1.2 Course Team

The BA (Hons) Marketing Management course is located within the Division of

Communications, Marketing and Public Relations in LSBE.

Course Leader Room Ext. E-Mail

Dr Maria Sherrington GR327 (89)4760 [email protected]

The course team is as follows:

STAFF E-MAIL PHONE ROOM

ASHFIELD Peter [email protected]

4667 GR326

CELIK Candan [email protected]

4742 GR323

EVANS Huw [email protected]

4746 GR329

HOLLIDAY Caroline [email protected]

4609 GR330

RATTOO Nadia [email protected]

4747 GR329

RODRIGUEZ Gillian [email protected]

4713 GR330

SHAW Chris [email protected]

4745 GR326

SHERRINGTON Maria [email protected] 4760 GR327

TAN Zhaotao [email protected]

GR327

1.3 Expertise of staff

The Course Team is well developed in terms of teaching and learning practice established

over many years as well as previous business and industry experience of individuals, whilst

maintaining good links with commerce and professional bodies. A number of staff are active

in research.

1.4 Academic Advisor

You will be assigned an Academic Advisor who will provide additional academic advice and support during the year. They will be the first point of call for many of the questions that you might have during the year. Your Academic Advisor will be able to help you with personal development, providing insight and direction to enable you to realise your potential.

1.5 Administration details

Campus Administrative Services provide academic administration support for

students and staff and are located in the following hubs which are open from 8.45am

until 5.15pm Monday to Thursday and until 4.00pm on Fridays. The Hub can provide general

assistance and advice regarding specific processes such as extenuating circumstances,

extensions and appeals.

Greenbank Building

Lancashire School of Business and Enterprise

Sport and Wellbeing

telephone: 01772 891992/891993

email: [email protected]











1.6 Communication

The University expects you to use your UCLan email address and check regularly for messages from staff. If you send us email messages from other addresses they risk being filtered out as potential spam and discarded unread.

For general information about your course there is a noticeboard

located on the third floor of Greenbank Building.

In some circumstances telephone will be used. Please ensure that the University’s record of

your mobile phone number is up-to-date. Sometimes letter will be used, so please ensure that

your address details held by the University are correct. You can update your contact details

via MyUCLan.

1.7 External Examiner

The University has appointed an External Examiner to your course who helps to ensure that

the standards of your course are comparable to those provided at other higher education

institutions in the UK. The name of this person, their position and home institution can be found

below. If you wish to make contact with your External Examiner, you should do this through

your Course Leader and not directly. External Examiner reports will be made available to you

electronically. The School will send a sample of student coursework to the external

examiner(s) for external moderation purposes, once it has been marked and internally

moderated by the course tutors. The sample will include work awarded the highest and lowest

marks and awarded marks in the middle range.

• Mr Michael De Domenici, Principal Lecturer, University of Greenwich

• Dr Ahmad Jamal, Senior Lecturer, Cardiff University

2. Structure of the course 2.1 Foundation year entry

The foundation entry year is designed for students who do not have the usual entry qualifications to directly join one of our main degree programmes. Foundation entry students are typically registered on a 4 or 5 year programme, linked to one of our 3 or 4 year Degree programmes in the

Schools of Management or Business. i.e. the one in this handbook. The first year of this programme (or Year 0 as it is officially known) will prepare you to progress to a main degree programme on successful completion. Although you are registered on a particular programme, that you may have expressed an interest in upon application, you may switch to another appropriate programme during the course of your foundation year. Please speak to your academic advisor for further details. Aims of the Foundation Marketing Programme:

• To provide the opportunity to students, who do not have the normal entry qualifications, to prepare for and progress to one of the Business and Management undergraduate degree programmes in the University.

• To provide intellectual and personal development to permit students to undertake undergraduate studies successfully.

• To provide a broadly based and academically rigorous business education, giving the necessary grounding for progression into level 1 of an undergraduate degree in the business or management fields.

• To develop the students’ personal and interpersonal skills. Learning Outcomes of the Foundation Marketing Programme: Upon successful completion of the programme students will be able to demonstrate:

1 Knowledge and understanding of concepts and perspectives relevant to accounting, business information systems and economics, with an understanding of the business environment.

2 Cognitive skills, including the ability to select and collate information from a range of sources and analyse business problems logically; construct and criticise proposed solutions; draw conclusions and recommend actions appropriate to the level of study.

3 Subject specific skills, including simple accounting processes; small business information systems and basic spreadsheet models; the ability to present data in various ways, to think analytically, objectively and in terms of alternatives.

4 Transferable skills, including:

• Critical thinking and reasoning skills

• Ability to think conceptually

• Ability to work independently and with a team

• Effective communication skills

• Ability to learn from own experience and that of others

• Ability to manage one’s own personal development and growth

• A basic ability to utilise both quantitative and qualitative data and appropriate communication and information technologies

The year leader for Year 0 is Barry Marshall-Kalina ([email protected]).

BA (Hons) Marketing This is a full-time course, although students may study part-time, if they are able to study the

modules as timetabled.

Students are encouraged to take advantage of the opportunity for work placement and study

internationally.


Course structure – year 1 (level 4)

Module code Module name

MK1551 Marketing Concepts

MK1553 The Enterprising Marketer

MK1552 Project Essentials

MK1554 Contemporary Consumers

Course structure – year 2 (level 5) – compulsory modules


MK2501 Marketing Management

MK2553 The Responsible Marketer

MK2552 Applied Marketing Research

Course structure – year 2 (level 5) – select two of these four modules:


MK2557 Brand Management

MK2551 Creative Digital Marketing Content

MK2556 Integrated Marketing Communication

ALXXX Foreign Language

Optional sandwich year


BC3000 Work Placement

BC3008 International Study

Course structure – year 3 (level 6) – compulsory modules


MK3501 Marketing Strategy

MK3552 Contemporary Research in Marketing

Course structure – year 3 (level 6) – select one of these two modules:


MK3555 Marketing Internship

MK3554 The Agency

Course structure – year 3 (level 6) – select two of these three modules:


MK3557 Consumer Psychology of Brands

MK3504 Contemporary Digital Markets

MK3556 Creative Communication

2.2 Modules available

Each module is a self-contained block of learning with defined aims, learning outcomes and

assessment. A standard module is worth 30 credits at level 4 (year 1) and 20 or 30 credits at

levels 5 and 6 (years 2 and 3). It equates to the learning activity expected from a quarter or

one sixth of a full-time undergraduate year. The list below provides a description of the aims

associated with the various modules on the course.

Marketing Concepts This module introduces students to the fundamental concepts

and principles underpinning marketing.

The Enterprising Marketer

This module encourages learners to consider a broad range

of perspectives and knowledge that influences the marketer’s

career path and the value of enterprise. In addition, it aims to

assist learners’ in considering what it is to be enterprising

when relating to work and the marketing sector.

Project Essentials The module aims to equip students with the capability to

understand and deal with typical projects faced by marketers.

This module aims to build an understanding of task planning

as a process and of techniques for problem solving and

improvements within the context of marketing and digital

marketing.

Contemporary Consumers Students develop their understanding of what influences

consumer behaviour, and the importance of this knowledge in

different business and marketing contexts. On this module

learners will demonstrate and apply their understanding of

consumer behaviour to investigate the impact of different

patterns of consumption in society. Students will be exposed

to contemporary examples in practice as they illustrate and

evaluate theoretical aspects of consumer behaviour.

Marketing Management This module examines the development of marketing as a

contemporary management discipline. It is concerned with

marketing management decision making and control and is

designed to provide the knowledge base for the transition to

the more strategically demanding Level 6. The module

endeavours to provide a challenging and supporting learning

environment for students by developing key skills and subject

knowledge appropriate to this vocational discipline. The

module aims to show integration with communications

functions but not to provide specialisation in this aspect of the

mix.

The Responsible Marketer This module examines corporate social responsibility (CSR) in

the context of marketing. It also explores the principles and

practice of social marketing. The module aims to develop

students’ understanding that organisations carry responsibility

for how their marketing activities impact society. Further, the

module is concerned with the role social marketing plays in,

for instance, encouraging attitudinal and behavioural change.

It aims to encourage students to reflect on the importance for

marketers to develop both the empathy and skills required of

the successful, responsible marketer.

Applied Marketing

Research

This module allows students to achieve the Advanced

Certificate in Market and Social Research Practice of the

Market Research Society (MRS) by assessment. It is based

on a marketing research project planned and conducted by

the students for a client organisation. As such, it provides

students with the opportunity to apply marketing research

theory and concepts to a real business problem, and to

obtain experience in working with clients and marketing

research practice. The terminal assessment for the module

takes the same format as the MRS coursework for the

terminal assessment of the Advanced Certificate in Market

and Social Research Practice. This enables students to

practice for completing the Certificate’s requirements.

Brand Management The module aims to equip students with the breadth of

knowledge of brand characteristics and attributes which

contribute to the brand experience for consumers. The brand

literature will establish current brand knowledge students take

to employment and equip students for literature review in the

research module. Pragmatic detail about brand development

and practical application of brand strategies will provide

experience suitable for industry requirements.

Creative Digital Marketing

Content

This module aims to explore ‘creative’, ‘marketing’ and

‘content’, so that you are able to understand the importance of

innovative execution, creative content design and device

compatibility. The purpose of the module is to prepare

students for their digital marketing career and to support them

to apply their knowledge and skills in the workplace following

completion of their degree.

Integrated Marketing

Communication

This module offers students an introduction to and an

opportunity to develop their understanding of the theory and

practice of Integrated Marketing Communication (IMC). It

provides students with the opportunity to apply theory and

management principles within the communications context. It

includes consideration of aspects of IMC in both the public and

private sectors and includes advertising, public relations,

direct marketing etc. in the profit and not-for-profit sectors.

Digital developments are also integrated into all aspects of this

module.

Marketing Strategy This module aims to enhance learners understanding of the

strategic implications for marketing management in both

domestic and global contexts. It also encourages learners to

consider marketing as a strategic function across a variety of

sectors.

Contemporary Research

in Marketing

Selecting either from an academic dissertation or a client

project, students will engage with marketing literature relating

to a topic of their interest and develop some original and

creative investigation resulting in a completed piece of

academic research. The student will engage effectively and

continually with the process of research over two semesters

meeting a string of stipulated deadlines for output. Students

will build on skills gained in years one and two relating to

problem identification and definition, specific research

question development or completion of Terms of Reference,

and information requirements and information collection

techniques, analysis and reflection of data, conclusion and

evaluation of the research process.

Marketing Internship This module provides students with a structured paid

Internship or Marketing workplace experience of 120 hours

or more with additional learning and reflection, which is fully

integrated into their programme of study. The student will

carry out core marketing functions with an internal or external

organisation. The module encourages students to critically

reflect on marketing practice and to develop their

understanding of new channels of communication.

The Agency This module aims to provide you with an opportunity to apply

your skills, knowledge and understanding of digital and non-

digital marketing within a real-life media agency environment.

There is an applied focus using live marketing projects. You

will be assessed on your ability to apply what you have learned

throughout the degree programme within a live agency

environment.

Consumer Psychology of

Brands

Students develop their understanding of why consumers love

some brands by looking at the unconscious mind of

consumers. On this module learners will demonstrate and

apply their understanding of both new and classic insights

from social psychology, cognitive psychology, branding and

neuroscience. Students will be exposed to contemporary

brand practice examples, these serve to illustrate and

evaluate theoretical aspects of the consumer brand

relationship. Students will apply their theoretical

understanding to develop a brand.

Contemporary Digital Markets

This module aims to equip students with a critical appreciation

of the frameworks and tools which are available to digital

marketers and hence equip them with the ability to formulate

appropriate campaign strategies, either in business to

business or business to consumer.

Creative Communication A clear understanding that elements of the best integrated

marketing communication campaigns are based on highly

creative concepts underpins this module which will be

delivered largely using case studies. It provides students with

the opportunity to gain in-depth knowledge of the skills and

attitudinal set that will enhance and focus their creative

capacity whilst interpreting a commercial brief. It will also

introduce students to some of the tasks they will regularly

perform in an entry-level position in an agency or creative

division of a company. The aim is to develop skills and a

creative mindset used in developing a creative IMC

campaign, be that using skills gleaned from advertising,

marketing and public relations.

2.3 Course requirements

There are a number of compulsory modules on the course and these must

be taken in order to be able to gain the final award. All Year 1 modules are

compulsory. Years 2 and 3 have both compulsory and option modules.

All students are registered for the Award of a Bachelor Honours Degree

BA (Hons) Marketing. This requires 360 credits including a minimum of

220 at Level 5 or above with a minimum of 100 at Level 6

To achieve the award title of “… with Work Placement” the Work Placement must be

undertaken in Year 3 of the course and successfully completed. The Work Placement route

requires successful completion of BC3000, which has a notional credit rating of 120 credits.

To achieve the Award title of “… with International Study” the overseas study year must be

undertaken in Year 3 of the course and successfully completed. It is not sufficient to study

overseas as part of or the whole of Year 2 on the course. International study route requires

successful completion of BC3008 which has a notional credit rating of 120 credits.

The Programme Examination Board has the right, at its discretion, to offer an individual

student an Exit Award for partial completion, in line with the University regulations.

Bachelor Degree BA Marketing: This requires 320 credits including a minimum of 180 at

Level 5 or above with a minimum of 60 at Level 6. If this is with the work placement route it

requires successful completion of BC3000 which has a notional credit rating of 120 credits.

International study route requires successful completion of BC3008, which has a notional

credit rating of 120 credits.

Diploma in Higher Education in Marketing: This requires 240 credits including a minimum

of 100 at Level 5 or above.

Certificate in Higher Education. This requires 120 credits at Level 4 or above.

2.4 Module Registration Options

Discussions about your progression through the course normally take place in February each

year. It is an opportunity for you to make plans for your study over the next academic year.

The course team will tell you about the various modules / combinations available and you will

both agree on the most appropriate (and legal) course of study for you.

2.5 Study Time

2.5.1 Weekly timetable

A timetable will be available once you have enrolled on the programme, through the student

portal.

2.5.2 Expected hours of study

A standard module of 20 credits equals 200 notional learning hours (a 30-credit module equals

300 notional learning hours). The study of 4 (level 4) or 6 (levels 5 and 6) modules in an

academic year amounts to 1,200 hours per year. Contact hours per week are typically 12-15

hours, with the expectation that the student completes around 25 hours of self-study per week.

Contact hours in year 1 are usually for each module a 1-hour lecture and a 2-hour workshop.

With 4 modules this provides 12 contact hours per week.

In year 2 and the final year of study modules may follow a similar pattern, with some variation

for year-long modules. Some modules are semester-long and typically have a 1-hour lecture

and a 2-hour seminar/workshop.

The work placement year is 30 weeks in duration and the international study year is around

36 weeks.

2.5.3 Attendance Requirements You are required to attend all timetabled learning activities for each module. Notification of illness or exceptional requests for leave of absence must be made via email to [email protected] using the official absence notification form available for download from the Blackboard space for your course. International students have responsibilities under the Visas and

Immigration (UKVI) Points Based System (PBS) and MUST attend their course of study regularly; under PBS, UCLan is obliged to tell UKVI if a student withdraws from a course, defers or suspends their studies, or if they fail to attend the course regularly. Students can check their attendance record through myUCLan.

3. Approaches to teaching and learning

3.1 Learning and teaching methods

Students are supported by the Blackboard system where materials are made available to them

by module to support their learning. They are expected to complete guided self-study for each

module in parallel to the taught inputs and other tutor-led work. It is expected that students will


enhance their cognition of their subjects over the duration of the course and both acquire and

enhance their skills.

Acquisition of core knowledge and understanding is through a variety of teaching and

learning methods including lectures, seminars and workshops. Group activities are used to

encourage social learning and interaction. Particular emphasis is placed on applied, active

learning with students participating in case studies, exercises and live project work. Explicit

use of experiential learning will help to deepen understanding and encourage reflective

practice.

For the teaching and learning of subject specific material, theories and models will be

explained in lectures and practised and applied during seminars and workshops. Students will

undertake guided self-study. Students will learn to formulate, test and appraise their ideas

through both individual work and group work in both exercises and assessed work.

For thinking skills the use of critical perspectives and applied marketing examples will be

used in lectures, supported by seminars in which students have the opportunity to apply

perspectives to case material, simulations and role plays. Interactive workshops at all levels

allow the students to actively solve problems and apply principles and data to their own

research projects

3.2 Study skills

It is expected that students will, over the duration of the course, both acquire new skills and

enhance their existing skills. Students will learn from lecture, seminar and workshop

activities and from both directed and student-initiated self-study. The use of experiential

learning and learner-centred activities such as presentations, dissertation and projects,

together with encouraging both self-analysis and evaluation will enable continuous personal

and professional development.

The Lancashire School of Business and Enterprise is supported by the Progress Team that

includes a team of support tutors (who specialise in both home and international student

support) to help students develop their academic skills. Furthermore, students are also

recommended to take advantage of wider UCLan support services such as WISER

http://www.uclan.ac.uk/students/study/wiser/index.php

Lisa Winder GR041 (89)5040 [email protected]

Study Skills - ‘Ask Your Librarian’ https://www.uclan.ac.uk/students/support/study/it_library_trainer.php You can book a one to one session with a subject Librarian via Starfish. These sessions will help with questions such as “My lecturer says I need a wider variety of sources in my references, what do I do?" "I need to find research articles, where do I start?" "How do I find the Journal of ...?" "How do I use RefWorks?”

http://www.uclan.ac.uk/students/study/wiser/index.php

https://www.uclan.ac.uk/students/support/study/it_library_trainer.php

3.3 Learning resources

3.3.1 Learning and Information Services (LIS)

The best place to start when exploring the Library resources available to you is; • Your ‘Subject Guide’ can be found in the Library Resources • Your ‘My Library’ tab in the Student Portal

• Library search

Extensive resources are available to support your studies provided by LIS – Library and IT Staff. Please do take advantage of the free training sessions designed to enable you to gain all the skills you need for your research and study. Further information can be found within the Student Handbook.

3.3.2 Electronic Resources

LIS provide access to an extensive range of electronic resources – e-journals and databases, e-books, images and texts. By selecting ‘Marketing and Retail’ from ‘Resources for Your Subject’ from the Student Portal, you will be able to access an overview of resources relevant for Marketing, complete with links. For each of the module that you study, there will be a Blackboard space available containing material such as lecture slides, seminar activities and assignment briefs. Further information can be found within the Student Handbook.

3.4 Personal development planning

Personal development planning (PDP) is integrated into modules throughout the programme.

Specifically in year 2, MK1553 The Enterprising Marketer provides preparation for the work

placement year, but will assist in developing employability more generally. Students who

undertake the placement year complete a placement module whilst on placement. All students

complete a dissertation or live project module in their final year as part of their PDP. Individual

module assignments invite students to reflect upon their skills development.

3.5 Preparing for your career

The aspect of employability is an integral part of the course. It is delivered

within the dedicated module of MK1553 The Enterprising Marketer, but is

also integrated into other modules on the course.

The course has the support of Careers, the UCLan career and employability

unit. Representatives from Careers will come into classes, but please do visit Careers in order

to take advantage of the support available. Careers offers a range of support, including:

• Career and employability advice and guidance appointments

• Support to find work placements, internships, voluntary opportunities, part-time employment and live projects

• Workshops, seminars, modules, certificates and events to develop your skills There is a drop in service available for CV checks and initial careers information. The Careers team is located in Foster Building (near the main entrance). Some of their careers and employability resources are also available via the Student Portal.

https://www.uclan.ac.uk/students/library-it/library/subject_search.php

https://portal.uclan.ac.uk/

https://librarysearch.uclan.ac.uk/

https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_25_1

https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_25_1

http://www.uclan.ac.uk/students/futures/index.php

4. Student Support

Information on the support available is at: https://www.uclan.ac.uk/students/

Students are directly supported by the Course Leader/Academic Advisor. The Course

Leader/Academic Advisor is available to give guidance or advice about the academic part of

the course and will be able to refer a student to the Senior Tutor for counselling for more

personal matters.

The 'i' is a central Student Information Centre on the ground floor of the Library. The ‘i’ provides information on a wide range of topics including council tax exemption certificates, confirmation of study letters, printing and printer Credit, UCLan Cards, the ‘i’ shop and so on.

4.1 Academic Advisors

The Course Leader also functions as Academic Advisor. The Academic

Advisor is the first point of contact for any academic matters associated with

the course. Such matters can be raised at the weekly progress tutorials or

individually during the Academic Advisor’s weekly academic advice hours.

4.2 Students with disabilities

If you have a disability that may affect your studies, please either contact the Disability

Advisory Service - [email protected] - or let one of the course team know as soon as

possible. With your agreement information will be passed on to the Disability Advisory Service.

The University will make reasonable adjustments to accommodate your needs and to provide

appropriate support for you to complete your study successfully. Where necessary, you will

be asked for evidence to help identify appropriate adjustments.

Penelope Marshall–Kalina is the lead for students with disabilities within the Lancashire

School of Business and Enterprise and her e-mail address is [email protected]

4.3 Students’ Union

The Students’ Union offers thousands of volunteering opportunities ranging from

representative to other leadership roles. We also advertise paid work and employ student staff

on a variety of roles. You can find out more information on our website:

http://www.uclansu.co.uk/

5. Assessment

5.1 Assessment Strategy

Please note that all modules will be assessed. Students are expected to

attempt all required assessments for each module for which they are

registered, and to do so at the times scheduled unless authorised

extensions, special arrangements for disability, or extenuating

circumstances allow them to defer their assessment.

Assessment is an important part of your development as a student, both to test understanding

and knowledge and as an ever-developing base upon which to build. The learning achieved

from completing an assessment and from the feedback received, especially about how to

improve, is very valuable.

https://www.uclan.ac.uk/students/

http://www.uclan.ac.uk/students/study/library/the_i.php




Each learning outcome of the course has to be assessed and this is achieved in the various

modules. The level of difficulty increases each year. Most modules are assessed purely by

course work, but some modules have time-constrained assessments within the semester or

at the end of a semester/year.

Assessment arrangements are made for students who have a disability/learning difficulty for which valid supporting evidence can be made available. Contact the Disability Advisor for advice and information, [email protected].

5.2 Notification of assignments and examination arrangements

Students will be notified on Blackboard of the requirements for individual assessments and

the deadlines for submission. The respective module leaders will do so through the module

information packs (MIPs) and assessment briefs. Students are advised to take note of any

special or separate communication from individual module leaders as announcements by for

instance email or in lectures. Assessments will always be notified in writing. Short in-class

tests may be set within the semester or at the end of a semester/year and students should

ensure that they are fully aware of when and where these are.

Students should take note that some pieces of work have to be submitted by or on a particular

day and sometimes by a particular set time on that day, e.g. by 9.00 am.

5.3 Referencing

Students are expected to use the Harvard referencing system. The Guide to Harvard

referencing is available on Blackboard.

5.4 Confidential material

Students do not generally have to use confidential material, but there are some situations in

which they need to be cognisant of the legal and ethical requirements of protecting

confidentiality, e.g. when conducting research with respondents.

5.5 Cheating, plagiarism, collusion or re-presentation

Please refer to the information included in section 6.6 of the University Student Handbook for

full definitions. The University uses an online Assessment Tool called Turnitin. A pseudo-

Turnitin assignment will be set up using the School space on Blackboard to allow students to

check as many drafts as the system allows before their final submission to the ‘official’ Turnitin

assignment. Students are required to self-submit their own assignment on Turnitin and will

be given access to the Originality Reports arising from each submission. In operating Turnitin,

Schools must take steps to ensure that the University’s requirement for all summative

assessment to be marked anonymously is not undermined and therefore Turnitin reports

should either be anonymised or considered separately from marking. Turnitin may also be

used to assist with plagiarism detection and collusion, where there is suspicion about

individual piece(s) of work.


5.6 How do I know that my assessed work had been marked fairly?

Assessment is an integral part of the course. Module staff work closely together to design assessments, agree the marking criteria and approve final versions of assessments to ensure that these are appropriate. The criteria for assessment will be communicated to you clearly during the module teaching. All module staff engage in development and training in assessment, marking and feedback. Once the assessments have been completed the module team will discuss the assessment methods and marking criteria, prior to starting to mark, so that there is a common understanding of what is expected of students. All assessed modules have moderation built into the marking process. Moderation involves sampling students’ assessed work to make sure that the learning outcomes and agreed marking criteria have been interpreted and applied in the same way. This ensures that you and your fellow students are treated equitably and that the academic standards are applied consistently. During the marking process the module leader will co-ordinate moderation to ensure that at least 10% of assessed work (or a minimum of three pieces) has been reviewed by other markers and any concerns about consistency or accuracy addressed with the whole module team. Your work may or may not be part of this sample, but the processes for developing assessments and marking criteria as well as moderation mean that you can be confident that teaching staff are marking assessments to the same criteria. Module teams may then use feedback from moderation to improve clarity about the nature and purpose of future assessment, or to make changes if required. Modules are also moderated externally. The module leader will arrange for the external examiner to receive a sample of work for review and comment. External examiners cannot change individual grades but can act as ‘critical friends’ and confirm that marking standards are in line with other, similar courses in the sector. If, on reviewing the sample, external examiners feel that the marking criteria have not been applied consistently the work of the whole cohort will be reviewed. 6. Classification of Awards

The University publishes the principles underpinning the way in which awards and results are decided in Academic Regulations. Decisions about the overall classification of awards are made by Assessment Boards through the application of the academic and relevant course regulations.

7. Student Feedback

Students can play an important part in the process of improving the quality

of their course through the feedback that they give. In addition to the on-

going discussion with the Course Team throughout the year, there are a

range of mechanisms for feedback about experiences of teaching and

learning.

The Students Union can support students in voicing their opinion, provide on-going advice and

support, and encourage students’ involvement in all feedback opportunities. They will be

encouraging students to complete the National Student Survey (during semester 2 for students

in their final year of study) or the UCLan Student Survey (all other students).

The Students’ Union and the University work closely together to ensure that the student voice

is heard in all matters of student-life. We encourage students to provide constructive feedback

throughout their time at university, through Course Representatives, surveys and any other

appropriate means.

http://www.uclan.ac.uk/study_here/student-contract.php

A Course Representative is a student who represents their fellow students’ views and opinions

to the Course Team, School, University and Students’ Union. Course Representatives work

proactively and diplomatically to improve the academic and non-academic experiences of

students. The role of a course representative is beneficial to both students on the course and

the University. It enables students to have ownership of their student experience and voice

their opinions and share positive practice with the Course Team, primarily at the Student Staff

Liaison Committee Meetings. Course Representatives will be elected every year in

September. For more information about the role of a Course Representative visit the Students’

Union website or by email: [email protected].

School Presidents meanwhile are annually elected representatives who voice the opinions of

students within each School. They communicate and engage with students in their School to

gain feedback and work in partnership with senior management to create positive change.

They are also trained to support and signpost Course Representatives where needed. For

information on who the School President is for the School of Business or general information

about the role visit the Students’ Union website or email: [email protected].

The Union’s Student Affairs Committee (SAC), members of Students’ Council and School

Presidents each have particular representative responsibilities, and are involved with decision

making committees as high as the University Board. Therefore it is very important students

engage with the democratic processes of the Students’ Union and elect the students they see

as most able to represent them.

7.1 Student Staff Liaison Committee meetings (SSLCs)

The purpose of a SSLC meeting is to provide the opportunity for course representatives to

feedback to the Course Team about the course, the overall student experience and to inform

developments which will improve future courses. These meetings are normally scheduled

once per semester. Details of the Protocol for the operation of SSLCs is included in section

8.2 of the University Student Handbook.






8. Appendices

8.1 Programme Specification

UNIVERSITY OF CENTRAL LANCASHIRE

Programme Specification

This Programme Specification provides a concise summary of the main features of the

programme and the learning outcomes that a typical student might reasonably be expected

to achieve and demonstrate if he/she takes full advantage of the learning opportunities that

are provided.

Sources of information on the programme can be found in Section 17

1. Awarding Institution / Body

University of Central Lancashire

2. Teaching Institution and Location of Delivery

Preston Campus

UCLan Burnley Campus

3. University School/Centre

Lancashire School of Business and Enterprise

4. External Accreditation

The Chartered Institute of Marketing, The Institute of

Direct and Digital Marketing (IDM)

5. Title of Final Award

BA (Hons) Marketing

6. Modes of Attendance offered

Full-time / Part-Time

7a) UCAS Code n/a

7b) JACS Code

HECos Code

N500

100075

8. Relevant Subject

Benchmarking Group(s)

Business and Management (BM)

9. Other external influences

Business and Management

http://www.qaa.ac.uk/docs/qaa/subject-benchmark-

statements/sbs-business-management-

15.pdf?sfvrsn=c7e1f781_10

10. Date of production/revision of this form

October 2018

11. Aims of the Programme

http://www.qaa.ac.uk/docs/qaa/subject-benchmark-statements/sbs-business-management-15.pdf?sfvrsn=c7e1f781_10



• To significantly develop the learner’s intellectual and transferable skills through an academically rigorous programme of study that provides the opportunity to build evidence of marketing practice in applied settings.

• To provide extensive opportunities for the learner to develop detailed appreciation of different domains of knowledge from a range of perspectives in the study and practice of marketing, in both domestic and international contexts.

• To instil in the learner an enthusiasm for the subject discipline and a curiosity for and willingness to embrace new trends within marketing.

• To provide a supportive learning environment making it possible for the learner to develop their confidence and resourcefulness to become an independent learner, who maintains their reflective learning process into their professional career.

• To significantly develop the learner’s critical appreciation of the impact of marketing upon a range of stakeholders to inform the practice of responsible marketing, recognising the importance of sustainability and corporate citizenship.

• To assist the learner in developing the analytical, practical, digital, creative, entrepreneurial and inter-personal skills required from a marketing practitioner.

12. Learning Outcomes, Teaching, Learning and Assessment Methods

A. Knowledge and Understanding

An ability to:

A1. Appreciate the meaning, process, practice and impact of marketing in a range of

contexts.

A2. Analyse and appraise the complexity of, and pace of change within, the current

marketing environment.

A3. Evaluate, respond to and understand the requirements for successful communication

with a range of stakeholders and markets.

A4. Describe and critically evaluate the principles and practice of marketing, and the place

of marketing within the process of organisational development and society at large.

Teaching and Learning Methods

Acquisition of core knowledge and understanding (A1-A4) is mainly through lectures and

workshops. Live projects and case study analysis are used to encourage independent and

active learning and interaction. Additional support and resources are available using the

VLE platform – Blackboard.

Assessment methods

For outcomes A1-A4, a range of assessment methods are used including essays, reports,

portfolios, case studies or presentations. Some of these methods may involve virtual / online

elements to develop digital skills.

B. Subject-specific skills

An ability to:

B1. Analyse and apply the concepts, principles and theories of marketing as relevant to

profit-making and non-profit making organisations, nationally and internationally.

B2. Analyse the decision-making sequence of contemporary consumers to inform the

design of marketing mix strategies.

B3. Make marketing decisions that demonstrate clear recognition of corporate social

responsibility and that take into consideration the implications for key stakeholder

groups.

B4. Devise creative marketing communication strategy and tactics for both traditional and

digital media.

B5. Research, critically evaluate and clearly define marketing problems and design

solutions.

B6. Apply skills and techniques to specify, plan, lead, manage and report on digital

marketing projects.


Modules that focus specifically on such areas of marketing as marketing strategy, marketing

research, marketing communications, branding, marketing ethics, consumer behaviour,

digital platforms and projects, deliver a comprehensive set of subject-specific skills. There

are “streams” through the degree, enabling learning to deepen with each consecutive year.

There is also an opportunity to specialise in particular subject areas. Theory is introduced in

lectures and workshops provide the opportunity explore the practical application of theory.

The inclusion of live projects on some modules, provide learners with the opportunity to

develop their applied skills in a real, yet safe and supported situation.

Assessment methods

For outcomes B1 – B6 a variety of assessments are used in either an individual or group

context, such as case study analysis, production of professional development plans,

portfolios, presentations, academic essays, reports, projects and reflective accounts.

C. Thinking Skills

An ability to:

C1. Select, critically analyse and synthesise information from a range of academic and

business-related sources.


C3. Appraise the feasibility of a range of practical solutions to a marketing problem based

upon analysis and reflection.


For learning outcomes C1 – C3, critical perspectives and case study examples are used in

lectures. This is supported by workshops, in which students have the opportunity to apply

their perspectives to case study material. In the project-related modules, students actively

engage in defining and solving problems, using theory and data relevant to their own project

context.

Assessment methods

Critical essays, business reports, research projects, presentations and portfolios provide

students with a means to apply thinking skills C1- C3, both on a theoretical and applied

basis.

D. Other skills relevant to employability and personal development

An ability to:


D2. Use verbal and non-verbal communications skills effectively, both in person and in an

online context.

D3. Apply reflective practice to continual professional development and career

progression.


Learner-centred activities focus on employability and personal development, such as skills

audits, and presentations. These activities, in addition to the opportunity to engage in self-

analysis and evaluation will enable continuous personal and professional development.

Assessment methods

This may take the form of skills audits, reflective portfolios, case studies and projects. Group-

based problem solving activities may be assessed from both a process and output

perspective. Presentations and reflective reports, in addition to developing functional plans,

assist in the assessment of transferable skills.

13. Programme Structures*

14. Awards and Credits*

Level Module

Code

Module Title Credit

rating

Level 6 BC3000 Work Placement 120 BA (Hons) Marketing

Requires 360 credits including

a minimum of 220 at Level 5 or

above and 100 at Level 6

BC3008 International Study 120

Two Compulsory modules

MK3501 Marketing Strategy 20

BA Marketing



above and 40 at Level 6

MK3552 Contemporary Research in Marketing

30

Choice of one from two modules

MK3555 Marketing Internship 30

MK3554 The Agency 30

Choice of two from three modules


20

MK3504 Contemporary Digital Markets

20

MK3556 Creative Communication 20

Level 5 Three Compulsory modules

Diploma of Higher Education

in Marketing



above

MK2501 Marketing Management 20

MK2553 The Responsible Marketer 30

MK2552 Applied Marketing Research

30

Choice of two from four modules

MK2557 Brand Management 20

MK2551 Creative Digital Marketing Content

20

MK2556 Integrated Marketing Communication

20

ALxxxx Foreign language 20

Level 4 Four Compulsory modules

Certificate of Higher

Education

Requires 120 credits at Level 4

or above

MK1551 Marketing Concepts 30

MK1553 The Enterprising Marketer 30

MK1552 Project Essentials 30

MK1554 Contemporary Consumers 30

Level 3

FE

Four Compulsory Modules

Requires completion of 120

credits at level 3.

Successful completion leads to

progression to BA Hons

Marketing.

Students who exit after

completion of level 3 will

receive a transcript of their

modules and grades.

HRC002 Managing Business Information

20

HRC004 Skills for Higher Education 20

HRC005 Introduction to Enterprise Skills

20

BUC006 Business in Context 20

Choice of two from three modules

ACC003 Accounting and Economics 20

HRC007 Managing People and Organisations

20

HRC008 Marketing and Retail 20

15. Personal Development Planning

There is a strong focus throughout the degree on developing the skills and competencies

required for career progression in marketing. This focuses on developing behaviours that

encourage learners to reflect on their personal development and skills base. The ‘marketing

strategy stream’ (Marketing Concepts > Marketing Management > Marketing Strategy)

supports the learner in developing their understanding of core theories and principles

fundamental to marketing. At level 5, the learner builds their confidence and skills associated

with making marketing decisions. These skills are consolidated and refined at level 6 with

the inclusion of strategic perspectives. The ‘enterprise stream’ (The Enterprising Marketer >

The Responsible Marketer > Marketing Internship, alternatively The Agency) enables the

learner to critically consider both the entrepreneurial elements and the ethical aspects of

using marketing within a contemporary context. This stream supports the learner in

developing their employability as well as an entrepreneurial vision. Importantly, it also invites

the learner to reflect critically upon the impact of marketing on a range of stakeholders and

the influence of marketing in a variety of sectors globally. The ‘project stream’ (Project

Essentials > Applied Marketing Research > Contemporary Research in Marketing) seeks to

develop the learner’s research and employability skills, as well as attributes associated with

personal development. Throughout the three levels, the learner develops their research skills

(data selection/collection and methods of analysis) and practical project management skills,

which are key skills for a career in marketing.

The three streams of ‘marketing strategy, ‘enterprise’ and ‘project’ are made up of

compulsory modules and represent the core streams on the course. Additionally, at levels 5

and 6 the learner has the opportunity to specialise by selecting two out of three specialist

streams, so that they can tailor their learning to future career aspirations. The ‘branding

stream’ (Brand Management > Consumer Psychology of Brands) assists the learner in

developing the specialist knowledge required for marketing positions within such areas as

brand management and consumer marketing. The ‘digital stream’ (Creative Digital Marketing

Content > Contemporary Digital Markets) provides the skills set required for practising digital

marketing, including communication and distribution. Finally, the ‘communication stream’

(Integrated Marketing Communications > Creative Communication) provides both media and

communication skills, including practical skills associated with creative strategy.

Engagement with contemporary case studies, industry visits, guest lectures and live projects

as well as tutor advice will assist the learner in making decisions about their preferred

specialism.

At level 5, the learner will also have the option of learning a foreign language to enhance

their communications skills in a global market-place. (The language module would replace

Brand Management, Creative Digital Marketing Content or Integrated Marketing

Communication.)

To assist in what is a continuous process of personal development, many modules will

assess various aspects of personal development through coursework involving reflective

accounts and portfolios, the latter of which require students to develop a range of specific

skills over an academic year. Throughout the degree programme, there is a strong emphasis

on facilitating the learner to take ownership of their own progression and development. The

Academic Advisor system additionally provides each learner with an individual whom they

can consult on a wide variety of issues over the course of their study.

16. Admissions criteria *

(including agreed tariffs for entry with advanced standing)

*Correct as at date of approval. For latest information, please consult the University’s

website.

The entry requirements for Foundation Year entry is 72 points at A2 level (BTEC MPP

or A-Level grades DDD) or equivalent.

Other acceptable qualifications include:

Advanced VCE

Scottish Certificate of Education Higher Grade

Irish Leaving Certificate Higher Grade

International Baccalaureate

BTEC National Certificate/Diploma

Successful applicants to L4 BA (Hons) Marketing must possess one of the following:

• 104-112 UCAS Points. General Studies accepted • BTEC Extended Diploma: Distinction, Merit, Merit • BTEC Diploma: Distinction, Distinction* • Pass Access Course: 106-112 UCAS Points • International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher

Level Subjects Plus

• GCSE: 5 at grade C/4 including Maths & English or equivalent • IELTS: 6.0 with no score lower than 5.5 (only for students whose first language is not

English)

Non Standard:

Applications from candidates with non-standard qualifications, e.g. relevant work experience

and/or formal qualifications from other subject areas, will be considered on a case by case

basis.

17. Key sources of information about the programme

• Course factsheet

• Website

18. Curriculum Skills Map. Individual Programme Learning Outcomes being assessed are ticked

To achieve 360 Credits in Marketing, students will demonstrate the ability to:

Level

Module

Code Module Title

Core (C),

Compulsory

(COMP) or

Option (O)

Programme Learning Outcomes

Knowledge and

understanding Subject-specific Skills Thinking Skills

Other skills relevant to

employability and

personal development

A1 A2 A3 A4 B1 B2 B3 B4 B5 B6 C1 C2 C3 D1 D2 D3

LE

VE

L 6

BC3000 Work Placement (O) X X X X X X X X X X X X X X X

BC3008 International Study (O) X X X X X X X X X X X X X X X

MK3501 Marketing Strategy (Comp) X X X X X X X X X X X X X X

MK3552 Contemporary Research in

Marketing (Comp) X X X X X X X X X X X X X X

MK3555 Marketing Internship (O) X X X X X X X X X X X X X X X X

MK3554 The Agency (O) X X X X X X X X X X X X X X X X


(O) X X X X X X X X X X X X X X

MK3504 Contemporary Digital

Markets (O) X X X X X X X X X X X X X X X

MK3556 Creative Communication (O) X X X X X X X X X X X X X X X

L

EV

EL

5

MK2501 Marketing Management (Comp) X X X X X X X X X X X

MK2553 The Responsible Marketer (Comp) X X X X X X X X X X X X X

MK2552 Applied Marketing Research (Comp) X X X X X X X X X X X

MK2557 Brand Management (O) X X X X X X X X X X

MK2551 Creative Digital Marketing

Content (O) X X X X X X X X X X X X X

MK2556 Integrated Marketing

Communications (O) X X X X X X X

ALxxxx Foreign language (O) X X X

LE

VE

L 4

MK1551 Marketing Concepts (Comp) X X X X X X X

MK1553 The Enterprising Marketer (Comp) X X X X X X X X

MK1552 Project Essentials (Comp) X X X X X X X X X

MK1554 Contemporary Consumers (Comp) X X X X X X X X

Note: Mapping to other external frameworks, e.g. professional/statutory bodies, will be included within Student Course Handbooks.

19. LEARNING OUTCOMES FOR EXIT AWARDS: Learning outcomes for the award of: Certificate of Higher Education


A2. Analyse and appraise the complexity of, and pace of change within, the current marketing

environment.

B2. Analyse the decision-making sequence of contemporary consumers to inform the design of

marketing mix strategies.

B4. Devise creative marketing communication strategy and tactics for both traditional and digital

media.

C1. Select, critically analyse and synthesise information from a range of academic and business-

related sources.


D2. Use verbal and non-verbal communications skills effectively, both in person and in an online

context.

Learning outcomes for the award of: Diploma of Higher Education in Marketing



environment.

A3. Evaluate, respond to and understand the requirements for successful communication with a

range of stakeholders and markets.




responsibility and that take into consideration the implications for key stakeholder groups.


media.


related sources.




context.

Learning outcomes for the award of: BA Marketing



environment.

A3. Evaluate, respond to and understand the requirements for successful communication with a

range of stakeholders and markets.

A4. Describe and critically evaluate the principles and practice of marketing, and the place of

marketing within the process of organisational development and society at large.

B1. Analyse and apply the concepts, principles and theories of marketing as relevant to profit-

making and non-profit making organisations, nationally and internationally.




responsibility and that take into consideration the implications for key stakeholder groups.


media.


related sources.




context.

D3. Apply reflective practice to continual professional development and career progression.

Documents

Course Handbook 2020/21