Course Curriculum PGPABM

8/6/2019 Course Curriculum PGPABM

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GPABM

OURSE CURRICULUM

( )National Institute of Agricultural Extension Management MANAGE, 500 030.Rajendranagar Hyderabad


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TRIMESTER - I

S.NO. NAME OF THE COURSE CREDIT

1 Business Communication and Presentation

Skills

2

2 Basic Computer Skills 1

3 Principles of Marketing Management 3

4 Principles of General Management 2

5 Organizational Behavior 3

6 Business Mathematics 3

7 Basic Financial Accounting 3

8 Managerial Economics-I (Micro) 3

Total Credits 20


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BUSINESS COMMUNICATION AND PRESENTATION SKILLS

CREDITS: 2

S.No. Topic to be covered

1. Icebreaker

Importance of communication

Business communication (upward and downward communication)

2. Two way communication

Assertive CommunicationRole Plays

Assignment (Discover your communication pattern)

3. Speaking in English, Business Vocabulary

Speech patterns (Rhythm, Intonation etc. with handouts)Speaking in English, Extempore (JAM)Assignment (Use business vocabulary in role plays)

4. Business writing (Introduction to reports, e-mails)

Persuasive speakingRole Plays

Assignment (On writing mails)

5. Corporate Communication different techniques of communication

Group Discussion

6. Assignment (Writing a report)

7. Voice Training

E-room8. Importance of Listening

Listening Skills TestSpeaking

9. Presentation SkillsAssignment (Prepare a presentation on a given topic)

10. Presentation Skills (Video recording of student presentations)Presentation Skills Feedback

11. Body LanguageImage training

Negotiation Skills

12. Review and Close


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BASIC COMPUTER SKILLS

CREDITS: 1


01

1.1

Computer Basics

A brief over view of computers and its peripherals, storagedevices etc.

Working computers in a Local Area Network and its advantages

Sharing resources in a LAN.

1.2 Internet and Searching Techniques

Over view of world wide web History, domain names, TCP/IP,

internet services

FTP, Gopher, telnet, news groups, world wide web

Browsers

Internet service providers and Internet Society

Use of search engines and advantages

Searching features, tips and techniques used in searching

Using Email and Group mails.

02

2.1

Microsoft Word

Creating and saving word document

Creating headings, headers, footers, paragraph formatting features

alignment, font , size, line spacing.

Text formatting features bold, italic, underline, colour options.

2.2 Editing features find and replace, cut and paste, go to options.

Page setup - margins, paper size, orientation of page, page layout

Printing a document

2.3 Indenting, bullets, number list.

Inserting clip art or pictures into document and its formatting

features, and keyboard shortcut keys. Auto correct, spell check, protecting document etc.

Create a table with the insert table button and formatting features

of table.

2.4 Mail Merge.

03 Microsoft Excel


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3.1 Creating and saving Excel file.

Difference between Workbook and spreadsheet.

Working with spreadsheet entering text, number, formulas in a

cell.

Formatting cells, rows and columns.

3.2 Inserting cell, row, column and editing features find andreplace, cut and paste, spell check option

Inserting, renaming work sheet.

Printing features Print preview, page setup, printing excel sheet

3.3 Calculating data with formulas, using autosum feature

Use of functions such as Sum, Average, Max, Min and data

analysis etc.

Use of IF Function.

Use of sort and filtering features

Use of cell referencing, and difference between absolute vs.

relative cell addressing Use of Fill handle to create the number series

3.4 Types of Charts, and creating charts / graphs.

04

4.1

SPSS

Introduction to SPSS

Overview of SPSS for Windows

4.2 Entering Data in SPSS

Starting SPSS

The data editor

The output viewer

Importing data from Excel files

4.3 Modifying and Oranging Data in SPSS

Creating and defining data

Inserting cases and variables

Computing new variables

Recoding variables

Sorting cases

Selecting cases Listing cases

Summarizing data

Descriptive Statistics

Frequencies

Cross Tabulation

Case Summaries


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05

5.1

Microsoft PowerPoint

Create and save PowerPoint presentation file.

Creating a slide, slide auto layouts.

Formatting slide background colour, colour scheme, choosingdesign from templates, text-formatting features, bullet list andnumber list.

5.2 Normal view, slide sorter view, slide show, outline view

Inserting images, tables, audio, video clips etc in a slide.

Printing slides in different modes slides, handouts, notes pages,

outline view.

5.3 Creating Master slide

Importing and exporting charts, tables from other Microsoft

products MS word, MS Excel

Adding animation effects to slides, transition effects

Setup and run slide show.

06

6.1

Database Microsoft Access

Introduction to Relational Database Management Systems and

advantages.

Database and its objects such as tables, query, forms, reports andmacros etc.

Designing tables using various data types available in Access.

6.2 Referential integrity of data, relationships, joining tables inMicrosoft Access Database

Sorting and filtering techniques.

6.3 Introduction to Structural Query Language (SQL) in RDBMS.

Preparing queries using SQL.

Generating reports and labels using tables and queries.

Total number of session: 20 and Hours: 40


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PRINCIPLES OF MARKETING MANAGEMENT

CREDITS: 3

Sl.No. Topics1. Introduction: Marketing Concept, Process and Function

2. Evolution of Marketing, Classification and Types of

Market

3. Marketing Mix: Meaning and Factors influencing the

Marketing Mix

4. Market Information Systems

5. Consumer Behaviour

6. Product Decisions

7. Product Branding

8. Market Segmentation9. Segmentation and Targeting

10. Positioning

11. Differentiation

12. Product Life Cycle

13. Demand Estimation

14. Pricing Strategies

15. Distribution Network Management

16. Channel Management

17. Sales Management

18. Product Promotion

19. Advertising20. Marketing Communications

21. Managing Competition

22. Emerging Concepts in Marketing


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PRINCIPLES OF GENERAL MANAGEMENT

CREDITS: 2

Sl. No. Contents

1. Management: Meaning, Nature and significance

Management is combination of art and science

Development of management science

2. Management as profession

Management as Profession at different levels

3. Administration and Management

Difference between Management and AdministrationManagement includes administration

No distinction between management and administration4. Significance of management from the point of view of modern business

operations

5. Development of management principlesFayols principles of management

6. Functional areas of managementManagement process

Planning

Staffing

Leading

Controlling

Coordination &Communication

7. Importance of planningSteps of planning

Essentials of good plan

Limitations of planning

8. Objectives, advantages of setting objectives and its process,

9. Policy and its meaning

Formulation of policies

Procedure defined

Distinction between policies and procedures

10. Decision makingTechniques: Stages in decision making processAssignment and presentations

11 Organisation: Meaning and definitionPrinciples of organization & design

Formal and informal organizations

12. Nature & types of organization


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Structure of organization

Functional organisation

Matrix organisation

Span of control

Matrix organisation

Factors affecting span of control Departments

14. Elements of staffing

Assignment and presentations

15. Power and authority

Delegation of authority

Centralisation and decentralization of authority

16. Directing:Motivating people at work

Theory X, Theory Y and Theory Z

Maslows need Hiearchy

17. Leadership Function:

The DC code : 3 rules of successful leadershipLeadership through Mahatmas vision

18. Change ManagementAnalysis of business environment

Social responsibilities of management

Management practices in 21st century

Role model of manager

Most admired company Best Management

19. Time ManagementPresentations

20. Pre reforms Business Environment

21. Post reforms Business Environment

22. Special lecture on Economic reforms & its implication on Agri-business

23. Special lecture on WTO & its implication on Agri-business


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ORGANIZATION BEHAVIOUR

CREDITS: 3

S.No. Topics to be covered

1. Organizational effectiveness paradigm

2. Basic model of individual behaviourCauses and determinants of behaviour

Individual differences and stability of behaviour

3. Theories of Learning

Classical conditioning

Reinforcement theoryVicarious learning

4. Kolb learning cycle patternTask - 2 : Having known the prominence of your learning pattern, identify the

management situations where this pattern can provide you an edge over

others as a manager and give reasons thereof.

5. Definition of personality

Personality in the organizations setting

Some important dimensions of personality(Extroversion/emotional stability, agreeableness / conscientiousness/openness to

experience)

6. Brief input on personality

theories

- Psycho-analytic theory- Trait theory- Humanistic theory

- Social learning theory

- Carl Lopez case forovernight reading

7. Case discussion (Carl Lopez) against questions set for itTypes of personality

i) MBTI Questionnaire

8. 16 typologies and their characteristics

Situation and person fit typology

9. Make a list of personality characteristics that you expect to be associated with

success as a manager. Defend yourself.

10. - What is attitude

- Nature and how formed


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- Components of attitudes

- What functions attitudes serve for a manager- Process of attitudes change (A Model)

11. - Case Freeman Insurance Company

12. - What is perception

- A perceptual model for managers (highlighting components like perceiver/event or object/ situation/ selection/organization)

13. - Film Eye of the Beholder

14. - Judgement tendencies (how judgements determined by managers perception)

First impression (projection/ Halo effect/ stereo typing/ attribution theory)

15. - Meaning and definition of motivation

- Motivation result model

16. - Content theories of motivation (Maslow/ERG/Herzberg/ Mc Clelland)

- Using the inputs given on content theories prepare a chart showing the

comparison and contrasts of the approaches of Maslow, Alderfer, Mc. Clellandand Herzberg

17. Process theories of Motivation18. Case Analysis - Green spring bedding company

Task - 1 : List out the possible causes based on your understanding of motivation(concept/theories/case etc) for low motivation and suggest strategy for enhancing

level of motivation

19. - What is group/team

- Usefulness of groups

- Types of groups in organization- What is an effective group

- How groups form (factors & stages)

Case Team work is more than just talk

20. - How cooperation, competition, compliance, conformity operates in groups

- Determining factors of interpersonal relations in organization (FIRO-B theory)

21. - What is an effective team- Factors contribute for team building

- Identification of themes of team building

22. Use of common framework in teams

- Evolving / developing a method

- Introducing ASA and its explanation

- Task - Cycle Application23. - How common framework brings teamwork, PAR and aim setting

- Introducing the theme of team building

24. - Team Building

25. Stress Management

26. Transactional Analysis

27. Philosophy, management concepts and techniques propagated by Ralf Coverdale


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BUSINESS MATHEMATICS

CREDITS: 3

S.No. Topic / Sub-Topic Name

1. Functions & Progressions

Introduction

Definition of Constant, Parameter, Variable and Function

Types of Functions

Solution of Functions

Business Applications

Sequences and Series

Arithmetic Progression

Geometric Progression

2. Differential Calculus:

Introduction

Set theory Venn diagram, Maxima & Minima

Limit and Continuity

Concept of Slop and Rate of Change Concept of Derivative

Rules of Differentiation

Business applications of the Derivatives

Concept of Maxima and Minima with Managerial

Applications

3. Integral Calculus:

Introduction

Concept of Integration

Rules of Integration

Standard results of Integration

Integration using partial fractions

Definite integral


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Business applications of the integration

4. Matrices:

Introduction

Matrix: Definition and Notation

Some special Matrices

Matrix Representation of Data

Operations on Matrices

Determinant of a Square Matrix

Inverse of a Matrix

Solution of Linear Simultaneous Equations

Application of Matrices

5. Trigonometry:

Standard result of trigonometry

Rules of trigonometry

Application to business problems


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BASIC FINANCIAL ACCOUNTING (BFA)

CREDITS: 3

S.No. Topic to be covered1. Introduction: Meaning and Objects of Book Keeping

2. Accounting Concepts and Conventions and Glossary of Accounting terms.

3. Principles of Double Entry: What is an Account, Kinds of accounts,

Roles of Debt and Credit.

4. Journal: Meaning, Importance, Form of Journal, Steps in Journalizing,

Transactions of different types combined entries, Opening entries.

5. Ledger: Meaning and definition, Posting, Balancing

6. Subsidiary Journals: Purchase book, Purchase Return Book, Sales book,

Sales return book, Cash book

7. Cash book: Objects and need for Cash book, forms of Cash book, Postingin Cash book, Balancing the Cash book, Kinds of cash book (3 column

cash book)

8. Bank Reconciliation Statement

9. Trial Balance Nature meaning, Methods of Preparation of Trial Balance,

Trial Balance and accuracy of books.

10. Final Accounts I Meaning and Significance, Capital and Revenuetransactions Differed Revenue Expenditure, Trading Account Closing

Entries, Profit and Loss Accounts, Balance Sheet arrangement of Assetsand Liabilities.

11. Final Accounting II (Adjustments): Outstanding expenses, Prepaid

expenses, Accrued income, Income received in advance, Depreciation,

Interest on capital, Interest on drawings, Bad debts, provision for bad debts, provision for discount on debtors, Reserve for discount on creditors,

closing stocks and accidental losses.

12. Introduction of Companies Act & Accounts [Schedule (6)].

13. Introduction of IT Act and its impact on accounts.


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MANAGERIAL ECONOMICS - I (MICRO)

CREDITS: 3

S.No. Topics to be covered1 Introduction

Economics and Managerial Economics definitions

Relevance of micro and macro economics in managerial decisions

Review of some important Economic Terms and Concepts in Managerial

Economics

2 Theory of Demand

Theory of Consumer Behaviour

The Cardinal Utility Theory

Equilibrium of the Consumer Derivation of the demand curve of the consumer

The Indifference Curves Theory

Properties of the indifference curves

Consumer Equilibrium

Derivation of the Demand Curve

The Consumer Surplus

Some Applications of Indifference Curves Analysis


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The Market Demand the derivation of the market demand curve

Elasticity of Demand

price, income and cross price elasticity

Measurement of elasticity

The relationship between Marginal revenue and price elasticity

Methods of Demand Forecasting and their application in the empirical dataanalysis

3 Theory of Supply

Law of Supply

Factors affecting the level of supplyThe supply Curve

Interaction of supply and demandPrice Determination

Shifts in Demand and Supply Curve: Comparative Static Analysis

4 Theory of Production

The Production Function of a Single Product- Laws of Production

(i) Laws of Returns to Scale(ii): The Law of Variable Proportions

Equilibrium of the Firm: Choice of the various combinations of factors of

production

5 Theory and Estimation of Costs

Relationship between production and cost

The relationship between SAC and LAC

The Analysis of Economies/diseconomies of Scale

Empirical Relevance on the shape of costsThe Relevance of the Shape of Costs in Decision Making

6 Theory of the Firm

Perfect Competition

-Assumptions

-Short Run Equilibrium

(a) Equilibrium of the Firm in the Short Run

(b) The Supply Curve of the Firm and Industry

Short Run Equilibrium of the Industry

-Long Run Equilibrium

Equilibrium of the firm in the Long RunEquilibrium of the Industry in the Long Run

Dynamic Changes and Industry Equilibrium

Shifts in Market Demand

Predictions of the Perfect Competition Model when costs change

Effects of Imposition of a Tax

Monopoly

-Definition


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-Demand and Revenue

-Costs

Equilibrium of the Monopolist short run and long run

-Predictions in Dynamic Changes

-shift in market demand

-an increase in the costs of the monopolistPrice Discrimination

Monopolistic Competition

Assumption

Costs

Product differentiation and the Demand Curve

The concepts of the Group and IndustryEquilibrium of the Firm

Comparison with the pure competition

Oligopoly

I Non-collusive OligopolyCourtnots Duopoly Model

The kinked demand curve model

Stackleberg model

Average Cost Pricing or Mark up Pricing Theory of Oligopoly

Limit Pricing Thoery of Oligopoly

II: Collusive Oligopoly

Cartels

Price Leadership the model of low cost

price leader, the model of dominant firm price leader

Theory of Games

Some definitions

Two Person Zero Sum Game

Non-zero Sum Game

7 Capital Budgeting

Introduction

The capital budgeting decision

Time value of money

Capital budgeting under conditions of risk


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TRIMESTER - 2

S.No. Name of the course Credit

1 Business Statistics 2

2 Marketing Strategies and Techniques 3

3 Managerial Economics-II (Macro) 2

4 Agricultural Extension Management 2

5 Cost and Control Systems 3

6 Management Information System (MIS) 2

7 Agri-Input Marketing 3

Total Credits 17


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BUSINESS STATISTICS

CREDITS: 2

Topics to be covered

1. Role of statistics in decision making; Introduction, role of statistics in decision

making, steps involved in planning and conducting statistical studies.

2. Organizing and summarizing data: Data collection, tabulation, crosstabulation, frequency distributions, presentation of data, graphs, charts, diagrams,

frequency curves, histograms and polygons.

3. Statistical measures: Measures of Central tendency, Measures of Dispersion,

Measures of Skewness.

4. Simple linear regression and correlation: Introduction, simple linear regression model, using linear regression equations, correlation and coefficient of

determination.

5. Time series analysis and forecasting: components and models of time series,

measuring trends.

6. Theory of Probability: Concepts and definitions of probability, additive and

multiplicative theorems, statistical independence, marginal conditional and joint

probabilities, Bayes theorem and its applications.

7. Some important probability distributions: Random variables, expectation and

variance. Binomial, Poisson and Normal distributions. -8. Some important sampling distributions: Sampling methods, sample size, and

sampling distributions.

9. Statistical inference-I Estimation: Introduction, properties of good estimator,

and types of estimators.

10. Statistical inference-IL Hypothesis testing: Type I & Type II errors, power oftest, large sample tests and small sample tests.

11. Analysis of variance: once-way and two-way anova.

12. Non parametric statistics: Measurement and scaling techniques, when to use

non-parametric tests, mann-whitney, wilcoxon signed rank test, matched pair test.13. Chi-square distribution and analysis of frequencies: introduction, definition of

chi-square distribution, tests of goodness of fit, independence.

14. Statistical decision theory: introduction, basic ideas, decision making under

conditions of certainty, uncertainty, and risk.


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MARKETING STRATEGIC & TECHNIQUES

CREDITS: 3

Sl.No. Topic to be covered

1 Meaning of Marketing Strategies and Techniques

2 Elements of Strategic Marketing

3 Changing Business Environment

4 Emerging Strategic Marketing Concepts

5 Assessing the Internal Environment

6 Competitors Analysis

7 Strategy Formulation

8 Strategies for E business Era9 Marketing Strategy options

10 Strategy Implementation

11 Life Time Value of Customer

12 Brand Valuation

13 Pricing (from customer value perspective & from psychological pricing perspective Vs. Costing

perspective


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MANAGERIAL ECONOMICS II (MACRO)

CREDITS: 2


1. Meaning and Scope of important macro economic concepts Gross National

product and its components Conceptual and measurement problems Contribution of various sectors to the GDP in India Recent trends and issues.

GNP and Economic Welfare.

2. Major determinants of National Income Income determination linking withconsumption, investment and saving. Consumption function The multiplier

analysis Foreign Trade Multiplier.

3. Investment function Marginal efficiency of Capital Vs the market rate of

interest Private Vs Govt./ Public investment Issues relating to crowding inand crowding out of investment.

4. Labour, money and product markets The Quantity theory of money Supplyof and demand for money money multiplier High powered money.

5. The IS/LM Frame Work Factors affecting IS/LM.

6. Links between economic growth and investment ICOR Recent trends in India Major constraints to economic growth in India.

7. Monetary and Fiscal Policies Budget analysis Recent Policy Reforms

8. Un-Employment and Price Level Trade off the Philips Curve.

9. Different types of inflation. Measures to contain inflation and Budgetary

deficits.

10. Funding Budgetary deficits by various means Exchange rates, interest rates

and inflation relationships in a macro paradigm.

11. Balance of Payments disequilibrium Links between the trade deficit anddomestic credit creation etc.,


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AGRICULTURAL EXTENSION MANAGEMENT

CREDITS: 2

I. Overview of Agriculture Extension Management System in India

Changes in Extension Approaches

II. Public Extension System

Pre independence period

Post independence period

(i) T & V approach for extension

(ii) Innovations in technology dissemination Experience in NATP

Concept and principles of participatory extension management

o PRA / PRA tools & techniques

(iii) Policy framework for reforms in agriculture extension

III. Public Private Partnership in Extension

IV. New Concepts Related with Agriculture Extension Management

Mass media support to extension

Kisan call center

Market led extension

New initiatives in use of ICT in extension management

(i) Initiatives in public sector

(ii) Initiatives in private sector

ITC etc.

V. WTO & its implication on Extension Management

VI. Extension Management for Agri-Business Sector


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COST AND CONTROL SYSTEMS

CREDITS: 3

CONTENTS

1. Varieties of costs

2. Varieties of management decisions

3. Critical terminology of cost and management accounting

a. Controllable and uncontrollable

b. Fixed, semi variable, variablec. Allocation, apportionments

d. Direct and indirect

e. Network

f. Capital employed etc.

4. Cost Accounting Systems and Methods

a. Job Costing System

i. Contract Costing

ii. Batch Costingiii. Unit Costing

b. Processing Costing

i. Joint products

ii. By products

iii. Equivalent productioniv. Operating costing

5. Accounting for Direct and Indirect

a. Materials

b. Labour

c. Overheadd. Marginal Costing

e. Breakeven Analysis

f. Differential Costing advantages and limitations application

6. Budgets and Budgetary

Control Types of budgets Methods of preparation as a tool for control advantagesand limitations budgets are for whom? Concepts of cost center, profit center,

responsibility center

7. Distinction between cost control and reduction conceptual understanding

8. Activity based costing appreciation of concept


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MANAGEMENT INFORMATION SYSTEM

CREDITS: 2


1. Introduction to Information System in Business.

Fundamentals of Information System

2. Solving business problems with Information Systems

Case:

3. Hardware: Input, Processing, and Output Devices

4. Software: Systems and Application Software5. Database Management Systems: Organizing data and information

6. Networking and communication Systems

Case:

7. The intranets, Internet and Electronic Business

8. Information Systems for Managerial Decision Support

Case:

9. System investigation and analysis

10. Systems Design, Implementation, Maintenance, and Review

11. Security, Privacy, and Ethical Issues in Information Systems and the Internet

Case:

12. Group project presentations, discussions and review


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AGRI-INPUT MARKETING

CREDIT: 3

Sl.No. Topics to be covered

1 Understanding special features of Agri input Marketing

2 Understanding Agri Business Consumers

3 Product Identification

4 Channel Selection

5 Channel Management: Special reference to Agri Inputs

6 Channel Evaluation

7 Distribution Strategies

8 Market Segmentation

9 Pricing Policy

10 Market Planning

11 Product Launching and Management

12 Marketing Strategies and Implementation

13 Information System

14 Marketing Organization

15 Distributor and Dealer Development

16 Ethics in Agri Input Marketing

17 Project Work on Seeds, Fertilizer, Pesticides and Farm

Machinery Industry


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TRIMESTER - III


1 Human Resource Management 3

2 Operational Research 2

3 Financial Management (Corporate Finance) 3

4 Quantitative Aids for Agri-Business 2

5 Project Planning and Management 3

6 Marketing Research 3

7 Procurement Management 3

Total Credits 19


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HUMAN RESOURCE MANAGEMENT (HRM)

CREDITS: 3

1. HRM An overview

Nature, scope & importance

Job design, job analysis, job evaluation

2. HRM The Cultural Dilemmas in Indian Organisations

3. Human Resource Planning / Human Resource Development (Selection,Placements, Promotions)

4. Employee Relations The Indian Scenario

5. Career planning and organization growth, performance appraisalsPerformance Management System

Mentoring & Coaching Counseling

- Presentation & Simulation Exercises

6. Talent Management & Retention Management

Employee development

Training and development training HR audit etc.

7 Employee Building Self & Others in Indian Setup

- Exercises & Presentation

8. Wage systemsLegal issues, Compensation system, Industrial relation

9. Managing change in Changing Organizations

10. Strategic Human Resource Management

11. Managing empowered organisation

(e.g. 4 levels of control)

12. Project assignment, Presentation and evaluation


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OPERATIONAL RESEARCH

CREDITS: 2

Sl. No. Topics to be covered

1. Introduction to Operational Research

2. Basic Operational Research Concept

3. Modeling with Linear Programming

4. Methods of Linear Programming Simplex Method

5. Duality and Sensitivity Analysis for Linear Programming

6. Transportation Model and its Variants

7. The Assignment Model

8. Integer Programming

9. Goal Programming

10. Deterministic Inventory Models

11. Queuing Systems (M/M/1)


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FINANCIAL MANAGEMENT (CORPORATE FINANCE)

CREDITS: 3

CONTENTS

Module 1The Investment Decision : Appraising Long Term Investment Projects

*Live cases from Industry to be discussed.

Overview of Corporate

Finance First Principles of Corporate

Finance

Shareholder wealth maximization

as the objective in decision making

Lecture and

Discussionon cases

Value of Common Stocks PV and opportunity cost of capital

How to calculate PV

Gordons dividend Discount Model Link between stock price and EPS

Estimating Horizon Value

+*Case

Capital Budgeting

Techniques Identification of relevant cash

flows

Accounting breakeven vs.economic breakeven

+*Case

Capital BudgetingTechniques

The concept & estimation of

NPV/PI

Application of NPV/PI

NPV and IRR conflict

Replacement decision

+*Case

Identification of Relevant

Cash Flows Identify the key assumptions &

specify correctly relevant cash flows

Test the sensitivity of project

return against the assumptions

+*Case

NPV estimation and value-

based decision on the

adoption of ERP system

Sources of cash flow

Forecasting approach

NPV of ERP systems

Sensitivity analysis

+*Case

Introduction to Risk, Return

and Opportunity, Cost ofCapital

Portfolio risk and Portfolio return

Risk diversification theorem Capital Market Line

Systematic risk, beta

Security market line, CAPM

Lecture &

Discussionon cases

Estimation of Cost ofCapital

Divisional cost of capital

Estimation of cost of debt

The concept of tax shield

+*Case


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Estimation of cost of equity,CAPM

Estimation of WACC

Module 2

The Financing Decision (Capital Structure & Payout Policy)

Long Term Financing Decisions


Capital Structure Planning Maximizing firm value vs.

maximizing shareholder value

MM Proposition I and II

Lecture andDiscussion

Theory of Optimal Capital

Structure & Practical

Problems in DeterminingOptimal Debt Ratio

Impact of different capital structure

on firms financial health

Capital structure theory & choiceof target debt ratio

Impact of corporate culture in

which capital structure decision isembedded

+*Case

Capital Structure :Financing Mix & Choice

Analyze the residual dividend

payout model to establish corporatedividend payments

Examine the relationship betweensales growth, dividend growth, and

capital structure changes

Explore the trade-off between

internal financing requirements and

dividend payout stability

+*Case

Monte Carlo SimulationAnalysis for Decision

Making under Uncertainty

Capital structure decisions of afirm that is undergoing fundamental

changes in its business

Developing a model that includesinterest rate and exchange rate risks and

measures the impact of different capital

structures on the value of firm today

+*Case

Dividend Policy: Why does

it matter? Introduction to Payout Policy &

MM Dividend Irrelevance Proof

Cost & benefits of retaining excesscash within the firm

+*Case

Dividend Policy: Why doesit matter?

Factors to consider when

establishing / changing dividend policy

How firms competitive &

financial strategies are related?

+*Case

Warrants & Convertibles Valuation of warrants &

convertibles

+*Case


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Why do companies issue warrants& convertibles?

Leasing Sensible reasons for leasing

Valuation of financial lease

When do Financial Lease pay?

+*Case


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Module 3

The Valuation Decision : Valuation of Firm


Valuation: Principles &

Practice

DCF Valuation Methodology

Relative Valuation

Reconciling Different Valuations

+*Case

Mergers & Acquisitions Valuation of Target

Impact of acquisition on acquirers EPSas a function of price paid for target &

form of acquisition

+*Case

Mergers & Acquisitions Issues facing the Board in case ofLBOs

Valuation under different operating

strategies and sources of gains in LBOs

APV Methodology

+*Case

Working Capital Policy Net Working Capital

Tradeoff between Profitability &

Risk

Days operating Cycle (DOC) &Days Working Capital (DWC)

Funding Requirements of DWC

Strategies for managing DOC &DWC

+*Case

Managing Inventory Need for Inventory

EOQ Model & Order Point

Monitoring & Control of

Inventories

Criteria for judging Inventory

System

+*Case

Receivables Management Credit Policy Variables

Credit Evaluation

Credit Granting Decision

Control of Accounts Receivables

+*Case

Cash & Liquidity

Management Case Budgeting

Long term Cash Forecasting

Speeding up collections &Speeding down payments

Zero Balance Accounts

Investing in Marketable Securities

+*Case


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QUANTITATIVE AIDS FOR AGRI-BUSINESS

CREDITS: 2


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1. Overview of Quantitative Techniques and Model building

2. Multiple Regression and Modelling

3. Econometric Problems-Heteroscedasticity

4. Econometric Problems Autocorrelation

5. Econometric Problems Multicollinearity

6. Input-Output Analysis

7. Cluster Analysis

8. Discriminant Function

9. Forecasting Techniques

10. Demand Management and Forecasting

11. Decision Analysis

12. Game Theory Models

13. Simulation Modeling


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14. Markovian Decision Process


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PROJECT PLANNING AND MANAGEMENT

CREDITS: 3

Sl.No. Topic

1. Project Management; Aspects of Project Management, Industrial and

Development Project, Project formulation, identification, feasibility studies,

estimation of inputs and outputs, site selection and detailed project report.

Machinery for clearance of project proposals. Concept of Project Appraisalsystems in industrial and development Projects with special reference to

Agribusiness organization

2. Project Appraisal Techniques including market analysis, technical analysis,financial analysis and social cost benefit analysis

3. Project implementation: Resource mobilization and planning line scheduling,selection of consultants and contracting, project organization and management.

4. Project evaluation and control; use of PERT & CPM. Project reporting,

monitoring and evaluation of procedures. Time and cost overruns reasons and

remedies thereof. Government Policy and systems for project sanction,investment monitoring and control.

5. Project Planning for Agri business project procedural, theoretical, and applied

aspects of industrial entrepreneurial development.


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MARKETING RESEARCH

CREDITS: 3

S.No.Topics to be covered

1. Planning and Preparation of Research Proposals.

Identification and Selection of research topics

2. Types of Research, types of data and sample size

Sampling procedures: Non-probability sampling and probability sampling

3. Data processing: Data analysis (univariate analysis, bivariate analysis, and

multivariate analysis)

4. Qualitative TechniquesReporting research findings

5. Application of statistical techniques (working with Excel / SPSS)

6. Measurement in Marketing: Types of scales and attitude measurement

Data collection methods, data collection forms

7. Research: Marketing Issues

8. Identifying market segments

9. Competitive Marketing Strategy

Concepts in Marketing Research.

The Research Process

10. Product Research

11. Advertising Research

12. Market & Sales Analysis Research

13. *Sample Research project

14. Project work presentations and evaluation


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PROCUREMENT MANAGEMENT

CREDITS: 3

Sl. No. Topics to be covered1 Introduction

2 Procurement Management (Quality, Quantity, Price, Source and Time)

3 Types of Procurement in Agri Commodities

4 Procurement Strategies

5 Purchasing Function

6 Effectiveness and Efficiency of Procurement Management in India

7 Procurement Management in Agro Processing Industries

8 Factors affecting organization and Management Structures

9 Procurement Strategies in Food Grains

10 Procurement Strategies in Perishables

11 Contract Farming

12 Logistics Management

13 Supply Chain in Procurement of Agri Commodities

14 Demand driven supply chains

15 Identity preservation

16 Traceability

17 Project Work


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Trimester IV


1 Summer Project 10

TRIMESTER - V


1 Sales and Distribution Management 3

2 Commodity Trading, Future and Options 3

3 Risk Management in Agri-Business 2

4 ERP 2

5 Strategic Management 3

6 Agricultural Finance and Banking 2

7 Elective (1)

Total Credits 18


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SALES AND DISTRIBUTION MANAGEMENT

CREDITS: 3

CONTENTS

DISTRIBUTION MANAGEMENT MODULE1. Overview of Distribution Management

2. Channel Environment

3. Distribution Strategy

4. Interface between Sales force and Channel

5. Channel Design

6. Implementing Channel Design

7. Managing the Channel Members

8. Physical Distribution

9. Appraisal of Channel Members

10. Channel Evaluation

11. Internet as an Alternate Channel

12. Distribution management of Agri Commodities by MNCs (Experience of

other countries)

SALES MANAGEMENT MODULE

13. Overview of Sales Management

14. Territory Allocation

15. Developing relationship with channel members

16. Effective selling and field promotion

17. Salesman Recruitment

18. Compensation and Motivation of Sales Force

19. Supervisory Styles

20. Sales Organization

21. Evaluation and Control of Sales Personnel

22. Sales management of Agri Commodity followed by MNCs (Experiences of

other countries)

23. Modules include discussion on cases group work and presentation

24. Review


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COMMODITY TRADING, FUTURES AND OPTIONS

CREDITS: 3


1 Overview of Commodity Marketing System

2 The Challenges and Opportunities in Commodity Trading

3 Behaviour of Agriculture Commodity Markets

4 Business and Policy Aspects

5 Physical Market / Spot Market

6 Forward Contract

7 Futures Contract

8 Auction and Reverse Auction

9 Price Discovery

10 Futures, Exchanges and Trading11 Indian Business Environment

12 Indian Commodity Futures Market

13 Price Discovery

14 Commodity Futures

15 Trading Activities on Futures Market

16 Individual Trading Behaviour

17 Hedging and speculation in Futures Market

18 Market Equilibrium and Performance

19 Sectoral Analysis (Agri Commodities)

20 Technical Analysis

21 Forecasting Techniques

22 Performance and Efficiency of Futures Market

23 Online Marketing Systems in Indian Futures Market

24 Different Types of Future Markets in India


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RISK MANAGEMENT IN AGRI BUSINESS

CREDITS: 2

Sl.No. Topic1 Risk and Uncertainty in Agriculture

Risk and uncertainties in agriculture

Incorporation of risk and uncertainty in decision making

Weather uncertainty, expected income and cost of uncertainty

Expected net income

Expected cost of uncertainty

Input use decisions: risk vs. return

Risk and uncertainty and input use level

Incorporating weather uncertainties in input use

Expectation of net return

2. Risk Management Strategies

Types of Risk and Uncertainty in Agriculture

Evaluating Risky Situations

Reducing Risk and Uncertainty

3. Insurance for Farmers

Principles of Insurance

Property Insurance

Crop Insurance

Liability Insurance

Life Insurance

Health Insurance

Social Insurance


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ENTERPRISE RESOURCE PLANNING (ERP)

CREDITS: 2

Topics to be covered

1. Introduction to ERP Overview, Evolution, and Future of ERP. Capability and

limitations of ERP

2. ERP Architecture & Technologies Involved, Some Popular ERPs and their strengths

& Weaknesses; e-Business and future technologies and scenario of ERP ERP-II

3. Business process modeling with reference to the functional areas (with a case study in

each );

Procurement process Manufacturing process

Materials Management and Warehousing

Sales and Distribution

Human Resources and Financials.

( Live demonstration of any existing application on any ERP package such as

SAP R/3, Oracle 11i/ financials, People Soft .)

4. Implementation issues

Challenges

Preparation

Software selection

Implementation steps

5. ERP Costs and Benefits


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STRATEGIC MANAGEMENT

CREDITS: 3

S.No. Topic / Sub-Topic Name

1. Environmental Analysis: Challenges for Top Management Known-unknown..History, Surprises Mega; Macro and Micro Power Sector

Global, National and your Discom

General / Immediate-nature of external environment

Environmental scanning frame work

Profile of the environment

SAP / ETOP

CORE COMPETENCY / KSFs

2. Strategic Planning Process

Enterprise level planning process Corporate Planning

Strategic Planning process

Component of Strategic Management process

Recent Initiatives

3. Strategic Planning Formulation

Vision, Mission and values

SWOT Analysis

Strategic Choices: BCG

Competitive forces: 3 and 5 forces

4. Strategy Implementation Encompassing of Organisational Structure and Design

Resource allocation and control

5. Strategic Leadership for Managing Change

Understanding Leadership

Leadership Effectiveness

Leadership through spiritual intelligence

Strategic for managing dynamic change

Group Exercise Strategic thinking

6. Benchmarking

Types of benchmarking

Identifying relevant benchmarking practices case study

7. Balanced Scorecard

Importance of BSC in the changing scenario

Preparation of BSC Group exercise

Performance Management System


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8. Problem Solving and Action Plan

9. Strategic Planning in Uncertain Environment (Scenario Planning)

10. Strategic for Networked World (Collaborative Business Models)


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AGRICULTURAL FINANCE

CREDITS: 2

Sl.No. Topic1 Institutional arrangement for Agricultural Finance

National level

State level

District level &

Grass root level

2. Principles of Credit Management

3 Rs of credit

Repayment plans

Principles of equity and increasing risk

Credit rationing

Balance sheet analysis

Income statement

Cash flow analysis

Capital budgeting

3. Micro Finance in Agricultural Sector


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TRIMESTER - VI


1. Rural Marketing 3

2. Supply Chain Management 3

3. Customer Relations Management 3

4. Agriculture Export Management &

International Trade

3

5. Farm Production Management 3

6. Electives (2) /Live Project 6

Total Credits 21


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RURAL MARKETING

CREDITS: 3

Sl. No. Topics1 Introduction

2 Rural Markets Characteristics and Environment

3 Rural Marketing Domain and Perspective

4 Understanding Rural Consumer

5 Rural Marketing Framework for Managerial Action

6 Marketing Planning

7 Changing Profile of Rural Customers

8 Product Adoption

9 Reconfiguring Distribution

10 Media and Communication (Promotion)

11 Strategic Issues in Rural Marketing (product and Pricing)

12 Marketing of Rural Products

13 Media Planning for Rural Markets

14 Market Research

15 Project Work


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SUPPLY CHAIN MANAGEMENT (SCM)

CREDITS: 3

CONTENTS

1. Overview and significance of SCM

2. Allocation

3. Restructuring the Supply Chain

4. Supply Chain Process Analysis

5. Models for SCM

6. Buying Plan7. Issues in Distribution

8. Depot Location

9. Transportation and Routing

10. Inventory Management

11. IT and SCM

12. Transportation and Inventory Management

13. Final Case Presentations

14. Summary of Learnings


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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

CREDITS: 3

CONTENTS

1. The Nature of Customer Relationship Management

a. Customer Relationship Management Concept

b. CRM System Hub of Applied Learning, Returns / Benefits / Costs to

Organizations, Benefits / Costs to Customers

c. Life Time Value of the Relationship

2. Understanding Customer Differences

a. Views of Customers

b. Strategic Options for Approaching Customersc. Market Segmentation

d. Identifying Customer Differences, Geographic / Demographic

Segmentation / Lifestyles and Psychographics / Behavioral Patterns

e. Analytically Derived Segments

f. Personalize B2C Messages

g. CRM in B2B Marketing

3. Collecting Customer Data and Information Technology

a. IT & CRM

b. CRM Architecture / Computer Architectures / Database Structures

c. Closed-Loop Marketing

d. Collecting Customer Data

e. Internal Data Sources

f. External Data Sources

4. The CRM Data Warehouse

a. Concept

b. Data Warehouses and Data Marts

5. Customer Loyalty

a. Brand Loyalty Perspectives

b. Factors that affect Customer Loyalty


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c. Attitudinal and Behavioral Components of Loyalty

6. Customer Retention Strategies

a. Evolution of Relationship Marketing Programs

b. The Complete CRM for Retaining Customers

c. Problem Identification and Management

d. Conflicts and Customer Complaint Management

7. Win Back and Acquisition Strategies

a. Win Back Strategies

b. Acquisition and its Strategies

8. Sales Force Automation and Automated Customer Service Centers

a. Sales Force Automation (SFA)

b. Automated Customer Service Centers

Case Study HEWLETT PACKARD

9. Data Mining, Online Analytical Processing and Information Processing

a. Data Mining Decision Support / Hypothesis Verification and Knowledge

Discovery

b. Basics of Online Analytical Processing Architectures (OLAP)

c. Information Presentation Users / Delivery Software

10. Measuring Customer Satisfaction and Loyalty

a. The Value of Measuring Customer Satisfaction

b. Conducting a Customer Satisfaction Survey

c. Satisfaction and Quality Measures

d. Measurement and Brand Loyalty

e. Measurement of Employee Satisfaction and Loyalty

Case Study : HARRAHS ENTERTAINMENT

11. CRM Systems Issues for Implementing Future Trends

a. Potential Implementation Problems

b. Failure to Develop the System in the Proper Way

c. Phased Development

d. Challenges of CRM Implementation

e. Potential Rewards from CRM Implementation


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AGRICULTURAL EXPORT MANAGEMENT AND INTERNATIONAL TRADE

CREDITS: 3


1 Introduction to International Trade

2 Trade Theory: Comparative Advantage

3 Instruments of Trade Policy (Tariffs, Export Subsidies, Import

Quotes, Export Restrains, Dumping, Cartels)

4 Globalization

5 World Trade Agreement under WTO

6 Agreement on Agriculture

7 International Marketing Basic Concepts

8 International Business Environment

9 Export Market Selection and Entry Strategies

10 International Marketing and Strategy Mix

11 Export Financing for agri products

12 Export Insurance for agri products (perishable and non-perishable)

13 Export Procedures and process for agri products

14 Export Documentation

15 Indian Export Scenario of Agri Products

FARM PRODUCTION MANAGEMENT

CREDITS: 3


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Sl.No. TOPICS

1. Concept of Production function

2. Input Output relationship

3. Input Input relationship

4. Product Product relationship

5. Costs and production relationship

6. Empirical production functions, linear

7. Spillman production function

8. Quadratic production function

9. Cobb-Douglas production function

10. The transcendental production function

11. Translog production function

12. Production functions: Empirical examples

13. Results of estimated production functions: LinearProduction Function

14. Cost of production and different crop models viz.

Oilseeds

Vegetables

Cereals etc. with examples from other countries


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TRIMESTER - VII

S.No. Name of the course Credit1. Advertising and Communication 3

2. Business Law and Ethics 2

3. Total Quality Management 1

4. Electives (1)/ Live projects 3

Total Credits 9


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TRIMESTER - 7

ADVERTISING AND COMMUNICATION

CREDITS: 3


1 Introduction of the Topic: Meaning and Concept

2 Marketing Communication and Integrated Brand Equity

3 Setting Adverting Objective to build Adverting plan

4 Media Strategy and Planning

5 Creating Effective Advertising

6 Adverting Testing

7 Corporate Communication8 Public Relations in Advertising

9 Public Relation Contribution to Strategic Planning

10 Online Advertising

11 Product launch and Local Promotion

12 Local Advertising

13 Crises Promotion

14 National Advertising

15 Field Demonstration

16 Campaign Planning


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BUSINESS LAW AND ETHICS

CREDITS: 2

CONTENTS

1. Indian Contract Act

2. Sale of Goods Act

3. Partnership Act

4. Companies Act

5. Negotiable Instruments Act

6. Payment of Bonus Act / Payment of Gratuity Act7. Employee State Insurance (ESI) and Compensation Act

8. Foreign Exchange Management Act (FEMA)

9. MRTP and IDR Act

10. Patents and Information Technology Act

11. Essential Commodities Act

12. Prevention of Food Adulteration (PFA) Act

13. CPA

14. Business Ethics


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TOTAL QUALITY MANAGEMENT (TQM)

CREDITS: 1


I. Evolution of Q to TQM: Phase wise launching

II. Role of TEI (QCs, WITs, CFTs) leading to transformation of work life in

enterprises / organizations Case exercises

III. Role of continuous improvement in TQM launching:

KAIZEN, JIT, Kanban, BM & BPR, Q.Costs, SMED & CEDAC

Techniques- Case exercises

IV. Role of standardization in TQM: ISO 9001 (2000) & 14001 (2004) stds. II(Documentation & auditing exercise)

V. Concept and live examples in OSHASH, SA 8000 / CMM / Six Sigma

Assessment

VI. HACCP, (Food processing std. procedures / step by step approach)

VII. The types of certifications, Certifying bodies, policy issues with special

reference applicable to agri business & Quizz.

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Documents

Course Curriculum PGPABM