COURSE BROCHURE

PDDM

Professional Diploma in Digital Marketing

Training & Certification

Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.

Individuals who want to capitalize on the opportunities in the digital marketing domainYou will have to work with the analytical part of a website. You need to implement the latest SEO, PPC and CRO strategy.You have to track the visitors and implement the strategy according to the need of the project.

The Digital Marketing enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO.

Anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area whether you are a business owner who wants to improve your online engagement or a complete beginner.

Sales and Marketing professionals,Entrepreneurs

Students,Digital Marketers

IT Professionals also can do this Course.

Who Should Attend?

What is PDDM?

Upon successful completion of the education and examination components related to this qualification, candidates can expect to gain competencies in the following:

Develop a far deeper understanding of the changing digital landscape.

Find out how forward thinking companies are using digital effectively to build up their brands.

Identify some of the latest digital marketing trends and skill sets needed for today's marketer

Discover the hottest techniques to help you to successfully plan, predict, and manage your digital marketing campaigns.

Understand how to smartly manage different digital assets for your marketing needs.

Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business.

Assess digital marketing as a long term career opportunity, where's it heading, what's most suitable for yourself

Learning Objectives

Innovative and creative Mobile strategies.

participants will also learn how to leverage these strategies to gain.

competitive advantage for both their business and their career.

Use content to connect to consumers online.

Track customers from the first interaction and throughout the entire buyer's journey.

Optimize for conversion.

Connect with mobile customers.

Realize higher ROI and revenue.

Analyze and adapt easily.

Become more competitive.

Benefit ofPDDM

Key Concepts of Digital MarketingTraditional v. Digital Marketing.The Opportunity of Digital Marketing.Characteristics of Digital Marketing.Implications of Digital MarketingMarket Research v. Market Reality

Key SEO ConceptsSearch Results & PositioningBenefits of Search PositionStakeholders in Search.Mechanics of Search.On-Page OptimisationThe SEO ProcessCustomer InsightsAnalysis & ReviewKeyword Research &SelectionContent Updates &LayoutMeta TagsSEO Site MapSEO Google Search ConsoleOff-Page OptimisationInbound Links & Link BuildingRankingLaws & Guidelines

Key PPC ConceptsStrengths of Pay Per ClickKeyword ResearchGoogle PPCResearch ToolsSearch Campaign ProcessKeyword SelectionAd CopyLanding PagesTargetingBudgetsSchedulingDisplay NetworksAd Centre,Conversion TrackingCampaign Management.Bidding,Analytics,Laws & GuidelinesConversion Metrics:CPA, CTR

Course Contents

Introduction to Digital Marketing1

Search Marketing (SEO)2

Search Marketing (PPC)3

Key Digital Display ConceptsBenefits of Digital Display.Challenges of Digital Display.Business Value.Running Effective AdsAd FormatsAd FeaturesAd Display FrequencyCampaign PlanningCampaign StepsTarget AudienceCampaign ObjectivesCampaign BudgetCreative FormatsTargetingTracking your CampaignOptimising the CampaignLaws & Guidelines

Digital Display Advertising4

Email Marketing5Key Email Marketing ConceptsCampaign ProcessOnline Data CaptureOffline Data CaptureSegmentationEmail DesignUser BehaviourUser CharacteristicsEmail StructureEmail DeliveryEmail SystemsFilteringSchedulingMeasurementKey Terms & MetricsSplit TestingLaws & Guidelines

Social Media Marketing (Part 1)6Key ConceptsSocial Media GoalsSetting Goals and PrioritiesFacebook FeaturesFacebook NewsfeedFacebook InsightsFacebook Business PageTwitter FeaturesTwitter EngagementLinkedIn Setup & ProfileLinkedIn FeaturesLinkedIn Company PageGoogle+ SetupGoogle+ FeaturesGoogle+ InsightsGoogle+ AnalyticsGoogle+ Brand PageYouTube SetupYouTube ChannelsYouTube ChannelsYouTube FeaturesTumblrBlogging

Social Media Marketing (Part 2)7

Course Contents

Implementing Social Social Listening Content Planning Scheduling Tools Facebook Advertising LinkedIn Groups LinkedIn Advertising Twitter Advertising Pinterest Instagram Snapchat Facebook Insight Google+ Insight YouTube Insight Facebook Analytics Twitter Analytics LinkedIn Analytics Laws & Guidelines

Mobile Marketing8Key Mobile Marketing ConceptsTrends in MobileOpportunities & RisksMobile Devices,SMS Content,SMS StrategyMobile Advertising,Mobile AppsMobile Optimised WebsitesAttributes of Effective AppsDMI 6 Step Process for Mobile AppsProximity MarketingBluetooth,QR CodesMobile Coupons & TicketingImplementationStrategic StepsMarketing GoalsReview & TestingKey TrendsSocial Media Channels

Analytics9Key Analytics ConceptsGoal Set-up, Account Set-upAnalytics Code, Analytics ProfilesGoal Configuration &FunnelsAudience, DashboardTechnology, AdvertisingAdwords Campaigns ,Traffic SourcesScheduling & Delivery , Bounce RateSite Speed, Site SearchEvents, ConversionseCommerce, ReportingReal Time Reporting , Intelligence ReportingCustomised Reporting , Laws & Guidelines

10 Strategy & Planning

Key Analytics ConceptsGoal Set-up, Account Set-upAnalytics Code, Analytics ProfilesGoal Configuration &FunnelsAudience, DashboardTechnology, AdvertisingAdwords Campaigns ,Traffic SourcesScheduling & Delivery , Bounce RateSite Speed, Site SearchEvents, ConversionseCommerce, ReportingReal Time Reporting , Intelligence ReportingCustomised Reporting , Laws & Guidelines

PDDM Certification Information:Duration: 180 minutes

Number of questions: 181(multiple choice, drag and drop, hot spot questions)

Pass mark: 60%. To pass, you need to score 58% in each exam section as well.

Open book/notes: no

Electronic equipment permitted: no.

An accredited training by an accredited training provider.

Certification

Prerequisite

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