22313 VIC - Certificate IV in Tertiary Preparation

(Social Media Marketing)

Course Brochure

www.mcfe.com.auMCFE is a division of iAscend Polytechnic Pty Ltd. RTO no. 21340.

Beginners

OVERVIEW

Duration, Delivery & Assessment

• 18 face-to-face sessions - 1 x class per week• Assessments include: written & oral questions, projects, group work, online collaboration & observations of skills

Location

We do have CBD campuses, but we also consider where majority of the students have to travel from. We try to group people from the same location together and hire out venues that are closer to home making it easier for you to travel to. The exact location of the classes will be confirmed once you talk to a representative of MCFE.

Whether you’re just finishing high school, a mature age student looking to study higher education or a small business owner needing to brush up on academic and social media skills, our Tertiary Preperation course is perfect for you.

The 22313VIC - Certificate IV Tertiary Preparation course will teach you skills that will assist in reading and writing, problem solving, planning and organising, collaborative learning and team work. OUr course has been modelled around social media marketing, giving you an introductory look into how to bet maximise these platforms.

From integrated marketing plans and creating your own compelling social media profile, you will understand social media platforms, blogging and will develop your marketing portfolio to use for future employment opportunities.

Students Small Business

Course Duration 8 monthsRecommended self paced study hours per week: 10

You must be an Australian citizen, a

New Zealand Citizen or a Permanent Resident

You must be up-skilling to a higher qualification if you

already hold one.

You can enroll in a only two government subsidised

courses in 1 year

You can undertake up to two funded courses at

any one time

You can only ever begin a max of two funded

courses at the same qualification level.

(Unless under 20 years old at the

1st of January this year)

Basic Skills First Funding Info

Melbourne College of Further EducationMCFE

Fees

This course has been approved for the Skills First Funding Program , which is a subsidy offered by the Victorian Government that contributes to the cost of your training. There is eligiblity criteria you will need to meet to access this funding.

There are limitations to using Victorian government funding, so it is important to make sure you enrol in the right course for you, as it may affect your access to further funding in the future.

To check your individual eligibility or if you would like more course information, please call/email our office. Please refer to our statement of fees and charges for further details, which can be found on our website at http://mcfe.com.au/student+information#fees. You can also check your eligibility via https://www.skills.vic.gov.au/victorianskillsgateway/Students/Pages/vtg-eligibility-indicator.aspx

If you are eligible, the total cost of your fees is below in the ‘funded fees’ column in the table below, and the Victorian Government will cover the rest of the cost. If you are not eligible for Government funding, the cost of the course is listed in the ‘Full Fee Student’ column.

FULL FEE STUDENT

FUNDED FEES

22313VIC - Certificate IV in Tertiary PreperationSocial Media Marketing

$2200 tuition fee + $40 material fee

$0 tuition fee +$40 material fee

Entry Requirements

• If you wish to apply for government funding, then you will need to meet the eligibility criteria. • Must have access to a computer or smart device and the internet to complete your studies

Pathways

On completion of this qualification, the skills from this course are transferable to higher education programs and would adequately prepare the student for an advanced diploma or bachelor level qualification, specifically in a marketing discipline.

Melbourne College of Further EducationMCFE

Graduate with a Portfolio

Experience real clients

Understand Social Platforms

By graduating with a portfolio, you will have that extra level of experience and confidence for when you decide to start applying for jobs. By giving real life examples of your works you prove to employers that your a hard-worker and under-stand the industry.

This can be quite daunting when you start a new job in a new industry, so we teach you how to talk to prospective clients and sound confident and knowledgeable so they can trust their business in your hands.

We will teach you how to utilise the main social media platforms to build a marketing plan for a business. Not only that, but we will assist in your own account and build you a professional Linkedin so you can start connecting with clients.

Course Content

To be eligible for the award o 22313ViC - Certificate IV in Tertiary Preperation, learners must suc-cessfully complete 5 core units and 5 elective units. We also include keyboarding skills as a bonus unit.

VU21864VU21865VU21866VU21867VU21868

Set study goals and plan education pathwayPrepare for tertiary reading and writingCommunicate verbally in a further study contextParticipate in collaborative learningConduct online research for further study

Use social media tools for collaboration and engagementMake a presentationDesign and develop an integrated marketing communication planDevelop keyboarding speed and accuracyDesign and produce text documentsProduce spreadsheets

ICTWEB201BSBCMM401BSBMKG523

BSBITU307BSBITU303 BSBITU304

CORE UNITS

ELECTIVE UNITS

There are 8 modules in this course:

1. Social Media Marketing for a Real Client2. Integrated marketing plan for your client3. Design marketing documents4. Create a compelling social media profile

5. All about blogging6. Understand social media platforms7. Your Study Plan8. The Great Debate

Module 3

Design Marketing documents

Being able to create easy to read and eye catchingdocuments is important tool for marketers. In thismodule you’ll boost your keyboarding speed and

learn how to best present your marketing materials.

Module 4

Create a compelling Social Media profile

Capturing your reader’s attention and conveying asense of who you are and why you should be hired is

an essential skill. In this module you’ll create your ownLinkedIn profile, have a professional headshot takenand write a compelling bio that showcases you, your

skills and experience

Module 1

Social Media Marketing for a real client

In Social Media Marketing for a Real Client you’ll beworking with a real business to assess their currentsocial media marketing activities – what are they

doing right, what can they do better and what are others in their industry doing? You’ll learn how to critically examine a client’s marketing and write a

formal marketing proposal.

Module 2

Intergrated marketing plan for your client

The Integrated Marketing Plan takes the skills you’ve developed through Social Media Marketing

for a Real Client and applies them to a business of your choice. Working in a small group you’ll

determine your client’s budget, business objectives and choose the best marketing method(s) for

achieving their objectives.

Course Modules

There are 8 modules in this course, including optional units.

Module 5

All about blogging

All about blogging introduces you to the benefits that blogging can bring to a business. In this module you’ll set up your own WordPress blog, customise itsappearance and learn how to write a blog post for

maximum impact.

Module 6

Integrated marketing plan for your client

The Integrated Marketing Plan takes the skills you’vedeveloped through Social Media Marketing for a Real Client and applies them to a business of your choice. Working in a small group you’ll determine

your client’s budget, business objectives and choose the best marketing method(s) for achieving their

objectives.

Module 7

Your Study Plan

This module is all about you! – your current level ofeducation, the career you dream of and how you can

get there. You’ll learn some great tips for makingeffective presentations and work with your class-

mates to develop and refine your presentation skills.

Module 8

The Great Debate

The ability to communicate effectively and get yourpoint across in a clear manner is an important skill inmost careers. In this module, we’ll examine a topic,develop research skills to refine and reinforce your

viewpoint and conduct a classroom debate.

Melbourne College of Further EducationMCFE

Recognition of Prior Learning (RPL) & Credit Transfer (CT)

RPL: You can ask for your relevant existing skills, qualifications and experiences to be assessed and taken into account when your level of competency is being evaluated. There will be a cost associated, refer to the statement of fees and charges. CT: If you have previously completed a unit with the same code as your new course you will be eli-gible for a credit transfer and you will not have to repeat that unit. There is no cost associated with this process.

REGISTER

CALL BACK

INFORMATION SESSION

Visit our course page and fill out the ‘Tell me more’ form on the website or contact us at info@mcfe.com.au or call 1300 368 883 to register your interest.

During the call back stage, you will be offered the opportunity to attend our information session where you will meet the trainer.

During the information session, a MCFE member will go through the training program, funding options and course outcomes. You will complete a pre-training review and the trainer will answer any questions you may have.

If there is no information session scheduled for your course, you have the option to come into our head office to complete an information session with MCFE staff or we will contact you when the next session runs.

An option to enroll after the information session will be available. Please bring ID to this session (Medicare card + Driver’s License or passport)

An email will be sent to you with our course brochure attached for you to look over and you will receive a call by a representative of MCFE to chat with you about the course.

How to Apply

Resources and Materials

You need access to a computer or smart device and the internet to complete this qualification, as there you will need to access social media sites and complete research requirements online.

Support Services

If you need support with progress throughout your course or other personal issues, we have a student services officer who can help or direct you to the most appropriate external service. Your trainer will also be available every session to cover additional support if required. For further infor-mation on welfare and educational support please refer to our student handbook availableon the website www.mcfe.com.au MCFE cannot guarantee employment access into further uni-versity courses, nor can we guarantee successful completion of any course. Your success will bebased on your participation, hard work, skills and knowledge

Third Parties/Brokers

Third parties/Brokers are only approved to refer students to this course. Only MCFE staff can enrol, train and assess our students . Approved third parties are listed on our webpage. If you would like to make a complaint, please call or email as per details below.

Phone: 1300 368 883Email: info@mcfe.com.auWeb: www.mcfe.com.au

Head Office: U39 / 617 - 643 Spencer St,West Melbourne Vic 3003

For further information, please contact us directly.

Melbourne College of Further EducationMCFE

Phone: 1300 368 883Email: info@mcfe.com.auWeb: www.mcfe.com.au

Head Office: U39 / 617 - 643 Spencer St,West Melbourne Vic 3003

Melbourne College of Further EducationMCFE