Country Manager

(William Kim: Birth 1969)

PROFESSIONAL OBJECTIVE

Country Manager Position covering BtoB business requiring business development with key

customers having marketing/sales strategy, finance/engineering knowledge, market trend analysis,

ecosystem understand and excellent communications/presentation skills.

Distinguished 20+ year career reflects continual advancement, a depth of valuable and diversified

leadership experience and persistent achievement in driving innovative new business accomplishment,

cost-effective sales and marketing strategies and stabilized operation managing skill.

Cool under pressure and tenaciously do what it takes to get the job done. Effective sales man,

communicator, negotiator and decision maker with thorough understanding on Samsung and LG for

Mobile/TV industry.

QUALIFICATIONS SUMMARY

Proven constant revenue growing and creation record as Country Manager Record with the

insightful knowledge of market trend in depth and executive relationship with Samsung

Mobile/TV and LG Mobile/TV having own published book on managing Start up/small

Company in terms of the concept of Technology × Management × Creativity.

Good connection with Government and entrepreneur related to IT industry.

New Business Development know-how leveraging own market insight from Samsung/LG with

internal R&D/Marketing/Finance/HR team and sourcing design center for continual growth.

Supported China Mobile customer and Hongkong/Singapore business strategy set up with the

core understanding of APAC manufacturing eco-system leading by Samsung and LG.

Extensive Business experience in Samsung/LG TV/Smartphone/Network with excellent

communication skills - written and verbal.

Leading R&D experience in SAMSUNG and qualified engineering skill having M.S. degree full

sponsored by SAMSUNG Electronics.

Profound field experience in Marketing/Sales/FAE/Engineer/Operation working at multination

company over 12 years.

Coordinates capability of leveraging the relationship with procurement, production, marketing,

field and technical services policies.

Professional Experience to teach university student on the final stage for PhD at Business

administration.

Excellent HR leadership practices in Military Army as officer.

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CAREER HIGHLIGHTS

Entrepreneur mindset skill to inspire driving and creating new business with stabilized operation

control

Increase sales of Samsung Mobile/LG Mobile from $21M to 34M between Y2013 and Y2014 for

UEI Inc.

New IP (High Speed HDMI technology) $2M Sales revenue creation with Samsung VD in 2012

for Transwitch Inc.

Accomplished outstanding sales growth from $5M to $110M from Samsung VD winning TV

SOC bidding against NXP in 2011 for Trident Systems Inc.

Sale growth from $40M to $70M by achieving Strategic LG high-end Digital TV design with

NOR flash memory against Samsung OneNAND for Spansion in 2008.

Launched WW 1st ADSL system and CDMA system design for Samsung Electronics.

PROFESSIONAL EXPERIENCE

Universal Electronics Inc., Korea Country Manager– (2013.12-2015.4)

Role-1: Sales growth from $21M (2013) to $34M (2014) sales 160% growth 50% margin

IR Blaster & Remote Controller for Samsung Smart TV

Installed IR DB in Smart TV IR Blaster at 6x,7,x,8x,9x series (30Mu) / 2014

Installed IR DB in Smart Remote controller

Qremote IR solution for LG Mobile

G Pr2/G2/G3/G4 IR remote feature install

Low-end Platform design drive with SPI SW Blaster

Role-2: Grow IR DB business with OEM customer(AV) and mobile/tablet industry.

Samsung Mobile WatchOn service(100% domination)

100% Galaxy Gear 2/Neo with IR DB

100 % Galaxy Tab with IR DB

Galaxy S5 domestic model launch

Role-3: Develop strategic sales & marketing plan to meet set requirement

LG TV

New business creation in WebOS Smart TV with QuickSet 3.0

KT Olleh/SKBB/LG U+

New business creation in BLE RCU with QuickSet 3.0

Role-4: New Product roadmap leadership in association with leading flag model

Organized SDCmicro as UEI design center for software development.

Role-5: APAC business support

Supported China customer with the proven product in KOREA

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Managed the APAC Mobiles strategy by providing the leading customer behavior

Transwitch, Korea Country Manager– Consumer division (2012.1-2013.11)

Role-1: Drive Tier-1 Business ($1.8M) Achievement revenue from $0 to $1.8M

Samsung Smart TV HDMI RX IP business Completed IP validation with Samsung TV SOC for High-end Smart TV

Electronic White Board Design with Samsung LCD

HDMI extender, Interactive White Board, Optic Extender application in 2012

Press Release of Design win Success from 2012

Samsung Smart Phone Business Initiative

MHL Transmitter business for IC chip spec design and T/O

Galaxy S4 Accessory business with Dongle

Samsung Pico Projector product validation

LG Smart Phone Business Initiative

LG pico Projector business

LG Optimus G PRO related Design in.

Automotive Design Initiative.

LG Infotainment, Hyundai MOBIS and various Tier-2 customers

Strategic business model linking with content solution vendor.

Samsung/LG/Pantech with executive relationship for HDmobile forum initiation

Role-2: Establishing Strong Business Channel for Tier2/3

Greenchips joined the business of Transwitch for Accessory business such as LG(PN

Telecom, YougGwang, and etc) and Samsung(RFT, AnyMode).

BNS is growing with Telecom and new product with Flipper/Dolphin(Woorinet which is

the heritage of Samsung, MiSung is the supplier of LG, Moimstone, Volans and Coweaver

Role-3: Excellent & Creative leadership and coordination with internal organization

Leveraging the R&D strong capability to drive Tier-1 expectation.

Creative proposal to overcome internal resource against competitors.

Maintain strong connection with Samsung and LG management by proposing idea to

compete against their competitor linking with our solution

Excellent sensing the activity of Distributor for risk management and stress on cooperation

by showing the synchronization of verbal and outcome.

Role-4: Keep the broad relationship

Joined at Korea country manager Forum to take core information in various field.

Have Government connection like KOTRA, Korea Power Plant and KRA and AT to see

the macro movement impacting the Tier-1.

Keep the advisor such as lawyer, finance, prosecutor, high-ranking public officials and

mayor.

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Micronas Inc. & Trident Microsystems, Samsung Strategic Account Manager– Consumer

division (2008.5 -2011.12)

Role-1: Achieved more than $110M of Samsung Digital TV Business in 2011

Major Sales Achievements Contributed to Samsung 240Hz/120Hz 3D LED TV(PAVV 3x/4x/5x/7x/8x/9x) with SX1

($110M in 2011)

Initiative of 120Hz FRC and 240Hz FRC in the world with FRCQ($ 60M in 2010)

Designing and managing integrated sales communications

Developing effective communications

Deciding on the marketing communication mix

Managing Mass communications

Sales Promotion

Public Relations with Samsung

Developing and Managing and advertising program

Managing Personal Communications

Direct Marketing/Internal Marketing

Personal Selling and the Sales Force

Managing the Sales Force with wafer factory

Role-2: Soc Product Business Development (2008-Present)

Developing and implementing marketing strategies and plans with VCT-

PlatinumD/AVC/MotionAVC/SX1/SX3 targeting Samsung

Corporate and Division Strategic Planning ;

Business Unit Strategic Planning ; Business Mission, SWOT Analysis, Goal Formulation,

Strategy Formulation, Program Formulation/Implementation and Feedback/Control

Marketing Information, Intelligence and Research ;

FRCQ/DRXK/J/PlatinumD/AVC/MotionAVC product base

Reliable Forecasting and Demand Measurement working with operation team;

Role-3: Analyzing Samsung/LG TV Soc markets (2008-Present)

Cultural/Social/Corporate Factors to influence TV market behavior.

Analyzing Business market

Soc BOM Cost structure yearly.

Market forecast for competitions landscape

Product roadmap forecast per each customer

SWOT analysis per each customer

Business decision modeling analysis

Role-4: Marketing position with Segment Marketing (2008-Present)

Creating Brand Equity ; 120Hz/240Hz/demod Soc

Brand Strategy & Business plan moving toward Soc partner with

FRCQ/DRXK/J/PlatinumD/AVC/MotionAVC Soc

SWOT analysis of competitors

Competitive Forces

Competitive Strategies

Balancing customer and Competitor

Shaping the market Offering in aligning with product/logistics/managing services

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Spansion Inc., Korea Regional Sales & Marketing Manager– Consumer Business

Development Division(2005.8-2008.5)

Major Sales Achievements($70M) GM On Star Project with LGE for build-in Automotive navigation system

LGE DTV Project with MirrorBit NOR Flash

Achieved Responsible for MirrorBit GLx/SPI/ORNAND business development targeting

Cellular Phone/DTV/STB/DSC align with SAMSUNG/LG

Responsible for creating Eclipse GDL/HD-SPI/ORNAND2 business eco-system with chipset

vendors and manufacturers

Sales/distribution training for roadmap, product/price strategy, competitor’s information and

technology trend.

Market segmentation/Forecast management

Role-1: New Product Business Development (2005-2008)

Responsible for new business strategies and program development with chipset vendors and

manufacturers (SAMSUNG/LG) in Korea region

Lead on the business development of Cellular Phone/Digital TV/STB/Navigation/Printer/ODD

with HD/SPI/ORNAND to create additional revenue

Lead on Cellular Phone/STB/DigitalTV co-marketing program planning and execution with

Broadcom/AMD/Trident and Conexant based on commercial

Role-2: Segment Marketing (2005-2008)

Analysis on Tier-1/2/3 market trend in terms of competitor movement, technology leadership,

application trend, price information by quarter.

TAM/SAM/SOM update

Design track based on platform/chipset vendor/account/density

Sales/FAE training

New application/opportunity development

Role-3: Business Marketing (2007-2008)

Responsible for pricing strategy based on competitor movement

Forecast management

Competitor manufacturing capacity/delivery update for sales decision

CONEXANT Co., Senior Field Sales Engineer - Convergence Video Division(2003.7-2005.7)

Driving New business model with product marketing Project Management(802.11g/802.11e Wireless, MPEG2 decoder, Cable Modem and FAX

modem)

Responsible for following up technical support : Video/Audio decoding(ADC), Video/Audio

encoding(DAC), Cable Modem(DOCSIS 1.1/2.0), STB system, FAX modem, MPEG encoder

New MPEG2/H.264 encoder chipset feature definition working with Tier-1 customer for

consumer

New business development : Cellular Phone, Wireless TV, MCE(Microsoft Media Center

Edition), IPTV and PVR system

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SAMSUNG ELECTRONICS CO., Senior Product Engineer - Dispatched to YONSEI UNIV.

COCONET Lab for M.S degree sponsored by SAMSUNG (2001.2-2003.2)

Major Sales Achievements Accomplished a successful launching of IS-95B based services (a first data service capable

CDMA network) with wireless service carriers such as KT Freetel and SK Telecom and

CDMA infrastructure vendors such as Samsung and LGE (formerly LGIC) in the middle of

a strong objection from the MIC in collaboration with KDDI of Japan

PROJECT-1: IP LOOK UP engine based on T-CAM for Wireless Router System (2001)

Proposed IP LOOK engine based on T-CAM which is used for Back-Bone IP Router(1 packet

found delay is 30 n sec on average) for QOS based on 4G/3GPP.

Announced the paper at the JCCI 2002(Joint Conference on Communications & Informations)

and obtained a patent.

Adapted for VOD server / client system with layer 2 / 3 switch system which can deliver TS

stream according to QOS standard.

PROJECT-2: A Data Link Protocol for Performance Improvement of Packet Processing in 3GPP2

Network (2002-2003)

Proposed new algorithm which is called Small SDL and it reduces half of original processor

loads. For the large traffic packets, this can reduce 45% CPU for transmit compressed video

packet to client in 3GPP wireless network

Enrolled the paper at the JCCI 2003(Joint Conference on Communications & Information) and

applied for a patent.

The result of the algorithm is adapted by SAMSUNG IP VDSL VOD server system in IP

Network.

SAMSUNG ELECTRONICS CO., Senior Product Engineer - High Speed Network

Development Division (1998.2-2001.2)

Responsible for Business Development related to Router System with foreign strategic partners

such as AT&T and Sprint.

Developed Video packet(MPEG2/CCIR 656) switching system over ADSL and adapted to the

FLC-D(Fiber Loop Carrier Type D)

Obtained WW 1st Field benchmark test authentication of ATM system for KT(Korea

Telecom).

Developed SDSL(Symmetric Digital Subscriber Line) video conference system prototype

which is used for high speed internet connection and voice service.

Developed FLC-D(Fiber Loop Carrier Type D) and V.52 system

Obtained a patent of layer 3 protocol for subway system.

Completed successful field benchmark authentication for SDNS(SAMSUNG Digital Network

System)in TaeGu Subway

SAMSUNG ELECTRONICS CO., Product Engineer - Digital Network Dept. of Electronic

Switching Systems Division (1996.2-1998.2)

Developed Vide/Audio data switching system based on wireless/wired T1/E1 trunk line

Developed TL1 command and implemented prototype software and document in corporation

with KT and had successful launch of system

Successfully tested the interoperability and performance

Obtained a patent for DELMONS standardization

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Proposed DELMONS standard for T1/E1 trunk line

Proposed analog line and digital line test method and installed in DAEGU subway co., and had

successful launch for field test.

DACOM Corporation ., Business Development Marketing – Business Development &

Planning Division (1995.6 ~ 1996.2)

Lead on business development of post office banking based on IT technology to Chinese.

Researched security problem of enterprise.

EDUCATION AND TRAINING

Ph. D Business Administration at HanYang University (2012.2 ~ Present), Seoul, Republic of

Korea, completed course work

* Published book on March 25’ 15, “Business Manual for technology foundation”

Duke University MBA, The FUQUA SCHOOL OF BUSINESS (2008 – 2009 completed course

work)

* Completed the required Coursework on e-Business Strategy, Marketing, Financial

Management, Operations Management, Strategic Management, International Finance, etc.

CEO Business Course at KAIST Business School (2011.9 ~ 12)

Harvard Business Course at HBS (2007.7 ~ 8)

M.S in Electrical and Electronics Engineering, (2001.3 – 2003.2) Sponsored by SAMSUNG

Electronics. Co.,

Yonsei University, Seoul, Republic of Korea

* Researched ATM switch for QOS.

* Conducted in-depth study of data communications including LAN, MAN and WAN.

* Wrote major research papers including “ A Data Link Protocol for Performance Improvement

of Packet Processing in 4G/3GPP2 Network”,

“IP LOOK UP engine based on T-CAM algorithm for Back-Bone IP Router”

B.A in Computer Science, (19898.3 -1993.2) at YeoungNam University, Taegu, Republic of Korea

Served for 3 years in Korea Army as Military Signal Officer (1993.2-1995.6)

Researcher in ETRI (Electronics and Telecommunication Research Institute (1991.1 ~2)

* Analyzed micros processor technology

* Developed new micro processor architecture for high speed calculation

ROTC (Reserved Officers Training Corps) military training course (1992.2-1993.2)

* Training course for commander

* Trained for parachute jump, march and gunshot

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Book http://www.crbooks.co.kr/02_book/?mcode=0402010000&mode=2&no=325

The establishment is essential not optional.

Companies are promoting the development and acquisition of technology-based start-up company as the

level of survival and growth. University encourages entrepreneurship in order to develop human resources

needed by the business and society. Thus entrepreneurship is a trend that is becoming mandatory not

optional.

But what about the reality of the start-up company? Founded will of the college or professional

commitment for employment rather than entrepreneurship is very low situation, social and institutional

environment to promote and foster entrepreneurship are not very favorable. In fact, the rate of survival

after start-up is often very low, gloomy announcement. Samsung, LG, Hyundai Motors, Apple, Microsoft,

GM, etc., but also departure from the establishment of a global company, recently, has been hard to find

these same companies in the country. It is the responsibility of the solutions rather than turning to the

government's entrepreneurship policy, financial support from institutions such as the external

environment, try to find entrepreneurs that capacity.

No start-up will strive for the best expertise (Technology) for the field you want to founder doomed to

failure because the business. The second capability is to be equipped founder of the business strategy,

marketing, production management, human resources management, to pursue efficiency and rationality in

various fields such as finance management the ability to make a profit (Management). The third item you

should have a start-up founders competencies, business models, marketing plans, operational plans,

including production, we must have the creativity (Creativity) and others that can make a difference in

every other area.

In conclusion, the founder must be well prepared to enhance entrepreneurship by fusing Technology ×

Management × Creativity and entrepreneurship skills.

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HONORS & AWARDS HanYang University. (May.2014)

The Content is as follows

“You will award outstanding leadership and studious atmosphere as thorough service spirit is larger

contributions as well as contributions to the development of this graduate school to promote

Friendship and solidarity.”

Business school of KAIST, the CEO course. (Dec.2011)

1st award is as follows

“Since your report is expected to review the results of management consulting development of

KAIST should give an award to encourage them”

2nd award

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Certificate Business Consulting Certificate by KAIST business school.